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Latest / Keys To The Shop : Equipping Coffee Shop Leaders

SHIFT BREAK! Why You Will Always Be A Small Coffee Shop

Our image of who we are as a business is not necessarily the same as that of our customer. We see all the inside gears and pulleys that hide beneath the surface. We see the scope and organizational diagram of the cafe, the roastery, mobile cart, online sales, and multiple locations. We see a brand, while they see just a small coffee shop.

Today on Shift Break we will be talking about how no matter the size of our operations, the individual customer will always see and experience your company within a small framework of their cafe, their drink, their seat etc.

This serves to give us pause and…

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