Monday Morning Drive: The Updated Pricing Model for Former Rental Companies

Intentional Success with Tom Stimson · Jan 6, 2025 · 5m

Let's face a hard truth: Rental prices in our industry are made up.

There's no standard pricing model other than what a group of suppliers devolved through local competition. For instance, when every company in town rented the same item for $400 per week, that became the market price.

We convinced ourselves these prices were correct through three types of validation: customers paid them, supply chains accommodated them, and competitors copied them. But this pricing structure had no connection to real value or prices in other markets.

https://www.trstimson.com/updated-pricing-model/