
Bundling Wars Reshape Wireless
Wireless pricing is getting shaken up as T-Mobile, AT&T, and Verizon redraw their playbooks. T-Mobile now sees most new customers picking premium tiers—think big data, streaming bundles, even Starlink-powered satellite perks—flipping its “value” image on its head. Meanwhile, cable challengers like Spectrum and Xfinity are squeezing the middle, pushing premium features at lower prices and forcing the big three to blur their old pricing lanes. It’s a profit tug-of-war: customers win with richer plans, but as device subsidies fade and free-line promos persist, the real battle is for loyalty and…
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