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MLS Season Pass on Apple- how it opened the door for USL
I admit I for one in 2022 endorsed the MLS deal with AppleTV and believed it would be a boon for the league. But first anecdotal evidence and now the heavy-duty emphasis on it in the business press (places like Bloomberg, the Athletic and Puck News) have put much more focus on not only the lost exposure for MLS but the opportunity costs for its clubs as other leagues, notably NWSL and USL pick up new domestic followers. Not just in terms of national TV and sponsorships but in terms of local linear deals as well. I should be noted, internationally the Apple deal has given MLS a point-of-access…
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