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Latest / North American Ag Spotlight: Agriculture & Farming News and Views

Why Accurate Farming Info Eludes Consumers

In this week's North American Ag Spotlight Chrissy Wozniak discusses the great divide between farm and table with Ali Cox, founder of Noble West, an award-winning marketing consultancy that specializes in the entire agricultural ecosystem.

From fresh produce and nuts to dairy and agTech, Noble West works in all aspects of agriculture. As a fifth-generation farmer, Cox returned home to California’s Central Valley in 2007 with the singular goal of making world-class marketing services available to the abundance of farmers and growers in the area. A fierce advocate for farmers, Ali’s blend of a…

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