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Unlocking Opportunity and Authentic Connections with LinkedIn · The One Small Change Podcast

• 0:00
  Hello, everybody, and welcome to the One Small Change. I am so
• 0:03
  thrilled that you took time out of your busy schedule to be on this
• 0:07
  journey of exploration and transformation with me. I'm your host,
• 0:11
  Yvonne McCoy, and I bring almost 30 years of entrepreneurial experience,
• 0:15
  and I have a passion for discovering growth through the power of
• 0:18
  seemingly small change. So, again, I want to thank you for taking time out
• 0:22
  of your busy bus, your busy business, your busy week,
• 0:27
  so that we can talk about the things that can make
• 0:30
  your business better. And I have a fabulous guest for you today,
• 0:34
  and she's going to share how a smaller, unexpected
• 0:38
  decision sparked a remarkable transformation and growth
• 0:42
  in her personal and professional life. And Sophie
• 0:45
  Lechner is the person who is going to do that for you today.
• 0:49
  I am so glad that you took time to do this, Sophie, for my people.
• 0:53
  Thank you. Thank you for having me, Yvonne. It's really fun to
• 0:57
  be here. It's gonna be fun. So, Sophie, tell us
• 1:01
  what you do, and tell us what was the thing that made you, you know,
• 1:04
  the change that brought about this change that makes you particularly good at what
• 1:08
  you do? Yeah. So 20 years
• 1:11
  ago, when LinkedIn first came out, I started using
• 1:15
  it and fell in love with it because it was a way for me to
• 1:20
  continue doing what I had loved doing all my life, which
• 1:23
  was to connect with people all over the world
• 1:27
  and get to know new people and connect with them and, you know, build
• 1:31
  relationships. So I started using it 20 years ago. And
• 1:34
  what happened? There's a long, you know, story, but
• 1:39
  I'm sorry, Yvonne, I am hearing some weird sounds. Are you as
• 1:43
  well? No. Okay, so sorry. Did
• 1:46
  you hear a beep? No, I. I'm hearing some
• 1:50
  sort of a weird, echoey sounds, but I'll
• 1:54
  ignore it if you don't hear it. I apologize. Now you'll have to cut that
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  out. No, but it. We're live, and it is what it is. Oh, it
• 2:01
  is what it is. Okay. All right.
• 2:04
  So I got to a point I was.
• 2:08
  I had a business, and I got to a point where
• 2:12
  the pandemic happened, and my business didn't, you know, was. Did
• 2:16
  not really survive that. And in that moment, I
• 2:19
  said, well, you know, we're all stuck and frozen in time. What can I do?
• 2:23
  And there were a lot of entrepreneurs around me who were just really
• 2:27
  panicking and not sure what to do for their, you know, business
• 2:31
  development. And I kept telling them, well, you can use LinkedIn.
• 2:35
  And that's when I realized that a lot of people didn't know how to use
• 2:38
  LinkedIn. Were just really in the dark about
• 2:42
  how amazing a tool it is. And I
• 2:45
  started offering free coaching on how to use
• 2:49
  LinkedIn just to everybody around me as a thing to,
• 2:53
  to help out. And, and, you know, I was, I was not able to do
• 2:56
  anything in my business at that moment, so it felt like the right thing to
• 3:00
  do. And lo and behold, I had a lot of demand. A lot of
• 3:03
  people kept coming back and saying, that was so helpful. I want more.
• 3:07
  And from that evolved my current business,
• 3:11
  which is now actually broader than
• 3:14
  LinkedIn. It's really grown into marketing coaching.
