Latest / Wedding Pros who are ready to grow - with Becca Pountney / Mistakes Wedding Venues are Making - Shannon Tarrant

Transcript

Mistakes Wedding Venues are Making - Shannon Tarrant · Wedding Pros who are ready to grow - with Becca Pountney

• 0:00
  I
• 0:00
  think
• 0:00
  many
• 0:00
  venues
• 0:01
  make
• 0:01
  mistakes
• 0:01
  when
• 0:02
  it
• 0:02
  comes
• 0:02
  to
• 0:02
  SEO
• 0:03
  search
• 0:03
  engine
• 0:03
  optimization.
• 0:04
  I
• 0:05
  think
• 0:05
  they
• 0:05
  have
• 0:05
  to
• 0:06
  get
• 0:06
  found
• 0:06
  on
• 0:07
  Google
• 0:08
  in
• 0:08
  ways
• 0:08
  that,
• 0:09
  you
• 0:09
  know,
• 0:09
  maybe
• 0:10
  some
• 0:10
  other
• 0:10
  categories
• 0:11
  don't.
• 1:18
  I'm
• 1:18
  Becca
• 1:19
  Poutney,
• 1:19
  Wedding
• 1:19
  business
• 1:20
  marketing
• 1:20
  expert,
• 1:21
  speaker
• 1:21
  and
• 1:21
  blogger,
• 1:22
  and
• 1:22
  you're
• 1:22
  listening
• 1:22
  to
• 1:23
  the
• 1:23
  Wedding
• 1:23
  Pros
• 1:23
  who
• 1:23
  Are
• 1:24
  Ready
• 1:24
  to
• 1:24
  Grow
• 1:24
  podcast.
• 1:26
  I'm
• 1:26
  here
• 1:26
  to
• 1:26
  share
• 1:26
  with
• 1:27
  you
• 1:27
  actionable
• 1:27
  tips,
• 1:28
  strategies
• 1:28
  and
• 1:29
  real
• 1:29
  life
• 1:29
  examples
• 1:30
  to
• 1:30
  help
• 1:30
  you
• 1:30
  take
• 1:31
  your
• 1:31
  wedding
• 1:31
  business
• 1:31
  to
• 1:32
  the
• 1:32
  next
• 1:32
  level.
• 1:32
  If
• 1:33
  if
• 1:33
  you
• 1:33
  are
• 1:33
  an
• 1:33
  ambitious
• 1:34
  wedding
• 1:34
  business
• 1:35
  owner
• 1:35
  that
• 1:35
  wants
• 1:35
  to
• 1:36
  take
• 1:36
  your
• 1:36
  passion
• 1:36
  and
• 1:37
  use
• 1:37
  it
• 1:37
  to
• 1:37
  build
• 1:37
  a
• 1:37
  profitable,
• 1:38
  sustainable
• 1:39
  business
• 1:39
  doing
• 1:40
  what
• 1:40
  you
• 1:40
  love,
• 1:40
  then
• 1:40
  you're
• 1:41
  in
• 1:41
  the
• 1:41
  right
• 1:41
  place.
• 1:42
  Let's
• 1:42
  get
• 1:42
  going
• 1:43
  with
• 1:43
  today's
• 0:36
  episode.
• 1:44
  Today
• 1:45
  I'm
• 1:45
  chatting
• 1:45
  with
• 1:45
  Shannon
• 1:46
  Tarrant,
• 1:46
  co
• 1:47
  founder
• 1:47
  of
• 1:47
  the
• 1:47
  Venue
• 1:47
  Help
• 1:48
  Desk
• 1:48
  and
• 1:48
  Wedding
• 1:48
  venue
• 1:49
  map.
• 1:49
  With
• 1:49
  20
• 1:50
  years
• 1:50
  experience
• 1:50
  in
• 1:50
  the
• 1:51
  wedding
• 1:51
  industry,
• 1:51
  she
• 1:51
  now
• 1:52
  loves
• 1:52
  to
• 1:52
  work
• 1:52
  with
• 1:52
  venues
• 1:53
  as
• 1:53
  a
• 1:53
  consultant
• 1:53
  and
• 1:54
  educator
• 1:54
  as
• 1:55
  well
• 1:55
  as
• 1:55
  running
• 1:55
  her
• 1:55
  two
• 1:56
  business
• 1:56
  websites.
• 1:57
  We
• 1:57
  met
• 1:57
  briefly
• 1:58
  in
• 1:58
  person
• 1:58
  in
• 1:58
  Vegas
• 1:59
  last
• 1:59
  year,
• 1:59
  but
• 1:59
  I'm
• 1:59
  really
• 2:00
  looking
• 2:00
  forward
• 2:00
  to
• 2:00
  finding
• 2:01
  out
• 2:01
  more
• 2:01
  from
• 2:01
  her
• 2:02
  today.
• 2:02
  Shannon,
• 2:03
  welcome
• 2:04
  to
• 2:04
  the
• 2:04
  podcast.
• 2:05
  Excited
• 2:06
  to
• 2:06
  be
• 2:06
  here.
• 2:07
  I'm
• 2:08
  so
• 2:08
  excited
• 2:08
  to
• 2:08
  have
• 2:09
  you.
• 2:09
  We
• 2:09
  were
• 2:09
  just
• 2:09
  talking
• 2:09
  for
• 2:10
  a
• 2:10
  couple
• 2:10
  of
• 2:10
  minutes
• 2:11
  before
• 2:11
  we
• 2:11
  started
• 2:12
  hitting
• 2:12
  record
• 2:13
  and
• 2:13
  I
• 2:13
  just
• 2:13
  know
• 2:14
  that
• 2:14
  we're
• 2:14
  going
• 2:14
  to
• 2:14
  get
• 2:14
  on
• 2:15
  like
• 2:15
  a
• 2:15
  house
• 2:15
  on
• 2:15
  fire
• 2:15
  because
• 2:16
  I
• 2:16
  think
• 2:16
  we
• 2:16
  have
• 2:16
  a
• 2:16
  similar
• 2:16
  ethos
• 2:17
  and
• 2:17
  I
• 2:18
  just
• 2:18
  can't
• 2:18
  believe
• 2:18
  it's
• 2:19
  taken
• 2:19
  us
• 2:19
  this
• 2:20
  long
• 2:20
  to
• 2:20
  get
• 2:21
  together
• 2:21
  and
• 2:22
  chat.
• 2:22
  So
• 2:22
  I'm
• 2:22
  really
• 2:22
  looking
• 2:23
  forward
• 2:23
  to
• 2:23
  going
• 2:23
  deep
• 2:24
  in
• 2:24
  the
• 2:24
  podcast
• 2:25
  today.
• 2:25
  I
• 2:25
  know
• 2:25
  you're
• 2:25
  very
• 2:26
  honest
• 2:26
  and
• 2:26
  you're
• 2:27
  going
• 2:27
  to
• 2:27
  say
• 2:27
  it
• 2:27
  like
• 2:27
  it
• 2:27
  is
• 2:28
  and
• 2:28
  that's
• 2:29
  right
• 2:29
  up
• 2:29
  my
• 2:29
  street.
• 2:29
  So
• 2:30
  my
• 2:30
  listeners
• 2:30
  are
• 2:30
  going
• 2:30
  to
• 2:30
  love
• 2:31
  you.
• 2:31
  We
• 2:31
  are
• 2:31
  going
• 2:31
  to
• 2:32
  talk
• 2:32
  all
• 2:32
  things
• 2:32
  venues
• 2:33
  today,
• 2:33
  but
• 2:34
  before
• 2:34
  we
• 2:34
  get
• 2:35
  there,
• 2:35
  I
• 2:35
  always
• 2:35
  like
• 2:35
  to
• 2:36
  give
• 2:36
  a
• 2:36
  bit
• 2:36
  of
• 2:36
  background
• 2:36
  on
• 2:37
  my
• 2:37
  guests
• 2:37
  because
• 2:37
  I
• 2:38
  want
• 2:38
  people
• 2:38
  to
• 2:38
  know
• 2:38
  who
• 2:38
  they're
• 2:39
  listening
• 2:39
  to,
• 2:39
  who
• 2:39
  they're
• 2:39
  learning
• 2:40
  from.
• 2:40
  So
• 2:41
  just
• 2:41
  explain
• 2:41
  to
• 2:42
  everyone
• 2:42
  who's
• 2:42
  listening
• 2:43
  a
• 2:43
  little
• 2:43
  bit
• 2:43
  more
• 2:43
  about
• 2:44
  how
• 2:44
  you
• 2:44
  got
• 2:44
  into
• 2:45
  the
• 2:45
  wedding
• 2:45
  industry
• 2:45
  in
• 2:45
  the
• 2:46
  first
• 2:46
  place
• 2:46
  and
• 2:47
  a
• 2:47
  bit
• 2:47
  of
• 2:47
  your
• 2:47
  experience
• 2:47
  that's
• 2:48
  led
• 2:48
  you
• 2:48
  to
• 2:48
  where
• 2:48
  you
• 2:49
  are
• 2:49
  today.
• 2:49
  I've
• 2:50
  been
• 2:50
  in
• 2:50
  the
• 2:50
  industry
• 2:50
  just
• 2:51
  about
• 2:51
  20
• 2:51
  years,
• 2:51
  so
• 2:51
  I
• 2:52
  started
• 2:52
  in
• 2:52
  off
• 2:53
  site
• 2:53
  catering
• 2:53
  where
• 2:54
  I
• 2:54
  got
• 2:54
  the
• 2:54
  opportunity
• 2:55
  to
• 2:55
  jump
• 2:56
  in
• 2:56
  and
• 2:56
  out
• 2:56
  of
• 2:56
  venues
• 2:57
  all
• 2:57
  over
• 2:57
  Central
• 2:57
  Florida
• 2:58
  where
• 2:58
  I'm
• 2:58
  from,
• 2:59
  and
• 3:00
  really
• 3:00
  started
• 3:00
  to
• 3:00
  fall
• 3:01
  in
• 3:01
  love
• 3:01
  with
• 3:01
  all
• 3:02
  the
• 3:02
  different
• 3:02
  spaces
• 3:03
  and
• 3:03
  uniqueness
• 3:03
  and
• 3:04
  things
• 3:04
  you
• 3:04
  could
• 3:04
  kind
• 3:04
  of
• 3:05
  manipulate
• 3:05
  when
• 3:05
  you
• 3:05
  go
• 3:06
  into
• 3:06
  a
• 3:06
  new
• 3:07
  space.
• 3:07
  After
• 3:07
  that
• 3:08
  I
• 3:08
  moved
• 3:08
  into
• 3:09
  venue
• 3:09
  management
• 3:09
  itself
• 3:10
  at
• 3:10
  this
• 3:10
  amazing
• 3:11
  family
• 3:11
  owned
• 3:12
  resort
• 3:12
  where
• 3:13
  I
• 3:13
  got
• 3:13
  to
• 3:13
  learn
• 3:13
  the
• 3:13
  hotel
• 3:14
  side
• 3:14
  a
• 3:14
  lot
• 3:15
  More
• 3:15
  food
• 3:15
  and
• 3:15
  beverage.
• 3:16
  And,
• 3:17
  you
• 3:17
  know,
• 3:17
  after
• 3:17
  10
• 3:18
  years,
• 3:18
  I
• 3:18
  just
• 3:18
  got
• 3:18
  sick
• 3:19
  of
• 3:19
  brides.
• 3:19
  Like,
• 3:19
  long
• 3:20
  story
• 3:20
  short,
• 3:21
  I
• 3:21
  had
• 3:21
  had
• 3:22
  enough
• 3:23
  of
• 3:23
  them
• 3:23
  and
• 3:24
  realized
• 3:25
  there
• 3:25
  was
• 3:25
  this
• 3:25
  amazing
• 3:26
  space
• 3:26
  where,
• 3:27
  you
• 3:27
  know,
• 3:28
  as
• 3:28
  major
• 3:29
  national
• 3:29
  directories,
• 3:31
  you
• 3:31
  know,
• 3:31
  we're
• 3:31
  changing
• 3:32
  their
• 3:32
  algorithms
• 3:33
  in
• 3:33
  the
• 3:33
  way
• 3:33
  they
• 3:34
  did
• 3:34
  things.
• 3:35
  There
• 3:35
  wasn't
• 3:35
  really
• 3:36
  a
• 3:36
  space
• 3:36
  for
• 3:37
  local
• 3:37
  couples
• 3:38
  looking
• 3:38
  to
• 3:38
  find
• 3:39
  every
• 3:39
  venue
• 3:39
  that
• 3:40
  existed
• 3:40
  in
• 3:40
  the
• 3:40
  market.
• 3:41
  And
• 3:41
  so
• 3:42
  I
• 3:42
  built
• 3:42
  Wedding
• 3:42
  Venue
• 3:43
  Map.
• 3:43
  And
• 3:43
  in
• 3:44
  that
• 3:44
  time,
• 3:44
  I
• 3:45
  got
• 3:45
  to
• 3:45
  work
• 3:45
  with
• 3:45
  so
• 3:45
  many
• 3:46
  amazing
• 3:46
  venues,
• 3:47
  realizing
• 3:47
  that
• 3:47
  they
• 3:47
  really
• 3:48
  needed
• 3:48
  so
• 3:48
  much
• 3:49
  support.
• 3:49
  So
• 3:50
  connected
• 3:50
  with
• 3:51
  Ian
• 3:51
  Ramirez,
• 3:52
  who
• 3:52
  has
• 3:52
  been
• 3:52
  on
• 3:53
  the
• 3:53
  podcast
• 3:53
  before,
• 3:54
  and
• 3:54
  Paul
• 3:55
  Petty,
• 3:55
  and
• 3:55
  we
• 3:55
  started
• 3:56
  to
• 3:56
  develop
• 3:56
  Venue
• 3:57
  Help
• 3:57
  Desk,
• 3:57
  which
• 3:57
  is
• 3:57
  really
• 3:58
  that
• 3:58
  space
• 3:58
  to
• 3:58
  provide
• 3:59
  heavier
• 4:00
  sales
• 4:00
  support
• 4:00
  for
• 4:01
  venues
• 4:01
  and
• 4:01
  connecting
• 4:02
  them
• 4:02
  to
• 4:02
  amazing,
• 4:02
  trusted
• 4:03
  helpers
• 4:03
  that
• 4:04
  we
• 4:04
  love
• 4:04
  to
• 4:04
  work
• 4:04
  with.
• 4:05
  So
• 4:05
  been
• 4:05
  in
• 4:06
  it
• 4:06
  a
• 4:06
  long
• 4:06
  time.
• 4:06
  I
• 4:07
  live
• 4:07
  in
• 4:07
  a
• 4:08
  crazy
• 4:08
  space
• 4:08
  right
• 4:09
  now
• 4:09
  in
• 4:09
  between
• 4:10
  the
• 4:10
  couples
• 4:10
  planning
• 4:10
  their
• 4:11
  wedding
• 4:11
  and
• 4:11
  the
• 4:12
  businesses.
• 4:12
  So
• 4:12
  it's
• 4:13
  cool
• 4:13
  because
• 4:13
  I
• 4:13
  kind
• 4:13
  of
• 4:13
  get
• 4:13
  to
• 4:14
  hear
• 4:14
  both
• 4:14
  sides,
• 4:14
  but
• 4:14
  I'm
• 4:15
  not
• 4:15
  selling
• 4:16
  to
• 4:16
  the
• 4:16
  couples,
• 4:17
  so
• 4:17
  I
• 4:17
  think
• 4:17
  they're
• 4:18
  a
• 4:18
  little
• 4:18
  more
• 4:18
  honest
• 4:18
  with
• 4:19
  me
• 4:19
  like
• 4:19
  you
• 4:19
  are
• 4:19
  with
• 4:20
  your
• 4:20
  listeners.
• 4:21
  Love
• 4:21
  it.
• 4:21
  So
• 4:22
  I'm
• 4:22
  sure
• 4:22
  there's
• 4:22
  other
• 4:23
  people
• 4:23
  that
• 4:23
  can
• 4:23
  resonate
• 4:24
  with
• 4:24
  that
• 4:24
  feeling
• 4:24
  as
• 4:24
  well
• 4:25
  about
• 4:25
  feeling
• 4:26
  sick
• 4:26
  of
• 4:26
  brides.
• 4:27
  But
• 4:27
  let's
• 4:27
  go
• 4:27
  back
• 4:28
  to
• 4:28
  that
• 4:28
  period
• 4:28
  of
• 4:28
  your
• 4:28
  life
• 4:29
  before
• 4:29
  you
• 4:30
  were
• 4:30
  feeling
• 4:30
  sick
• 4:30
  of
• 4:30
  the
• 4:31
  couples
• 4:31
  and
• 4:31
  you
• 4:31
  were
• 4:31
  working
• 4:32
  inside
• 4:33
  the
• 4:33
  industry,
• 4:33
  you
• 4:33
  were
• 4:34
  working
• 4:34
  in
• 4:34
  venues.
• 4:34
  What
• 4:35
  are
• 4:35
  some
• 4:35
  of
• 4:35
  the
• 4:35
  lessons
• 4:36
  you
• 4:36
  learned
• 4:36
  during
• 4:36
  that
• 4:37
  time
• 4:37
  when
• 4:37
  you
• 4:37
  were
• 4:37
  working
• 4:38
  in
• 4:38
  venues?
• 4:38
  Things
• 4:38
  that
• 4:39
  you
• 4:39
  now
• 4:39
  look
• 4:40
  back
• 4:40
  on
• 4:40
  and
• 4:40
  think,
• 4:40
  yeah,
• 4:40
  I
• 4:41
  learned
• 4:41
  a
• 4:41
  lot
• 4:41
  doing
• 4:42
  that.
• 4:42
  Yeah.
• 4:42
  You
• 4:43
  know,
• 4:43
  I
• 4:43
  had
• 4:43
  an
• 4:43
  amazing
• 4:44
  owner
• 4:44
  of
• 4:45
  the
• 4:45
  resort
• 4:45
  who
• 4:46
  really
• 4:46
  invested
• 4:47
  in
• 4:47
  growing
• 4:48
  me
• 4:48
  and,
• 4:48
  like,
• 4:49
  developing
• 4:49
  me.
• 4:49
  So
• 4:50
  he
• 4:50
  taught
• 4:50
  me
• 4:50
  a
• 4:51
  few
• 4:51
  things
• 4:51
  that
• 4:52
  I
• 4:52
  still
• 4:52
  use,
• 4:52
  like,
• 4:53
  every
• 4:53
  day
• 4:53
  of
• 4:53
  my
• 4:54
  life.
• 4:54
  And
• 4:54
  one
• 4:54
  of
• 4:54
  that
• 4:55
  is
• 4:55
  paying
• 4:55
  attention
• 4:55
  to
• 4:55
  the
• 4:56
  pace,
• 4:56
  like,
• 4:57
  you're
• 4:57
  booking
• 4:57
  pace
• 4:58
  and
• 4:58
  what's
• 4:59
  coming
• 4:59
  down
• 4:59
  the
• 4:59
  line.
• 5:00
  And,
• 5:00
  you
• 5:01
  know,
• 5:01
  venue
• 5:01
  space
• 5:02
  is
• 5:02
  like
• 5:02
  a
• 5:02
  hotel
• 5:02
  room.
• 5:03
  If
• 5:03
  you
• 5:03
  don't
• 5:03
  sell
• 5:03
  it
• 5:04
  on
• 5:04
  that
• 5:04
  date,
• 5:04
  the
• 5:04
  inventory
• 5:05
  just
• 5:05
  gets
• 5:06
  lit
• 5:06
  on
• 5:06
  fire.
• 5:06
  It's
• 5:06
  gone.
• 5:07
  And
• 5:07
  so
• 5:08
  really
• 5:08
  taught
• 5:08
  me
• 5:08
  how
• 5:09
  to
• 5:09
  start
• 5:09
  looking
• 5:09
  ahead
• 5:10
  towards
• 5:10
  dates
• 5:10
  and
• 5:11
  holes
• 5:11
  and
• 5:11
  where
• 5:12
  are
• 5:12
  you
• 5:12
  discounting
• 5:13
  or
• 5:13
  doing
• 5:13
  value
• 5:14
  adds
• 5:14
  to
• 5:14
  really,
• 5:15
  you
• 5:16
  know,
• 5:16
  fill
• 5:16
  that
• 5:17
  time
• 5:17
  so
• 5:17
  it
• 5:17
  doesn't
• 5:18
  just
• 5:18
  sit
• 5:18
  empty.
• 5:19
  So
• 5:19
  that's
• 5:19
  probably
• 5:20
  like,
• 5:20
  one
• 5:20
  of
• 5:20
  the
• 5:20
  best
• 5:21
  skills
• 5:21
  of
• 5:21
  being
• 5:22
  able
• 5:22
  to
• 5:22
  look
• 5:22
  far
• 5:23
  forward
• 5:24
  into
• 5:24
  the,
• 5:25
  you
• 5:25
  know,
• 5:25
  holes
• 5:25
  and
• 5:26
  spaces.
• 5:27
  And
• 5:27
  then
• 5:27
  the
• 5:27
  other
• 5:28
  is
• 5:28
  really,
• 5:28
  like,
• 5:29
  outside
• 5:29
  the
• 5:29
  box,
• 5:29
  marketing,
• 5:30
  thinking
• 5:31
  creatively
• 5:31
  in
• 5:32
  different
• 5:32
  spaces,
• 5:33
  hosting
• 5:33
  PR
• 5:34
  events.
• 5:34
  We
• 5:35
  did
• 5:35
  for
• 5:36
  our
• 5:36
  50th
• 5:36
  anniversary
• 5:36
  at
• 5:36
  the
• 5:37
  resort,
• 5:37
  I
• 5:37
  did
• 5:37
  50
• 5:38
  couples
• 5:38
  who
• 5:38
  had
• 5:38
  been
• 5:38
  married
• 5:39
  more
• 5:39
  than
• 5:39
  50
• 5:39
  years
• 5:40
  and
• 5:40
  did
• 5:40
  a
• 5:40
  giant
• 5:40
  vow
• 5:41
  renewal
• 5:42
  which
• 5:42
  was
• 5:42
  so
• 5:43
  much
• 5:43
  fun.
• 5:44
  So,
• 5:44
  yeah,
• 5:44
  I
• 5:44
  mean,
• 5:44
  I
• 5:44
  think
• 5:44
  it
• 5:45
  was
• 5:45
  really
• 5:46
  awesome.
• 5:46
  Creative
• 5:47
  marketing,
• 5:47
  like
• 5:48
  things
• 5:48
  that
• 5:48
  just
• 5:48
  no
• 5:48
  one
• 5:49
  else
• 5:49
  was
• 5:49
  doing
• 5:49
  and
• 5:50
  tracking
• 5:51
  my
• 5:51
  pace,
• 5:51
  those
• 5:51
  are
• 5:51
  my
• 5:52
  two
• 5:52
  skill
• 5:52
  sets
• 5:52
  that
• 5:52
  I
• 5:53
  use
• 5:53
  still
• 5:53
  all
• 5:54
  the
• 5:54
  time.
• 5:54
  Fantastic.
• 5:55
  And
• 5:55
  to
• 5:55
  be
• 5:55
  honest,
• 5:55
  they're
• 5:56
  both
• 5:56
  things
• 5:56
  that
• 5:57
  all
• 5:57
  venues
• 5:58
  and
• 5:58
  suppliers
• 5:59
  should
• 5:59
  be
• 5:59
  paying
• 5:59
  attention
• 6:00
  to,
• 6:00
  not
• 6:00
  just
• 6:00
  in
• 6:00
  the
• 6:01
  venue
• 6:01
  space.
• 6:01
  Because
• 6:02
  actually
• 6:02
  I
• 6:02
  think
• 6:02
  a
• 6:03
  lot
• 6:03
  of
• 6:03
  people
• 6:03
  live
• 6:03
  in
• 6:03
  the
• 6:04
  moment,
• 6:04
  especially
• 6:04
  small
• 6:05
  business
• 6:05
  owners,
• 6:06
  and
• 6:06
  they're
• 6:06
  not
• 6:06
  doing
• 6:07
  that
• 6:07
  thing
• 6:07
  where
• 6:07
  they
• 6:07
  look
• 6:08
  ahead
• 6:08
  and
• 6:08
  looking
• 6:08
  where
• 6:09
  the
• 6:09
  gaps
• 6:09
  are
• 6:09
  or
• 6:09
  thinking
• 6:10
  about
• 6:10
  how
• 6:10
  they
• 6:10
  can
• 6:10
  fill
• 6:10
  the
• 6:11
  gaps.
• 6:11
  They're
• 6:12
  reactive
• 6:12
  rather
• 6:13
  than
• 6:13
  proactive.
• 6:14
  So
• 6:15
  absolutely
• 6:15
  agree
• 6:16
  with
• 6:16
  you.
• 6:16
  I
• 6:16
  think
• 6:16
  there's
• 6:16
  some
• 6:17
  great
• 6:17
  lessons
• 6:17
  there.
• 6:18
  Now,
• 6:19
  you
• 6:20
  work
• 6:20
  with
• 6:20
  a
• 6:21
  lot
• 6:21
  of
• 6:21
  venues
• 6:21
  and
• 6:21
  I
• 6:22
  know
• 6:22
  that
• 6:22
  you're
• 6:22
  going
• 6:22
  to
• 6:22
  be
• 6:22
  very
• 6:22
  honest
• 6:23
  about
• 6:23
  this
• 6:24
  and
• 6:24
  I
• 6:24
  would
• 6:24
  love
• 6:24
  you
• 6:25
  to
• 6:25
  share
• 6:25
  some
• 6:25
  of
• 6:25
  the
• 6:26
  venue
• 6:26
  mistakes.
• 6:27
  You
• 6:27
  see
• 6:28
  people
• 6:28
  making
• 6:29
  people
• 6:29
  in
• 6:29
  the
• 6:29
  venue
• 6:29
  space,
• 6:30
  you
• 6:30
  don't
• 6:30
  have
• 6:30
  to
• 6:30
  name
• 6:30
  any
• 6:31
  names,
• 6:31
  but
• 6:31
  are
• 6:32
  there
• 6:32
  common
• 6:32
  things
• 6:32
  that
• 6:32
  you
• 6:33
  see
• 6:33
  venues
• 6:33
  doing
• 6:33
  and
• 6:34
  you
• 6:34
  think,
• 6:34
  oh
• 6:35
  please
• 6:35
  stop
• 6:35
  doing
• 6:35
  that.
