Latest / The Inspired Stories Podcast / Matt Horine's Reindustrialization Mission: Building On-Demand Labor for American Manufacturing
Transcript
- 0:04Welcome to another edition of the Inspired Stories podcast,
- 0:08where leaders share their experiences so we can learn from
- 0:11their successes and be inspired by how they've overcome
- 0:13adversity. My name is Anthony Kotaspodi,
- 0:16and today's guest is Matt Harine.
- 0:18He is the head of Reindustrialization and Growth
- 0:21Innovation at Variable. They are a software development
- 0:24company founded in 2015. Variable provides an on demand
- 0:29labor marketplace and workforce management platform helping
- 0:33manufacturing and distribution businesses handle fluctuating
- 0:36demand with more efficiency. During his time at Casper
- 0:41Technologies, Matt spearheaded daily operations leading to
- 0:44successful mergers and integration with commercial
- 0:47partners. He also held key positions at
- 0:50Intellicentrix, focusing on strategic growth there as well.
- 0:54At Variable, he has played a critical role in managing
- 0:57enterprise level engagement and developing market strategies,
- 1:00resulting in meaningful cost savings and team expansion.
- 1:04He draws on years of expertise to foster a culture of
- 1:07innovation and continuous growth.
- 1:10His passion for operational excellence and innovation makes
- 1:13him a stand out leader in his field.
- 1:16Before we get into all that good stuff, today our episode is
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- 2:02All right, back to our guest today, the head of RE
- 2:05industrialization of variable, Matt Harreen.
- 2:07Thanks for making the time to Share your story today.
- 2:09Yeah. Thank you, Anthony.
- 2:10Thanks for having me on. I want to make sure I got the
- 2:12pronunciation of your last name correct.
- 2:15That's OK. It's it's actually Horine, but
- 2:17I've gotten it at several different ways so that that's
- 2:20just fine. HORINE for those folks I know
- 2:25that already want to go and look him up on LinkedIn.
- 2:27Matt Horine glad we got it cleaned up.
- 2:29OK, so tell us about the services you offer at Variable,
- 2:34the non staffing staffing firm. That's a really good way to put
- 2:37it. So you know, Long story short,
- 2:40this is my second stent back at variable.
- 2:43I, I started with the company about eight years ago in 2017.
- 2:48I was there from then till 2021 and and I'm back because
- 2:52variable is very different than what you would consider a
- 2:55traditional staffing company or other marketplace company.
- 2:59We are very focused on a specific vertical, which is the
- 3:04umbrella term American manufacturing, but that covers
- 3:07warehouse, logistics, distribution, operations.
- 3:10And so we are an operations platform built for operations
- 3:13professionals and that is really what makes us different.
- 3:17We are not an HR tool. We are not something that is
- 3:20used for a full time employee development candidate pipeline
- 3:25or for basically matching headcount.
- 3:29There's room for all that in operations, there's room for all
- 3:32of that in business. But what we see is the idea of
- 3:37this flexible on demand operator base, which is what we call our
- 3:41workers that are able to be called in, in real time to
- 3:46address your demand cycles, volatility, the macro
- 3:48environment, whatever effects those in the supply chain and in
- 3:52manufacturing. So if you're looking at your
- 3:55business and saying we have a static headcount of 100 people
- 3:58all the time, you're fighting everything from attrition to
- 4:02your full time workforce to just finding people, which I'm
- 4:06looking forward to talking about later about there being a labor
- 4:08shortage. Our philosophy is there isn't.
- 4:10It's much more about access and being able to bring people in in
- 4:14a merit based system. And what I mean by that is the
- 4:18operators, the workers are rated by the business and the business
- 4:20is rated by the operators. And So what that does is in a
- 4:24meritocracy drives performance, it drives operational KP is you
- 4:29can address specific segments of your business through labor,
- 4:32which is what we believe the fundamental constraint is in any
- 4:35business. It's how do we use our labor
- 4:37capacity to take on more orders, grow our business or just be a
- 4:42better operational unit. And so that's at that very high
- 4:45level how we differentiate from a temp staffing firm.