• 3:18
  But that's the little decision that I made that one day that
• 3:21
  actually really grew into the business I have today. And,
• 3:25
  and I have to tell you, my story is somewhat similar that, you know,
• 3:29
  I was working with nonprofits, and on a Monday I had a business, and on
• 3:32
  a Friday I didn't. And so, you know, the part that I
• 3:36
  think is really important for entrepreneurs to take a look at is,
• 3:40
  is that the flip side of failure or
• 3:44
  chaos is opportunity. Right. If you
• 3:48
  take a minute to take a look at it and see what's going on, if
• 3:51
  you know that as a, as a, an entrepreneur,
• 3:56
  everything is constantly changing, and so you have to be agile and look for
• 3:59
  opportunities. And you did that because I think when I first
• 4:03
  met you, you were doing something with
• 4:07
  overseas companies, trying to get people. Yeah, so.
• 4:11
  Yeah, yeah, yeah. Companies from abroad to enter the
• 4:14
  US Market. So, you know, at that moment of the
• 4:18
  pandemic, it just, it was just not. Yeah. Conducive. Let's put
• 4:22
  it this way. So, so, so, you know, it, it may not look
• 4:26
  like a straight line, you know, because this is something totally different.
• 4:30
  So tell us about what it was that you found so amazing
• 4:33
  about LinkedIn. Oh, well,
• 4:37
  I think it's a platform where you can just have
• 4:41
  really authentic relationships and authentic
• 4:44
  conversations, like Facebook, Instagram,
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  the other ones. You know, it feels to me very
• 4:51
  superficial. There's not the same
• 4:55
  ability to really go straight to the crux of the matter and have
• 4:59
  a conversation about, you know, any topic that you're writing
• 5:03
  about or commenting about. So it, it, there's.
• 5:06
  That there's real people behind it that you can really
• 5:10
  have connections with that can bring you business and
• 5:14
  connect you with other people. And the, and the platform
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  just has a lot of different functionalities,
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  searches, comments and dms and
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  a lot of ways to just find the kinds of people that you want to
• 5:28
  talk to and the kinds of topics that you're interested in.
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  So I, I just really love it. And a lot of people that I
• 5:36
  know love it too. Well, I know I came very late
• 5:40
  to social media and for one of the reasons that you said, I didn't want
• 5:43
  to dance and I didn't want to show people pictures of my food.
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  Right. So I, I am probably one of the people who,
• 5:52
  having come late to all of it, not using LinkedIn
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  to the best of my ability. So maybe this is
• 6:00
  a good place for me to ask you three things that people should definitely be
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  doing to get the most out of their LinkedIn.
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  Sure. So the first thing, and this is,
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  regardless whether you are going to use LinkedIn for your business
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  or not, you should definitely have a very
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  well completed profile that really captures
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  the essence of who you are, who you can help,
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  how you can help them. And then I always say add
• 6:30
  your mission, your vision and your passion, which is very
• 6:34
  much missing. So a lot of people have a LinkedIn profile that's a, that's a,
• 6:38
  a resume, you know, at best, or just a bio in
• 6:42
  the third person. It's very dry. And what you want to do is really
• 6:45
  make it come alive and look at your
• 6:49
  profile as a. Imagine it's a shop
• 6:53
  window. Right. So anybody walking past, you really want them to
• 6:57
  stop and really come in and explore and
• 7:01
  see everything they could possibly want to check out to get
• 7:04
  to know you better and know like, and trust you. So
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  definitely have a profile. So can I just
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  say one thing and that is, and I say this for
• 7:15
  me, because I did this and it's once you put
• 7:19
  it up there, check it regularly to see if it's still
• 7:22
  relevant. Because, like, somebody had me put on a LinkedIn
• 7:26
  profile, which I put in, and then, you know, a year later I was doing
• 7:30
  something totally different and never had, never went back to update
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  it. Yes,
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  definitely go back and make sure it's up to date. You
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  should know that when people Google your name, the first thing that comes
• 7:44
  up is your LinkedIn profile. So if you have, you know,
• 7:47
  tumbleweeds on there, it just, it gives a very negative
• 7:51
  impression. It's not just, you know, neutral,
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  it gives a bad impression. So make sure that you have a really good
• 7:58
  profile. The other thing I would say is
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  really use LinkedIn as a way to, to build
• 8:05
  relationships. A lot of people say, oh, I need to post, I
• 8:09
  need to post. And it's a drag, you know, and they go ahead and they
• 8:12
  throw stuff over the wall and, you know, post, post, post. And
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  if you're not engaging with your content and you're not, you know,
• 8:20
  getting into conversations with people who are commenting
• 8:24
  then, or comment on other people's content,
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  then it's just, you may as well just do nothing. You know, have your, have
• 8:31
  your profile and just go do something else. The power of LinkedIn
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  is in those exchanges, in those conversations
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  that lead to, you know, DM exchanges,
• 8:42
  a couple of which, after which you say, let's get on a
• 8:46
  call. Right? So it's the relationships that you build that
• 8:50
  really are the core. And it's just business overall, Right?