• 6:36
  Oh
• 6:36
  God,
• 6:36
  the
• 6:37
  list
• 6:37
  is
• 6:37
  so
• 6:37
  long.
• 6:38
  That's
• 6:39
  terrible.
• 6:40
  You
• 6:40
  know,
• 6:40
  I
• 6:40
  think
• 6:41
  that
• 6:41
  marketing
• 6:42
  is
• 6:43
  probably
• 6:43
  the
• 6:43
  biggest
• 6:44
  piece.
• 6:45
  You
• 6:45
  know,
• 6:45
  venues
• 6:45
  are
• 6:46
  top
• 6:46
  of
• 6:46
  funnel
• 6:47
  of
• 6:47
  all
• 6:47
  wedding
• 6:48
  suppliers
• 6:48
  and
• 6:49
  vendors
• 6:49
  in
• 6:50
  the
• 6:50
  industry.
• 6:51
  And
• 6:51
  so
• 6:52
  I
• 6:52
  think
• 6:53
  just
• 6:53
  trying
• 6:53
  to
• 6:54
  only
• 6:54
  do
• 6:54
  what
• 6:55
  everyone
• 6:55
  else
• 6:55
  is
• 6:56
  doing
• 6:56
  doesn't
• 6:57
  always
• 6:57
  set
• 6:57
  the
• 6:58
  tone.
• 6:58
  You
• 6:58
  know,
• 6:58
  I
• 6:59
  think
• 6:59
  many
• 6:59
  venues
• 7:00
  make
• 7:00
  mistakes
• 7:00
  when
• 7:01
  it
• 7:01
  comes
• 7:01
  to
• 7:01
  SEO,
• 7:02
  search
• 7:02
  engine
• 7:02
  optimization.
• 7:03
  I
• 7:04
  think
• 7:04
  they
• 7:04
  have
• 7:04
  to
• 7:04
  get
• 7:05
  found
• 7:05
  on
• 7:06
  Google
• 7:06
  in
• 7:07
  ways
• 7:07
  that,
• 7:08
  you
• 7:08
  know,
• 7:08
  maybe
• 7:09
  some
• 7:09
  other
• 7:09
  categories
• 7:10
  don't.
• 7:10
  And
• 7:11
  the
• 7:11
  other
• 7:11
  like
• 7:12
  huge
• 7:12
  mistake
• 7:12
  I
• 7:13
  think
• 7:13
  is
• 7:13
  lack
• 7:14
  of
• 7:14
  attention
• 7:14
  and
• 7:14
  focus
• 7:15
  on
• 7:15
  Instagram.
• 7:16
  The
• 7:16
  two
• 7:16
  biggest,
• 7:16
  you
• 7:16
  know,
• 7:17
  with
• 7:17
  wedding
• 7:17
  venue
• 7:17
  map
• 7:17
  we
• 7:18
  survey
• 7:18
  our
• 7:18
  couples
• 7:18
  every
• 7:19
  year
• 7:19
  and
• 7:19
  the
• 7:20
  two
• 7:20
  biggest
• 7:20
  areas
• 7:21
  that
• 7:21
  they
• 7:21
  are
• 7:21
  still
• 7:21
  searching
• 7:22
  to
• 7:22
  find
• 7:23
  their
• 7:23
  venues
• 7:24
  are
• 7:25
  crazy
• 7:25
  keywords
• 7:26
  you
• 7:26
  would
• 7:26
  never
• 7:26
  expect
• 7:27
  over
• 7:27
  on
• 7:27
  Google.
• 7:28
  And
• 7:28
  then
• 7:29
  really
• 7:30
  looking
• 7:30
  through
• 7:30
  Instagram,
• 7:31
  going
• 7:31
  down
• 7:31
  that
• 7:32
  Rabbit
• 7:32
  hol,
• 7:33
  you
• 7:33
  know,
• 7:33
  to
• 7:33
  find
• 7:34
  unique
• 7:34
  venue
• 7:34
  spaces.
• 7:35
  And
• 7:35
  I
• 7:35
  think
• 7:36
  Google
• 7:37
  is
• 7:37
  massively
• 7:38
  underrated
• 7:38
  at
• 7:38
  the
• 7:38
  moment
• 7:39
  in
• 7:39
  the
• 7:39
  industry.
• 7:39
  I
• 7:39
  think
• 7:40
  people
• 7:40
  have
• 7:40
  been
• 7:40
  distracted
• 7:41
  by
• 7:41
  everything
• 7:42
  else
• 7:42
  and
• 7:42
  they're
• 7:42
  so
• 7:43
  focused
• 7:43
  on,
• 7:43
  oh,
• 7:43
  I
• 7:44
  need
• 7:44
  lots
• 7:44
  of
• 7:44
  people
• 7:44
  on
• 7:44
  social
• 7:45
  media,
• 7:45
  I
• 7:45
  need
• 7:45
  to
• 7:45
  do
• 7:45
  great
• 7:46
  TikToks,
• 7:46
  I
• 7:46
  need
• 7:47
  to
• 7:47
  have
• 7:47
  this
• 7:47
  shiny
• 7:48
  new
• 7:48
  website
• 7:48
  or
• 7:49
  update
• 7:49
  my
• 7:49
  venue.
• 7:50
  But
• 7:50
  they're
• 7:51
  forgetting
• 7:51
  that
• 7:52
  most
• 7:52
  people
• 7:52
  still
• 7:53
  are
• 7:54
  going
• 7:54
  to
• 7:54
  Google
• 7:54
  and
• 7:55
  if
• 7:55
  they're
• 7:55
  not
• 7:55
  going
• 7:55
  to
• 7:55
  Google
• 7:56
  in
• 7:56
  2025,
• 7:57
  they
• 7:57
  are
• 7:57
  going
• 7:57
  to
• 7:58
  ChatGPT
• 7:58
  and
• 7:59
  searching
• 7:59
  on
• 7:59
  there,
• 8:00
  which
• 8:00
  is
• 8:00
  the
• 8:00
  same
• 8:01
  ethos.
• 8:01
  And
• 8:02
  so
• 8:02
  absolutely,
• 8:03
  I'm
• 8:03
  with
• 8:03
  you.
• 8:04
  Venues
• 8:04
  and
• 8:05
  school
• 8:05
  supplies
• 8:05
  again,
• 8:06
  need
• 8:06
  to
• 8:06
  pay
• 8:06
  more
• 8:06
  attention
• 8:06
  to
• 8:07
  Google.
• 8:07
  I
• 8:07
  Love
• 8:08
  Sarah
• 8:08
  from
• 8:08
  Sarah
• 8:09
  does
• 8:09
  SEO.
• 8:09
  She
• 8:09
  does
• 8:10
  great
• 8:10
  stuff.
• 8:11
  Love
• 8:11
  her.
• 8:12
  She's
• 8:12
  on
• 8:12
  the
• 8:12
  podcast
• 8:13
  here.
• 8:13
  So
• 8:13
  if
• 8:13
  you're
• 8:13
  listening
• 8:14
  and
• 8:14
  you
• 8:14
  need
• 8:14
  SEO,
• 8:15
  absolutely.
• 8:15
  Go
• 8:16
  to
• 8:16
  her.
• 8:16
  Do
• 8:16
  you
• 8:16
  like
• 8:16
  Sarah
• 8:17
  too?
• 8:17
  Yeah,
• 8:17
  I
• 8:17
  do.
• 8:18
  You
• 8:18
  know,
• 8:18
  here's
• 8:18
  the
• 8:18
  thing
• 8:19
  about
• 8:19
  what
• 8:20
  Sarah
• 8:20
  teaches.
• 8:20
  It
• 8:21
  makes
• 8:21
  so
• 8:21
  much
• 8:21
  sense
• 8:22
  is
• 8:22
  of
• 8:22
  course
• 8:22
  people
• 8:22
  are
• 8:23
  chasing
• 8:23
  the
• 8:23
  same
• 8:24
  keywords
• 8:24
  like
• 8:25
  London
• 8:25
  wedding
• 8:25
  venue
• 8:26
  or
• 8:27
  you
• 8:27
  know,
• 8:27
  such
• 8:28
  and
• 8:28
  such
• 8:28
  wedding
• 8:28
  castle
• 8:29
  or
• 8:29
  whatever.
• 8:30
  But
• 8:30
  it's
• 8:30
  the
• 8:31
  like
• 8:31
  unique,
• 8:32
  specific
• 8:33
  word.
• 8:33
  So
• 8:34
  last
• 8:34
  year
• 8:34
  she
• 8:35
  was
• 8:35
  teaching
• 8:35
  how
• 8:36
  Tuscan
• 8:37
  wedding
• 8:37
  venues
• 8:37
  was
• 8:38
  popping,
• 8:38
  right?
• 8:39
  Like
• 8:39
  people
• 8:39
  wanted
• 8:39
  to
• 8:39
  get
• 8:40
  married
• 8:40
  in
• 8:40
  Italy.
• 8:41
  So
• 8:41
  I
• 8:41
  wrote
• 8:41
  a
• 8:42
  blog
• 8:42
  post
• 8:42
  on
• 8:42
  wedding
• 8:42
  venue
• 8:43
  map
• 8:43
  that
• 8:43
  was
• 8:43
  like
• 8:44
  Italian
• 8:44
  themed
• 8:44
  wedding
• 8:45
  venues
• 8:45
  in
• 8:45
  Orlando.
• 8:46
  That
• 8:47
  blog
• 8:47
  post
• 8:47
  first
• 8:48
  we
• 8:48
  rank
• 8:48
  in
• 8:48
  spot
• 8:48
  one
• 8:49
  over
• 8:49
  all
• 8:50
  of
• 8:50
  the
• 8:50
  Tuscan
• 8:50
  looking
• 8:50
  venues.
• 8:51
  Like
• 8:51
  I
• 8:52
  outrank
• 8:52
  them
• 8:52
  all
• 8:53
  and
• 8:54
  it's
• 8:54
  getting
• 8:54
  like
• 8:55
  800
• 8:55
  hits
• 8:56
  a
• 8:56
  month
• 8:56
  on
• 8:56
  that
• 8:56
  one
• 8:57
  blog
• 8:57
  post.
• 8:58
  So
• 8:58
  if
• 8:58
  I
• 8:58
  was
• 8:58
  a
• 8:58
  Tuscan
• 8:59
  wedding
• 8:59
  venue
• 8:59
  in
• 9:00
  Orlando,
• 9:00
  I
• 9:01
  would,
• 9:02
  I
• 9:02
  would
• 9:02
  SEO
• 9:03
  pages
• 9:03
  on
• 9:03
  my
• 9:03
  site.
• 9:04
  So
• 9:04
  hard
• 9:04
  to
• 9:05
  rank
• 9:05
  for
• 9:05
  that
• 9:06
  because
• 9:06
  it's
• 9:06
  getting
• 9:06
  so
• 9:07
  many,
• 9:07
  so
• 9:07
  much
• 9:07
  search
• 9:08
  volume
• 9:08
  that
• 9:09
  yeah,
• 9:09
  no
• 9:09
  kudos
• 9:10
  to
• 9:10
  Sarah
• 9:10
  because
• 9:11
  you
• 9:11
  know,
• 9:11
  really
• 9:12
  leaning
• 9:12
  in
• 9:13
  on
• 9:13
  what's
• 9:14
  trending
• 9:14
  in
• 9:15
  terms
• 9:15
  of
• 9:15
  the
• 9:15
  search
• 9:16
  that
• 9:16
  isn't
• 9:17
  the
• 9:17
  generic
• 9:18
  words
• 9:18
  that
• 9:18
  you
• 9:18
  would
• 9:19
  think,
• 9:19
  like
• 9:19
  digging
• 9:20
  deeper
• 9:20
  as
• 9:21
  to
• 9:21
  where
• 9:21
  what's
• 9:22
  your
• 9:22
  specialty,
• 9:23
  what
• 9:23
  makes
• 9:23
  you
• 9:24
  unique
• 9:24
  and
• 9:25
  different.
• 9:25
  The
• 9:25
  venue
• 9:25
  I
• 9:25
  worked
• 9:25
  at
• 9:26
  had
• 9:26
  a
• 9:26
  waterfall.
• 9:27
  I
• 9:27
  mean
• 9:27
  in
• 9:27
  Orlando,
• 9:28
  it
• 9:28
  doesn't
• 9:28
  make
• 9:28
  any
• 9:28
  sense,
• 9:29
  but
• 9:29
  we
• 9:29
  had
• 9:29
  a
• 9:29
  waterfall.
• 9:30
  But
• 9:30
  I
• 9:30
  had
• 9:31
  a
• 9:31
  blog
• 9:31
  post
• 9:31
  about
• 9:32
  it
• 9:32
  and
• 9:32
  it
• 9:32
  would
• 9:32
  get
• 9:33
  found
• 9:33
  all
• 9:33
  the
• 9:33
  time
• 9:34
  because
• 9:34
  you
• 9:34
  never
• 9:34
  know.
• 9:35
  Smart.
• 9:35
  It's
• 9:36
  so
• 9:36
  smart.
• 9:36
  And
• 9:37
  again,
• 9:37
  if
• 9:37
  you're
• 9:37
  listening
• 9:37
  to
• 9:37
  this
• 9:37
  and
• 9:38
  you're
• 9:38
  not
• 9:38
  paying
• 9:38
  attention
• 9:39
  to
• 9:39
  this,
• 9:39
  you're
• 9:39
  missing
• 9:40
  out
• 9:40
  on
• 9:40
  a
• 9:40
  massive
• 9:41
  gap
• 9:41
  in
• 9:42
  your
• 9:42
  marketing.
• 9:42
  So
• 9:43
  100%
• 9:43
  go
• 9:43
  away
• 9:43
  and
• 9:44
  look
• 9:44
  at
• 9:44
  it
• 9:44
  now.
• 9:44
  We
• 9:45
  were
• 9:45
  talking
• 9:45
  before
• 9:45
  we
• 9:46
  started
• 9:46
  about
• 9:47
  how
• 9:47
  I've
• 9:47
  been
• 9:48
  changing
• 9:48
  the
• 9:48
  way
• 9:48
  I
• 9:49
  talk
• 9:49
  about
• 9:49
  marketing
• 9:49
  in
• 9:50
  2020.
• 9:50
  I
• 9:51
  think
• 9:51
  that
• 9:51
  we've
• 9:51
  seen
• 9:51
  a
• 9:52
  huge
• 9:52
  shift
• 9:53
  in
• 9:53
  the
• 9:53
  way
• 9:53
  consumer
• 9:54
  habits
• 9:55
  are
• 9:55
  happening
• 9:55
  in
• 9:55
  the
• 9:56
  world,
• 9:56
  the
• 9:56
  way
• 9:56
  people
• 9:56
  are
• 9:56
  marketing.
• 9:57
  And
• 9:58
  I
• 9:58
  coined
• 9:58
  it
• 9:58
  the
• 9:58
  marketing
• 9:59
  theme
• 9:59
  park.
• 10:00
  And
• 10:00
  I
• 10:00
  just
• 10:00
  wondered
• 10:01
  what
• 10:01
  you
• 10:02
  see
• 10:02
  going
• 10:03
  on
• 10:03
  out
• 10:03
  there
• 10:03
  yourself,
• 10:04
  especially
• 10:04
  in
• 10:04
  the
• 10:05
  venue
• 10:05
  space,
• 10:05
  especially
• 10:06
  out
• 10:06
  in
• 10:06
  the
• 10:06
  States
• 10:06
  and
• 10:06
  in
• 10:06
  Florida
• 10:07
  where
• 10:07
  you
• 10:07
  are,
• 10:08
  where
• 10:08
  do
• 10:08
  you
• 10:08
  think
• 10:08
  venues
• 10:09
  are
• 10:09
  seeing
• 10:10
  this
• 10:10
  happen?
• 10:10
  What
• 10:11
  are
• 10:11
  the
• 10:11
  big
• 10:11
  challenges
• 10:12
  you
• 10:12
  see
• 10:12
  them
• 10:13
  facing
• 10:13
  this
• 10:13
  year?
• 10:14
  Yeah,
• 10:14
  I,
• 10:14
  I
• 10:15
  really
• 10:15
  believe
• 10:15
  in
• 10:16
  my
• 10:16
  heart
• 10:16
  that
• 10:16
  it
• 10:16
  is
• 10:17
  the
• 10:17
  same
• 10:18
  across
• 10:18
  the
• 10:18
  world
• 10:19
  no
• 10:19
  matter
• 10:19
  where
• 10:20
  you
• 10:20
  are,
• 10:20
  that
• 10:21
  couples
• 10:22
  are
• 10:22
  overwhelmed,
• 10:23
  they
• 10:23
  don't
• 10:23
  know
• 10:24
  where
• 10:24
  to
• 10:24
  start.
• 10:24
  You
• 10:24
  know,
• 10:25
  I
• 10:25
  do
• 10:25
  about
• 10:26
  20
• 10:26
  wedding
• 10:26
  shows
• 10:27
  a
• 10:27
  year
• 10:27
  where
• 10:27
  I'm
• 10:28
  having
• 10:28
  one
• 10:28
  on
• 10:28
  one
• 10:28
  conversations
• 10:29
  with
• 10:29
  couples
• 10:30
  searching
• 10:30
  for
• 10:30
  a
• 10:30
  Venue
• 10:31
  this
• 10:32
  year
• 10:32
  has
• 10:32
  been
• 10:33
  the
• 10:33
  hardest
• 10:33
  it's
• 10:34
  ever
• 10:34
  been
• 10:34
  because,
• 10:34
  see,
• 10:35
  we
• 10:35
  asked
• 10:35
  them
• 10:35
  questions
• 10:36
  to
• 10:36
  curate
• 10:36
  a
• 10:36
  list
• 10:37
  of
• 10:37
  local
• 10:37
  venues
• 10:38
  to
• 10:38
  be
• 10:38
  able
• 10:38
  to
• 10:39
  say,
• 10:39
  what
• 10:39
  are
• 10:40
  you
• 10:40
  looking
• 10:40
  for
• 10:40
  and
• 10:40
  what's
• 10:40
  your
• 10:41
  style
• 10:41
  and
• 10:41
  how
• 10:41
  many
• 10:41
  guests?
• 10:42
  And
• 10:43
  they
• 10:43
  know
• 10:43
  nothing.
• 10:44
  Like,
• 10:45
  they
• 10:45
  are
• 10:46
  so
• 10:46
  lost
• 10:47
  they
• 10:47
  don't
• 10:47
  know
• 10:47
  where
• 10:47
  to
• 10:48
  start.
• 10:48
  And
• 10:48
  so,
• 10:49
  you
• 10:49
  know,
• 10:49
  the
• 10:50
  frustration
• 10:50
  as
• 10:50
  a
• 10:51
  venue,
• 10:51
  especially
• 10:52
  if
• 10:52
  you've
• 10:52
  been
• 10:52
  in
• 10:52
  it
• 10:53
  a
• 10:53
  long
• 10:53
  time
• 10:53
  and
• 10:53
  the
• 10:54
  booking
• 10:54
  process
• 10:54
  was
• 10:55
  different
• 10:55
  and
• 10:55
  faster
• 10:56
  and
• 10:56
  simpler
• 10:57
  to
• 10:57
  how
• 10:58
  elongated
• 10:58
  it
• 10:59
  is
• 10:59
  that
• 11:00
  the
• 11:00
  venues
• 11:00
  that
• 11:01
  are
• 11:01
  simplifying
• 11:02
  the
• 11:02
  process,
• 11:03
  making
• 11:03
  it
• 11:04
  so
• 11:04
  easy,
• 11:05
  basic,
• 11:05
  and
• 11:06
  transparent.
• 11:06
  You
• 11:07
  know
• 11:07
  a
• 11:07
  lot
• 11:07
  of
• 11:07
  things.
• 11:08
  I
• 11:08
  listened
• 11:09
  to
• 11:09
  your
• 11:09
  podcast
• 11:09
  episode.
• 11:10
  If
• 11:10
  you
• 11:10
  guys
• 11:10
  have
• 11:10
  not
• 11:11
  listened
• 11:11
  to
• 11:11
  that
• 11:11
  episode
• 11:12
  about
• 11:12
  the
• 11:12
  theme
• 11:13
  park,
• 11:13
  you
• 11:13
  are
• 11:13
  missing
• 11:14
  out.
• 11:14
  And
• 11:15
  you.
• 11:16
  I
• 11:16
  realized
• 11:17
  that
• 11:17
  how
• 11:18
  significant
• 11:19
  that
• 11:19
  concept
• 11:20
  is.
• 11:20
  In
• 11:20
  a
• 11:20
  way,
• 11:20
  you
• 11:21
  painted
• 11:21
  the
• 11:21
  picture
• 11:22
  that
• 11:23
  you
• 11:23
  really
• 11:23
  have
• 11:23
  to
• 11:24
  check.
• 11:24
  You
• 11:24
  don't
• 11:24
  have
• 11:25
  to
• 11:25
  be
• 11:25
  in
• 11:25
  all
• 11:25
  the
• 11:25
  places
• 11:26
  and
• 11:26
  all
• 11:26
  the
• 11:26
  spaces
• 11:27
  doing
• 11:27
  all
• 11:27
  the
• 11:28
  things,
• 11:28
  but
• 11:28
  you
• 11:29
  have
• 11:29
  to
• 11:29
  check
• 11:29
  the
• 11:29
  boxes
• 11:30
  enough
• 11:30
  in
• 11:31
  the
• 11:31
  spaces
• 11:31
  and
• 11:31
  do
• 11:32
  it
• 11:32
  well.
• 11:32
  Instead
• 11:33
  of
• 11:33
  doing
• 11:33
  a
• 11:33
  lot,
• 11:34
  do
• 11:34
  it
• 11:34
  better
• 11:35
  to
• 11:35
  be
• 11:35
  able
• 11:35
  to
• 11:36
  make
• 11:36
  the
• 11:36
  process
• 11:36
  more
• 11:37
  simplified
• 11:37
  for
• 11:37
  couples.
• 11:38
  So
• 11:39
  I
• 11:39
  wish
• 11:39
  more
• 11:40
  venues
• 11:40
  would
• 11:40
  utilize
• 11:41
  things
• 11:41
  like
• 11:41
  quizzes
• 11:41
  on
• 11:42
  their
• 11:42
  website,
• 11:43
  like,
• 11:43
  are
• 11:43
  we
• 11:43
  the
• 11:43
  right
• 11:44
  venue
• 11:44
  for
• 11:44
  you?
• 11:45
  Yes.
• 11:45
  No.
• 11:45
  Like,
• 11:46
  make
• 11:46
  them
• 11:46
  make
• 11:47
  choices
• 11:47
  to
• 11:48
  walk
• 11:48
  them
• 11:48
  down.
• 11:49
  But
• 11:50
  they're
• 11:50
  not
• 11:50
  really.
• 11:51
  They're
• 11:51
  kind
• 11:51
  of
• 11:51
  same
• 11:51
  old,
• 11:52
  same
• 11:52
  old
• 11:52
  and
• 11:52
  expecting
• 11:54
  the
• 11:54
  same
• 11:54
  results
• 11:55
  from
• 11:55
  a
• 11:55
  different
• 11:56
  generation.
• 11:56
  And
• 11:57
  it
• 11:57
  is
• 11:57
  not
• 11:57
  working.
• 11:58
  Yeah,
• 11:58
  it
• 11:58
  absolutely
• 11:59
  isn't.
• 11:59
  People
• 11:59
  are
• 12:00
  having
• 12:00
  to
• 12:00
  catch
• 12:00
  up,
• 12:00
  I
• 12:01
  think,
• 12:01
  especially
• 12:01
  when
• 12:01
  it
• 12:01
  comes
• 12:01
  to
• 12:02
  the
• 12:02
  technology.
• 12:02
  I
• 12:03
  mean,
• 12:03
  I
• 12:03
  met
• 12:03
  with
• 12:03
  a
• 12:04
  venue
• 12:04
  just
• 12:04
  this
• 12:04
  week,
• 12:05
  and
• 12:05
  they
• 12:05
  were
• 12:05
  talking
• 12:05
  about
• 12:05
  how
• 12:05
  they're
• 12:06
  still
• 12:06
  doing
• 12:06
  everything
• 12:06
  on
• 12:06
  an
• 12:07
  Excel
• 12:07
  spreadsheet
• 12:07
  and
• 12:08
  there's
• 12:08
  no
• 12:08
  automation.
• 12:09
  I'm
• 12:09
  like,
• 12:09
  you
• 12:09
  are
• 12:09
  not
• 12:10
  going
• 12:10
  to
• 12:10
  keep
• 12:10
  up.
• 12:10
  Because
• 12:11
  today's
• 12:11
  generation
• 12:12
  want
• 12:12
  everything
• 12:12
  and
• 12:12
  they
• 12:12
  want
• 12:13
  it
• 12:13
  now.
• 12:13
  And
• 12:13
  I
• 12:13
  did
• 12:13
  a
• 12:13
  competitor
• 12:14
  analysis
• 12:14
  for
• 12:14
  them
• 12:15
  against
• 12:15
  their
• 12:16
  competitors,
• 12:16
  and
• 12:16
  I
• 12:16
  inquired
• 12:17
  with
• 12:17
  all
• 12:17
  of
• 12:17
  them
• 12:17
  about
• 12:18
  a
• 12:18
  brochure
• 12:18
  request
• 12:18
  at
• 12:19
  the
• 12:19
  same
• 12:19
  time.
• 12:19
  And,
• 12:20
  you
• 12:20
  know,
• 12:20
  every
• 12:21
  venue
• 12:21
  sent
• 12:21
  me
• 12:21
  something
• 12:22
  immediately,
• 12:23
  but
• 12:23
  their
• 12:23
  venue,
• 12:23
  it
• 12:24
  took
• 12:24
  three
• 12:24
  hours.
• 12:24
  And
• 12:24
  I'm
• 12:25
  like,
• 12:25
  three
• 12:25
  hours
• 12:25
  later.
