Latest / Retail Media Breakfast Club
Kroger’s Retail Media Playbook: Why Context Data Is the Future of Commerce Media
A few weeks ago, Kroger Precision Marketing announced a major partnership with Google that allows brands to activate Kroger audiences directly inside YouTube and DV360 while tying campaign measurement back to actual Kroger sales. On the surface, this looks like another retail media expansion story. But in this episode, I share snippets of a recent LinkedIn Live, and unpack why it’s actually something much bigger.
On the livestream I was joined by Christine Foster from Kroger Precision Marketing and Jon Flugstad from MetaRouter to explore the real competitive advantage emerging in commerce…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.