• 8:54
  That's how you do business, is you build relationships. So it's the same thing on
• 8:57
  LinkedIn. So those. Yeah, so let
• 9:01
  me, let me, you know, I've heard lots of things about comments. You know, some
• 9:04
  people say,
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  you know, it's not enough just to put a reaction, you need to put a
• 9:12
  comment. The comment needs to be, you know, six, at least
• 9:15
  six words or longer. I mean,
• 9:19
  they're just a whole lot of things that, and, and I don't know what's
• 9:23
  true and what's not true. Yeah, so the thing about,
• 9:29
  yeah, the likes don't do much, but the thing about the comments, you want to
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  have more than six words, that's simply an algorithm
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  thing rule that you want to follow. If it's less than,
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  it won't be counted by the algorithm as a comment, and
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  so it won't promote the,
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  the post as much in the algorithm.
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  I'm not crazy about having conversations about the algorithm. There's a couple of things
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  to know, but other than that, I don't think it's worth really researching.
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  Some people put out these hundred plus pages, you
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  know, guides to the algorithm. In my mind, that's
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  a waste of time because you really should be spending your time
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  having real conversations. And so when you're putting
• 10:14
  a comment, if you say anything of any substance at all, even if
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  it's just, just really basic, it's going to be more than six
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  words, right? So the point is to start a conversation
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  and if you're commenting on other people's content, in order to
• 10:30
  begin that relationship, if you just say, nice
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  post, it's not going to start a conversation.
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  Right? So you need to say something, ask a question, make a comment, say
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  something you disagree with or agree with, or you know, give
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  an example, whatever that might be. So
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  I don't know if this is an algorithm question or not, but I know people
• 10:53
  have LinkedIn posting parties.
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  Does that actually help you or is that.
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  Yeah, so, so there's, you have to be
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  careful if you're doing posting parties
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  that, that they,
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  that they really are with people who will have
• 11:16
  an actual relationship and, and actually make
• 11:20
  real good comments. What I mean by that is there was one
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  point in time where everybody was doing posting parties and,
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  you know, they would send like 60 or 100 links
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  and everybody would go and say, nice post, nice post, nice post. And, you know,
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  and LinkedIn cotton onto that. And so really cracked down
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  on some people that were doing that. If you have a real community
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  and people are really making actual
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  authentic comments in there, in my mind, it's fine.
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  And it does help a lot because again, the
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  algorithm will see that there's activity on a post
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  and will give it more visibility than it would otherwise.
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  So it does help. So one of the things that I think I want to
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  bring up is what you said in the beginning, and
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  that is you want to treat LinkedIn as
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  a place to develop relationships and not just make it
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  a mechanical thing that you're just doing, because otherwise you're
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  not going to get the most out of it. And so it's not about
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  quantity as much as it is about
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  intentionality and connection. And I
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  think that's where a lot of people get it wrong. I mean, and I think
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  that's why a lot of people go, I don't want to do this because there
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  just, you know, too much going on. Yes. One more question. And this
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  is just for me. And that is,
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  as I have been posting more and making more comments for other people
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  and stuff, I am getting more impressions on
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  my post, and I have no idea what that means.