• 12:26
  You're
• 12:26
  now
• 12:26
  like,
• 12:26
  email
• 12:27
  six
• 12:27
  in
• 12:27
  my
• 12:27
  inbox.
• 12:28
  You
• 12:28
  have
• 12:29
  not
• 12:29
  got
• 12:29
  a
• 12:29
  chance.
• 12:30
  Because
• 12:30
  I've
• 12:30
  already
• 12:31
  gone
• 12:31
  on
• 12:31
  to
• 12:31
  those
• 12:31
  other
• 12:32
  emails.
• 12:32
  We
• 12:32
  have
• 12:32
  to
• 12:32
  utilize
• 12:33
  technology.
• 12:34
  We
• 12:34
  have
• 12:34
  to
• 12:34
  play
• 12:34
  the
• 12:35
  game.
• 12:35
  And
• 12:36
  I
• 12:36
  think
• 12:36
  venues
• 12:36
  also
• 12:37
  are
• 12:37
  still
• 12:37
  making
• 12:37
  things
• 12:38
  really
• 12:38
  complicated.
• 12:38
  I
• 12:39
  don't
• 12:39
  know
• 12:39
  if
• 12:39
  you
• 12:39
  see
• 12:39
  this
• 12:39
  where
• 12:40
  they're
• 12:40
  like,
• 12:40
  oh,
• 12:40
  all
• 12:40
  they
• 12:40
  have
• 12:41
  to
• 12:41
  do
• 12:41
  is
• 12:41
  fill
• 12:41
  in
• 12:41
  this
• 12:42
  form
• 12:42
  and
• 12:42
  then
• 12:42
  we
• 12:42
  send
• 12:42
  them
• 12:42
  an
• 12:43
  email
• 12:43
  back,
• 12:43
  and
• 12:43
  then
• 12:43
  they
• 12:43
  have
• 12:44
  to
• 12:44
  answer
• 12:44
  25
• 12:45
  questions
• 12:45
  and
• 12:45
  then
• 12:46
  they
• 12:46
  have
• 12:46
  to
• 12:46
  send
• 12:46
  it
• 12:46
  back
• 12:47
  and
• 12:47
  then
• 12:47
  we
• 12:47
  have
• 12:47
  to
• 12:47
  have
• 12:47
  a
• 12:47
  call
• 12:48
  with
• 12:48
  them.
• 12:48
  And
• 12:48
  I'm
• 12:48
  like,
• 12:49
  they
• 12:49
  are
• 12:49
  not
• 12:49
  going
• 12:49
  to
• 12:49
  do
• 12:50
  this.
• 12:50
  I
• 12:50
  was
• 12:50
  like,
• 12:50
  my
• 12:51
  children
• 12:51
  understand
• 12:52
  how
• 12:52
  to
• 12:52
  go
• 12:52
  on
• 12:52
  the
• 12:52
  Internet
• 12:53
  and
• 12:53
  buy
• 12:53
  a
• 12:53
  pair
• 12:53
  of
• 12:53
  trainers
• 12:54
  on
• 12:54
  the
• 12:54
  Internet
• 12:55
  and
• 12:55
  make
• 12:55
  it
• 12:56
  come
• 12:56
  the
• 12:56
  next
• 12:56
  day
• 12:56
  at
• 12:57
  age
• 12:57
  8.
• 12:58
  That
• 12:58
  is
• 12:58
  the
• 12:59
  consumer
• 12:59
  that's
• 12:59
  coming
• 13:00
  if
• 13:00
  they
• 13:00
  can't.
• 13:01
  Like,
• 13:01
  they're
• 13:01
  not
• 13:01
  expecting
• 13:02
  to
• 13:02
  fill
• 13:02
  in
• 13:02
  25
• 13:03
  forms
• 13:03
  to
• 13:04
  get
• 13:04
  something.
• 13:04
  They
• 13:04
  want
• 13:04
  it,
• 13:05
  they
• 13:05
  want
• 13:05
  the
• 13:05
  answer
• 13:06
  and
• 13:06
  they
• 13:06
  want
• 13:06
  it
• 13:07
  now.
• 13:07
  Are
• 13:07
  you
• 13:07
  still
• 13:07
  seeing
• 13:07
  venues
• 13:08
  doing
• 13:08
  this
• 13:08
  crazy
• 13:09
  process?
• 13:09
  It
• 13:10
  is.
• 13:10
  And
• 13:10
  you
• 13:10
  know,
• 13:10
  my
• 13:11
  partners
• 13:11
  at
• 13:11
  Venue
• 13:11
  Help
• 13:12
  Desk
• 13:12
  own
• 13:12
  a
• 13:12
  venue
• 13:12
  in
• 13:13
  Texas
• 13:13
  called
• 13:13
  Madera
• 13:14
  Estates
• 13:14
  and
• 13:15
  we
• 13:16
  joke
• 13:16
  around
• 13:16
  and
• 13:16
  say
• 13:16
  Madeira
• 13:17
  is
• 13:17
  the
• 13:17
  laboratory.
• 13:18
  Every
• 13:18
  idea
• 13:18
  we
• 13:19
  crazy
• 13:19
  idea
• 13:19
  we
• 13:19
  have
• 13:20
  and
• 13:20
  we
• 13:20
  want
• 13:20
  to
• 13:20
  test
• 13:20
  it
• 13:20
  out.
• 13:21
  We're
• 13:21
  like,
• 13:21
  well,
• 13:21
  let's
• 13:21
  implement
• 13:21
  it
• 13:22
  in
• 13:22
  Madeira
• 13:22
  and
• 13:22
  see
• 13:22
  if
• 13:23
  it
• 13:23
  works
• 13:23
  before
• 13:23
  we
• 13:23
  teach
• 13:24
  it.
• 13:24
  And
• 13:25
  you
• 13:25
  know,
• 13:25
  their
• 13:26
  venue
• 13:26
  is
• 13:26
  an
• 13:26
  all
• 13:27
  inclusive
• 13:27
  venue,
• 13:28
  which
• 13:28
  I
• 13:29
  don't
• 13:29
  know
• 13:29
  about
• 13:29
  over
• 13:30
  in
• 13:30
  the
• 13:30
  UK
• 13:30
  but
• 13:31
  in
• 13:31
  the
• 13:31
  US
• 13:31
  is
• 13:32
  popping
• 13:32
  like,
• 13:33
  we
• 13:33
  have
• 13:33
  500
• 13:33
  venues
• 13:34
  in
• 13:34
  Central
• 13:34
  Florida.
• 13:35
  Only
• 13:35
  50
• 13:35
  of
• 13:35
  them
• 13:36
  offer
• 13:36
  all
• 13:36
  inclusive
• 13:37
  and
• 13:37
  all
• 13:37
  50
• 13:38
  of
• 13:38
  those
• 13:38
  are
• 13:38
  booked
• 13:39
  solid.
• 13:39
  Because
• 13:40
  the
• 13:40
  concept
• 13:40
  is
• 13:41
  the
• 13:41
  couple
• 13:41
  comes.
• 13:42
  They
• 13:42
  do
• 13:42
  also
• 13:42
  offer
• 13:43
  venue
• 13:43
  rental
• 13:43
  only.
• 13:43
  You
• 13:44
  can
• 13:44
  go
• 13:44
  rent
• 13:44
  just
• 13:44
  the
• 13:44
  venue
• 13:45
  or
• 13:45
  you
• 13:45
  can
• 13:45
  get
• 13:45
  the
• 13:46
  whole
• 13:46
  kit
• 13:46
  and
• 13:46
  caboodle.
• 13:47
  And
• 13:48
  it's
• 13:48
  wild
• 13:49
  to
• 13:49
  see
• 13:49
  the
• 13:50
  ones
• 13:50
  that
• 13:50
  have
• 13:50
  made
• 13:50
  the
• 13:51
  process
• 13:51
  so
• 13:51
  simple
• 13:51
  and
• 13:52
  easy.
• 13:52
  But,
• 13:53
  you
• 13:53
  know,
• 13:53
  at
• 13:54
  Madeira,
• 13:54
  they
• 13:54
  have
• 13:54
  an
• 13:55
  all
• 13:55
  inclusive,
• 13:55
  but
• 13:55
  they're
• 13:56
  more
• 13:56
  on
• 13:56
  the
• 13:56
  luxury
• 13:57
  side.
• 13:57
  Like
• 13:58
  it's
• 13:58
  expensive.
• 13:58
  Like
• 13:59
  their
• 13:59
  packages
• 13:59
  are
• 13:59
  35
• 14:00
  to
• 14:00
  45,000,
• 14:01
  like
• 14:02
  walking
• 14:02
  in
• 14:02
  the
• 14:02
  door.
• 14:03
  And
• 14:03
  so,
• 14:03
  you
• 14:04
  know,
• 14:04
  we've
• 14:04
  tried
• 14:04
  to
• 14:04
  manipulate
• 14:05
  a
• 14:05
  little
• 14:05
  bit,
• 14:06
  at
• 14:06
  least
• 14:06
  the
• 14:06
  concept
• 14:06
  of
• 14:07
  downloading
• 14:07
  the
• 14:07
  pricing
• 14:08
  guide,
• 14:08
  because
• 14:08
  when
• 14:08
  you're
• 14:09
  on
• 14:09
  the
• 14:09
  higher
• 14:10
  cost
• 14:10
  side,
• 14:10
  but
• 14:10
  they
• 14:11
  are
• 14:11
  pricing
• 14:11
  transparent.
• 14:12
  That
• 14:12
  page
• 14:12
  at
• 14:12
  the
• 14:12
  top
• 14:12
  was
• 14:13
  like,
• 14:13
  here's
• 14:13
  the
• 14:13
  range
• 14:14
  of
• 14:14
  you
• 14:14
  know
• 14:15
  what,
• 14:15
  what
• 14:15
  it's
• 14:15
  going
• 14:16
  to
• 14:16
  cost,
• 14:16
  you
• 14:16
  fill
• 14:17
  in.
• 14:17
  But
• 14:17
  it's
• 14:17
  only
• 14:18
  like
• 14:18
  five
• 14:18
  or
• 14:18
  six,
• 14:19
  five
• 14:19
  or
• 14:19
  six
• 14:19
  fields.
• 14:20
  And
• 14:20
  one
• 14:21
  of
• 14:21
  them
• 14:21
  is
• 14:21
  a
• 14:21
  secret
• 14:22
  tip.
• 14:22
  If
• 14:22
  you're
• 14:22
  a
• 14:22
  venue
• 14:23
  you
• 14:23
  should
• 14:23
  be
• 14:23
  implementing
• 14:24
  and
• 14:24
  you
• 14:24
  can
• 14:24
  go
• 14:24
  see
• 14:25
  on
• 14:25
  Madeira,
• 14:25
  one
• 14:26
  of
• 14:26
  them
• 14:26
  is
• 14:26
  a
• 14:26
  specific
• 14:27
  question
• 14:27
  about
• 14:27
  where
• 14:28
  are
• 14:28
  you
• 14:28
  at
• 14:28
  in
• 14:28
  the
• 14:28
  planning
• 14:29
  journey?
• 14:29
  Because
• 14:30
  what
• 14:30
  we
• 14:30
  found
• 14:30
  is
• 14:30
  there's
• 14:31
  so
• 14:31
  many
• 14:31
  couples
• 14:31
  requesting
• 14:32
  information
• 14:32
  when
• 14:33
  they're
• 14:33
  like
• 14:33
  not
• 14:34
  yet
• 14:34
  engaged,
• 14:34
  like
• 14:35
  almost
• 14:35
  engaged.
• 14:36
  Like,
• 14:36
  she
• 14:36
  knows
• 14:37
  the
• 14:37
  ring
• 14:37
  is
• 14:37
  sitting
• 14:38
  somewhere
• 14:38
  in
• 14:38
  that
• 14:38
  house,
• 14:39
  but
• 14:39
  she
• 14:39
  has.
• 14:40
  He
• 14:40
  hasn't
• 14:40
  asked
• 14:40
  yet.
• 14:40
  And
• 14:41
  they
• 14:41
  start
• 14:41
  researching
• 14:42
  or
• 14:42
  they
• 14:43
  got
• 14:43
  engaged
• 14:43
  yesterday.
• 14:44
  When
• 14:44
  I
• 14:44
  worked
• 14:45
  at
• 14:45
  a
• 14:45
  venue,
• 14:45
  I
• 14:45
  love
• 14:46
  those
• 14:46
  Christmas
• 14:46
  day,
• 14:47
  I'd
• 14:47
  get
• 14:47
  20
• 14:47
  leads
• 14:48
  that
• 14:48
  hadn't
• 14:49
  done
• 14:49
  anything
• 14:49
  yet,
• 14:49
  but
• 14:50
  they
• 14:50
  just
• 14:50
  got
• 14:50
  engaged.
• 14:51
  So
• 14:51
  having
• 14:52
  A
• 14:52
  dropdown
• 14:52
  that
• 14:52
  asks,
• 14:53
  asks,
• 14:53
  at
• 14:53
  what
• 14:53
  stage
• 14:54
  are
• 14:54
  you
• 14:54
  at?
• 14:55
  You
• 14:55
  know,
• 14:55
  are
• 14:55
  you
• 14:56
  not
• 14:56
  yet
• 14:56
  engaged?
• 14:57
  Recently
• 14:58
  engaged
• 14:58
  in
• 14:58
  gathering
• 14:59
  info.
• 14:59
  Ready,
• 15:00
  you
• 15:00
  know,
• 15:00
  ready
• 15:01
  to
• 15:01
  start
• 15:01
  touring?
• 15:02
  I'm
• 15:02
  in
• 15:02
  love
• 15:02
  with
• 15:03
  Madeira
• 15:03
  and
• 15:03
  I
• 15:04
  can't
• 15:04
  wait
• 15:04
  to
• 15:04
  come
• 15:04
  see
• 15:04
  it.
• 15:05
  Really
• 15:05
  starting
• 15:06
  to
• 15:06
  pre
• 15:06
  qualify
• 15:07
  with
• 15:07
  the
• 15:07
  form.
• 15:07
  Instead
• 15:07
  of
• 15:08
  asking
• 15:08
  them
• 15:08
  too
• 15:08
  much
• 15:09
  stuff,
• 15:09
  you
• 15:09
  know,
• 15:10
  too
• 15:10
  much
• 15:10
  information
• 15:10
  that
• 15:10
  they
• 15:11
  might
• 15:11
  not
• 15:11
  know.
• 15:12
  Just
• 15:12
  utilizing
• 15:13
  those
• 15:13
  things
• 15:13
  to
• 15:13
  pre
• 15:13
  qualify
• 15:14
  a
• 15:14
  little
• 15:15
  bit,
• 15:15
  but
• 15:15
  not
• 15:15
  like
• 15:16
  50
• 15:16
  fields.
• 15:17
  No
• 15:17
  one
• 15:17
  wants
• 15:17
  to
• 15:17
  fill
• 15:18
  that
• 15:18
  out.
• 15:18
  And
• 15:18
  on
• 15:18
  your
• 15:19
  phone,
• 15:19
  which
• 15:19
  is
• 15:19
  what
• 15:19
  they're
• 15:20
  all
• 15:20
  using,
• 15:20
  it's
• 15:20
  the
• 15:20
  word.
• 15:21
  Yeah,
• 15:21
  it
• 15:22
  is
• 15:22
  the
• 15:22
  worst.
• 15:22
  And
• 15:22
  if
• 15:22
  your
• 15:22
  phone
• 15:23
  is
• 15:23
  not,
• 15:23
  like,
• 15:23
  if
• 15:24
  your
• 15:24
  website
• 15:24
  is
• 15:24
  not
• 15:25
  mobile
• 15:25
  optimized,
• 15:25
  like,
• 15:26
  where
• 15:26
  are
• 15:26
  you?
• 15:26
  And
• 15:26
  again,
• 15:27
  another
• 15:27
  frustration.
• 15:27
  I
• 15:28
  see
• 15:28
  this
• 15:28
  particularly
• 15:28
  with
• 15:29
  venues
• 15:29
  with
• 15:30
  like,
• 15:30
  well,
• 15:30
  we
• 15:30
  spent
• 15:30
  loads
• 15:30
  of
• 15:31
  money
• 15:31
  on
• 15:31
  our
• 15:31
  website
• 15:31
  five
• 15:32
  years
• 15:32
  ago.
• 15:32
  I'm
• 15:32
  like,
• 15:33
  well,
• 15:33
  that's
• 15:33
  fine,
• 15:33
  but
• 15:33
  it
• 15:34
  does
• 15:34
  not
• 15:34
  work
• 15:34
  today.
• 15:35
  And
• 15:35
  I
• 15:35
  am
• 15:36
  not
• 15:36
  zooming
• 15:37
  in
• 15:37
  like
• 15:37
  a
• 15:37
  hundred
• 15:38
  times
• 15:38
  trying
• 15:39
  to
• 15:39
  fill
• 15:39
  out
• 15:39
  tidy
• 15:40
  form.
• 15:41
  So
• 15:41
  make
• 15:41
  it
• 15:41
  work.
• 15:42
  Put
• 15:42
  some
• 15:42
  money
• 15:42
  in,
• 15:42
  because
• 15:42
  you
• 15:43
  are
• 15:43
  leaving
• 15:43
  money
• 15:44
  on
• 15:44
  the
• 15:44
  table.
• 15:44
  Do
• 15:44
  you
• 15:45
  think.
• 15:45
  I
• 15:45
  know
• 15:45
  marketing
• 15:45
  is
• 15:46
  your
• 15:46
  specialty.
• 15:46
  Do
• 15:46
  you
• 15:46
  think
• 15:46
  they
• 15:47
  also
• 15:47
  make
• 15:47
  this
• 15:47
  mistake
• 15:48
  in
• 15:48
  the
• 15:48
  PDFs
• 15:48
  they
• 15:49
  send?
• 15:49
  Because
• 15:49
  I
• 15:49
  think
• 15:50
  a
• 15:50
  lot
• 15:50
  of
• 15:50
  times
• 15:50
  people
• 15:51
  send
• 15:51
  PDFs
• 15:51
  with
• 15:51
  like,
• 15:52
  like
• 15:52
  font
• 15:52
  12.
• 15:53
  And
• 15:53
  on
• 15:53
  my
• 15:54
  phone,
• 15:54
  I'd
• 15:55
  rather
• 15:55
  have
• 15:55
  three
• 15:56
  more
• 15:56
  pages
• 15:56
  if
• 15:57
  you
• 15:57
  need
• 15:57
  to
• 15:57
  cover
• 15:57
  that.
• 15:58
  That
• 15:58
  the
• 15:59
  font
• 15:59
  is
• 15:59
  bigger
• 15:59
  and
• 15:59
  I.
• 16:00
  The
• 16:00
  pictures
• 16:00
  are
• 16:00
  bigger
• 16:01
  because
• 16:01
  I'm
• 16:01
  not
• 16:01
  gonna
• 16:01
  squeeze
• 16:02
  it
• 16:02
  up
• 16:02
  and
• 16:03
  squeeze
• 16:03
  it
• 16:03
  down.
• 16:03
  That's
• 16:03
  another
• 16:04
  huge.
• 16:04
  Every
• 16:04
  vendor
• 16:05
  does
• 16:05
  that.
• 16:05
  Like,
• 16:06
  not
• 16:06
  just
• 16:06
  venues.
• 16:07
  They
• 16:07
  all
• 16:07
  do
• 16:07
  that
• 16:07
  a
• 16:08
  hundred
• 16:08
  percent.
• 16:08
  I'm
• 16:08
  like,
• 16:08
  too
• 16:09
  much
• 16:09
  text.
• 16:09
  I'm
• 16:09
  not
• 16:09
  gonna
• 16:10
  read
• 16:10
  it
• 16:10
  because
• 16:10
  that's,
• 16:11
  unfortunately,
• 16:11
  that
• 16:12
  is
• 16:12
  the
• 16:12
  way
• 16:12
  we're
• 16:12
  going.
• 16:13
  And
• 16:13
  we
• 16:13
  are
• 16:13
  all
• 16:14
  as
• 16:14
  bad
• 16:14
  as
• 16:14
  each
• 16:14
  other
• 16:15
  because
• 16:15
  we
• 16:15
  can
• 16:15
  go,
• 16:15
  oh,
• 16:15
  today's
• 16:16
  generation,
• 16:16
  they
• 16:17
  can't
• 16:17
  be
• 16:17
  bothered
• 16:17
  to
• 16:17
  read.
• 16:18
  I
• 16:18
  don't
• 16:18
  read
• 16:19
  exactly
• 16:20
  as
• 16:20
  people
• 16:20
  say
• 16:20
  to
• 16:20
  me.
• 16:20
  Did
• 16:21
  you
• 16:21
  see
• 16:21
  that
• 16:21
  in
• 16:21
  the
• 16:21
  email?
• 16:21
  And
• 16:22
  I
• 16:22
  was
• 16:22
  like,
• 16:22
  oh,
• 16:22
  I
• 16:22
  didn't
• 16:23
  read
• 16:23
  the
• 16:23
  email.
• 16:23
  I
• 16:23
  only
• 16:24
  just
• 16:24
  skimmed
• 16:25
  it,
• 16:25
  scanned
• 16:26
  through
• 16:26
  it.
• 16:26
  And
• 16:26
  someone
• 16:26
  was
• 16:27
  telling
• 16:27
  me
• 16:27
  yesterday,
• 16:27
  I
• 16:27
  don't
• 16:28
  know
• 16:28
  if
• 16:28
  you've
• 16:28
  seen
• 16:28
  this
• 16:28
  yet
• 16:28
  on
• 16:29
  the
• 16:29
  new
• 16:29
  iPhone.
• 16:29
  Now,
• 16:30
  in
• 16:30
  an
• 16:30
  email,
• 16:30
  you
• 16:31
  can
• 16:31
  hit
• 16:31
  a
• 16:31
  button
• 16:32
  and
• 16:32
  it
• 16:32
  just
• 16:32
  gives
• 16:33
  you
• 16:33
  the
• 16:33
  short
• 16:34
  version
• 16:34
  of
• 16:34
  the
• 16:34
  email.
• 16:35
  And
• 16:35
  so
• 16:35
  you
• 16:35
  don't
• 16:36
  even
• 16:36
  have
• 16:36
  to
• 16:36
  read
• 16:36
  the
• 16:36
  email.
• 16:36
  It
• 16:37
  just
• 16:37
  kind
• 16:37
  of
• 16:37
  paraphrases
• 16:38
  it.
• 16:38
  And
• 16:39
  I
• 16:39
  was
• 16:39
  like,
• 16:39
  that
• 16:40
  is
• 16:40
  changing
• 16:40
  the
• 16:41
  game.
• 16:41
  And
• 16:41
  that's
• 16:41
  why
• 16:41
  all
• 16:42
  of
• 16:42
  our
• 16:42
  emails,
• 16:42
  all
• 16:42
  of
• 16:42
  our
• 16:43
  text,
• 16:43
  it
• 16:43
  has
• 16:43
  to
• 16:43
  be
• 16:43
  shortened
• 16:44
  to
• 16:44
  the
• 16:44
  point
• 16:44
  because
• 16:45
  we
• 16:45
  are
• 16:45
  lazy
• 16:46
  and
• 16:46
  we
• 16:46
  don't
• 16:46
  want
• 16:46
  to
• 16:47
  read.
• 16:47
  So,
• 16:47
  yeah,
• 16:47
  I
• 16:47
  am
• 16:47
  with
• 16:48
  you.
• 16:48
  PDFs,
• 16:48
  everything
• 16:49
  on
• 16:49
  your
• 16:49
  website,
• 16:50
  Less
• 16:50
  is
• 16:50
  more.
• 16:51
  And
• 16:51
  also
• 16:51
  make
• 16:52
  sure
• 16:52
  we
• 16:52
  could
• 16:52
  read
• 16:52
  it
• 16:53
  on
• 16:53
  a
• 16:53
  phone.
• 16:53
  Okay,
• 16:54
  well,
• 16:54
  we'll
• 16:54
  leave
• 16:55
  that
• 16:55
  high
• 16:56
  horse
• 16:56
  because
• 16:56
  I
• 16:56
  could
• 16:56
  talk
• 16:56
  about
• 16:57
  that
• 16:57
  all
• 16:57
  day
• 16:58
  long.
• 16:58
  Because
• 16:59
  I
• 16:59
  really
• 16:59
  want
• 17:00
  to
• 17:00
  talk
• 17:00
  to
• 17:00
  you
• 17:00
  about
• 17:01
  the
• 17:01
  vendor
• 17:02
  venue
• 17:03
  dynamic.
• 17:04
  I
• 17:04
  know
• 17:04
  this
• 17:04
  is
• 17:05
  something
• 17:05
  you
• 17:05
  enjoy
• 17:06
  talking
• 17:06
  about,
• 17:06
  and
• 17:06
  I
• 17:07
  know
• 17:07
  it's
• 17:08
  something
• 17:08
  that
• 17:08
  my
• 17:08
  listeners
• 17:09
  really
• 17:10
  like
• 17:10
  hearing
• 17:10
  about
• 17:10
  as
• 17:11
  well,
• 17:11
  because
• 17:11
  especially
• 17:12
  here
• 17:12
  in
• 17:12
  the
• 17:12
  uk,
• 17:13
  and
• 17:13
  I'm
• 17:13
  sure
• 17:13
  it's
• 17:13
  the
• 17:13
  same
• 17:13
  in
• 17:14
  the
• 17:14
  US
• 17:14
  as
• 17:14
  well
• 17:15
  as
• 17:15
  vendors
• 17:16
  generically,
• 17:17
  photographers,
• 17:17
  florists,
• 17:18
  cake
• 17:18
  makers,
• 17:18
  we
• 17:18
  see
• 17:18
  the
• 17:19
  venues
• 17:19
  as
• 17:19
  like
• 17:20
  the
• 17:20
  top
• 17:20
  dog.
• 17:20
  They
• 17:21
  have
• 17:21
  the
• 17:21
  power
• 17:22
  to
• 17:22
  send
• 17:22
  people
• 17:23
  our
• 17:23
  direction.
