Episode 502: New Findings on Consumer Attitudes About Domestic & Locally-Grown Flowers with Dave Whitinger and Paul Cohen of the 2021 National Gardening Survey
Since Slow Flowers Society's roots were established in 2013, there is a perennial question I've been asked over and over: How Do We Know if Consumers Care about Local Flowers?I strongly believe having a statistically-accurate snapshot of people's attitudes is one important way the Slow Flowers Movement can demonstrate and help move the needle on this subject. Yet, I’m aware of only two surveys that ever asked consumers about their attitudes toward domestic and local cut flowers -- one in 2013 conducted by the California Grown Association and one in 2019 conducted for the Washington Flowers…
The skinny
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