Pajar Acquires Melissa Brands | Toronto News

Toronto News Today | 2 Min News | The Daily News Now! · Aug 13, 2026 · 1m

Pajar Canada just pulled off a major play, acquiring Grendene Global Brands USA — the powerhouse behind Melissa and Mini Melissa jelly shoes in the U.S. — to supercharge its North American footprint. This move, part of Pajar’s broader expansion strategy that already included Cougar, lets them tap into a booming jelly shoe market while diversifying beyond seasonal boots. They’re keeping GGB’s existing team and warehouse intact to avoid disruption and accelerate growth, investing in both wholesale and direct-to-consumer channels to preserve the brands’ signature vibe. It’s a strategic…