I Got YOU! 1 Dealership. 5 Advisors. 5 Different Stories.

Dealer Talk With Jen Suzuki · Oct 28, 2026 · 15m

One Dealership. Five Advisors. Five Different Stories.

Same vehicle. Same technician findings. Same MPI.

Now hand it to five different service advisors and ask each one to explain the recommendations to a customer.

Would you hear five completely different conversations?

I spend a lot of time training inside dealership service departments, and this is one of my favorite exercises because it reveals opportunities that traditional performance reports can't always show us.

One advisor might overwhelm the customer with technical details. Another might create unnecessary fear. Another might do an…