• 12:56
  Yep. So an impression basically means that your
• 13:00
  post has, you know, when you scroll
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  like crazy, you go fast and you're scrolling. Anything
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  that has entered your field of vision really fast within that
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  moment is counted as an impression for that person's post.
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  So it just means an opportunity for somebody to have
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  seen your post, whether they flicked through it really fast
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  or whether they stopped and, and read it. So the
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  value of impressions is questionable.
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  Questionable. On the other hand, the more
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  impressions you have, the more chances you do have of people
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  actually stopping and actually reading and actually leaving a comment.
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  So if you get very few in impressions,
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  it's not going to lead you to a lot of people who see it. But
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  if you get a lot of impressions doesn't mean, if you have a thousand, doesn't
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  mean a thousand people saw your post. That's, that's because I know for me, when
• 13:55
  I first started, it was, you know, around 100, 150, and
• 13:59
  now it's like 400, which is like, you know,
• 14:03
  in my brain I'm like, this has got to be good, because it's going up.
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  Don't know what it means, but something is happening. Yeah,
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  it's definitely good. And it continues to grow. And you're right.
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  The. The thing to take into account is the growth
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  from where you are now to where you were before.
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  So we got. I've interrupted you a lot, so I want to make sure you
• 14:25
  stay. I'm. I let you stay. So we talked about your profile,
• 14:29
  talked about. Posting content.
• 14:33
  Yeah. And relationships. Yeah, relationships.
• 14:36
  Yeah. And you mentioned something about, you know, a lot of people will get
• 14:40
  discouraged and they don't want to. They think it's too much work and, you know,
• 14:44
  it's quality over quantity, you said. And you're
• 14:47
  absolutely right. And one of the key things that I say to people that
• 14:51
  surprises them a lot and sometimes gets them over From
• 14:54
  Instagram to LinkedIn is I say, you only need to post once a
• 14:58
  week. They're like, what, Once a week? I thought you had to do it
• 15:02
  every day, several times a day. No, that's Instagram, which. I don't know how
• 15:05
  anybody does it. But if you post once
• 15:09
  a week, that's enough for you to have content that is valuable.
• 15:13
  And that's the next thing I like to talk about. So
• 15:17
  you should spend some time commenting and, you know,
• 15:20
  so you post once a week, and the other days of the week you could
• 15:24
  be commenting and just making sure you're building relationships, basically. Because
• 15:28
  if somebody is posting every day, you know, then it's just
• 15:31
  too much time. You don't have time left to do commenting and all of that
• 15:35
  unless you spend two hours a day on LinkedIn, which is not realistic.
• 15:39
  So the third thing I want to talk about is really the quality
• 15:43
  of what it is that you're posting. Posting. If you're going to be posting,
• 15:47
  you don't want to be doing promotion all the time. I like to
• 15:51
  have 80, 20. So 20% of the time, you may be
• 15:54
  promoting a lead magnet or saying, get on a call
• 15:58
  with me, or promoting a workshop. You're doing something like that. The rest of the
• 16:02
  time, you want to be educating your audience
• 16:06
  and you want to make sure. I find a lot of people are
• 16:10
  dressing only the clients that are ready to
• 16:14
  choose a provider. Right. And we
• 16:18
  really tend to forget the whole
• 16:21
  huge part of the population that is unaware.
• 16:25
  Unaware that they have a problem, unaware of what their symptoms
• 16:29
  might look like, unaware of the fact that it's fixable,
• 16:32
  what kinds of solutions are out there. And all of that
• 16:36
  content is what is going to
• 16:39
  make people open their eyes to the fact that they could come to
• 16:43
  you and you could be
• 16:46
  marketing and posting up the wazoo.