• 17:23
  And
• 17:24
  so
• 17:24
  there
• 17:24
  can
• 17:24
  be
• 17:24
  a
• 17:24
  feeling
• 17:25
  of,
• 17:25
  I
• 17:25
  just
• 17:25
  need
• 17:26
  to
• 17:26
  get
• 17:26
  on
• 17:26
  a
• 17:26
  vendor
• 17:27
  list.
• 17:27
  I
• 17:27
  really
• 17:27
  want
• 17:27
  to
• 17:27
  get
• 17:27
  on
• 17:27
  these
• 17:28
  vendor
• 17:28
  lists,
• 17:28
  but
• 17:28
  I
• 17:29
  don't
• 17:29
  know
• 17:29
  how
• 17:29
  to
• 17:30
  do
• 17:30
  it.
• 17:30
  And
• 17:30
  I
• 17:30
  loved
• 17:31
  it
• 17:31
  when
• 17:31
  we
• 17:31
  were
• 17:31
  talking
• 17:32
  backwards
• 17:32
  and
• 17:32
  forwards
• 17:32
  about
• 17:33
  what
• 17:33
  you're
• 17:33
  going
• 17:33
  to
• 17:33
  talk
• 17:33
  about
• 17:34
  today
• 17:34
  and
• 17:34
  your
• 17:34
  special
• 17:35
  specialities.
• 17:36
  The
• 17:36
  phrase
• 17:36
  that
• 17:36
  you
• 17:37
  use
• 17:37
  was
• 17:38
  how
• 17:38
  to
• 17:38
  stop
• 17:39
  begging
• 17:39
  for
• 17:39
  referrals
• 17:40
  and
• 17:40
  earn
• 17:41
  your
• 17:41
  spot.
• 17:41
  And
• 17:41
  I
• 17:42
  love
• 17:42
  that
• 17:42
  because
• 17:42
  it's.
• 17:42
  It
• 17:43
  does
• 17:43
  feel
• 17:43
  like
• 17:43
  that
• 17:44
  sometimes.
• 17:44
  It
• 17:44
  feels
• 17:45
  like
• 17:45
  people
• 17:45
  are
• 17:45
  begging.
• 17:46
  They're
• 17:46
  sending
• 17:46
  out
• 17:47
  random
• 17:47
  emails
• 17:48
  saying,
• 17:48
  hey,
• 17:48
  can
• 17:48
  I
• 17:48
  be
• 17:49
  a
• 17:49
  recommended
• 17:49
  supplier?
• 17:49
  Which
• 17:50
  never
• 17:50
  works.
• 17:51
  So
• 17:51
  I'm
• 17:51
  hoping
• 17:52
  today
• 17:53
  you
• 17:53
  can
• 17:53
  share
• 17:53
  some
• 17:54
  tips
• 17:54
  with
• 17:54
  us.
• 17:55
  So
• 17:55
  let's
• 17:56
  start
• 17:56
  then.
• 17:56
  If
• 17:56
  you
• 17:57
  are
• 17:57
  the
• 17:57
  venue
• 17:58
  owner
• 17:58
  and
• 17:58
  you
• 17:59
  are
• 17:59
  looking
• 17:59
  for
• 17:59
  these
• 18:00
  kind
• 18:00
  of
• 18:00
  suppliers,
• 18:01
  what
• 18:01
  is
• 18:01
  it
• 18:01
  that
• 18:01
  you're
• 18:01
  actually
• 18:02
  looking
• 18:03
  for?
• 18:03
  How
• 18:03
  are
• 18:03
  you
• 18:03
  choosing
• 18:04
  these
• 18:04
  people?
• 18:04
  Oh,
• 18:05
  this
• 18:05
  is
• 18:05
  so
• 18:05
  good.
• 18:06
  And
• 18:06
  one
• 18:07
  of
• 18:07
  the
• 18:07
  things
• 18:07
  that
• 18:07
  we
• 18:08
  teach
• 18:08
  and
• 18:08
  recommend
• 18:09
  for
• 18:09
  venues
• 18:10
  is
• 18:10
  to
• 18:10
  create
• 18:10
  a
• 18:10
  vendor
• 18:11
  application.
• 18:12
  The
• 18:12
  vendors
• 18:13
  hate
• 18:13
  me
• 18:13
  for
• 18:13
  this,
• 18:13
  but
• 18:14
  I
• 18:14
  love
• 18:14
  it.
• 18:15
  So,
• 18:15
  you
• 18:16
  know,
• 18:16
  I
• 18:16
  think
• 18:16
  that
• 18:17
  all,
• 18:17
  you
• 18:18
  know,
• 18:18
  venues
• 18:18
  are
• 18:18
  busy
• 18:19
  just
• 18:19
  like
• 18:19
  you
• 18:19
  all
• 18:20
  are.
• 18:20
  And
• 18:20
  so
• 18:21
  when
• 18:21
  you
• 18:21
  reach
• 18:21
  out
• 18:21
  and
• 18:22
  you're
• 18:22
  like,
• 18:22
  oh,
• 18:22
  how
• 18:23
  do
• 18:23
  I
• 18:23
  get
• 18:23
  on
• 18:23
  the
• 18:23
  list?
• 18:23
  And
• 18:23
  whatever,
• 18:24
  they
• 18:24
  really
• 18:24
  don't
• 18:25
  want
• 18:25
  to
• 18:25
  delete
• 18:25
  your
• 18:25
  email.
• 18:26
  But
• 18:26
  you
• 18:26
  don't
• 18:26
  realize
• 18:26
  that
• 18:27
  they're
• 18:27
  getting
• 18:27
  10
• 18:27
  of
• 18:27
  those
• 18:28
  a
• 18:28
  week
• 18:28
  and
• 18:29
  they
• 18:29
  don't
• 18:29
  have
• 18:29
  time
• 18:29
  to
• 18:30
  do
• 18:30
  their
• 18:30
  own
• 18:30
  job,
• 18:30
  more
• 18:31
  or
• 18:31
  less
• 18:31
  try
• 18:32
  to
• 18:32
  help
• 18:32
  your
• 18:32
  business.
• 18:33
  So
• 18:33
  I
• 18:33
  think,
• 18:34
  you
• 18:34
  know,
• 18:34
  venues
• 18:35
  are
• 18:35
  on
• 18:35
  the
• 18:36
  hunt
• 18:36
  for
• 18:36
  people
• 18:37
  who,
• 18:37
  you
• 18:38
  know,
• 18:38
  go
• 18:38
  above
• 18:38
  and
• 18:39
  beyond
• 18:39
  meaning,
• 18:40
  like,
• 18:40
  they.
• 18:40
  It's
• 18:41
  not
• 18:41
  good
• 18:41
  enough
• 18:42
  that
• 18:42
  you
• 18:42
  provide
• 18:42
  a
• 18:42
  good
• 18:43
  service.
• 18:43
  It's
• 18:43
  about
• 18:44
  being
• 18:44
  a
• 18:44
  good
• 18:44
  partner.
• 18:45
  Like,
• 18:46
  we're
• 18:46
  dating
• 18:46
  in
• 18:47
  this
• 18:47
  relationship,
• 18:47
  right?
• 18:48
  Like,
• 18:48
  we're,
• 18:48
  we're
• 18:48
  in
• 18:49
  a
• 18:49
  relationship,
• 18:49
  we're
• 18:49
  in
• 18:49
  this
• 18:50
  together.
• 18:50
  And
• 18:51
  so
• 18:51
  making
• 18:52
  sure
• 18:52
  that
• 18:52
  you
• 18:52
  give
• 18:53
  more
• 18:53
  than
• 18:53
  you
• 18:53
  can
• 18:53
  take,
• 18:54
  you
• 18:54
  know,
• 18:54
  you
• 18:55
  don't
• 18:55
  just
• 18:55
  take
• 18:55
  those
• 18:55
  referrals
• 18:56
  and
• 18:56
  take
• 18:56
  and
• 18:56
  Take
• 18:57
  and
• 18:57
  showing
• 18:58
  how
• 18:58
  do
• 18:58
  you
• 18:58
  give?
• 18:59
  So
• 18:59
  there's
• 18:59
  easy
• 18:59
  ways
• 19:00
  you
• 19:00
  can
• 19:00
  do
• 19:00
  this.
• 19:00
  And
• 19:00
  this
• 19:01
  is
• 19:01
  part
• 19:01
  of
• 19:01
  what
• 19:01
  we
• 19:01
  teach
• 19:02
  our
• 19:02
  venues,
• 19:02
  how
• 19:02
  to
• 19:02
  evaluate.
• 19:04
  When
• 19:04
  you
• 19:04
  post
• 19:04
  on
• 19:05
  Instagram
• 19:05
  and
• 19:05
  it's
• 19:06
  a
• 19:06
  photo,
• 19:07
  do
• 19:07
  you
• 19:07
  location
• 19:08
  tag
• 19:08
  and
• 19:08
  tag
• 19:09
  the
• 19:09
  venue?
• 19:09
  Tag
• 19:10
  them
• 19:10
  in
• 19:10
  the
• 19:10
  image
• 19:10
  and
• 19:11
  location
• 19:11
  tag
• 19:11
  them.
• 19:12
  We
• 19:12
  have
• 19:12
  a
• 19:12
  wedding
• 19:13
  planner
• 19:13
  in
• 19:13
  Central
• 19:14
  Florida
• 19:14
  who
• 19:15
  the
• 19:15
  venue's
• 19:16
  entire
• 19:17
  Instagram
• 19:18
  is
• 19:18
  collaborative
• 19:19
  reels
• 19:19
  that
• 19:19
  she's
• 19:19
  created,
• 19:20
  they
• 19:20
  just
• 19:20
  accept
• 19:21
  because
• 19:21
  she
• 19:22
  works
• 19:22
  there
• 19:22
  so
• 19:22
  much,
• 19:23
  she
• 19:23
  makes
• 19:23
  the
• 19:23
  content.
• 19:24
  They're
• 19:24
  like,
• 19:24
  it's
• 19:24
  like
• 19:25
  having
• 19:25
  a
• 19:25
  free
• 19:25
  social
• 19:26
  media
• 19:26
  manager.
• 19:27
  And
• 19:27
  so
• 19:28
  what
• 19:28
  are
• 19:28
  the
• 19:28
  things
• 19:29
  that
• 19:29
  you're
• 19:29
  doing
• 19:29
  right?
• 19:30
  Tagging
• 19:30
  them
• 19:30
  and
• 19:31
  location
• 19:31
  tagging
• 19:31
  them.
• 19:32
  So
• 19:32
  simple.
• 19:33
  If
• 19:33
  you're
• 19:33
  making
• 19:34
  the
• 19:34
  content
• 19:34
  anyways,
• 19:35
  just
• 19:35
  do
• 19:35
  the
• 19:35
  little
• 19:35
  bit
• 19:36
  extra,
• 19:36
  right?
• 19:37
  So
• 19:37
  simple.
• 19:37
  If
• 19:38
  you're
• 19:38
  a
• 19:38
  photographer,
• 19:39
  videographer,
• 19:40
  it's
• 19:40
  so
• 19:41
  easy
• 19:41
  when
• 19:41
  you're
• 19:42
  curating
• 19:42
  and
• 19:43
  even
• 19:43
  when
• 19:43
  you're
• 19:43
  like,
• 19:43
  oh,
• 19:44
  well,
• 19:44
  I
• 19:44
  share
• 19:44
  the
• 19:44
  image
• 19:45
  and
• 19:45
  is,
• 19:45
  I
• 19:46
  mean,
• 19:46
  go
• 19:46
  above
• 19:46
  and
• 19:47
  beyond
• 19:47
  and
• 19:47
  take
• 19:47
  the
• 19:47
  five
• 19:48
  to
• 19:48
  10
• 19:48
  whompers,
• 19:49
  like
• 19:50
  those
• 19:50
  whoa.
• 19:51
  Photos
• 19:51
  of
• 19:51
  that
• 19:51
  venue
• 19:52
  and
• 19:52
  just
• 19:52
  put
• 19:52
  them
• 19:52
  in
• 19:53
  a
• 19:53
  little
• 19:53
  sub.
• 19:53
  Put
• 19:54
  them
• 19:54
  in
• 19:54
  a
• 19:54
  little
• 19:54
  sub
• 19:54
  gallery
• 19:55
  for
• 19:55
  them
• 19:55
  so
• 19:55
  they
• 19:55
  don't
• 19:55
  have
• 19:56
  to
• 19:56
  look
• 19:56
  through
• 19:56
  800
• 19:57
  images.
• 19:58
  You
• 19:58
  know
• 19:58
  which
• 19:58
  ones
• 19:58
  are
• 19:59
  the
• 19:59
  ones
• 19:59
  that
• 19:59
  you
• 19:59
  really
• 19:59
  want
• 20:00
  them
• 20:00
  to
• 20:00
  share.
• 20:00
  Give
• 20:00
  them
• 20:01
  them
• 20:01
  all,
• 20:01
  but
• 20:01
  be
• 20:01
  like,
• 20:02
  here's
• 20:02
  your
• 20:02
  like
• 20:03
  sneak
• 20:03
  peek
• 20:03
  wowzer
• 20:04
  gallery
• 20:05
  of
• 20:05
  images,
• 20:06
  right?
• 20:06
  What
• 20:07
  are
• 20:07
  the
• 20:07
  things
• 20:07
  that
• 20:08
  you
• 20:08
  as
• 20:08
  a
• 20:08
  vendor
• 20:09
  can
• 20:09
  do
• 20:09
  that
• 20:10
  go
• 20:10
  above
• 20:10
  and
• 20:11
  beyond?
• 20:11
  They're
• 20:11
  going
• 20:11
  to
• 20:12
  check
• 20:12
  your
• 20:12
  reviews.
• 20:12
  You
• 20:13
  know,
• 20:13
  on
• 20:13
  Becca's
• 20:14
  theme
• 20:15
  park,
• 20:15
  she
• 20:15
  goes
• 20:15
  through
• 20:15
  the
• 20:16
  scream
• 20:16
  method.
• 20:16
  And
• 20:17
  the
• 20:17
  R
• 20:17
  in
• 20:17
  scream
• 20:18
  is
• 20:18
  reputation.
• 20:19
  And
• 20:19
  you
• 20:20
  want
• 20:20
  venues
• 20:21
  to
• 20:21
  be
• 20:21
  referring
• 20:21
  you
• 20:22
  because
• 20:22
  they
• 20:22
  validate
• 20:23
  your
• 20:23
  reputation.
• 20:24
  But
• 20:25
  when
• 20:25
  they
• 20:26
  refer
• 20:26
  you,
• 20:26
  the
• 20:27
  couples
• 20:27
  don't
• 20:27
  just
• 20:27
  blindly
• 20:28
  reach
• 20:28
  out.
• 20:29
  They're
• 20:29
  going
• 20:29
  to
• 20:29
  go
• 20:29
  to
• 20:30
  your
• 20:30
  website,
• 20:31
  to
• 20:31
  your
• 20:31
  social
• 20:31
  media
• 20:32
  and
• 20:32
  go
• 20:32
  read
• 20:33
  your
• 20:33
  reviews.
• 20:33
  And
• 20:34
  so
• 20:34
  if
• 20:34
  you're
• 20:34
  not
• 20:34
  keeping
• 20:35
  those
• 20:35
  things
• 20:35
  fresh,
• 20:36
  current,
• 20:36
  clean,
• 20:37
  if
• 20:37
  you
• 20:37
  don't
• 20:37
  have
• 20:37
  an
• 20:37
  easy
• 20:38
  to
• 20:38
  use
• 20:38
  website,
• 20:39
  you
• 20:39
  know,
• 20:39
  the
• 20:40
  pricing
• 20:40
  isn't
• 20:40
  transparent.
• 20:41
  It
• 20:41
  the
• 20:42
  couples
• 20:42
  then
• 20:42
  go
• 20:42
  back
• 20:42
  to
• 20:43
  the
• 20:43
  venue
• 20:43
  to
• 20:43
  ask
• 20:43
  questions
• 20:43
  and
• 20:44
  they
• 20:44
  don't
• 20:44
  want
• 20:44
  to
• 20:44
  deal
• 20:44
  with
• 20:44
  it,
• 20:45
  they
• 20:45
  just
• 20:45
  want
• 20:45
  to
• 20:45
  refer.
• 20:46
  So
• 20:46
  those
• 20:46
  are
• 20:47
  a
• 20:47
  few
• 20:47
  really
• 20:48
  easy
• 20:48
  things
• 20:49
  that
• 20:50
  you
• 20:50
  can
• 20:50
  do
• 20:50
  just
• 20:51
  to
• 20:51
  start
• 20:51
  to
• 20:51
  set
• 20:51
  yourself
• 20:52
  apart
• 20:52
  from
• 20:52
  the
• 20:52
  pack.
• 20:53
  And
• 20:53
  do
• 20:53
  you
• 20:53
  ever
• 20:53
  see
• 20:54
  venues
• 20:54
  not
• 20:55
  liking
• 20:55
  this?
• 20:55
  The
• 20:56
  only
• 20:56
  reason
• 20:56
  I
• 20:56
  ask
• 20:57
  is
• 20:57
  because
• 20:57
  I'm
• 20:57
  with
• 20:58
  you.
• 20:58
  I'm
• 20:58
  like,
• 20:59
  just
• 20:59
  do
• 20:59
  it
• 20:59
  and
• 21:00
  go
• 21:00
  above
• 21:00
  and
• 21:00
  beyond.
• 21:00
  Make
• 21:01
  a
• 21:01
  real
• 21:01
  invite
• 21:01
  them
• 21:01
  to
• 21:02
  collaborate,
• 21:02
  write
• 21:02
  a
• 21:03
  blog
• 21:03
  post
• 21:03
  about
• 21:03
  how
• 21:03
  amazing
• 21:04
  the
• 21:04
  venue
• 21:04
  is
• 21:05
  and
• 21:05
  then
• 21:05
  tell
• 21:05
  them
• 21:05
  afterwards.
• 21:06
  And
• 21:06
  sometimes
• 21:06
  the
• 21:07
  pushback
• 21:07
  I
• 21:07
  get
• 21:07
  is,
• 21:08
  well,
• 21:08
  what
• 21:08
  if
• 21:08
  the
• 21:08
  venue
• 21:08
  doesn't
• 21:09
  like
• 21:09
  it.
• 21:09
  What
• 21:09
  if
• 21:09
  I'm
• 21:09
  stepping
• 21:10
  on
• 21:10
  their
• 21:10
  toes?
• 21:10
  What
• 21:10
  if
• 21:11
  they
• 21:11
  turn
• 21:11
  around
• 21:11
  and
• 21:12
  say,
• 21:12
  why
• 21:12
  have
• 21:12
  you
• 21:12
  done
• 21:12
  this
• 21:12
  about
• 21:12
  me?
• 21:13
  And
• 21:13
  I'm
• 21:13
  like,
• 21:13
  I
• 21:13
  don't
• 21:14
  believe
• 21:14
  that
• 21:14
  happens.
• 21:14
  So
• 21:14
  I'm
• 21:14
  asking
• 21:15
  you,
• 21:15
  do
• 21:15
  you
• 21:15
  ever
• 21:15
  see
• 21:16
  that
• 21:16
  happen?
• 21:16
  No,
• 21:17
  I've
• 21:17
  never
• 21:17
  heard
• 21:17
  a
• 21:17
  venue
• 21:18
  come
• 21:18
  back
• 21:18
  and
• 21:18
  be
• 21:18
  like,
• 21:19
  I
• 21:19
  can't
• 21:19
  believe
• 21:19
  that
• 21:20
  vendor
• 21:20
  blocked
• 21:20
  me.
• 21:21
  Like,
• 21:21
  unless
• 21:22
  you.
• 21:22
  I
• 21:22
  mean,
• 21:22
  once
• 21:23
  in
• 21:23
  my
• 21:23
  career
• 21:23
  I
• 21:24
  did
• 21:24
  this
• 21:24
  awful
• 21:25
  country
• 21:25
  camouflage
• 21:26
  neon
• 21:27
  orange
• 21:27
  hunting
• 21:27
  wedding.
• 21:28
  Maybe
• 21:29
  I
• 21:29
  don't
• 21:29
  want
• 21:29
  that
• 21:29
  one
• 21:29
  out
• 21:30
  there
• 21:30
  for
• 21:30
  all
• 21:30
  to
• 21:31
  see.
• 21:31
  But
• 21:32
  outside
• 21:32
  of
• 21:32
  that,
• 21:33
  you
• 21:33
  know,
• 21:34
  you
• 21:34
  creating
• 21:35
  marketing
• 21:35
  content
• 21:36
  for
• 21:36
  them.
• 21:36
  If
• 21:37
  somebody
• 21:37
  were
• 21:37
  to
• 21:37
  say
• 21:38
  that
• 21:38
  to
• 21:38
  me,
• 21:38
  I'd
• 21:39
  say,
• 21:39
  then
• 21:39
  you
• 21:39
  have
• 21:39
  no
• 21:40
  idea
• 21:40
  the
• 21:40
  power
• 21:40
  of
• 21:40
  them
• 21:41
  helping
• 21:41
  to
• 21:41
  get
• 21:41
  the
• 21:41
  word
• 21:42
  out.
• 21:42
  Right?
• 21:42
  Like,
• 21:42
  that's
• 21:43
  us
• 21:43
  all
• 21:43
  working
• 21:43
  as
• 21:44
  a
• 21:44
  community
• 21:44
  to
• 21:45
  share
• 21:45
  about
• 21:45
  our
• 21:45
  favorite
• 21:46
  vendors.
• 21:46
  And
• 21:47
  so
• 21:47
  those
• 21:48
  are
• 21:48
  also
• 21:48
  the
• 21:48
  people
• 21:48
  who
• 21:49
  say
• 21:49
  comments
• 21:49
  like
• 21:49
  that
• 21:49
  who
• 21:50
  are
• 21:50
  like,
• 21:50
  I
• 21:50
  don't
• 21:50
  want
• 21:50
  to
• 21:50
  follow
• 21:50
  up
• 21:51
  with
• 21:51
  my
• 21:51
  leads.
• 21:51
  I'm
• 21:52
  bothering
• 21:52
  them.
• 21:52
  Like,
• 21:53
  this
• 21:53
  isn't.
• 21:54
  You've
• 21:54
  got
• 21:54
  to
• 21:54
  be
• 21:54
  the
• 21:55
  best
• 21:55
  PR
• 21:55
  agent
• 21:56
  for
• 21:56
  your
• 21:56
  own
• 21:57
  business
• 21:57
  and
• 21:57
  for
• 21:57
  your
• 21:57
  own
• 21:58
  company
• 21:58
  and
• 21:59
  building
• 21:59
  those
• 22:00
  relationships,
• 22:00
  it
• 22:01
  takes
• 22:01
  time,
• 22:01
  right?
• 22:02
  It's
• 22:02
  dating,
• 22:02
  it's
• 22:03
  long
• 22:03
  term.
• 22:03
  So
• 22:04
  it's
• 22:04
  a
• 22:05
  matter
• 22:05
  of
• 22:05
  the
• 22:06
  moment
• 22:06
  when
• 22:07
  I'll
• 22:07
  have
• 22:07
  a
• 22:07
  venue
• 22:07
  text
• 22:08
  me
• 22:08
  and
• 22:08
  say,
• 22:08
  hey,
• 22:09
  I'm
• 22:09
  over
• 22:09
  these
• 22:10
  cake
• 22:10
  people
• 22:10
  on
• 22:10
  my
• 22:10
  list.
• 22:11
  They're
• 22:11
  late
• 22:11
  all
• 22:11
  the
• 22:12
  time.
• 22:12
  They.
• 22:13
  They
• 22:13
  don't
• 22:13
  reply
• 22:13
  back
• 22:14
  to.
• 22:14
  The
• 22:14
  couples
• 22:14
  are
• 22:14
  complaining.
• 22:15
  Like,
• 22:16
  who
• 22:16
  have
• 22:16
  you
• 22:16
  got?
• 22:17
  Who's
• 22:17
  the
• 22:17
  best
• 22:17
  of
• 22:17
  the
• 22:17
  best?
• 22:18
  Don't
• 22:18
  think
• 22:19
  that.
• 22:19
  They
• 22:19
  don't
• 22:19
  go
• 22:19
  back
• 22:19
  in
• 22:20
  their
• 22:20
  brain
• 22:20
  and
• 22:20
  think,
• 22:20
  who's
• 22:21
  been
• 22:21
  posting
• 22:21
  us?
• 22:21
  Who's
• 22:22
  caked
• 22:22
  it?
• 22:22
  Who
• 22:22
  brought
• 22:23
  us
• 22:23
  a
• 22:23
  little
• 22:23
  cake
• 22:23
  to
• 22:23
  try
• 22:24
  for
• 22:24
  the
• 22:24
  holiday
• 22:25
  that
• 22:25
  we
• 22:25
  like.
• 22:25
  Oh,
• 22:26
  God,
• 22:26
  that
• 22:26
  cake
• 22:26
  was
• 22:26
  so
• 22:26
  good.
• 22:27
  Like,
• 22:27
  they
• 22:28
  remember.
• 22:28
  I
• 22:29
  promise
• 22:29
  you
• 22:29
  they
• 22:29
  do.
• 22:30
  Yeah,
• 22:30
  absolutely.
• 22:31
  And
• 22:31
  it's
• 22:31
  so
• 22:31
  much
• 22:31
  better
• 22:32
  when
• 22:32
  you
• 22:33
  start
• 22:33
  doing
• 22:33
  those
• 22:33
  things
• 22:33
  rather
• 22:34
  than
• 22:34
  just
• 22:34
  reaching
• 22:34
  out
• 22:34
  cold
• 22:35
  with
• 22:35
  an
• 22:35
  email.
• 22:36
  I
• 22:36
  also
• 22:36
  love
• 22:36
  the
• 22:36
  idea
• 22:37
  that
• 22:37
  you
• 22:37
  said
• 22:37
  about
• 22:37
  having
• 22:38
  the
• 22:38
  venue
• 22:38
  actually
• 22:39
  have
• 22:39
  an
• 22:39
  application
• 22:40
  for
• 22:40
  their
• 22:40
  preferred
• 22:41
  supplies.
• 22:41
  I
• 22:41
  think
• 22:41
  that's
• 22:42
  really
• 22:42
  smart.
