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Loyalty Programs Are Working Against You | Auckland News

Loyalty programs aren’t what they seem—companies are hoarding your data to drive sales, not reward you. New research reveals retailers profit massively while shoppers earn barely usable points. With the global loyalty market set to hit $51 billion by 2034, consumers are unwittingly handing over personal habits for discounts that rarely feel personalized. Experts suggest smarter, real-time offers based on actual behavior could change the game—but only if companies stop treating customers as data points and start building genuine, human-centered value. Listen in comfort:Get a discount on a Soli…

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