Latest / Fire Footwear: Sneakers Talk (with Matt Frates)
Should Nike Create a Sneaker Vault?
Once upon a time, Disney had the famous Disney Vault; a place where its prized movies would go for a period of time. In the vault, consumers had to wait for it to emerge to purchase it. What if Nike did this with its most famous models? Matty Ice discusses the potential impact this would have on the future of sneakers.
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The skinny
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