• 22:42
  I
• 22:43
  think
• 22:43
  it's
• 22:43
  a
• 22:43
  great
• 22:43
  way
• 22:43
  for
• 22:44
  them
• 22:44
  to
• 22:44
  then
• 22:44
  keep
• 22:44
  them
• 22:45
  all
• 22:45
  in
• 22:45
  one
• 22:45
  place
• 22:45
  rather
• 22:46
  than
• 22:46
  have
• 22:46
  them
• 22:46
  all
• 22:47
  over
• 22:47
  the
• 22:47
  place.
• 22:47
  And
• 22:47
  also,
• 22:48
  if
• 22:48
  you're
• 22:48
  something
• 22:48
  that's
• 22:48
  a
• 22:49
  bit
• 22:49
  different,
• 22:49
  maybe
• 22:50
  you're
• 22:50
  not
• 22:50
  just
• 22:50
  another
• 22:50
  photographer.
• 22:51
  Maybe
• 22:51
  you
• 22:51
  have
• 22:52
  something
• 22:52
  really
• 22:52
  new
• 22:53
  and
• 22:53
  unique.
• 22:53
  I
• 22:53
  mean,
• 22:54
  I've
• 22:54
  got
• 22:54
  this
• 22:54
  client
• 22:54
  at
• 22:54
  the
• 22:54
  moment
• 22:55
  who's
• 22:55
  got
• 22:55
  like
• 22:55
  inflatable
• 22:56
  nightclubs
• 22:56
  and
• 22:56
  things
• 22:57
  like
• 22:57
  that.
• 22:57
  Then
• 22:57
  that's
• 22:58
  a
• 22:58
  great
• 22:58
  way
• 22:58
  for
• 22:59
  venue
• 22:59
  to
• 22:59
  see
• 22:59
  something
• 23:00
  totally
• 23:01
  different
• 23:01
  and
• 23:01
  have
• 23:01
  it
• 23:01
  on
• 23:01
  their
• 23:02
  box
• 23:02
  for
• 23:02
  when
• 23:02
  they
• 23:03
  do
• 23:03
  have
• 23:03
  Someone
• 23:03
  come
• 23:04
  and
• 23:04
  say,
• 23:04
  do
• 23:04
  you
• 23:04
  know
• 23:05
  anyone
• 23:05
  with
• 23:05
  an
• 23:05
  inflatable
• 23:06
  nightclub?
• 23:06
  Oh,
• 23:06
  actually,
• 23:07
  yes,
• 23:07
  I
• 23:07
  do.
• 23:07
  And
• 23:08
  I
• 23:08
  think
• 23:08
  when
• 23:08
  you're
• 23:08
  a
• 23:08
  unique
• 23:09
  category
• 23:09
  like
• 23:09
  that,
• 23:09
  the
• 23:10
  process
• 23:10
  can
• 23:10
  be
• 23:10
  a
• 23:11
  little
• 23:11
  bit
• 23:11
  different.
• 23:12
  Right.
• 23:12
  Like,
• 23:13
  I
• 23:13
  mean,
• 23:13
  we
• 23:13
  always
• 23:14
  joke
• 23:14
  and
• 23:14
  are
• 23:14
  like,
• 23:14
  I
• 23:14
  need
• 23:14
  an
• 23:15
  another
• 23:15
  photographer,
• 23:16
  like,
• 23:16
  I
• 23:16
  need
• 23:16
  a
• 23:16
  home
• 23:17
  ahead.
• 23:17
  Like
• 23:17
  there's
• 23:18
  so
• 23:18
  many
• 23:18
  in
• 23:18
  some
• 23:19
  of
• 23:19
  the
• 23:19
  categories.
• 23:19
  But
• 23:20
  when
• 23:20
  you
• 23:20
  do
• 23:20
  something
• 23:20
  unique,
• 23:21
  creative,
• 23:21
  different,
• 23:22
  like
• 23:22
  we've
• 23:22
  got
• 23:23
  a
• 23:23
  lot
• 23:23
  of
• 23:23
  coffee
• 23:23
  carts
• 23:24
  that
• 23:24
  are
• 23:24
  popping
• 23:24
  up
• 23:25
  and
• 23:25
  we
• 23:25
  have
• 23:25
  a
• 23:26
  wedding
• 23:26
  venue
• 23:26
  map
• 23:26
  member
• 23:27
  artistic
• 23:27
  talent
• 23:28
  group
• 23:28
  that
• 23:28
  does
• 23:28
  like
• 23:28
  caricatures,
• 23:29
  but
• 23:29
  in
• 23:29
  like
• 23:30
  on
• 23:30
  the
• 23:30
  coolest,
• 23:30
  they
• 23:31
  do
• 23:31
  them
• 23:31
  on
• 23:31
  corks
• 23:31
  and
• 23:32
  on
• 23:32
  wood
• 23:32
  slices,
• 23:33
  on
• 23:33
  ornaments,
• 23:33
  like
• 23:34
  they
• 23:34
  do
• 23:34
  the
• 23:34
  coolest
• 23:34
  stuff.
• 23:35
  It's
• 23:36
  very
• 23:36
  easy
• 23:36
  when
• 23:37
  you're
• 23:37
  in
• 23:37
  a
• 23:37
  unique
• 23:37
  category
• 23:38
  to
• 23:38
  get
• 23:38
  on
• 23:38
  the
• 23:38
  list
• 23:39
  if
• 23:39
  you
• 23:39
  just
• 23:39
  do
• 23:40
  the
• 23:40
  basics
• 23:40
  because
• 23:41
  most
• 23:41
  of
• 23:41
  the
• 23:41
  time
• 23:42
  they
• 23:42
  don't
• 23:42
  have
• 23:43
  someone
• 23:43
  in
• 23:43
  your
• 23:43
  category.
• 23:44
  And
• 23:44
  so
• 23:44
  it
• 23:44
  just
• 23:45
  takes
• 23:45
  that
• 23:45
  networking
• 23:46
  to
• 23:46
  build
• 23:46
  a
• 23:47
  relationship,
• 23:47
  you
• 23:47
  know,
• 23:48
  meeting
• 23:48
  them
• 23:48
  at
• 23:48
  an
• 23:48
  event
• 23:49
  or,
• 23:49
  you
• 23:50
  know,
• 23:50
  if
• 23:50
  you're
• 23:51
  open
• 23:51
  to
• 23:51
  it,
• 23:51
  we
• 23:52
  can
• 23:52
  talk
• 23:52
  about
• 23:52
  the
• 23:52
  cold
• 23:52
  reach
• 23:53
  out
• 23:53
  on
• 23:53
  how
• 23:53
  to
• 23:53
  do
• 23:53
  it
• 23:53
  a
• 23:54
  little
• 23:54
  bit
• 23:54
  better.
• 23:54
  Okay,
• 23:55
  absolutely.
• 23:55
  That
• 23:55
  was
• 23:56
  going
• 23:56
  to
• 23:56
  be
• 23:56
  my
• 23:56
  next
• 23:56
  question
• 23:57
  is
• 23:57
  because
• 23:57
  I
• 23:57
  think
• 23:57
  there
• 23:58
  is
• 23:58
  a
• 23:58
  point
• 23:58
  where
• 23:58
  maybe
• 23:59
  there
• 23:59
  is
• 23:59
  a
• 23:59
  reach
• 23:59
  out
• 23:59
  needed.
• 24:00
  So
• 24:00
  maybe
• 24:00
  you
• 24:00
  are,
• 24:01
  maybe
• 24:01
  you
• 24:01
  are
• 24:01
  a
• 24:02
  photographer,
• 24:02
  maybe
• 24:02
  you
• 24:02
  are
• 24:02
  in
• 24:02
  an
• 24:03
  oversaturated
• 24:03
  category.
• 24:04
  You've
• 24:04
  been
• 24:04
  tagging
• 24:05
  the
• 24:05
  venue,
• 24:05
  you've
• 24:05
  blocked
• 24:06
  the
• 24:06
  venue,
• 24:06
  done
• 24:06
  all
• 24:06
  of
• 24:06
  the
• 24:07
  things
• 24:07
  and
• 24:07
  now
• 24:07
  you're
• 24:07
  thinking,
• 24:08
  right,
• 24:08
  I
• 24:08
  actually
• 24:08
  need
• 24:09
  to
• 24:09
  reach
• 24:09
  out
• 24:09
  to
• 24:09
  these
• 24:10
  people.
• 24:10
  So
• 24:10
  yes,
• 24:11
  please
• 24:11
  tell
• 24:11
  us
• 24:12
  about
• 24:12
  how
• 24:12
  we
• 24:12
  do
• 24:12
  the
• 24:12
  cold
• 24:13
  reach
• 24:13
  out
• 24:13
  better.
• 24:14
  Yeah,
• 24:14
  I
• 24:14
  mean,
• 24:14
  I
• 24:15
  think
• 24:15
  it's
• 24:15
  really
• 24:16
  figuring
• 24:16
  out,
• 24:17
  you're
• 24:17
  never
• 24:17
  going
• 24:18
  to
• 24:18
  ask,
• 24:18
  how
• 24:18
  do
• 24:18
  I
• 24:18
  get
• 24:18
  on
• 24:19
  the
• 24:19
  list?
• 24:19
  Like,
• 24:20
  that's
• 24:20
  never
• 24:20
  going
• 24:20
  to
• 24:20
  be
• 24:20
  a
• 24:21
  part
• 24:21
  of
• 24:21
  the
• 24:21
  email.
• 24:22
  It's
• 24:22
  really
• 24:22
  about
• 24:23
  an
• 24:23
  introduction.
• 24:23
  Think,
• 24:24
  what
• 24:24
  would
• 24:24
  your
• 24:24
  dating
• 24:25
  profile
• 24:25
  look
• 24:25
  like?
• 24:26
  Right?
• 24:26
  What
• 24:26
  are
• 24:27
  you
• 24:27
  into?
• 24:27
  What
• 24:28
  do
• 24:28
  you
• 24:28
  like?
• 24:29
  You
• 24:29
  know,
• 24:29
  what
• 24:30
  makes
• 24:30
  you
• 24:30
  different
• 24:30
  and
• 24:31
  unique?
• 24:31
  Why
• 24:31
  would
• 24:32
  someone
• 24:32
  choose
• 24:33
  to
• 24:33
  want
• 24:33
  to
• 24:34
  go
• 24:34
  on
• 24:34
  a
• 24:34
  date
• 24:34
  with
• 24:35
  me
• 24:35
  over
• 24:36
  all
• 24:36
  the
• 24:36
  other
• 24:37
  women
• 24:37
  in
• 24:37
  my
• 24:37
  category?
• 24:38
  Right.
• 24:38
  And
• 24:39
  so
• 24:39
  you've
• 24:39
  gotta
• 24:39
  really
• 24:40
  focus
• 24:40
  on
• 24:41
  what
• 24:41
  makes
• 24:41
  you
• 24:41
  different.
• 24:42
  Recently
• 24:42
  I
• 24:43
  had
• 24:43
  an
• 24:43
  officiant
• 24:44
  and
• 24:44
  he
• 24:44
  sent
• 24:44
  me
• 24:45
  like
• 24:45
  a
• 24:45
  30
• 24:45
  second
• 24:46
  video
• 24:46
  that
• 24:46
  a
• 24:47
  videographer
• 24:47
  clipped
• 24:47
  for
• 24:48
  him
• 24:48
  at
• 24:48
  a
• 24:48
  wedding.
• 24:48
  And
• 24:49
  it
• 24:49
  was
• 24:49
  like
• 24:49
  this
• 24:50
  though,
• 24:50
  the
• 24:50
  like
• 24:51
  heartfelt
• 24:51
  sound
• 24:52
  of
• 24:52
  his
• 24:52
  voice
• 24:53
  of
• 24:53
  like
• 24:53
  how
• 24:53
  much
• 24:53
  he
• 24:53
  cared
• 24:54
  about
• 24:54
  this
• 24:54
  couple
• 24:55
  and
• 24:55
  telling
• 24:55
  their
• 24:55
  love
• 24:56
  story.
• 24:56
  I
• 24:56
  was
• 24:56
  like,
• 24:56
  whoa,
• 24:57
  it
• 24:58
  was
• 24:58
  impactful.
• 24:59
  Right?
• 24:59
  So
• 24:59
  can
• 24:59
  you
• 25:00
  use
• 25:00
  the
• 25:00
  power
• 25:00
  of
• 25:00
  video?
• 25:01
  You
• 25:01
  know,
• 25:01
  can
• 25:02
  you.
• 25:02
  What
• 25:02
  can
• 25:03
  you
• 25:03
  put
• 25:03
  in
• 25:03
  that
• 25:03
  email?
• 25:04
  Short,
• 25:04
  we
• 25:04
  talked
• 25:04
  about
• 25:04
  it.
• 25:05
  Short,
• 25:05
  short,
• 25:05
  short.
• 25:06
  That's
• 25:06
  got
• 25:07
  impact,
• 25:07
  you
• 25:08
  know,
• 25:08
  something
• 25:08
  that
• 25:09
  really
• 25:09
  will
• 25:09
  set
• 25:10
  you
• 25:10
  apart.
• 25:10
  And
• 25:11
  so
• 25:11
  it's
• 25:11
  that
• 25:12
  introduction.
• 25:13
  What
• 25:13
  does
• 25:13
  a
• 25:13
  venue
• 25:14
  want
• 25:14
  to
• 25:14
  know?
• 25:15
  What
• 25:15
  you
• 25:15
  do,
• 25:16
  what
• 25:16
  services
• 25:16
  you
• 25:17
  provide,
• 25:17
  who
• 25:17
  do
• 25:18
  you
• 25:18
  serve
• 25:18
  and
• 25:19
  what's
• 25:19
  your
• 25:19
  price
• 25:20
  point?
• 25:20
  That's
• 25:20
  another
• 25:21
  like
• 25:21
  common
• 25:22
  when
• 25:22
  you're
• 25:23
  maybe
• 25:23
  newer
• 25:24
  business
• 25:24
  or
• 25:25
  you're
• 25:25
  maybe
• 25:25
  on
• 25:25
  the
• 25:25
  more
• 25:26
  affordable
• 25:26
  side,
• 25:26
  price
• 25:27
  point
• 25:27
  wise.
• 25:28
  I
• 25:28
  think
• 25:28
  in
• 25:28
  today's
• 25:29
  market
• 25:29
  venues
• 25:30
  are
• 25:30
  also
• 25:30
  hunting
• 25:31
  for
• 25:31
  affordable
• 25:31
  vendors.
• 25:32
  It's
• 25:32
  not
• 25:32
  that
• 25:32
  they
• 25:33
  don't
• 25:33
  love
• 25:33
  their
• 25:33
  tried
• 25:33
  and
• 25:34
  true,
• 25:34
  but
• 25:34
  they've
• 25:35
  got
• 25:35
  to
• 25:35
  get
• 25:35
  someone
• 25:36
  of
• 25:36
  quality
• 25:36
  in
• 25:37
  their
• 25:37
  pocket
• 25:38
  that
• 25:38
  the
• 25:38
  couples,
• 25:39
  the
• 25:39
  budget
• 25:39
  couples
• 25:40
  who
• 25:40
  don't
• 25:40
  want
• 25:40
  to
• 25:41
  invest
• 25:41
  in
• 25:41
  a
• 25:41
  lot
• 25:41
  of
• 25:41
  money
• 25:42
  in
• 25:42
  photography,
• 25:43
  they
• 25:43
  want
• 25:43
  to
• 25:43
  have
• 25:43
  someone
• 25:43
  good.
• 25:44
  So
• 25:44
  if
• 25:44
  you
• 25:44
  are
• 25:44
  less
• 25:45
  expensive,
• 25:45
  put
• 25:46
  it
• 25:46
  in
• 25:46
  there,
• 25:47
  put
• 25:47
  it
• 25:47
  in
• 25:47
  the
• 25:47
  email
• 25:48
  when
• 25:48
  you
• 25:48
  do
• 25:48
  the
• 25:48
  reach
• 25:48
  out
• 25:48
  saying
• 25:49
  prices
• 25:49
  starting
• 25:50
  at
• 25:50
  X.
• 25:51
  So
• 25:51
  they're
• 25:51
  like,
• 25:51
  whoa,
• 25:52
  look
• 25:52
  at
• 25:52
  how
• 25:52
  good
• 25:53
  they're
• 25:53
  working
• 25:53
  is,
• 25:53
  you
• 25:54
  know,
• 25:54
  and
• 25:54
  things
• 25:54
  like
• 25:54
  that.
• 25:55
  So
• 25:55
  make
• 25:55
  sure
• 25:55
  it's.
• 25:56
  How
• 25:56
  do
• 25:56
  I
• 25:56
  get
• 25:56
  to
• 25:56
  your
• 25:56
  stuff
• 25:57
  the
• 25:57
  fastest?
• 25:58
  With
• 25:58
  easy
• 25:58
  links.
• 25:59
  Let
• 25:59
  me
• 25:59
  go
• 26:00
  look
• 26:00
  at
• 26:00
  this,
• 26:00
  this,
• 26:01
  this.
• 26:01
  Let
• 26:01
  me
• 26:01
  look
• 26:01
  at
• 26:01
  your
• 26:01
  portfolio.
• 26:02
  Here's
• 26:02
  our
• 26:02
  reviews.
• 26:03
  Like
• 26:03
  the
• 26:03
  things
• 26:04
  that
• 26:04
  would
• 26:04
  be
• 26:04
  in
• 26:04
  an
• 26:04
  application,
• 26:05
  but
• 26:06
  short,
• 26:06
  simple,
• 26:07
  make
• 26:07
  it
• 26:07
  punch
• 26:08
  and
• 26:08
  sound
• 26:08
  different
• 26:09
  and
• 26:09
  use
• 26:09
  Chat
• 26:09
  GPT.
• 26:10
  Why
• 26:10
  are
• 26:10
  you
• 26:10
  people
• 26:10
  not
• 26:11
  cheating?
• 26:11
  Cheat,
• 26:11
  cheat,
• 26:12
  cheat,
• 26:12
  cheat,
• 26:12
  cheat.
• 26:12
  Use
• 26:13
  Chat
• 26:13
  GPT
• 26:13
  to
• 26:13
  help
• 26:13
  you
• 26:14
  and.
• 26:14
  Give
• 26:14
  it
• 26:14
  some
• 26:15
  personality.
• 26:15
  Because
• 26:16
  I
• 26:16
  cannot
• 26:17
  stand
• 26:17
  emails.
• 26:18
  So
• 26:18
  I
• 26:18
  get
• 26:18
  a
• 26:18
  lot
• 26:18
  of
• 26:18
  emails
• 26:19
  all
• 26:19
  of
• 26:20
  the
• 26:20
  time
• 26:20
  with
• 26:20
  people
• 26:21
  who've
• 26:21
  probably
• 26:21
  used
• 26:21
  ChatGPT
• 26:22
  asking
• 26:22
  to
• 26:23
  be
• 26:23
  on
• 26:23
  my
• 26:23
  podcast
• 26:23
  and
• 26:24
  it's
• 26:24
  so
• 26:24
  obvious
• 26:25
  that
• 26:25
  they
• 26:26
  have
• 26:26
  used
• 26:26
  something
• 26:26
  like
• 26:26
  that
• 26:27
  because
• 26:27
  it's
• 26:27
  like,
• 26:27
  hi
• 26:27
  Becca,
• 26:28
  I
• 26:28
  really
• 26:28
  enjoyed
• 26:29
  your
• 26:29
  recent
• 26:29
  episode
• 26:30
  number
• 26:30
  137
• 26:31
  with
• 26:31
  so
• 26:31
  and
• 26:32
  so
• 26:32
  where
• 26:32
  you
• 26:32
  talked
• 26:32
  about
• 26:33
  this
• 26:33
  and
• 26:33
  I'd
• 26:33
  like
• 26:33
  to
• 26:33
  be
• 26:34
  on
• 26:34
  your.
• 26:34
  And
• 26:34
  I'm
• 26:34
  like,
• 26:34
  no.
• 26:35
  Why?
• 26:35
  Because
• 26:35
  you
• 26:36
  have
• 26:36
  zero
• 26:36
  personality
• 26:37
  and
• 26:37
  I
• 26:37
  don't
• 26:38
  want
• 26:38
  people
• 26:38
  on
• 26:38
  my
• 26:38
  podcast
• 26:39
  that
• 26:39
  have
• 26:39
  personality
• 26:40
  because
• 26:40
  otherwise
• 26:41
  it's
• 26:41
  boring
• 26:41
  and
• 26:42
  so
• 26:42
  it's
• 26:42
  the
• 26:42
  same
• 26:43
  thing.
• 26:43
  If
• 26:43
  you're
• 26:43
  going
• 26:43
  to
• 26:43
  use
• 26:44
  ChatGPT,
• 26:44
  absolutely
• 26:45
  do
• 26:45
  it,
• 26:45
  but
• 26:46
  put
• 26:46
  some
• 26:46
  personality
• 26:47
  into
• 26:47
  it,
• 26:47
  inject
• 26:48
  it,
• 26:48
  make
• 26:48
  sure
• 26:48
  you
• 26:48
  don't
• 26:49
  just
• 26:49
  sound
• 26:49
  like,
• 26:49
  hello,
• 26:50
  I'm
• 26:50
  every
• 26:50
  other
• 26:50
  support
• 26:51
  you've
• 26:51
  ever
• 26:51
  heard
• 26:51
  from.
• 26:52
  Like,
• 26:52
  make
• 26:52
  sure
• 26:53
  it's
• 26:53
  fun
• 26:53
  and
• 26:53
  different
• 26:54
  and
• 26:54
  just
• 26:55
  has
• 26:55
  something
• 26:55
  to
• 26:56
  make
• 26:56
  it
• 26:56
  stand
• 26:56
  out.
• 26:57
  Yeah,
• 26:57
  I
• 26:57
  love
• 26:57
  it.
• 26:57
  You
• 26:57
  know,
• 26:58
  it's
• 26:58
  like
• 26:58
  a
• 26:58
  job
• 26:58
  interview.
• 26:59
  It's.
• 26:59
  You
• 26:59
  wouldn't
• 26:59
  show
• 27:00
  up
• 27:00
  to
• 27:00
  an
• 27:00
  interview
• 27:00
  with
• 27:01
  no
• 27:01
  information
• 27:01
  about,
• 27:02
  you
• 27:02
  know,
• 27:02
  the
• 27:02
  company
• 27:03
  you're
• 27:03
  going
• 27:03
  to
• 27:03
  go
• 27:03
  work
• 27:04
  for.
• 27:04
  So,
• 27:05
  you
• 27:05
  know,
• 27:05
  have
• 27:05
  you
• 27:05
  been
• 27:06
  there
• 27:06
  before?
• 27:06
  How
• 27:06
  much
• 27:06
  have
• 27:07
  you
• 27:07
  researched
• 27:07
  it?
• 27:08
  You
• 27:08
  know,
• 27:08
  how
• 27:08
  can
• 27:08
  you
• 27:09
  kind
• 27:09
  of
• 27:09
  pet
• 27:09
  and
• 27:09
  love
• 27:09
  on
• 27:10
  their
• 27:10
  ego
• 27:10
  too,
• 27:11
  to
• 27:11
  be
• 27:11
  like,
• 27:11
  damn,
• 27:12
  I've
• 27:12
  read
• 27:12
  your
• 27:12
  reviews
• 27:13
  and
• 27:13
  I
• 27:13
  don't
• 27:13
  know
• 27:13
  who
• 27:13
  Katie
• 27:14
  is
• 27:14
  who
• 27:14
  works
• 27:14
  on
• 27:14
  your
• 27:14
  team,
• 27:15
  but
• 27:15
  she
• 27:16
  sounds
• 27:16
  like
• 27:16
  a
• 27:16
  gem
• 27:17
  to
• 27:17
  work
• 27:17
  with
• 27:17
  and
• 27:18
  Katie's
• 27:18
  who
• 27:18
  I'm
• 27:18
  emailing.
• 27:19
  Like,
• 27:19
  you
• 27:20
  sound
• 27:20
  like
• 27:20
  the
• 27:20
  kind
• 27:20
  of
• 27:20
  people
• 27:21
  that
• 27:21
  provide
• 27:21
  the
• 27:21
  level
• 27:21
  of
• 27:22
  service
• 27:22
  that
• 27:22
  we
• 27:23
  provide
• 27:23
  as
• 27:23
  a
• 27:23
  company
• 27:24
  and
• 27:24
  those
• 27:24
  are
• 27:24
  the
• 27:24
  kinds
• 27:25
  of
• 27:25
  venues
• 27:25
  we
• 27:25
  want
• 27:25
  to
• 27:25
  partner
• 27:26
  with
• 27:26
  and
• 27:26
  like
• 27:27
  partner
• 27:27
  with,
• 27:28
  relationship,
• 27:29
  give
• 27:30
  help,
• 27:30
  support.
• 27:31
  Those
• 27:31
  are
• 27:31
  the
• 27:31
  things
• 27:32
  like
• 27:32
  think
• 27:32
  outside
• 27:32
  the
• 27:33
  box.
• 27:33
  So
• 27:33
  good,
• 27:34
  so
• 27:34
  many
• 27:34
  good
• 27:34
  tips
• 27:34
  in
• 27:34
  there.
• 27:34
  Now
• 27:35
  I
• 27:35
  want
• 27:35
  to
• 27:35
  flip
• 27:35
  it
• 27:35
  the
• 27:35
  other
• 27:36
  way
• 27:36
  around
• 27:36
  for
• 27:36
  a
• 27:36
  moment
• 27:37
  because
• 27:37
  we've
• 27:37
  talked
• 27:37
  a
• 27:37
  lot
• 27:38
  to
• 27:38
  vendors
• 27:38
  about
• 27:38
  how
• 27:38
  they
• 27:39
  can
• 27:39
  get
• 27:39
  in
• 27:39
  with
• 27:39
  venues.
• 27:40
  But
• 27:40
  actually
• 27:40
  sometimes
• 27:41
  I
• 27:41
  think
• 27:41
  venues
• 27:41
  get
• 27:42
  this
• 27:42
  wrong
• 27:42
  as
• 27:42
  well
• 27:43
  because
• 27:43
  I
• 27:43
  don't
• 27:43
  think
• 27:43
  they
• 27:44
  value
• 27:45
  the
• 27:45
  wedding
• 27:45
  professionals
• 27:46
  as
• 27:46
  much
• 27:47
  as
• 27:47
  they
• 27:47
  should
• 27:47
  do.