• 16:51
  If those people don't understand that they have a problem,
• 16:55
  you're going to be speaking in the void. So that's one of the
• 16:59
  big, you know, misconceptions I want to bust. So
• 17:02
  I, you know, you're talking my language because what
• 17:06
  we're talking about is the client journey. And I call
• 17:10
  that, you know, when I talk to people, I talk to them about what I
• 17:13
  call the elephant in the room. You wake, you know, if your
• 17:17
  client doesn't wake up in the morning and go, I am cited to
• 17:21
  look for this, that they need it,
• 17:25
  right? So, you know, what I try to do and when
• 17:29
  I use AI and I, you know, I usually have something that I want to
• 17:32
  talk about for the month. And I say to AI, this is what my,
• 17:36
  my topic that I, you know, that I want to talk about. You know, this
• 17:39
  is the tone that I want to take. Give me eight titles
• 17:43
  for two posts a week that will take me from
• 17:48
  curious and, you know, educate to up
• 17:52
  to my workshop that I absolutely, you know, compelling and I need to
• 17:55
  attend. So the idea is, you know, if
• 17:59
  you don't know that you have a problem, that's part of what you have
• 18:03
  to do. And you start to plant those seeds. They may not come
• 18:06
  to you right at that first pose, but, you know,
• 18:10
  consistency, I think that's where consistency
• 18:14
  really plays a really big part in
• 18:17
  developing the momentum in your business. Because one,
• 18:21
  people see that you are, I think, reliable and
• 18:25
  consistent. You show up every week, right,
• 18:28
  that you're not going to disappear, that your message is something
• 18:32
  that, especially if you speak the
• 18:36
  language that they speak. And by that I mean,
• 18:40
  you know, one of the things I say is I can relate to
• 18:44
  most women because we have got. There's a certain
• 18:47
  thing that as women we go through, right?
• 18:51
  I mean, and it's somewhat applicable to men, too. But,
• 18:55
  you know, I think at someplace at the end of your
• 18:58
  40s or so, going on to your 50s, I think most
• 19:02
  women go, is this where I thought I would be? Or I'm
• 19:05
  halfway there and, you know, there's got to be more,
• 19:09
  right? And so I know that that's something that I can talk about,
• 19:13
  having gone through it and gone through it, right. That
• 19:17
  I can use when I'm talking to the people that I'm trying to attract.
• 19:21
  And, you know, I think the other part to that is
• 19:25
  making it so.
• 19:29
  This is terrible. Anytime somebody says it's not your fault.
• 19:32
  I'm in. And there's
• 19:36
  reasons why, you know, when you have a problem, it's not your fault.
• 19:39
  Not that you shouldn't take responsibility, but, you know, the
• 19:43
  expectations of you, you know, 20 years earlier is
• 19:47
  different than what you want now. And so the world has changed and that, you
• 19:50
  know, But I think what you're saying is absolutely,
• 19:54
  absolutely correct. And I think people forget that a lot. I mean, when you
• 19:57
  look at people, you shouldn't see a dollar sign on their forehead.
• 20:02
  Yeah, yeah. And there's a lot of beliefs that get in the way. And
• 20:06
  when you say, you know, it's not your fault. Yes. And you know, especially
• 20:10
  using Chat GPT, a lot of people will put in their posts, you know, it's
• 20:13
  not your fault. It's not your fault. That's great. It's important
• 20:17
  to share, but also explaining what,
• 20:20
  why somebody might think it's their fault and then
• 20:24
  what it is that makes it not their fault. So it's like, you
• 20:28
  know, go a level deeper. So, so you could really
• 20:32
  have content that resonates for people. And I think,
• 20:36
  you know, that's why I try to get people to focus and, you know, do
• 20:39
  less, but so they can go deeper. And, you know,
• 20:43
  I just sent out an email that said, I know, I said,
• 20:46
  I've, you know, I'm, I'm so excited this time to do my
• 20:50
  workshop, but I find that each time I do it, I come up with something
• 20:53
  else and go a little bit deeper. And so it's like, oh,
• 20:57
  I can't wait to, I can't wait to do this. So.
