Live from Shopware: The future of RFPs and Synchronicity with Phillip Jackson
In this conversation, Scott Ohsman, Brent Peterson, and Phillip Jackson discuss the future of e-commerce, focusing on Shopware's innovative features, the challenges and truths surrounding RFPs, the impact of AI on the industry, and the merging of pop culture with commerce. They explore how these elements shape customer engagement and the evolving landscape of content creation.
Takeaways
Shopware integrates AI to enhance e-commerce experiences.
Spatial commerce allows customers to interact with products in 3D.
RFPs often mask pre-existing decisions in procurement processes.
Trust is a major…
The skinny
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