Latest / Financial Survival Network / LinkedIn Can Make You A Rockstar -- Catherine B. Roy #5921

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LinkedIn Can Make You A Rockstar -- Catherine B. Roy #5921 · Financial Survival Network

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  Managed to triple my business twice using the power of LinkedIn, which I believe
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  is the most most powerful channel for building our personal brand and for our business
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  growth because it has the strongest search engine and it has capability of practically putting
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  us in front of eighteen million companies worldwide if we know how to use the
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  algorithm properly. You're listening to Carrie Lutz's Financial Survival Network, where you get
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  valuable information you just can't find anywhere else to thrive in today's trying times.
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  You need the Financial Survival Network now more than ever. Go to Financial Survivalnetwork
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  dot com and get your free newsletter and gift. Financial Survival Network now more
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  than ever, and welcome. You are listening to watching the Financial Survival Network.
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  I'm your host, Carry Lottz. Well, if you are looking to
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  triple your business, to broaden your online on your online attractiveness and your sales,
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  then you're going to want to hear from our next guest, Katherine b
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  Roy. You find her at Katherinebroy dot com and at c Atch and Hey.
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  If you got a question for Katherine, once you listen to what she
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  has to say, or myself, shoot me an email Klatkerrie louts dot com.
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  Well, Katherine, it's great to have you on the show, so
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  briefly tell us how you achieve these amazing results getting people to triple their business
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  online literally overnight. Well, thank you so much for having me overnight success
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  to about twelve years. But yeah, here we are. I was programmer
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  for fifteen years and in twenty seventeen, I published a book in USA which
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  actually became a best seller, and I got a lot of traction online.
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  This is how everything started. But I realized that I can see these web
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  platforms, especially social media, from you know, the perspective of tech geekcor
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  Web developers so understood algorithms very quickly, and during the COVID I managed to
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  triple my business twice using the power of LinkedIn, which I believe is the
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  most most powerful channel for building our personal brand and for our business growth because
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  it has the strongest search engine and it has capability of practically putting us in
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  front of eighteen million companies worldwide if we know how to use the algorithm properly.
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  All right, so give us a hint. How do you use the
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  algorithm on LinkedIn without your show, because otherwise what do people need you for
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  right and don't worry about that. There is so much well. LinkedIn was
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  a CV until Microsoft actually volt LinkedIn and transford it to be not only just
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  social media, but as I mentioned, the most powerful search engine the first
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  in LinkedIn has that other social media have is trust and we leave a lot
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  of very very important information on LinkedIn. Every word on LinkedIn is a keyword.
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  So if we know how to use keywords and practically SEO implementation on our
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  LinkedIn profile, we will attract people who will actually see our profile recommended by
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  LinkedIn. This is one of the most important things that we need to do
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  when we think about our profile. That's not a CV anymore. It's practically
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  a landing page. It's our shop window, which gives us the opportunity to
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  showcase what we can do for others so that they can benefit from those services.
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  Now, of course, there are tricks, and one of the most
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  interesting trick is using hashtags, which will be included in every post URL,
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  meaning that Google will see that. And this is how I increase my visibility
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  and got verification from Google with over thirty million search trees. So I created
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  my own personal hashtag. It's hashtag Katherine Biroy and with two other hashtags I
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  always included in my post. That's always included in URL and practically every like
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  comment, every kind of engagement will pink not only LinkedIn as a search engine,
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  but Google also. This is how we multiply the effect which goes online
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  from that source. Interesting, very interesting, and you can do this for
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  others. Well, I'm teaching them how to do that, so everyone is
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  able to do that on their own. Very cool, Very cool. We'll
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  give us some other examples of successes you've had, since it sounds like you
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  know what you're doing here. Yeah. Well, the first one was when
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  Goldman Sachs reached out to me and offered me an office in London. I
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  actually couldn't go there because my son was just one and a half years old,
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  and so I wanted to collaborate with them. And this was the LinkedIn
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  connection where I said that I would like to build my own business, but
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  I need help and support. That was at the beginning. Goldman Sucks gave
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  me access to their ten thousand women program for business development where I'm certified now
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  and actually helped me to start. After Goldman Sachs, Microsoft reached out to
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  me. So I need three trainings in Microsoft for CEOs from the whole world.
