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How brand drives growth in reputation-led legal markets with Lee Grunnell, CMO at Womble Bond Dickinson [Special Edition: Law Firms]
Welcome to the first episode of the Special Edition: Law Firms podcast, where we speak with CMOs and senior marketers at leading law firms about how brand actually drives growth in legal services. Law firm marketers speak about differentiation, but most still communicate trust, expertise and experience in near identical ways.
The underlying buying behaviour has not dramatically changed. Legal services remain a repertoire market – clients default to firms they already know, then ask for recommendations. That reality makes memory, awareness and perception commercially decisive. Yet many firms…
The skinny
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