• 21:01
  Yes, yes. You know what? What? I love this enthusiasm that
• 21:04
  you have. And I think a lot of entrepreneurs, as we
• 21:08
  know, are not, do not have this enthusiasm for their marketing and
• 21:12
  they just do it and it's drag. And I think that's
• 21:16
  in large part because of the way that marketing has been taught to a lot
• 21:19
  of us, which is a lot of you need to do this formula, that
• 21:23
  formula. And I know the reason you have this enthusiasm
• 21:27
  is because you have gone back and looked at what do
• 21:30
  you enjoy doing and then match that to what your
• 21:34
  clients need. And that's a key. And that's what I talk about in my
• 21:38
  book, unlock your impact. It's that you need to go and find
• 21:41
  the things that your clients need, but also that bring you
• 21:45
  joy and that are the things you're good at. And, you know,
• 21:49
  really go and find the marketing tools
• 21:52
  that you love and that are going to work for you. Not
• 21:56
  the formulas that everybody is. And that's. I think that's one
• 22:00
  of the things that we now have in common. We didn't years ago, I don't
• 22:03
  think, but we do. And that's what I talk about with your
• 22:06
  unique. Power is the thing. People don't realize how
• 22:10
  gifted they are. And it's something that. Yeah, part of it is that they,
• 22:14
  they started with it as a child. And I talk
• 22:18
  about how it gets educated out of you. Yeah. You
• 22:22
  take the thing that you're really good at and you look for the
• 22:25
  people who need that. Yep. Right. And so
• 22:29
  that is the thing that you know. And when you do that, it. What I
• 22:32
  find the most amazing is when that
• 22:36
  clicks like, oh my God. This.
• 22:40
  You see the person's. I see my clients energy
• 22:44
  like automatically come up a level because it's like
• 22:47
  now I see it and it's, it is like the most
• 22:51
  amazing thing. And you know, it was funny because I was
• 22:55
  talking to somebody and one lady said to me, she goes,
• 22:59
  I'm sorry, we're live. This is,
• 23:03
  that's. That's my big brown lab. Oh, I didn't see anything.
• 23:07
  I don't know if you can hear, hear her. Oh yeah, Zoom's got good with
• 23:11
  that. When I have an earthquake, that's her coming out from under my desk. She
• 23:14
  fits when she's a puppy, but now that she's 90
• 23:18
  pounds, you know, it's like, you know, but you
• 23:22
  know, she goes, I can't, I can't be as energetic as you are.
• 23:26
  And I said, but the population that you're working with
• 23:29
  doesn't need you to be. They need you to be calm.
• 23:34
  Should it be me? No. Be yourself. Yeah.
• 23:37
  So you know my be found framework, the first part of it is
• 23:41
  be yourself. Enjoy it,
• 23:44
  relax in it, revel in it, you know, and, and it
• 23:48
  will make all the difference in the world about the things that you talk about
• 23:52
  and the things that you, the people that you attract.
• 23:56
  And what I'm finding is people. So since I made
• 24:00
  this shift, people are going, I love
• 24:03
  your energy. Which means the people that don't like my energy
• 24:07
  are self selecting out. Yes. And that's the best thing that could happen.
• 24:11
  It's the best thing that can happen. Okay. I don't want to run out of
• 24:15
  time, so I want to make sure we talk about your free gift. This has
• 24:18
  been great. Yes. So I
• 24:21
  find that as entrepreneurs we are often working in
• 24:25
  a silo all by ourself. And so I've started doing
• 24:30
  monthly co working sessions for Two hours. It's the, I think
• 24:33
  it's the third Wednesday of the month and that's
• 24:37
  what I'd like to invite everybody into because you can come do your
• 24:41
  work and there will be 15, 20 minutes where you can ask any
• 24:45
  questions you want about LinkedIn, about marketing, anything
• 24:49
  else in your entrepreneurial life and you get to meet
• 24:52
  other like minded professionals and, and entrepreneurs who are
• 24:56
  mission driven. So that's what I'd like to invite everybody
• 25:00
  to. And you can find that@the
• 25:03
  magnetmodel.com coworking
• 25:06
  no-no hyphen. And you will find that in the notes as well.
