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Inside the Deal: How Craveworthy Brands Acquired Big Chicken
In this repurposed episode of Hospitality Hangout, hosts Michael Schatzberg and Jimmy Frischling are joined by industry leaders Gregg Majewski, CEO of Craveworthy Brands, and Josh Halpern, CEO of Big Chicken, to break down one of the most talked-about moves in hospitality—Craveworthy Brands acquiring Big Chicken.
Go behind the scenes as they reveal how the deal came together, the strategic thinking that fueled the partnership, and what this means for the future of both brands. From accelerating growth and improving operational efficiencies to redefining market positioning, this episode offers…
The skinny
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