#528 - Amazon Prime Day Advertising Playbook
Prime Day competition is rising. Learn how smarter Amazon ads, AMC audiences, DSP, video, and AI creative can help sellers capture more traffic and conversions before, during, and after it.
Prime Day is no longer just about turning up your Amazon PPC budget and hoping the extra traffic converts. In this episode of the AM/PM Podcast, Shivali Patel sits down with Destaney Wishon of BTR Media to break down what sellers should expect from Prime Day, how advertising behavior has changed, and why brands need a more intentional strategy around bids, budgets, audiences, and creative.
Destaney…
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