• 27:48
  So
• 27:48
  they
• 27:48
  maybe
• 27:48
  have
• 27:49
  this
• 27:49
  list,
• 27:49
  but
• 27:50
  they
• 27:50
  don't
• 27:50
  realize
• 27:50
  the
• 27:51
  power
• 27:51
  of
• 27:51
  engaging
• 27:52
  with
• 27:52
  the
• 27:53
  vendors
• 27:53
  in
• 27:53
  their
• 27:53
  area,
• 27:53
  maybe
• 27:54
  getting
• 27:54
  them
• 27:54
  into
• 27:55
  the
• 27:55
  venue
• 27:55
  to
• 27:55
  have
• 27:56
  a
• 27:56
  look
• 27:56
  around.
• 27:56
  Like,
• 27:57
  I
• 27:57
  just
• 27:57
  don't
• 27:57
  think
• 27:58
  they
• 27:58
  always
• 27:58
  understand
• 27:58
  that
• 27:59
  those
• 27:59
  people
• 27:59
  out
• 27:59
  there
• 28:00
  also
• 28:00
  have
• 28:00
  a
• 28:00
  lot
• 28:01
  of
• 28:01
  influence.
• 28:01
  So
• 28:01
  do
• 28:02
  you
• 28:02
  have
• 28:02
  any
• 28:02
  tips
• 28:03
  from
• 28:03
  the
• 28:03
  venue
• 28:03
  perspective
• 28:04
  about
• 28:04
  how
• 28:04
  they
• 28:05
  can
• 28:05
  engage
• 28:05
  better
• 28:05
  with
• 28:06
  vendors
• 28:06
  in
• 28:06
  their
• 28:06
  local
• 28:07
  area?
• 28:07
  Yeah,
• 28:08
  I
• 28:08
  think
• 28:08
  it's
• 28:08
  so
• 28:09
  hard
• 28:09
  for
• 28:09
  venues
• 28:09
  because
• 28:10
  we
• 28:10
  host
• 28:10
  local
• 28:10
  networking
• 28:11
  events
• 28:11
  and
• 28:12
  you
• 28:12
  know,
• 28:12
  they
• 28:13
  come
• 28:13
  out
• 28:13
  and
• 28:13
  it's
• 28:13
  like
• 28:14
  those
• 28:14
  series
• 28:14
  of
• 28:15
  bad
• 28:15
  emails
• 28:15
  because
• 28:16
  people
• 28:16
  just
• 28:16
  walk
• 28:16
  up
• 28:16
  to
• 28:17
  them
• 28:17
  and
• 28:17
  are
• 28:17
  like,
• 28:17
  how
• 28:17
  do
• 28:17
  I
• 28:17
  get
• 28:17
  on
• 28:18
  your
• 28:18
  list?
• 28:18
  How
• 28:18
  do
• 28:18
  I
• 28:18
  get
• 28:18
  in
• 28:18
  your
• 28:18
  list?
• 28:19
  How?
• 28:19
  They
• 28:19
  don't
• 28:19
  even
• 28:19
  like
• 28:20
  get
• 28:20
  a
• 28:20
  chance
• 28:20
  to
• 28:20
  talk
• 28:21
  about
• 28:21
  their
• 28:21
  space.
• 28:21
  Space,
• 28:22
  you
• 28:22
  know.
• 28:22
  So
• 28:23
  I
• 28:23
  think
• 28:23
  the
• 28:23
  networking
• 28:24
  piece
• 28:24
  is
• 28:25
  challenging
• 28:26
  for
• 28:26
  a
• 28:26
  venue.
• 28:26
  I
• 28:27
  think
• 28:27
  that
• 28:27
  if
• 28:28
  the
• 28:28
  venues
• 28:29
  can,
• 28:29
  you
• 28:30
  know,
• 28:30
  come
• 28:30
  together,
• 28:31
  you
• 28:31
  know,
• 28:31
  or
• 28:31
  grab
• 28:31
  one
• 28:32
  of
• 28:32
  their
• 28:32
  favorite
• 28:32
  vendors
• 28:32
  to
• 28:33
  go
• 28:33
  network
• 28:33
  with
• 28:33
  to
• 28:33
  like
• 28:34
  kind
• 28:34
  of,
• 28:35
  you
• 28:35
  know,
• 28:35
  block
• 28:35
  for
• 28:36
  them
• 28:36
  a
• 28:36
  little
• 28:36
  bit.
• 28:37
  I
• 28:37
  think
• 28:37
  going
• 28:38
  out
• 28:38
  and
• 28:38
  being
• 28:38
  a
• 28:39
  face
• 28:39
  in
• 28:39
  the
• 28:39
  community.
• 28:40
  So
• 28:40
  people
• 28:41
  know
• 28:41
  even
• 28:41
  some
• 28:41
  of
• 28:41
  the
• 28:42
  most
• 28:42
  luxury
• 28:43
  high
• 28:43
  end
• 28:43
  spaces
• 28:44
  in
• 28:44
  our
• 28:44
  market,
• 28:45
  they
• 28:45
  still
• 28:45
  come
• 28:45
  out
• 28:45
  and
• 28:46
  network.
• 28:46
  They
• 28:47
  still
• 28:47
  make
• 28:47
  sure
• 28:47
  that
• 28:48
  they're
• 28:48
  a
• 28:48
  relatable
• 28:48
  face
• 28:49
  and
• 28:49
  it
• 28:49
  they
• 28:49
  show
• 28:50
  that
• 28:50
  the
• 28:50
  community
• 28:50
  matters.
• 28:51
  Letters
• 28:52
  to
• 28:52
  them.
• 28:52
  Not
• 28:53
  just
• 28:53
  for,
• 28:54
  you
• 28:54
  know,
• 28:54
  weddings.
• 28:55
  Most
• 28:55
  of
• 28:55
  the
• 28:55
  people
• 28:56
  there
• 28:56
  would
• 28:56
  never
• 28:56
  have
• 28:57
  the
• 28:57
  opportunity
• 28:57
  to
• 28:57
  refer
• 28:58
  them.
• 28:58
  But
• 28:58
  it
• 28:59
  keeps
• 28:59
  top
• 28:59
  of
• 29:00
  mind.
• 29:00
  And
• 29:00
  so
• 29:01
  I
• 29:01
  do
• 29:01
  think
• 29:02
  that
• 29:02
  there's
• 29:02
  such
• 29:03
  a
• 29:03
  strong
• 29:03
  opportunity
• 29:05
  when
• 29:05
  a
• 29:05
  venue
• 29:05
  is
• 29:06
  willing
• 29:06
  to
• 29:06
  be
• 29:06
  open.
• 29:07
  You
• 29:07
  know,
• 29:07
  you
• 29:08
  have
• 29:08
  your
• 29:08
  set
• 29:08
  list
• 29:09
  but
• 29:09
  don't
• 29:09
  close
• 29:10
  it
• 29:10
  off.
• 29:10
  When
• 29:10
  I
• 29:11
  went
• 29:11
  to
• 29:11
  go
• 29:11
  work
• 29:11
  at
• 29:11
  the
• 29:12
  resort,
• 29:12
  you
• 29:12
  know,
• 29:13
  I
• 29:13
  walked
• 29:13
  in
• 29:13
  the
• 29:13
  door
• 29:13
  and
• 29:13
  there
• 29:13
  was
• 29:14
  three
• 29:14
  photographers
• 29:14
  and
• 29:15
  two
• 29:15
  DJs
• 29:15
  and
• 29:16
  like
• 29:16
  I
• 29:16
  felt
• 29:16
  really
• 29:16
  Bad
• 29:17
  for
• 29:17
  these
• 29:17
  people
• 29:17
  because
• 29:17
  this
• 29:18
  hotel
• 29:18
  was
• 29:19
  feeding
• 29:19
  them,
• 29:19
  like
• 29:20
  feeding
• 29:20
  their
• 29:20
  families.
• 29:21
  And
• 29:21
  I
• 29:21
  was
• 29:21
  like,
• 29:21
  the
• 29:21
  reason
• 29:22
  you're
• 29:22
  not
• 29:22
  growing
• 29:22
  is
• 29:23
  because
• 29:23
  no
• 29:23
  one
• 29:23
  knows
• 29:23
  this
• 29:23
  place
• 29:23
  is
• 29:24
  here.
• 29:24
  So,
• 29:25
  you
• 29:25
  know,
• 29:25
  we
• 29:26
  started
• 29:26
  hosting
• 29:27
  networking
• 29:27
  events.
• 29:27
  We
• 29:28
  opened
• 29:28
  our
• 29:28
  doors
• 29:29
  to
• 29:29
  every
• 29:29
  local
• 29:30
  association
• 29:31
  that
• 29:31
  existed.
• 29:32
  We
• 29:32
  hosted
• 29:33
  our
• 29:33
  own
• 29:33
  and
• 29:33
  said,
• 29:33
  well,
• 29:34
  let's
• 29:34
  plan
• 29:34
  a
• 29:34
  fun
• 29:35
  themed
• 29:35
  and
• 29:35
  invite
• 29:35
  the
• 29:36
  whole
• 29:36
  industry
• 29:36
  out
• 29:37
  and
• 29:37
  let
• 29:37
  me
• 29:37
  feed
• 29:38
  you
• 29:38
  and
• 29:38
  take
• 29:38
  care
• 29:39
  of
• 29:39
  you.
• 29:39
  Even
• 29:39
  on
• 29:40
  the
• 29:40
  food
• 29:40
  and
• 29:40
  beverage
• 29:41
  side,
• 29:42
  when
• 29:42
  I
• 29:42
  got
• 29:43
  there,
• 29:43
  oh,
• 29:43
  God,
• 29:43
  they
• 29:44
  were
• 29:44
  doing
• 29:44
  like
• 29:44
  box
• 29:45
  lunches
• 29:45
  for
• 29:45
  the
• 29:46
  vendors.
• 29:46
  And
• 29:46
  I'm
• 29:47
  like,
• 29:47
  you
• 29:47
  can't
• 29:47
  be
• 29:47
  serving
• 29:48
  these
• 29:48
  people
• 29:48
  turkey
• 29:48
  sandwiches.
• 29:49
  They
• 29:49
  just
• 29:49
  worked
• 29:49
  for
• 29:50
  like
• 29:50
  eight
• 29:50
  hours
• 29:50
  straight.
• 29:51
  And
• 29:51
  so
• 29:52
  I
• 29:52
  was
• 29:52
  like,
• 29:52
  if
• 29:52
  the
• 29:52
  guests
• 29:53
  eat
• 29:53
  filet,
• 29:53
  the
• 29:53
  vendors
• 29:54
  eat
• 29:54
  filet.
• 29:55
  Like,
• 29:55
  this
• 29:55
  is.
• 29:56
  And
• 29:56
  so
• 29:57
  finding
• 29:57
  ways
• 29:57
  to
• 29:58
  give
• 29:58
  back
• 29:58
  and
• 29:58
  support.
• 29:59
  Don't
• 29:59
  think
• 30:00
  that
• 30:00
  they
• 30:00
  weren't
• 30:00
  taking
• 30:00
  pictures
• 30:01
  of
• 30:01
  filet
• 30:01
  and
• 30:02
  lobster
• 30:02
  tail
• 30:02
  and
• 30:02
  posting
• 30:03
  it
• 30:03
  on
• 30:03
  social
• 30:03
  media
• 30:04
  saying,
• 30:04
  like,
• 30:05
  oh,
• 30:05
  my
• 30:05
  God,
• 30:05
  they
• 30:06
  take
• 30:06
  such
• 30:06
  good
• 30:06
  care
• 30:07
  of
• 30:07
  us.
• 30:07
  And
• 30:07
  so
• 30:07
  just
• 30:08
  remembering
• 30:08
  that,
• 30:09
  you
• 30:09
  know,
• 30:09
  as
• 30:09
  much
• 30:10
  as
• 30:10
  you,
• 30:11
  you
• 30:11
  know,
• 30:11
  you
• 30:11
  think
• 30:12
  you're
• 30:12
  feeding
• 30:12
  down
• 30:12
  to
• 30:13
  them,
• 30:13
  they
• 30:13
  do
• 30:13
  have
• 30:14
  the
• 30:14
  opportunity
• 30:14
  to
• 30:15
  say
• 30:15
  great
• 30:15
  things
• 30:15
  about
• 30:16
  you
• 30:16
  in
• 30:16
  the
• 30:16
  industry,
• 30:17
  refer
• 30:17
  you
• 30:17
  to
• 30:18
  people.
• 30:18
  You
• 30:18
  know,
• 30:19
  they
• 30:19
  may
• 30:19
  not
• 30:19
  book
• 30:20
  them
• 30:20
  first,
• 30:20
  but
• 30:21
  those
• 30:21
  people
• 30:21
  have
• 30:22
  friends
• 30:22
  who
• 30:22
  have
• 30:22
  people
• 30:23
  who
• 30:23
  know
• 30:23
  other
• 30:23
  people.
• 30:24
  And
• 30:24
  so,
• 30:25
  yeah,
• 30:25
  it
• 30:26
  really
• 30:26
  is
• 30:26
  a
• 30:26
  give
• 30:26
  and
• 30:27
  take
• 30:27
  on
• 30:27
  both
• 30:27
  sides.
• 30:28
  Not
• 30:28
  just
• 30:29
  the
• 30:29
  venue
• 30:29
  to
• 30:30
  vendor,
• 30:30
  but
• 30:30
  the
• 30:31
  venues
• 30:31
  should
• 30:31
  be
• 30:32
  looking
• 30:32
  at
• 30:32
  their
• 30:32
  vendor
• 30:33
  list
• 30:33
  as
• 30:33
  that
• 30:33
  partnership.
• 30:34
  And
• 30:35
  I
• 30:35
  don't
• 30:35
  want
• 30:35
  to
• 30:35
  say
• 30:35
  taking
• 30:36
  advantage,
• 30:36
  but
• 30:36
  maximizing
• 30:37
  on
• 30:37
  that
• 30:37
  relationship
• 30:38
  and
• 30:38
  partnership
• 30:39
  in
• 30:40
  more
• 30:40
  ways
• 30:40
  than
• 30:40
  they
• 30:41
  usually
• 30:41
  do.
• 30:41
  Yeah,
• 30:42
  absolutely.
• 30:42
  So
• 30:43
  many
• 30:43
  opportunities.
• 30:43
  There's
• 30:43
  a
• 30:44
  great
• 30:44
  venue
• 30:44
  or
• 30:44
  a
• 30:44
  couple
• 30:45
  of
• 30:45
  great
• 30:45
  venues
• 30:45
  here
• 30:45
  where
• 30:46
  at
• 30:46
  the
• 30:46
  end
• 30:46
  of
• 30:46
  the
• 30:46
  season
• 30:47
  they
• 30:47
  host
• 30:47
  a
• 30:48
  party
• 30:48
  or
• 30:48
  an
• 30:48
  event
• 30:49
  for
• 30:49
  the
• 30:49
  vendors
• 30:50
  on
• 30:50
  their
• 30:50
  list.
• 30:50
  And
• 30:51
  I
• 30:51
  love
• 30:51
  that.
• 30:51
  Again,
• 30:51
  it's
• 30:52
  like,
• 30:52
  thank
• 30:52
  you
• 30:53
  for
• 30:53
  everything
• 30:53
  you've
• 30:54
  done
• 30:54
  for
• 30:54
  us
• 30:54
  this
• 30:54
  year.
• 30:54
  We
• 30:55
  want
• 30:55
  to
• 30:55
  celebrate
• 30:55
  you
• 30:55
  and
• 30:56
  we
• 30:56
  want
• 30:56
  you
• 30:56
  to
• 30:56
  continue
• 30:56
  to
• 30:57
  work
• 30:57
  for
• 30:57
  us.
• 30:57
  And
• 30:58
  what
• 30:58
  happens
• 30:58
  is
• 30:59
  that
• 30:59
  venue,
• 30:59
  social
• 31:00
  media
• 31:00
  is
• 31:01
  popping
• 31:01
  because
• 31:02
  everyone
• 31:02
  is
• 31:02
  there.
• 31:03
  Everyone's
• 31:03
  on
• 31:03
  their
• 31:03
  phones,
• 31:04
  everyone's
• 31:04
  talking
• 31:04
  about
• 31:04
  how
• 31:04
  great
• 31:05
  this
• 31:05
  venue
• 31:05
  is.
• 31:06
  And
• 31:06
  we
• 31:06
  all
• 31:06
  know
• 31:06
  that
• 31:07
  they're
• 31:07
  being
• 31:07
  followed
• 31:07
  by
• 31:07
  couples
• 31:08
  who've
• 31:08
  got
• 31:08
  friends
• 31:08
  who
• 31:08
  are
• 31:08
  getting
• 31:09
  married.
• 31:09
  And
• 31:09
  it's
• 31:09
  absolutely
• 31:10
  something
• 31:11
  so
• 31:11
  simple,
• 31:11
  it
• 31:11
  probably
• 31:12
  doesn't
• 31:12
  cost
• 31:12
  the
• 31:12
  venue
• 31:12
  a
• 31:13
  whole
• 31:13
  lot.
• 31:13
  It's
• 31:13
  an
• 31:13
  empty
• 31:14
  space.
• 31:14
  It's
• 31:14
  a
• 31:14
  weekday
• 31:15
  night.
• 31:15
  All
• 31:15
  they're
• 31:15
  doing
• 31:16
  is
• 31:16
  putting
• 31:16
  on
• 31:16
  a
• 31:16
  few
• 31:16
  glasses
• 31:17
  of
• 31:17
  bubbles
• 31:18
  and
• 31:18
  some
• 31:18
  canapes.
• 31:19
  And
• 31:20
  it
• 31:20
  has
• 31:20
  a
• 31:21
  massive
• 31:21
  impact.
• 31:22
  So,
• 31:22
  venues,
• 31:22
  if
• 31:22
  you're
• 31:22
  listening
• 31:23
  to
• 31:23
  us,
• 31:24
  pay
• 31:24
  attention
• 31:24
  to
• 31:24
  your
• 31:25
  pros.
• 31:25
  Make
• 31:26
  sure
• 31:26
  you
• 31:26
  give
• 31:26
  them
• 31:26
  a
• 31:26
  bit
• 31:26
  of
• 31:26
  Love.
• 31:27
  And
• 31:27
  they
• 31:27
  will
• 31:27
  100%
• 31:28
  give
• 31:28
  you
• 31:28
  a
• 31:28
  bit
• 31:28
  of
• 31:28
  love
• 31:29
  back.
• 31:30
  What
• 31:30
  about
• 31:30
  when
• 31:30
  we
• 31:31
  need
• 31:31
  to
• 31:31
  freshen
• 31:31
  up
• 31:32
  the
• 31:32
  list?
• 31:32
  Because
• 31:32
  I
• 31:32
  think
• 31:33
  the
• 31:33
  other
• 31:33
  thing
• 31:33
  that's
• 31:33
  really
• 31:34
  difficult
• 31:34
  for
• 31:34
  venues
• 31:35
  is
• 31:35
  when
• 31:35
  they
• 31:35
  actually
• 31:35
  need
• 31:35
  to
• 31:36
  get
• 31:36
  rid
• 31:36
  of
• 31:36
  someone
• 31:36
  off
• 31:37
  their
• 31:37
  list
• 31:37
  or
• 31:37
  they
• 31:37
  feel
• 31:38
  a
• 31:38
  like
• 31:38
  someone's
• 31:39
  not
• 31:39
  up
• 31:39
  to
• 31:39
  standard
• 31:40
  and
• 31:40
  they've
• 31:40
  got
• 31:40
  to
• 31:40
  say
• 31:40
  goodbye.
• 31:41
  Any
• 31:41
  tips
• 31:42
  for
• 31:42
  when
• 31:42
  they
• 31:42
  should
• 31:42
  freshen
• 31:43
  up
• 31:43
  their
• 31:43
  list
• 31:44
  or
• 31:44
  how
• 31:44
  they
• 31:44
  should
• 31:45
  say
• 31:45
  that
• 31:45
  goodbye?
• 31:46
  Yeah,
• 31:46
  I
• 31:46
  mean,
• 31:47
  I
• 31:47
  think
• 31:47
  when
• 31:47
  it's
• 31:47
  time
• 31:47
  to
• 31:48
  freshen
• 31:48
  up
• 31:48
  the
• 31:48
  list,
• 31:48
  the
• 31:49
  first
• 31:49
  thing
• 31:49
  you
• 31:49
  want
• 31:49
  to
• 31:49
  do
• 31:49
  is
• 31:49
  ask
• 31:50
  the
• 31:50
  people
• 31:50
  who
• 31:50
  are
• 31:50
  already
• 31:51
  on
• 31:51
  your
• 31:51
  list
• 31:52
  for
• 31:52
  maybe
• 31:52
  other
• 31:53
  options
• 31:53
  in
• 31:53
  each
• 31:53
  category.
• 31:54
  Right.
• 31:55
  Start
• 31:55
  if,
• 31:55
  you
• 31:56
  know,
• 31:56
  you'd
• 31:56
  like
• 31:56
  to
• 31:56
  open
• 31:57
  the
• 31:57
  door
• 31:57
  to
• 31:58
  a
• 31:58
  few
• 31:58
  more,
• 31:59
  you
• 31:59
  know,
• 31:59
  DJs
• 32:00
  or
• 32:00
  photographer
• 32:01
  or
• 32:01
  cake
• 32:01
  people
• 32:01
  or
• 32:02
  planners.
• 32:03
  Start
• 32:03
  with
• 32:04
  the
• 32:04
  people
• 32:04
  who
• 32:04
  are
• 32:04
  on
• 32:04
  your
• 32:04
  list
• 32:05
  and
• 32:05
  say,
• 32:05
  what's
• 32:05
  the
• 32:05
  new
• 32:06
  and
• 32:06
  up
• 32:06
  and
• 32:06
  coming
• 32:06
  talent
• 32:07
  you've
• 32:07
  worked
• 32:07
  with
• 32:07
  recently
• 32:08
  that
• 32:08
  you
• 32:08
  had
• 32:08
  an
• 32:08
  amazing
• 32:09
  experience
• 32:09
  and
• 32:10
  you,
• 32:10
  you
• 32:10
  were
• 32:10
  like,
• 32:10
  these
• 32:11
  people
• 32:11
  should
• 32:11
  be
• 32:11
  on
• 32:11
  the
• 32:12
  list
• 32:12
  here.
• 32:12
  So
• 32:12
  I
• 32:13
  think
• 32:13
  when
• 32:13
  you're
• 32:13
  trying
• 32:13
  to
• 32:13
  refresh,
• 32:14
  start
• 32:14
  with
• 32:14
  the
• 32:14
  people
• 32:15
  who
• 32:15
  are
• 32:15
  already
• 32:15
  in
• 32:15
  your
• 32:15
  house
• 32:16
  and
• 32:16
  ask
• 32:16
  them
• 32:16
  for
• 32:17
  referrals.
• 32:18
  Right,
• 32:18
  there's
• 32:18
  that
• 32:19
  R
• 32:19
  again,
• 32:20
  you
• 32:20
  know,
• 32:20
  is
• 32:20
  that
• 32:21
  like
• 32:21
  asking
• 32:22
  them
• 32:22
  for
• 32:23
  that?
• 32:23
  Those
• 32:23
  people.
• 32:24
  And
• 32:24
  those
• 32:24
  people's
• 32:25
  reputation
• 32:25
  is
• 32:25
  already
• 32:26
  built
• 32:26
  on,
• 32:27
  you
• 32:27
  know,
• 32:28
  their
• 32:28
  experience
• 32:29
  of
• 32:29
  working
• 32:29
  with
• 32:29
  them,
• 32:29
  not
• 32:30
  just
• 32:30
  people
• 32:30
  I
• 32:30
  like.
• 32:31
  And
• 32:31
  then,
• 32:32
  you
• 32:32
  know,
• 32:33
  I
• 32:33
  was
• 32:33
  a
• 32:33
  big
• 32:33
  fan
• 32:33
  of
• 32:34
  establishing
• 32:34
  a
• 32:34
  policy
• 32:35
  at
• 32:35
  our
• 32:35
  venue
• 32:36
  in
• 32:36
  terms
• 32:36
  of
• 32:36
  the
• 32:37
  vendors
• 32:37
  list.
• 32:37
  And
• 32:38
  so
• 32:38
  what
• 32:38
  we
• 32:38
  would
• 32:38
  do
• 32:38
  is
• 32:39
  every
• 32:39
  year
• 32:39
  we
• 32:39
  would
• 32:39
  track
• 32:40
  on
• 32:40
  a
• 32:40
  spreadsheet
• 32:41
  every
• 32:41
  wedding.
• 32:41
  We
• 32:41
  just
• 32:42
  put
• 32:42
  in
• 32:42
  the
• 32:42
  company
• 32:43
  name
• 32:43
  and
• 32:43
  we
• 32:43
  would
• 32:44
  just
• 32:44
  start
• 32:44
  tracking
• 32:45
  and
• 32:45
  tabulating
• 32:46
  who
• 32:46
  did
• 32:46
  the
• 32:46
  couples
• 32:46
  hire,
• 32:47
  whether
• 32:47
  they
• 32:47
  hired
• 32:48
  someone
• 32:48
  on
• 32:48
  our
• 32:48
  list
• 32:48
  or
• 32:49
  not
• 32:49
  on
• 32:49
  our
• 32:49
  list,
• 32:50
  we
• 32:50
  just
• 32:50
  had
• 32:50
  a
• 32:50
  spreadsheet
• 32:51
  for,
• 32:51
  and
• 32:51
  we
• 32:51
  had
• 32:51
  a
• 32:51
  tab
• 32:51
  for
• 32:52
  every
• 32:52
  category.
• 32:52
  And
• 32:53
  we
• 32:53
  would
• 32:53
  track,
• 32:53
  you
• 32:54
  know,
• 32:54
  which
• 32:54
  DJs
• 32:55
  worked
• 32:55
  here.
