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OX's Jenna Kennedy and Guy Gunter Home's William Webster on e-commerce for both B2C and B2B
What happens when your e-commerce platform treats your most valuable professional clients like everyday consumers?
Agility means looking past a platform's out-of-the-box features and building an experience that reflects how your different customer segments actually do business.
This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. Learn more at www.officeofexperience.com
Today, we're talking about the complexity of building a single e-commerce…
The skinny
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