- 4:48So good time to kind of talk about the play on words in terms
- 4:52of the way your name is spelled. Variable is very able, so
- 4:57VERYABLE. So I think tell me if I'm
- 5:02getting this right, but variable, variable workforce,
- 5:05right, you, you can kind of flux in and out depending on what
- 5:08needs that you have. And then I don't know, your
- 5:11platform makes it very able bodied people accessible to your
- 5:16clients who need them. Yeah, it's spot on.
- 5:19So it's, it's a play on words a little bit, but also the the
- 5:22idea that labor traditionally has been viewed as a fixed cost
- 5:25structure. And so this variation and demand
- 5:28or variation and how you see and provide access to your workforce
- 5:33is, is the play there. And it's something that you
- 5:37know, makes a lot of sense over time if you've seen it in
- 5:39practice. So conceptually I understand why
- 5:44from your client side having access to a variable workforce
- 5:50would be helpful, right heading into Q4, you know a lot of three
- 5:55PLS, lot of warehouses, they have extra needs because of
- 5:58everything that's going on with Christmas leading into Q4 and
- 6:02probably part of Q4. Manufacturers have that same
- 6:05sort of increase in need to be able to fill some of those
- 6:08orders that are coming in. But on the employee side of
- 6:11things, why would an employee want this sort of flex model in
- 6:17their lives as opposed to no? I'm looking for a steady 40 hour
- 6:21a week job that I can stay at for years.
- 6:24That is a great question and it all ties back to the labor
- 6:28access model that we see this through this that lens.
- 6:32And what I mean by that is that there is a a big change in the
- 6:36demographics and structure of the workforce meeting that,
- 6:39especially in manufacturing. You know, the average age of the
- 6:42American worker has risen over the past few years.
- 6:44And people see that backfill need as something that is
- 6:48business continuity, right? You look at it at the ownership
- 6:51level, but at the employee level.
- 6:52How do people go to work every day?
- 6:54Well, over the past few years, there's been this element of a
- 6:58gig economy mindset where people want to have a voice and be able
- 7:04to choose what they want to do on a daily basis.
- 7:06And that provides a few different benefits.
- 7:08So one, it's more choice as the freedom to move about.
- 7:12Our CEO and founder Mike Kinder has a great line about 1099
- 7:16contractors being kind of the original state of man.
- 7:19Like you're working for yourself, you're, you're doing
- 7:22things and, and building an income and building and
- 7:24providing. And so with that and the idea of
- 7:28that, you get exposure to multiple businesses.
- 7:32It's not the same thing every day, which in manufacturing
- 7:35that's been the historical model where somebody, you know, like
- 7:39my grandfather worked at ABF Goodrich tire Plant in Miami,
- 7:44OK, for 35 years and loved it. And that was great.
- 7:48But there was also some structural things around that,
- 7:50some societal structure around that.
- 7:52That's changed rapidly over the era of globalization.
- 7:56That's not how it is anymore. And so people want choice.
- 8:00They may be looking for it in a flexible capacity because
- 8:03they're student or they're a single parent and they need a
- 8:06different shift structure or they are somebody who is maybe
- 8:10semi retired, but they still want to be involved in the
- 8:13workforce and be productive. So those operator personas and
- 8:16those those profiles are very different.
- 8:19And we have people who use the platform for their full time
- 8:21earnings. They do just variable.
- 8:23That's what they do and they bid and go places every day
- 8:26somewhere different. And we have some people who
- 8:29augment and and kind of build their own schedule across
- 8:32different apps or maybe their own full time employment in the
- 8:34manufacturing space and they're picking up extra hours to earn
- 8:37extra income. So that's the the key to it.
- 8:40Where there is been this buzz around a labor shortage, we
- 8:44think it has much more to do with access and being able to
- 8:47say how can I do that, get more people into the operation when I
- 8:51need them and how can it benefit my business.
- 8:55So it's a win win in that regard.