• 32:55
  And
• 32:56
  then
• 32:56
  every
• 32:56
  time
• 32:56
  they
• 32:56
  did
• 32:56
  a
• 32:56
  wedding
• 32:57
  there,
• 32:57
  we
• 32:57
  just
• 32:57
  changed
• 32:57
  it
• 32:58
  from
• 32:58
  three
• 32:58
  to
• 32:58
  four.
• 32:58
  Right?
• 32:58
  We
• 32:59
  added
• 32:59
  one.
• 33:00
  What
• 33:00
  would
• 33:00
  happen
• 33:00
  is
• 33:01
  you'd
• 33:01
  start
• 33:01
  to
• 33:01
  find
• 33:02
  upand
• 33:02
  coming
• 33:02
  talent
• 33:03
  and
• 33:03
  that
• 33:04
  up
• 33:04
  and
• 33:04
  coming
• 33:04
  talent
• 33:05
  that
• 33:05
  the
• 33:05
  couples
• 33:05
  were
• 33:06
  finding
• 33:06
  on
• 33:06
  their
• 33:06
  own.
• 33:07
  So
• 33:07
  whether
• 33:07
  that
• 33:08
  was
• 33:08
  on
• 33:08
  Instagram,
• 33:08
  TikTok,
• 33:09
  Google,
• 33:10
  like
• 33:10
  wherever
• 33:11
  that
• 33:11
  person
• 33:11
  was
• 33:11
  representing
• 33:12
  themselves,
• 33:13
  that
• 33:13
  the
• 33:13
  couples
• 33:13
  were
• 33:14
  finding
• 33:14
  them
• 33:15
  outside
• 33:15
  of
• 33:15
  your
• 33:16
  list.
• 33:16
  And
• 33:16
  the
• 33:16
  couples
• 33:16
  were
• 33:17
  so
• 33:17
  impressed,
• 33:17
  they
• 33:17
  were
• 33:17
  like,
• 33:18
  I'm
• 33:18
  gonna
• 33:18
  hire
• 33:18
  this
• 33:18
  person
• 33:19
  even
• 33:19
  though
• 33:19
  the
• 33:19
  venue
• 33:19
  doesn't
• 33:20
  recommend
• 33:20
  them.
• 33:21
  That
• 33:21
  was
• 33:21
  a
• 33:22
  great
• 33:22
  way
• 33:22
  for
• 33:22
  us
• 33:23
  to
• 33:23
  like,
• 33:23
  start
• 33:24
  to
• 33:24
  keep
• 33:24
  a
• 33:24
  tally
• 33:25
  and
• 33:25
  eyes
• 33:25
  on.
• 33:26
  And
• 33:26
  when
• 33:26
  we
• 33:26
  tallied,
• 33:27
  it
• 33:27
  made
• 33:27
  it
• 33:28
  really
• 33:28
  easy
• 33:28
  to
• 33:28
  remove
• 33:28
  people
• 33:29
  from
• 33:29
  the
• 33:29
  list.
• 33:30
  Because
• 33:30
  once
• 33:30
  a
• 33:30
  year
• 33:31
  we
• 33:31
  would
• 33:31
  just
• 33:31
  sit
• 33:31
  down
• 33:31
  and
• 33:32
  say,
• 33:32
  you
• 33:33
  know,
• 33:33
  we
• 33:33
  love
• 33:34
  working
• 33:34
  with
• 33:34
  you
• 33:35
  but
• 33:35
  the
• 33:36
  couples
• 33:36
  aren't
• 33:36
  choosing
• 33:37
  you
• 33:37
  and
• 33:37
  so
• 33:38
  you've
• 33:39
  got,
• 33:39
  we
• 33:39
  would
• 33:39
  give
• 33:39
  them
• 33:40
  a
• 33:40
  six
• 33:40
  month
• 33:40
  window
• 33:41
  to
• 33:41
  up
• 33:41
  their
• 33:41
  game,
• 33:42
  refresh
• 33:42
  your
• 33:43
  website,
• 33:43
  start
• 33:43
  upping
• 33:44
  the
• 33:44
  game
• 33:44
  on
• 33:44
  social
• 33:44
  media,
• 33:45
  go
• 33:45
  chase
• 33:45
  your
• 33:45
  reviews
• 33:46
  because
• 33:46
  we
• 33:46
  want
• 33:46
  you
• 33:46
  to
• 33:47
  stay,
• 33:47
  but
• 33:48
  you've
• 33:48
  got
• 33:48
  to
• 33:48
  do
• 33:48
  the
• 33:48
  work
• 33:48
  on
• 33:49
  your
• 33:49
  side
• 33:49
  so
• 33:49
  that
• 33:50
  they
• 33:50
  want
• 33:50
  to
• 33:50
  choose
• 33:50
  you.
• 33:51
  And
• 33:51
  then,
• 33:52
  I
• 33:52
  mean
• 33:52
  if
• 33:52
  somebody
• 33:53
  just
• 33:53
  sucks,
• 33:53
  drop
• 33:54
  them.
• 33:55
  Like
• 33:55
  you
• 33:56
  don't
• 33:56
  need
• 33:56
  to
• 33:56
  hold
• 33:56
  on,
• 33:56
  you
• 33:57
  don't
• 33:57
  even
• 33:57
  need
• 33:57
  to
• 33:57
  tell
• 33:57
  them.
• 33:58
  You
• 33:58
  can
• 33:58
  just
• 33:58
  take
• 33:58
  them
• 33:58
  off
• 33:58
  the
• 33:58
  list
• 33:59
  if
• 33:59
  you
• 33:59
  want
• 33:59
  to
• 33:59
  to
• 34:00
  the
• 34:00
  nice
• 34:00
  things
• 34:00
  to
• 34:00
  tell
• 34:01
  them.
• 34:01
  But
• 34:01
  venues
• 34:01
  don't
• 34:02
  always
• 34:02
  want
• 34:02
  to
• 34:02
  confront
• 34:02
  that
• 34:02
  because
• 34:03
  they
• 34:03
  don't
• 34:03
  want
• 34:03
  to
• 34:03
  have
• 34:03
  to
• 34:03
  tell
• 34:04
  you
• 34:04
  you
• 34:05
  are
• 34:05
  up
• 34:05
  to
• 34:05
  par.
• 34:06
  So
• 34:06
  they'll
• 34:06
  just
• 34:06
  drop
• 34:06
  you.
• 34:07
  But
• 34:07
  if
• 34:07
  it's
• 34:08
  someone
• 34:08
  you
• 34:08
  really
• 34:08
  wish
• 34:09
  would
• 34:09
  get
• 34:09
  to
• 34:09
  work
• 34:09
  there
• 34:10
  more,
• 34:10
  you
• 34:11
  know,
• 34:11
  give
• 34:11
  them
• 34:12
  a
• 34:12
  window
• 34:12
  of
• 34:12
  time,
• 34:13
  sit
• 34:13
  them
• 34:13
  down
• 34:13
  and
• 34:13
  have
• 34:14
  that
• 34:14
  conversation
• 34:14
  about
• 34:15
  maybe
• 34:15
  the
• 34:15
  areas
• 34:15
  they're
• 34:16
  lacking
• 34:16
  so
• 34:17
  that
• 34:17
  they
• 34:17
  get
• 34:17
  a
• 34:17
  chance
• 34:18
  to
• 34:18
  work
• 34:18
  on
• 34:18
  it.
• 34:18
  And
• 34:18
  then
• 34:19
  if
• 34:19
  they
• 34:19
  don't
• 34:19
  work
• 34:19
  on
• 34:19
  it,
• 34:20
  then
• 34:20
  you
• 34:20
  drop
• 34:20
  them.
• 34:20
  But
• 34:21
  it
• 34:21
  was
• 34:21
  easy
• 34:21
  because
• 34:22
  we
• 34:22
  tracked
• 34:23
  to
• 34:23
  be
• 34:23
  able
• 34:24
  to
• 34:24
  look
• 34:24
  and
• 34:24
  see,
• 34:25
  see,
• 34:25
  look,
• 34:25
  we
• 34:26
  did
• 34:26
  100
• 34:26
  weddings
• 34:26
  last
• 34:27
  year
• 34:27
  and
• 34:28
  you
• 34:28
  were
• 34:28
  only
• 34:28
  hired
• 34:28
  on
• 34:29
  three
• 34:29
  of
• 34:29
  them.
• 34:30
  Like
• 34:30
  that's
• 34:30
  a
• 34:30
  problem
• 34:31
  when
• 34:31
  you're
• 34:31
  one
• 34:31
  of
• 34:32
  five
• 34:32
  on
• 34:32
  the
• 34:32
  list.
• 34:33
  You
• 34:33
  should
• 34:33
  have
• 34:33
  done
• 34:33
  more
• 34:34
  than
• 34:34
  three
• 34:34
  here.
• 34:35
  That's
• 34:35
  really
• 34:35
  smart.
• 34:35
  That's
• 34:36
  really
• 34:36
  smart
• 34:36
  to
• 34:36
  have
• 34:36
  a
• 34:37
  something
• 34:37
  going
• 34:37
  so
• 34:37
  you've
• 34:38
  actually
• 34:38
  got
• 34:38
  something
• 34:38
  to
• 34:38
  track
• 34:38
  it
• 34:38
  against.
• 34:39
  And
• 34:39
  I'm
• 34:39
  also,
• 34:39
  I
• 34:40
  think
• 34:40
  venues,
• 34:40
  because
• 34:40
  we're
• 34:40
  talking
• 34:41
  about
• 34:41
  this
• 34:41
  as
• 34:41
  a
• 34:41
  partnership
• 34:42
  and
• 34:42
  I
• 34:42
  think
• 34:42
  venues
• 34:43
  should
• 34:43
  have
• 34:43
  some
• 34:43
  kind
• 34:43
  of,
• 34:44
  kind
• 34:44
  of
• 34:44
  partnership
• 34:45
  document.
• 34:45
  When
• 34:45
  you
• 34:45
  start
• 34:46
  working
• 34:46
  with
• 34:46
  someone
• 34:46
  that
• 34:46
  says
• 34:47
  you
• 34:47
  know
• 34:47
  the
• 34:47
  values
• 34:48
  of
• 34:48
  your
• 34:48
  venue,
• 34:48
  what
• 34:48
  you
• 34:49
  expect
• 34:49
  from
• 34:49
  your
• 34:49
  recommended
• 34:50
  partners
• 34:50
  is
• 34:51
  so
• 34:51
  that
• 34:51
  if
• 34:51
  someone
• 34:52
  is
• 34:53
  not
• 34:53
  doing
• 34:53
  those
• 34:53
  things
• 34:54
  or
• 34:54
  is
• 34:54
  against
• 34:54
  that,
• 34:55
  you
• 34:55
  have
• 34:55
  a
• 34:55
  way
• 34:55
  to
• 34:56
  go.
• 34:56
  You
• 34:56
  know
• 34:56
  what,
• 34:57
  like
• 34:57
  we
• 34:57
  set
• 34:57
  this
• 34:58
  out
• 34:58
  at
• 34:58
  the
• 34:58
  beginning,
• 34:58
  you've
• 34:59
  broken
• 34:59
  that
• 34:59
  agreement,
• 34:59
  therefore
• 35:00
  we're
• 35:00
  no
• 35:01
  longer
• 35:01
  going
• 35:01
  to
• 35:01
  work
• 35:01
  with
• 35:01
  you.
• 35:02
  And
• 35:02
  I
• 35:02
  think
• 35:02
  when
• 35:02
  we
• 35:02
  don't
• 35:03
  have
• 35:03
  that,
• 35:03
  that's
• 35:03
  when
• 35:03
  the
• 35:03
  lines
• 35:04
  get
• 35:04
  blurred
• 35:05
  and
• 35:05
  you
• 35:05
  know,
• 35:05
  the
• 35:05
  DJs
• 35:06
  late
• 35:06
  again,
• 35:06
  the
• 35:06
  DJs
• 35:07
  late
• 35:07
  again.
• 35:07
  And
• 35:07
  they're
• 35:08
  like,
• 35:08
  oh
• 35:08
  well,
• 35:08
  next
• 35:08
  time
• 35:08
  they
• 35:09
  won't
• 35:09
  be.
• 35:09
  It's
• 35:09
  like,
• 35:09
  no.
• 35:10
  We
• 35:10
  expect
• 35:10
  our
• 35:10
  wedding
• 35:11
  professionals
• 35:11
  to
• 35:11
  be
• 35:11
  here
• 35:12
  on
• 35:12
  time
• 35:12
  and
• 35:12
  if
• 35:12
  they
• 35:12
  have
• 35:13
  a
• 35:13
  problem
• 35:13
  outside
• 35:13
  of
• 35:14
  their
• 35:14
  control
• 35:14
  that
• 35:14
  they
• 35:14
  let
• 35:15
  us
• 35:15
  know
• 35:15
  and
• 35:15
  they
• 35:15
  keep
• 35:15
  in
• 35:15
  communication
• 35:16
  so
• 35:17
  that
• 35:17
  we
• 35:17
  can
• 35:17
  go,
• 35:17
  go,
• 35:18
  you
• 35:18
  know
• 35:18
  what?
• 35:19
  You
• 35:19
  know,
• 35:19
  once
• 35:19
  is
• 35:19
  an
• 35:20
  accident,
• 35:20
  twice
• 35:20
  is
• 35:20
  a
• 35:21
  Problem
• 35:21
  three
• 35:21
  times.
• 35:22
  No,
• 35:22
  no
• 35:22
  more.
• 35:23
  And
• 35:23
  I
• 35:23
  think
• 35:23
  sometimes
• 35:23
  as
• 35:24
  venue
• 35:24
  owners,
• 35:24
  we
• 35:24
  gotta,
• 35:25
  we
• 35:25
  gotta
• 35:25
  suck
• 35:26
  that
• 35:26
  up
• 35:26
  and
• 35:26
  have
• 35:26
  that
• 35:26
  difficult
• 35:27
  conversation
• 35:27
  sometimes
• 35:28
  because
• 35:28
  actually
• 35:28
  it's
• 35:29
  our
• 35:29
  venue's
• 35:29
  reputation
• 35:30
  on
• 35:30
  the
• 35:30
  line
• 35:30
  when
• 35:31
  we're
• 35:31
  recommending
• 35:32
  people
• 35:32
  to
• 35:32
  pros
• 35:33
  who
• 35:33
  are
• 35:33
  no
• 35:33
  good.
• 35:34
  Yeah.
• 35:34
  And
• 35:34
  it
• 35:34
  doesn't
• 35:34
  have,
• 35:35
  you
• 35:35
  know,
• 35:35
  that
• 35:35
  one
• 35:35
  page
• 35:35
  agreement.
• 35:36
  Doesn't
• 35:36
  have
• 35:36
  to
• 35:36
  be
• 35:36
  that
• 35:37
  complicated.
• 35:37
  This
• 35:37
  is
• 35:38
  what
• 35:38
  we're
• 35:38
  gonna
• 35:38
  do
• 35:38
  for
• 35:38
  you.
• 35:39
  Like,
• 35:39
  this
• 35:39
  is
• 35:40
  how
• 35:40
  we're
• 35:40
  gonna
• 35:40
  promote
• 35:40
  your
• 35:41
  business.
• 35:41
  This
• 35:41
  is
• 35:41
  what
• 35:41
  we're
• 35:42
  gonna,
• 35:42
  you
• 35:42
  know,
• 35:42
  if
• 35:43
  you
• 35:43
  tag
• 35:43
  us
• 35:44
  and
• 35:44
  stuff,
• 35:44
  we'll
• 35:44
  share
• 35:44
  it
• 35:44
  to
• 35:45
  stories
• 35:45
  like
• 35:45
  how
• 35:46
  we're
• 35:46
  gonna
• 35:46
  be
• 35:46
  a
• 35:46
  good
• 35:46
  partner
• 35:47
  for
• 35:47
  you
• 35:47
  outside
• 35:48
  of
• 35:48
  just
• 35:48
  referring
• 35:48
  you
• 35:48
  custom
• 35:49
  couples
• 35:49
  and
• 35:50
  then
• 35:50
  what
• 35:50
  we
• 35:50
  expect
• 35:51
  from
• 35:51
  you.
• 35:51
  But
• 35:51
  when
• 35:51
  you
• 35:52
  set
• 35:52
  those
• 35:52
  clear
• 35:52
  expectations,
• 35:53
  it's
• 35:53
  very
• 35:54
  different
• 35:54
  than
• 35:55
  it
• 35:56
  just
• 35:56
  being,
• 35:56
  oh,
• 35:57
  I
• 35:57
  like
• 35:57
  them.
• 35:57
  I
• 35:58
  also
• 35:58
  think
• 35:58
  other
• 35:59
  businesses
• 35:59
  start
• 35:59
  to
• 35:59
  take
• 36:00
  your
• 36:00
  venue
• 36:00
  more
• 36:00
  seriously.
• 36:01
  You
• 36:02
  know,
• 36:02
  sometimes
• 36:02
  in
• 36:03
  the
• 36:03
  wedding
• 36:03
  industry,
• 36:04
  it's
• 36:04
  a
• 36:04
  little
• 36:04
  dangerous
• 36:05
  when
• 36:05
  outside
• 36:05
  of
• 36:06
  venue,
• 36:06
  it's
• 36:06
  so
• 36:06
  different.
• 36:07
  Right.
• 36:07
  Because
• 36:07
  you've
• 36:07
  got
• 36:08
  massive
• 36:08
  overhead.
• 36:09
  You
• 36:09
  know,
• 36:09
  you've
• 36:10
  got
• 36:10
  huge
• 36:10
  operating
• 36:11
  costs
• 36:11
  that
• 36:12
  many
• 36:13
  other
• 36:13
  categories
• 36:14
  don't
• 36:14
  have.
• 36:14
  They
• 36:14
  work
• 36:15
  from
• 36:15
  home
• 36:15
  now.
• 36:15
  We
• 36:15
  do
• 36:16
  zoom.
• 36:16
  We
• 36:16
  don't
• 36:16
  even
• 36:16
  have
• 36:17
  offices.
• 36:17
  And
• 36:18
  so
• 36:18
  time
• 36:18
  is
• 36:18
  the
• 36:19
  biggest.
• 36:19
  It's
• 36:19
  not,
• 36:19
  you
• 36:20
  know,
• 36:20
  food
• 36:20
  obviously
• 36:21
  has
• 36:21
  got
• 36:21
  a
• 36:21
  lot
• 36:21
  food,
• 36:22
  bar,
• 36:22
  cake,
• 36:23
  have
• 36:23
  got
• 36:23
  some
• 36:23
  different
• 36:24
  expenses,
• 36:24
  but
• 36:24
  not
• 36:25
  every
• 36:25
  category
• 36:25
  does.
• 36:26
  And
• 36:26
  so
• 36:27
  sometimes
• 36:27
  we'll
• 36:28
  say,
• 36:28
  oh,
• 36:28
  they're
• 36:28
  playing
• 36:29
  wedding
• 36:30
  like
• 36:30
  it's
• 36:30
  a
• 36:31
  new
• 36:31
  business.
• 36:32
  They're
• 36:32
  kind
• 36:32
  of
• 36:32
  dabbling.
• 36:33
  We're
• 36:33
  not
• 36:33
  sure
• 36:33
  if
• 36:33
  they're
• 36:34
  going
• 36:34
  to
• 36:34
  stay
• 36:34
  or
• 36:34
  be
• 36:35
  here
• 36:35
  or
• 36:35
  not.
• 36:36
  You
• 36:36
  know,
• 36:37
  people
• 36:37
  don't
• 36:37
  look
• 36:37
  at
• 36:38
  venues
• 36:38
  like
• 36:38
  that.
• 36:39
  But
• 36:39
  when
• 36:39
  you
• 36:40
  come
• 36:40
  in
• 36:40
  with
• 36:41
  policies,
• 36:42
  procedures,
• 36:42
  plans,
• 36:43
  the
• 36:43
  vendors
• 36:43
  take
• 36:44
  you
• 36:44
  seriously
• 36:45
  and
• 36:45
  they
• 36:45
  won't
• 36:45
  screw
• 36:45
  up
• 36:46
  at
• 36:46
  your
• 36:46
  venue.
• 36:46
  They
• 36:46
  won't
• 36:47
  lazy
• 36:47
  it's.
• 36:48
  And
• 36:48
  be
• 36:49
  lax
• 36:49
  about
• 36:50
  it.
• 36:50
  The
• 36:50
  golf
• 36:51
  resort
• 36:51
  I
• 36:51
  worked
• 36:52
  at,
• 36:52
  our
• 36:52
  food
• 36:52
  and
• 36:52
  beverage
• 36:52
  manager
• 36:53
  came
• 36:53
  in
• 36:53
  and
• 36:53
  was
• 36:54
  like,
• 36:54
  I'd
• 36:54
  like
• 36:54
  you
• 36:54
  to
• 36:54
  remove
• 36:55
  that
• 36:55
  florist
• 36:55
  from
• 36:55
  the
• 36:55
  list.
• 36:56
  And
• 36:56
  I
• 36:56
  was
• 36:56
  like,
• 36:56
  what'd
• 36:57
  they
• 36:57
  do?
• 36:57
  I
• 36:57
  know
• 36:57
  that
• 36:57
  they're
• 36:58
  booked
• 36:58
  on
• 36:58
  like
• 36:58
  30
• 36:59
  more
• 36:59
  weddings.
• 36:59
  I'm
• 37:00
  like,
• 37:00
  can
• 37:00
  you
• 37:00
  give
• 37:01
  me
• 37:01
  a
• 37:01
  heads
• 37:01
  up?
• 37:01
  And
• 37:02
  he's
• 37:02
  like,
• 37:02
  it
• 37:02
  really
• 37:02
  bothers
• 37:02
  me
• 37:03
  that
• 37:03
  they
• 37:03
  wear
• 37:03
  jeans
• 37:03
  to
• 37:04
  set
• 37:04
  up.
• 37:04
  And
• 37:05
  I
• 37:05
  was
• 37:05
  like,
• 37:05
  perfect.
• 37:06
  Well,
• 37:06
  we've
• 37:06
  never
• 37:06
  established
• 37:07
  that
• 37:07
  policy,
• 37:08
  so
• 37:08
  how
• 37:09
  about
• 37:09
  we
• 37:09
  establish
• 37:09
  that
• 37:10
  now
• 37:10
  and
• 37:10
  say,
• 37:11
  here's
• 37:11
  our
• 37:11
  expectation,
• 37:13
  even
• 37:13
  when
• 37:13
  you're
• 37:13
  just
• 37:14
  showing
• 37:14
  up
• 37:14
  and,
• 37:15
  you
• 37:15
  know,
• 37:16
  dropping
• 37:16
  off,
• 37:16
  that
• 37:17
  you
• 37:17
  still,
• 37:17
  you
• 37:17
  know,
• 37:18
  our
• 37:18
  expectation
• 37:18
  of
• 37:18
  what
• 37:19
  the
• 37:19
  team
• 37:19
  wears
• 37:19
  and
• 37:19
  whatever.
• 37:20
  And
• 37:20
  so
• 37:21
  we
• 37:21
  said
• 37:21
  as
• 37:21
  a
• 37:21
  policy,
• 37:22
  notified
• 37:22
  all
• 37:22
  the
• 37:23
  vendors,
• 37:23
  but
• 37:23
  I
• 37:23
  wasn't
• 37:23
  going
• 37:24
  to
• 37:24
  just
• 37:24
  whip
• 37:24
  her
• 37:24
  off
• 37:24
  the
• 37:24
  list
• 37:25
  because
• 37:25
  he
• 37:25
  didn't
• 37:25
  like
• 37:25
  it.
• 37:26
  Right.
• 37:26
  You
• 37:26
  have
• 37:26
  to
• 37:27
  have
• 37:27
  those
• 37:27
  conversations.
• 37:28
  Yeah.
• 37:28
  And
• 37:28
  it's
• 37:29
  not
• 37:29
  fair
• 37:29
  if
• 37:29
  it's
• 37:29
  an
• 37:29
  unwritten
• 37:30
  rule
• 37:30
  that
• 37:30
  they
• 37:30
  don't
• 37:30
  know
• 37:30
  about,
• 37:31
  because
• 37:31
  if
• 37:31
  they
• 37:31
  knew
• 37:31
  about
• 37:32
  it,
• 37:32
  then
• 37:32
  they
• 37:32
  probably
• 37:33
  would
• 37:33
  dress
• 37:34
  appropriately.
• 37:35
  And
• 37:35
  if
• 37:35
  they
• 37:35
  didn't
• 37:35
  want
• 37:35
  to,
• 37:36
  they'd
• 37:36
  want
• 37:36
  to
• 37:36
  be
• 37:36
  off
• 37:36
  the
• 37:36
  list
• 37:37
  anyway
• 37:37
  because
• 37:37
  they
• 37:37
  wouldn't
• 37:38
  want
• 37:38
  to
• 37:38
  be
• 37:38
  involved.
• 37:38
  So,
• 37:39
  yeah,
• 37:39
  I
• 37:39
  think
• 37:39
  it's.
• 37:39
  I
• 37:40
  think
• 37:40
  it's
• 37:40
  smart
• 37:40
  to
• 37:40
  lay
• 37:40
  out
• 37:41
  those
• 37:41
  expectations
• 37:42
  and
• 37:42
  boundaries.
• 37:42
  Shannon,
• 37:43
  I've
• 37:43
  loved
• 37:43
  this
• 37:44
  conversation.
• 37:44
  I
• 37:44
  could
• 37:44
  talk
• 37:44
  to
• 37:45
  you
• 37:45
  all
• 37:45
  day,
• 37:45
  but
• 37:45
  we
• 37:46
  do
• 37:46
  need
• 37:46
  to
• 37:46
  start
• 37:46
  to
• 37:47
  wrap
• 37:47
  it
• 37:47
  up.
• 37:47
  I
• 37:48
  know
• 37:48
  you've
• 37:48
  got
• 37:48
  so
• 37:48
  much
• 37:49
  more
• 37:49
  that
• 37:49
  you
• 37:49
  could
• 37:49
  give,
• 37:50
  but
• 37:50
  I
• 37:50
  always
• 37:51
  end
• 37:51
  my
• 37:51
  podcast
• 37:51
  with
• 37:51
  the
• 37:52
  same
• 37:52
  question.