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  There was like three hundred and fifty CEOs from Microsoft learning high Achievement from
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  me. And then after these two companies came other as I say, big
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  sharks came like Forbes, Forbes, Books, Lending, Learning, Mine Valley,
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  and a lot of media outlets. I really don't know anymore where I
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  was friends from that moment. Yeah, so we need to attract one big
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  brand and then practically, you know, they just followed the wave. Ah
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  okay, all right, So if I already come to you with my brain
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  and what would you tell me to do here to make it to improve things?
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  Hit you up for a little free advice. Okay. Well, first
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  of all, your expertise is incredible, but it's not as visible as it
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  could be. So first we need to position you as a leader in an
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  industry in on LinkedIn, and that is an analytical data which will show us
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  how you are positioned. So first I need to check your social selling index
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  and then there are four elements of social selling which needs to be precisely set
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  so that you are recognized as an industry leader on LinkedIn. When you are
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  recognized as an industry leader. Everything that you put out there gets much more
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  visibility and credibility, and practically that is how you attract new potentially its clients
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  and everything else. That's go, all right, you're Hiredthering, you're helping,
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  definitely hiring you. So obviously in your travels you work with people whose
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  businesses are barely make a profit or in danger of even shutting down. How
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  do you help those people? Well, honestly, in my case, it's
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  important that it is this service based business and it's not so much important what
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  is the revenue stream, because everything is based on a similar system which we
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  implement for a personal brand of someone who wants to be there. If someone
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  is struggling with that, I would say that definitely the unfair advantage is to
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  be recognized in media, not only in social media. And the way how
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  we can get to the media is again LinkedIn. So I would say,
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  just show up, be there and be consistent every single day until the right
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  person put you there are is on you. That's amazing. Like, I
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  had no idea that LinkedIn had really become so powerful, Catherine me neither.
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  I actually was on conference in Madrid having no idea what's going on on?
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  And I heard that companies like Apple and I'm not sure who else was there,
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  but Apple and Tesla, Yeah for sure, they were talking about it,
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  and I was like, what is going on here? I have to
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  check this out. So it was in twenty nineteen when that happened. Now
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  I am into behind the scenes with LinkedIn editorial team from UK and from USA
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  because it changes all the time, but the potential is growing. It's like
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  Facebook in twenty twelve, so the early adopters will practically get the biggest pieces
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  of kick. All right, all right, so hey, what else can
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  you tell us that? Give us three tips today that we can use to
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  increase our visibility among audiences, potential clients and customers. Okay, First,
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  visit my profile and use it as a template to set up yours, so
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  you will see everything I did there and just you know, paste forward.
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  Second is go to LinkedIn dot com slash sales slash SSI check your social selling
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  index and you will see four parameters and how LinkedIn is actually giving you tips
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  on how to increase the power of these four parameters. And the third one
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  is create content, which gives a lot of value I honestly prefer video content
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  for example, podcast episodes are amazing with value bracket for LinkedIn and be there
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  every single day with something new to publish on your profile. And I'm referring
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  to private profile, not to a public business page. Sure, okay,
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  that's really interesting. I appreciate you coming on. If you got any questions
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  for Catherine or myself again, email addresses k l at Carrie Loots dot com
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  and hey, linked to Catherine Sight is in the show notes to this interview
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  on Financial Survival Network dot com. When you're there, sign up for your
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  free newsletter. Just click that link and it'll take your right to Catherine Sight
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  and maybe even I'll put in her LinkedIn's profile as well, so you can
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  take a look at it and see how Catherine has achieved so much success with
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  seemingly very basic, nothing earth shattering tools that are available to you and everyone
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  else out there. Catherine, appreciate you coming on. We'll talk to you
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  again soon. Thank you so much for having me, Thanks for listening to
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  Carrie Letz's Financial Survival Network your solution to today's trying times. For the latest,
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  go to Financial Survivalnetwork dot com. Financial Survival Network now more than ever