Melissa Dusendang on Scaling Shefit: E-Commerce Strategy, Operations & Competitive Growth
Melissa Dusendang, Head of E-Commerce and Operations at Shefit, joins Olek Rak on the Reframe First Pro Podcast to discuss the brand’s evolution and the strategy behind its adjustable sports bras. She shares insights on maintaining quality, strengthening customer engagement, optimizing operations, and adapting acquisition strategies to stay competitive in today’s fast-changing e-commerce landscape.
The skinny
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