Hidden Psychology Behind Every Purchase | MichaelAaron Flicker
Brands aren’t selling to your brain, they’re selling to your biases.
In this eye-opening episode, Kelly Siegel sits down with behavioral science strategist and author MichaelAaron Flicker to break down how billion-dollar brands influence your choices without you even realizing it.
From why expensive products “feel” better… to why Spotify Wrapped is viral crack… to how Red Bull, Starbucks, Apple, and Kraft hack your psychology, this conversation exposes the real science behind persuasion, pricing, attention, and loyalty.
MichaelAaron also reveals how small businesses can use these same tools…
The skinny
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