Latest / Becker’s Healthcare Podcast
Reimagining the Emory Healthcare Brand and the Future of Marketing Leadership with Molly Biwer
In this episode, Molly Biwer, Chief Marketing Officer of Emory Healthcare, discusses launching a bold new brand identity, deepening community trust through large scale experiential campaigns, and evolving marketing into a strategic growth driver powered by digital integration, AI, and a more personalized patient experience.
The skinny
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