- 8:57And that operator profile is something that we're seeing take
- 9:01place more and more common as as you know, we started in 201617
- 9:06and it's becoming much more of a mainstay in the in the workforce
- 9:09environment. What do you mean by the societal
- 9:14structure being different now versus when your grandfather
- 9:19worked for the tire manufacturer?
- 9:21It's a really interesting, you know, structure that we see a
- 9:26lot of remnants of in the hiring process where people say we want
- 9:31people here, we want them to join our family, you know, which
- 9:34is great. That's a great company cultural
- 9:36attitude and aspect to have or we want people here for the long
- 9:39haul. Over the past five years, you
- 9:43know, in the pandemic time frame, you saw how volatile the
- 9:45supply chain could be. All of a sudden that becomes a
- 9:48business decision versus, you know, what you would like it to
- 9:51be, which is a family decision. If it's a, if it's your business
- 9:54and you view it that way. Overall, over the past maybe 30
- 9:59to 40 years, if you look back at manufacturing before and some of
- 10:03the other structural changes that have taken place,
- 10:06manufacturing jobs historically came with pension structure
- 10:11where they came with a series of benefits and and types of things
- 10:15that help people build, You know, what we consider the the
- 10:19wealthiest time frame in our country, which is where, you
- 10:22know, you could support a family on a single income.
- 10:25You could send kids to college, you could, you know, buy the
- 10:28car, buy the washing machine, you know, be a consumer.
- 10:31That was, you know, both mindful and in a way that was
- 10:35structurally sound, financially sound.
- 10:37And so now, you know, wages have stagnated in manufacturing, you
- 10:41know, off the top of my head, those numbers, they haven't
- 10:43really risen in comparison to other assets or other economic
- 10:49indicators like asset bubbles or like real estate or, or those
- 10:52types of things. They haven't, they've been
- 10:54fairly stagnant for the past couple of decades.
- 10:56And so people are finding ways to supplement and use their
- 11:02skill sets and still have that, that drive people want to work.
- 11:07And there's, you know, a lot of dignity in that.
- 11:08And so people are finding ways to to get more benefit out of
- 11:12access to different types of work without that old school
- 11:16structure where people have traditionally said, hey, we can
- 11:21be at this one place for the long haul because the world is
- 11:23moving fast and things change very rapidly.
- 11:26So I, I allude to that because it's so important, because I
- 11:29think the lens of a lot of companies when they, they want
- 11:33to hire, they do want to just hire and not have it be a
- 11:36recurring problem. But it's, it's not playing out
- 11:38that way. You'll see a manufacturing site
- 11:41or a three TL like you talked about that seasonal work.
- 11:43They're doing this because they're flexing up in real time
- 11:45with their demand. They've got to have the labor to
- 11:47address the business need. But once the demand, the down
- 11:50cycle hits, they need the agility on the business side and
- 11:54the worker needs follow on opportunities.
- 11:56They can't hang their hat on saying I went to work for a 3PO
- 12:00in this warehouse and you know, just because we got to the four
- 12:02Q rush, it's not as stable beyond that because businesses
- 12:06have a real need to to address their operational throughput and
- 12:09they have a real need to address the bottom line and having too
- 12:12many people at least a bad situation.
- 12:15So that's where we see the match and where people now have follow
- 12:18on opportunity and more access to do other things.
- 12:20So functionally, the way this works from an employee
- 12:23perspective is they go into the app and they will see different
- 12:28opportunities that are available to them and they'll say, hey, I
- 12:32would like to work at that place tomorrow and sign themselves up.
- 12:37And then they just show up for work the next day and they get
- 12:42paid. How often and from who, and what
- 12:45did I miss in this whole process?
- 12:47You're pretty much spot on. There's a couple of technical
- 12:49details and I'll, I'll kind of work that process out.
- 12:52So what they do if they work through the variable app again,
- 12:57they're, they're contractors. So they sign up, there's a,
- 13:00there's an onboarding process. So they go through a background
- 13:02check, they, they go through other, you know, onboarding
- 13:05features, basically set up their banking, do a couple of other
- 13:08things to where we facilitate that match in the marketplace.
- 13:12And then what they do from there is they bid on opportunities
- 13:15that fit their skill set, that fit their geographic area.
