Latest / The Manager's Playbook
Inside the Playbook: Alex Lunt on When Is The Right Time To Sign
What does it really take to break a hit song in today's music industry?
In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Alex Lunt, founder of Type A Management and manager of Dasha, to discuss how streaming momentum attracts major labels and what it takes to turn an independent breakout into a global hit.
Alex shares the story behind Dasha’s “Austin,” the decision to partner with Warner Records, and why a great song and smart management still matter more than a massive marketing budget.
We also get into country music gatekeeping, radio politics, TikTok marketing, major…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.