• 25:10
  And believe it or not, there is an incredible
• 25:14
  amount of power in co working, especially when you can
• 25:17
  work on something and get some questions answered it. That is a
• 25:21
  fabulous gift, Sophie. I appreciate that so much. And you
• 25:25
  know what? At for at each co working I also give you a
• 25:29
  prompt which is very thought provoking and you can
• 25:32
  write probably 5 to 10 posts
• 25:36
  just based on that prompt every time. That is also
• 25:40
  fabulous. So, okay, here's the question. When was
• 25:44
  the last time you did something new for the first time?
• 25:48
  Okay, so this is going to sound pretty pathetic, but
• 25:52
  I have been wanting to go to the beach for a long time.
• 25:55
  Many, many, many years. I had not gone to a beach.
• 25:59
  I had gone when I was young, but that was it. So this summer,
• 26:03
  finally I went to the beach and I sat all
• 26:07
  day long on the beach doing nothing but read my book.
• 26:11
  And yeah, that doesn't sound very creative or inventive, but hey,
• 26:16
  actually I find. That if I don't go to the beach at least once a
• 26:20
  year to like refresh, reset, my year
• 26:24
  does not go nearly go nearly as well. So hey, I think
• 26:28
  going to the beach is great. The first time somebody asked me that question,
• 26:32
  my answer was I took, I took my dog
• 26:36
  swimming. Like I paid to go to the vet hospital
• 26:39
  where they had a pool or not. And we might,
• 26:44
  because I, it's like I have a lab that never gets to swim.
• 26:48
  So that was my answer at the time. So that,
• 26:52
  so it doesn't matter. It doesn't matter as long as we stay
• 26:56
  curious and try a lot of different things. So. All right, so here comes the
• 27:00
  commercial. Guys, you know, if you haven't done this yet, please
• 27:04
  take a minute and subscribe and share and engage with, you know, know on social
• 27:07
  media about the podcast because hopefully if you found value,
• 27:11
  you're willing to share it so other people will too. And the reason that
• 27:15
  I'm doing this is I'm hoping to expand the people and the
• 27:18
  ideas that you can get exposed to and fuel your quest for
• 27:22
  growth and impact. So I hope you'll continue to join me on the one
• 27:25
  small change. And one of the things that I want you to look at and
• 27:29
  we talked about in this episode is being relevant and agile. So.
• 27:33
  So that you will look at small changes that will help you in your business
• 27:36
  and help you to grow in ways that you never thought possible.
• 27:41
  So Sophie, what, what's your last words? What's your words of wisdom you want
• 27:44
  to leave us with? Well, you know, I recently wrote
• 27:48
  a whole series of articles on spaciousness and
• 27:52
  I think that is something that we forget is we
• 27:55
  are so busy, there's so much noise around us, right.
• 27:59
  I think we need to step back and give ourselves, starting with a small
• 28:03
  little bit of time, but then more and more, give ourselves
• 28:07
  time. Time to stop listening to the noise,
• 28:10
  time to recenter time to remember why
• 28:14
  we started doing what we're doing. And by reminding
• 28:18
  ourselves of that, everything else can fall into place so much
• 28:22
  more easily. Oh, I like that. I like that a lot.
• 28:26
  I heard someone say, say, drink your coffee hot. And I was like, oh my
• 28:29
  God, how many times have I had my morning coffee still in the afternoon?
• 28:33
  So, yes. Okay, guys, this has been amazing
• 28:37
  and I want to thank you, Sophie, and for everybody else.
• 28:41
  Remember, change is simple, but it's not always easy. And it requires
• 28:44
  a certain amount of courage and resilience. And it definitely
• 28:48
  means that you need to step out of your comfort zone because if you're
• 28:52
  comfortable, it means you're still doing the stuff that you've always done. So
• 28:55
  I hope you will continue to join me on the one small change. And
• 28:59
  until the next time, please stay very curious.
• 29:03
  Thank you, Sophie. Thank you, Yvonne. Bye
• 29:06
  bye.