• 37:52
  So
• 37:52
  I'm
• 37:52
  going
• 37:52
  to
• 37:53
  pose
• 37:53
  that
• 37:53
  to
• 37:53
  you
• 37:53
  now.
• 37:54
  And
• 37:54
  it's
• 37:54
  this.
• 37:54
  What
• 37:55
  is
• 37:55
  one
• 37:55
  thing
• 37:55
  you
• 37:55
  personally
• 37:56
  wish
• 37:56
  you'd
• 37:56
  known
• 37:57
  sooner
• 37:57
  yourself
• 37:58
  in
• 37:58
  your
• 37:58
  own
• 37:58
  business?
• 37:59
  I
• 37:59
  wish
• 37:59
  I
• 38:00
  had
• 38:00
  known
• 38:00
  the
• 38:00
  power
• 38:01
  of
• 38:01
  either
• 38:02
  taking
• 38:02
  out
• 38:02
  a
• 38:03
  small
• 38:03
  business
• 38:03
  loan
• 38:04
  or
• 38:04
  finding
• 38:05
  the
• 38:05
  capital
• 38:06
  to
• 38:06
  be
• 38:06
  able
• 38:06
  to
• 38:06
  hire
• 38:06
  a
• 38:07
  salesperson.
• 38:08
  So
• 38:09
  I
• 38:09
  think
• 38:09
  that,
• 38:10
  you
• 38:10
  know,
• 38:11
  as
• 38:11
  the
• 38:11
  business
• 38:11
  was
• 38:11
  growing
• 38:12
  and
• 38:13
  the
• 38:13
  operational
• 38:14
  support
• 38:15
  and
• 38:15
  tasks
• 38:15
  and
• 38:16
  marketing
• 38:16
  and
• 38:17
  things,
• 38:18
  you
• 38:18
  know,
• 38:18
  all
• 38:19
  started
• 38:19
  to
• 38:19
  grow,
• 38:20
  all
• 38:20
  the
• 38:20
  things
• 38:20
  you
• 38:20
  had
• 38:20
  to
• 38:21
  do
• 38:21
  once
• 38:21
  you
• 38:21
  start
• 38:21
  booking
• 38:22
  and
• 38:22
  growing
• 38:22
  and
• 38:22
  all
• 38:23
  of
• 38:23
  those
• 38:23
  things.
• 38:24
  I
• 38:24
  really
• 38:25
  believe
• 38:25
  that
• 38:25
  I
• 38:26
  waited
• 38:26
  too
• 38:26
  long
• 38:27
  to
• 38:27
  hire
• 38:27
  a
• 38:27
  salesperson
• 38:28
  because
• 38:28
  I
• 38:28
  was
• 38:28
  concerned
• 38:29
  I
• 38:29
  didn't
• 38:29
  have
• 38:29
  the
• 38:29
  money.
• 38:30
  I
• 38:30
  was
• 38:30
  worried
• 38:31
  about
• 38:31
  someone
• 38:31
  else's
• 38:31
  payroll
• 38:32
  that
• 38:32
  I
• 38:32
  didn't
• 38:32
  want
• 38:33
  to
• 38:33
  take
• 38:33
  on
• 38:33
  the
• 38:33
  responsibility
• 38:34
  of
• 38:34
  their
• 38:35
  family
• 38:35
  and
• 38:35
  their
• 38:36
  livelihood.
• 38:37
  I
• 38:37
  didn't
• 38:37
  want
• 38:37
  to
• 38:37
  like
• 38:38
  not
• 38:38
  sleep
• 38:38
  at
• 38:38
  night
• 38:38
  because
• 38:39
  I
• 38:39
  didn't
• 38:39
  have
• 38:39
  enough
• 38:39
  for
• 38:39
  payroll
• 38:40
  next
• 38:40
  week.
• 38:41
  And
• 38:41
  so
• 38:42
  I
• 38:42
  wish
• 38:42
  I
• 38:42
  had
• 38:43
  just
• 38:43
  thought
• 38:43
  to
• 38:44
  go
• 38:44
  get
• 38:44
  the
• 38:45
  capital
• 38:45
  I
• 38:45
  needed
• 38:46
  from
• 38:46
  whichever
• 38:46
  way
• 38:47
  I
• 38:47
  could
• 38:47
  have
• 38:47
  gotten
• 38:47
  it.
• 38:48
  I
• 38:48
  wish
• 38:48
  I
• 38:48
  had
• 38:48
  done
• 38:49
  it
• 38:49
  faster
• 38:49
  because
• 38:50
  I
• 38:50
  did
• 38:51
  it
• 38:51
  finally.
• 38:52
  And
• 38:52
  you
• 38:53
  know,
• 38:53
  and
• 38:54
  it's
• 38:54
  specifically
• 38:55
  for
• 38:55
  the
• 38:55
  role
• 38:55
  of
• 38:56
  sales
• 38:56
  because
• 38:57
  operational
• 38:58
  support
• 38:58
  is
• 38:59
  lovely.
• 38:59
  I
• 38:59
  love
• 39:00
  our
• 39:00
  admin
• 39:00
  team.
• 39:01
  I
• 39:01
  couldn't
• 39:01
  live
• 39:01
  without
• 39:02
  them.
• 39:02
  But
• 39:03
  sales
• 39:03
  produces
• 39:04
  revenue.
• 39:04
  And
• 39:05
  so
• 39:05
  by
• 39:06
  hiring
• 39:06
  a
• 39:06
  salesperson
• 39:07
  to
• 39:08
  be
• 39:08
  able
• 39:08
  to
• 39:08
  grow
• 39:09
  revenue
• 39:09
  faster,
• 39:10
  even
• 39:10
  though
• 39:10
  that's
• 39:10
  my
• 39:11
  favorite
• 39:12
  part
• 39:12
  is
• 39:13
  sales.
• 39:13
  But
• 39:14
  I
• 39:14
  knew
• 39:14
  that
• 39:14
  I
• 39:15
  couldn't
• 39:15
  be
• 39:15
  in
• 39:16
  both
• 39:16
  spaces
• 39:16
  and
• 39:16
  no
• 39:17
  one
• 39:17
  else
• 39:17
  can
• 39:17
  run
• 39:17
  the
• 39:17
  whole
• 39:18
  op.
• 39:18
  I
• 39:18
  couldn't
• 39:18
  hire
• 39:19
  a
• 39:19
  gm.
• 39:19
  That
• 39:20
  didn't
• 39:20
  make
• 39:20
  sense.
• 39:20
  So
• 39:21
  yeah,
• 39:22
  so
• 39:23
  making
• 39:23
  the
• 39:24
  finding
• 39:24
  the
• 39:24
  money
• 39:24
  to
• 39:25
  be
• 39:25
  able
• 39:25
  to
• 39:25
  hire
• 39:25
  a
• 39:26
  full
• 39:26
  time,
• 39:27
  high
• 39:27
  quality,
• 39:28
  not
• 39:28
  like
• 39:29
  a
• 39:29
  low
• 39:29
  pay
• 39:30
  entry
• 39:30
  level.
• 39:31
  I'm
• 39:31
  going
• 39:31
  to
• 39:31
  pay
• 39:31
  you
• 39:31
  a
• 39:32
  crap
• 39:32
  salary
• 39:32
  salary
• 39:33
  and
• 39:33
  hope
• 39:33
  you
• 39:33
  make
• 39:33
  commission.
• 39:34
  A
• 39:34
  living
• 39:35
  wage
• 39:35
  with
• 39:36
  strong
• 39:36
  commission.
• 39:37
  So
• 39:37
  she
• 39:37
  earns
• 39:38
  it,
• 39:38
  but
• 39:39
  damn,
• 39:39
  is
• 39:39
  she
• 39:40
  Incredible
• 39:41
  and
• 39:41
  amazing.
• 39:42
  And
• 39:42
  I
• 39:42
  waited
• 39:42
  too
• 39:43
  long,
• 39:43
  but
• 39:43
  we're
• 39:44
  killing
• 39:44
  it
• 39:44
  now
• 39:44
  and
• 39:44
  that's
• 39:45
  all
• 39:45
  that
• 39:45
  matters.
• 39:46
  I
• 39:46
  love
• 39:46
  that.
• 39:46
  And
• 39:46
  a
• 39:46
  good
• 39:46
  salesperson
• 39:47
  should
• 39:47
  pay
• 39:47
  their
• 39:48
  own
• 39:48
  wage
• 39:48
  because
• 39:48
  if
• 39:48
  they're
• 39:49
  making
• 39:49
  the
• 39:49
  sales,
• 39:49
  then
• 39:50
  the
• 39:50
  money
• 39:50
  comes
• 39:50
  in,
• 39:50
  right?
• 39:51
  Yeah.
• 39:51
  I
• 39:51
  mean,
• 39:52
  I
• 39:52
  set
• 39:52
  her
• 39:52
  goals
• 39:52
  in
• 39:53
  year
• 39:53
  one
• 39:53
  that
• 39:53
  she
• 39:54
  would
• 39:54
  be
• 39:54
  $0.
• 39:55
  Like
• 39:55
  if
• 39:55
  she
• 39:55
  hit
• 39:56
  her
• 39:56
  goal
• 39:56
  in
• 39:57
  the
• 39:57
  first
• 39:57
  year,
• 39:57
  she
• 39:58
  would
• 39:58
  cost
• 39:58
  the
• 39:58
  company.
• 39:59
  Company
• 39:59
  $0
• 40:00
  and
• 40:01
  then
• 40:01
  there
• 40:01
  would
• 40:01
  be
• 40:01
  profit
• 40:02
  on
• 40:02
  top
• 40:02
  of
• 40:02
  it.
• 40:02
  And
• 40:03
  so,
• 40:03
  you
• 40:04
  know,
• 40:04
  when
• 40:04
  I
• 40:04
  reversed
• 40:05
  mindset
• 40:06
  with
• 40:06
  it
• 40:06
  on
• 40:06
  how
• 40:07
  I
• 40:07
  was
• 40:07
  going
• 40:07
  to
• 40:07
  pay
• 40:07
  her
• 40:08
  and
• 40:08
  what
• 40:08
  her
• 40:08
  plan
• 40:08
  and
• 40:08
  what
• 40:09
  her
• 40:09
  sales
• 40:09
  goals
• 40:09
  were
• 40:09
  going
• 40:09
  to
• 40:10
  be.
• 40:10
  Wild.
• 40:11
  So
• 40:11
  biggest
• 40:12
  mistake.
• 40:12
  Not
• 40:12
  in
• 40:12
  a
• 40:13
  bad
• 40:13
  way,
• 40:13
  like,
• 40:13
  wish
• 40:13
  I
• 40:14
  had
• 40:14
  known
• 40:14
  earlier,
• 40:15
  but.
• 40:16
  Well,
• 40:16
  I
• 40:16
  always
• 40:17
  tell
• 40:17
  people
• 40:17
  like
• 40:18
  higher
• 40:18
  sales
• 40:18
  first.
• 40:19
  Don't
• 40:19
  think
• 40:19
  that
• 40:20
  no
• 40:20
  one
• 40:20
  else
• 40:21
  can
• 40:21
  sell
• 40:21
  my
• 40:21
  business
• 40:22
  as
• 40:22
  good
• 40:22
  as
• 40:22
  I
• 40:22
  can.
• 40:23
  Yes,
• 40:23
  they
• 40:23
  can.
• 40:24
  If
• 40:24
  they're
• 40:24
  good,
• 40:24
  they
• 40:24
  can.
• 40:25
  Can,
• 40:25
  absolutely.
• 40:26
  And
• 40:26
  sometimes
• 40:26
  they
• 40:26
  can
• 40:27
  sell
• 40:27
  it
• 40:27
  better
• 40:27
  because
• 40:27
  they're
• 40:27
  not
• 40:28
  so
• 40:28
  closely
• 40:28
  interlinked
• 40:29
  with
• 40:29
  it
• 40:29
  and
• 40:29
  they
• 40:30
  have
• 40:30
  that
• 40:30
  little
• 40:31
  bit
• 40:31
  more
• 40:31
  tenacity
• 40:32
  to
• 40:32
  just
• 40:32
  go
• 40:32
  out
• 40:32
  there
• 40:32
  and
• 40:33
  shout
• 40:33
  about
• 40:33
  how
• 40:33
  amazing
• 40:34
  it
• 40:34
  is.
• 40:34
  So,
• 40:34
  yeah,
• 40:34
  absolutely.
• 40:35
  Love
• 40:35
  that.
• 40:35
  Shannon,
• 40:36
  it's
• 40:36
  been
• 40:36
  so
• 40:37
  much
• 40:37
  fun
• 40:37
  talking
• 40:37
  to
• 40:37
  you.
• 40:38
  I'm
• 40:38
  sure
• 40:38
  I'll
• 40:38
  get
• 40:38
  you
• 40:39
  back
• 40:39
  at
• 40:39
  some
• 40:39
  point
• 40:40
  soon.
• 40:40
  If
• 40:40
  people
• 40:40
  who
• 40:40
  are
• 40:41
  listening
• 40:41
  want
• 40:41
  to
• 40:41
  find
• 40:41
  out
• 40:41
  more
• 40:42
  about
• 40:42
  you
• 40:42
  and
• 40:42
  more
• 40:42
  about
• 40:43
  the
• 40:43
  different
• 40:43
  things
• 40:43
  you
• 40:43
  have
• 40:44
  to
• 40:44
  offer,
• 40:44
  where
• 40:44
  are
• 40:45
  the
• 40:45
  best
• 40:45
  places
• 40:45
  for
• 40:45
  them
• 40:45
  to
• 40:46
  find
• 40:46
  you?
• 40:46
  Venue
• 40:47
  help
• 40:47
  desk
• 40:47
  is
• 40:47
  venue
• 40:48
  help
• 40:48
  desk
• 40:48
  on
• 40:48
  all
• 40:49
  the
• 40:49
  places
• 40:49
  and
• 40:49
  spaces.
• 40:50
  So
• 40:50
  Instagram,
• 40:51
  Facebook,
• 40:51
  we've
• 40:51
  got
• 40:51
  a
• 40:51
  great,
• 40:52
  great
• 40:52
  Facebook
• 40:53
  group
• 40:53
  called
• 40:53
  the
• 40:53
  Insiders
• 40:54
  Network.
• 40:54
  We
• 40:55
  do
• 40:55
  monthly
• 40:55
  power
• 40:56
  hours,
• 40:56
  which
• 40:56
  are
• 40:56
  free
• 40:57
  education
• 40:57
  specifically
• 40:58
  for
• 40:58
  venues.
• 40:59
  And
• 40:59
  on
• 40:59
  the
• 41:00
  website
• 41:00
  under
• 41:00
  Free
• 41:00
  Resources,
• 41:01
  you
• 41:01
  can
• 41:02
  find
• 41:02
  the
• 41:02
  vendor
• 41:03
  application
• 41:03
  I
• 41:03
  was
• 41:04
  talking
• 41:04
  about.
• 41:04
  So
• 41:04
  venues
• 41:05
  can
• 41:05
  go
• 41:05
  on
• 41:05
  and
• 41:06
  they
• 41:06
  can
• 41:06
  download
• 41:06
  that
• 41:07
  application
• 41:07
  like
• 41:08
  it's
• 41:08
  just
• 41:08
  a
• 41:08
  Google
• 41:08
  form
• 41:09
  so
• 41:09
  you
• 41:09
  can
• 41:09
  see
• 41:09
  it.
• 41:10
  So
• 41:10
  if
• 41:10
  you
• 41:10
  want
• 41:10
  to
• 41:10
  think
• 41:11
  I
• 41:11
  want
• 41:11
  to
• 41:11
  do
• 41:11
  this
• 41:11
  thing,
• 41:12
  but
• 41:12
  I
• 41:12
  don't
• 41:12
  know
• 41:12
  where
• 41:12
  to
• 41:13
  start,
• 41:13
  you
• 41:13
  can
• 41:13
  just,
• 41:14
  you
• 41:14
  can
• 41:14
  go
• 41:14
  in
• 41:14
  and
• 41:15
  just
• 41:15
  literally
• 41:15
  copy
• 41:15
  the
• 41:16
  form
• 41:16
  and
• 41:16
  make
• 41:16
  it
• 41:16
  for
• 41:17
  yourself.
• 41:17
  And
• 41:17
  my
• 41:18
  personal
• 41:18
  Instagram
• 41:19
  is
• 41:19
  the
• 41:19
  Shannon
• 41:19
  experience.
• 41:20
  And
• 41:21
  I'm
• 41:21
  working
• 41:22
  hard
• 41:22
  on
• 41:22
  getting
• 41:23
  more
• 41:24
  content
• 41:25
  consistently
• 41:26
  on
• 41:26
  that
• 41:27
  platform.
• 41:27
  But
• 41:28
  the
• 41:28
  business
• 41:28
  we
• 41:28
  keep
• 41:29
  rocking
• 41:29
  and
• 41:29
  rolling
• 41:30
  is
• 41:30
  a
• 41:30
  lot
• 41:30
  easier
• 41:31
  than
• 41:31
  the
• 41:31
  personal
• 41:31
  side.
• 41:32
  So.
• 41:33
  But
• 41:33
  all
• 41:33
  things.
• 41:33
  And
• 41:34
  I'll
• 41:34
  be
• 41:34
  speaking
• 41:34
  at
• 41:34
  Wedding
• 41:35
  MBA
• 41:35
  this
• 41:35
  year.
• 41:36
  So
• 41:36
  no
• 41:36
  matter
• 41:36
  where
• 41:36
  you
• 41:37
  are
• 41:37
  in
• 41:37
  the
• 41:37
  world,
• 41:38
  head
• 41:38
  on
• 41:38
  over
• 41:38
  to
• 41:38
  Wedding
• 41:39
  mba.
• 41:39
  It's
• 41:40
  my
• 41:40
  favorite
• 41:40
  conference,
• 41:42
  you
• 41:42
  know,
• 41:42
  over
• 41:42
  here
• 41:43
  in
• 41:43
  the
• 41:43
  US
• 41:43
  it's
• 41:43
  the
• 41:44
  biggest
• 41:44
  conglomeration.
• 41:45
  I
• 41:45
  had
• 41:45
  the
• 41:45
  most
• 41:46
  fun
• 41:46
  last
• 41:46
  year
• 41:46
  with
• 41:46
  all
• 41:46
  the
• 41:47
  Brits
• 41:47
  who
• 41:47
  came
• 41:47
  over
• 41:47
  We.
• 41:47
  We
• 41:48
  had
• 41:48
  a
• 41:48
  blast.
• 41:49
  Yeah,
• 41:49
  we
• 41:49
  went
• 41:49
  and
• 41:50
  did
• 41:50
  activities
• 41:50
  together.
• 41:51
  We
• 41:51
  had
• 41:51
  so
• 41:51
  much
• 41:51
  fun.
• 41:52
  So
• 41:52
  come
• 41:52
  on
• 41:53
  over
• 41:53
  to
• 41:53
  Wedding
• 41:53
  mba.
• 41:54
  Yes.
• 41:54
  I'm
• 41:54
  trying
• 41:55
  to
• 41:55
  grow
• 41:55
  the
• 41:56
  British
• 41:56
  contingent
• 41:56
  coming
• 41:57
  to
• 41:57
  wedding
• 41:57
  MBA,
• 41:58
  because
• 41:58
  the
• 41:58
  first
• 41:58
  year
• 41:58
  I
• 41:58
  came,
• 41:59
  there
• 41:59
  was,
• 41:59
  like,
• 41:59
  three
• 42:00
  other
• 42:00
  British
• 42:00
  people
• 42:01
  out
• 42:01
  of
• 42:01
  5,000.
• 42:02
  And
• 42:02
  then
• 42:02
  this
• 42:02
  year,
• 42:02
  I
• 42:02
  managed
• 42:03
  to
• 42:03
  get,
• 42:03
  like,
• 42:03
  15
• 42:03
  to
• 42:04
  20
• 42:04
  people,
• 42:04
  and
• 42:04
  I
• 42:04
  was
• 42:05
  like,
• 42:05
  come
• 42:05
  on,
• 42:05
  people.
• 42:05
  We
• 42:05
  need
• 42:06
  to
• 42:06
  get
• 42:06
  more
• 42:06
  English
• 42:06
  people.
• 42:06
  So
• 42:07
  if
• 42:07
  you're
• 42:07
  listening
• 42:07
  to
• 42:07
  this,
• 42:08
  you
• 42:08
  want
• 42:08
  to
• 42:08
  know
• 42:08
  more.
• 42:08
  I've
• 42:08
  actually
• 42:09
  put
• 42:09
  together
• 42:09
  a
• 42:09
  guide
• 42:10
  to
• 42:10
  being
• 42:10
  a
• 42:10
  Brit
• 42:10
  and
• 42:11
  coming
• 42:11
  to
• 42:11
  Las
• 42:11
  Vegas
• 42:11
  for
• 42:11
  winning
• 42:12
  mba.
• 42:12
  So
• 42:12
  reach
• 42:13
  out
• 42:13
  to
• 42:13
  me,
• 42:13
  and
• 42:13
  I
• 42:14
  can
• 42:14
  tell
• 42:14
  you
• 42:14
  all
• 42:14
  about
• 42:14
  how
• 42:14
  to
• 42:15
  get
• 42:15
  your
• 42:15
  flights,
• 42:15
  where
• 42:15
  to
• 42:15
  stay,
• 42:16
  and
• 42:16
  how
• 42:16
  to
• 42:16
  come
• 42:17
  have
• 42:17
  fun
• 42:17
  and
• 42:17
  party
• 42:17
  with
• 42:18
  me
• 42:18
  and
• 42:18
  Shannon
• 42:19
  out
• 42:19
  in
• 42:19
  Las
• 42:19
  Vegas.
• 42:20
  Shannon,
• 42:20
  it's
• 42:20
  been
• 42:21
  so
• 42:21
  much
• 42:21
  fun.
• 42:21
  Thank
• 42:22
  you
• 42:22
  so
• 42:22
  much
• 42:22
  for
• 42:22
  your
• 42:22
  time.
• 42:23
  Thank
• 42:23
  you
• 42:24
  so
• 42:24
  much
• 42:24
  for
• 42:24
  having
• 42:24
  me.
• 42:25
  And
• 42:25
  make
• 42:25
  sure
• 42:26
  if
• 42:26
  you
• 42:26
  have
• 42:26
  not
• 42:26
  listened
• 42:26
  to
• 42:27
  that
• 42:27
  episode,
• 42:28
  at
• 42:28
  whatever
• 42:28
  point
• 42:28
  you're
• 42:28
  hearing
• 42:29
  this,
• 42:29
  go
• 42:29
  back
• 42:29
  and
• 42:30
  listen
• 42:30
  to
• 42:30
  that
• 42:30
  episode
• 42:31
  about
• 42:32
  the
• 42:32
  marketing
• 42:32
  theme
• 42:33
  park.
• 42:33
  It
• 42:33
  will
• 42:33
  literally
• 42:34
  change
• 42:34
  your
• 42:34
  mindset.
• 42:35
  Amazing.
• 42:35
  I
• 42:35
  appreciate
• 42:36
  you
• 42:36
  so
• 42:36
  much.
• 42:36
  I'll
• 42:36
  speak
• 42:36
  to
• 42:37
  you
• 42:37
  soon.
• 42:37
  Bye.
• 42:38
  Such
• 42:38
  a
• 42:38
  fantastic
• 42:39
  conversation.
• 42:40
  I
• 42:40
  really
• 42:40
  love
• 42:41
  Shannon.
• 42:41
  I
• 42:41
  know
• 42:41
  that
• 42:42
  we're
• 42:42
  gonna
• 42:42
  do
• 42:42
  more
• 42:42
  together
• 42:43
  whenever
• 42:43
  I
• 42:43
  have
• 42:43
  a
• 42:43
  guest
• 42:43
  on
• 42:44
  this
• 42:44
  podcast,
• 42:44
  and
• 42:44
  I
• 42:44
  just
• 42:45
  think,
• 42:45
  yeah,
• 42:45
  you're
• 42:46
  my
• 42:46
  kind
• 42:46
  of
• 42:46
  person.
• 42:47
  I
• 42:47
  know
• 42:47
  that
• 42:47
  they're
• 42:47
  going
• 42:47
  to
• 42:47
  come
• 42:48
  back
• 42:48
  time
• 42:48
  and
• 42:48
  time
• 42:49
  again.
• 42:49
  She
• 42:50
  had
• 42:50
  some
• 42:50
  great
• 42:50
  points
• 42:51
  for
• 42:51
  you.
• 42:51
  Whether
• 42:51
  or
• 42:51
  not
• 42:51
  you're
• 42:52
  a
• 42:52
  venue
• 42:52
  owner
• 42:52
  or
• 42:53
  whether
• 42:53
  or
• 42:53
  not
• 42:53
  you're
• 42:53
  a
• 42:53
  vendor,
• 42:54
  there's
• 42:54
  so
• 42:54
  much
• 42:54
  for
• 42:55
  you
• 42:55
  to
• 42:55
  learn.
• 42:55
  Do
• 42:55
  go
• 42:55
  and
• 42:56
  check
• 42:56
  out
• 42:56
  what
• 42:56
  they
• 42:56
  have
• 42:57
  to
• 42:57
  offer
• 42:57
  at
• 42:57
  the
• 42:57
  venue
• 42:57
  help
• 42:58
  desk.
• 42:58
  And
• 42:58
  if
• 42:59
  you're
• 42:59
  going
• 42:59
  to
• 42:59
  Florida
• 42:59
  anytime
• 43:00
  soon,
• 43:00
  which
• 43:00
  I
• 43:01
  am,
• 43:01
  as
• 43:01
  you
• 43:01
  will
• 43:01
  know,
• 43:02
  in
• 43:02
  a
• 43:02
  very
• 43:02
  short
• 43:03
  time,
• 43:03
  go
• 43:03
  and
• 43:04
  have
• 43:04
  a
• 43:04
  look
• 43:04
  at
• 43:04
  her
• 43:04
  wedding
• 43:05
  venue
• 43:05
  map
• 43:05
  as
• 43:05
  well.
• 43:06
  I'll
• 43:06
  see
• 43:06
  you
• 43:06
  next
• 43:06
  time.