- 13:20So you're not going to bid on something that's 50 miles away.
- 13:22You know, that's something that we've we've seen pretty common
- 13:25in metro areas and they're going to bid on places that have good
- 13:29ratings. So if your business does well
- 13:31and treats operators well and is a great place to be, they'll see
- 13:34that. They'll say, hey, this business
- 13:35is a five star business or 4 1/2 'cause you, you, you know, my
- 13:40Uber ratings, not, you know, perfect five star.
- 13:42So we get, we get the feedback game and what the business sees
- 13:46when these bids come in is a roster of names and real people
- 13:52that have a rating that have a digital resume of where they've
- 13:55worked through the variable app. So if they've worked at, you
- 13:59know, 500 different OPS across 10 different businesses, they
- 14:01can see how many OPS they worked.
- 14:04They can see their skill sets, that their skill sets are valid.
- 14:07You know, if somebody says they're a forklift operator and
- 14:09they have 100 forklift OPS on their profile, it's it's pretty
- 14:13certain that the market has provided that feedback in a way
- 14:16that is validating from another business.
- 14:19So it gives it that a surety. So that is the nature of how an
- 14:25operator would go about bidding. And what over time happens is we
- 14:30all have preferences. And so businesses build what we
- 14:32call your labor pool, which is a group of operators who are
- 14:36familiar with their business. And that business has said, Hey,
- 14:39we'd like to call this specific person back on demand when we
- 14:42have it at the real time draw, which lowers kind of the
- 14:45onboarding time and cycle. They're, they're building the
- 14:48arc before the flood is how we, we phrase it.
- 14:51So they're able to draw on a group of people that are
- 14:52familiar with their business and constantly refresh that pool by
- 14:56bringing in new people through the app to basically rate them
- 15:00and say, Hey, we want to add them to our roster.
- 15:02I've often compared it to like a farm team in baseball.
- 15:05Like if we had to call up somebody to the majors, we, we
- 15:09know what team they're playing for.
- 15:10We kind of know their general stats.
- 15:12We know, you know, they're they're good at their position,
- 15:15bring them in and address the demand.
- 15:17And so that operator, what they're doing from their their
- 15:21vantage point is they're raising their hand.
- 15:24They're saying, I want to work at that time for that pay in
- 15:28that role. And that is that goes far beyond
- 15:32somebody who is just going to on board and see how they like it.
- 15:35And then the company has sunk in, you know, a month of on
- 15:38boarding costs and training and it didn't work out.
- 15:41And for variable, if it doesn't work out, just end the op.
- 15:44You know, that's and the operator will probably feel the
- 15:46same way. Quite frankly, you, you get a
- 15:48lot of honesty through a, for an open marketplace where people
- 15:50say, hey, this isn't for me or the business can say that with a
- 15:53little bit less structure around, oh, you know, I'm going
- 15:55to hurt my attrition numbers or I'm going to hurt, you know, my
- 15:57hiring perspective. So that's the difference.
- 16:01And so then is there a scenario in which your client, the
- 16:06company, the employer, like, you know, to use the farm team
- 16:11analogy, they're like, oh, we really like these three people
- 16:14out of the, you know, 40 that worked here.
- 16:17We want to hire them full time here, Matt, let us pay you a a
- 16:21fee because we're going to bring them in as AW2.
- 16:25Yeah, the it's a question we get all the time.
- 16:27And you know, our answer on that is good luck.
- 16:31You know, if if you want to get married, that's fine.
- 16:34You know, we're not a recruiting firm.
- 16:35We don't we'll never send you a fee.
- 16:37And we've had people do that often.
- 16:40You know, people say I'm going to hire them and then they're
- 16:42back on the platform. Both sides are back on the
- 16:44platform within about 60 days because with the operator has
- 16:47lost is the flexibility. They got married and they have
- 16:51to be there for a standard shift.
- 16:53There's no flexibility in the schedule.
- 16:56You know, all of a sudden if they can't work a day now
- 16:58they're taking vacation time, all that kind of buy in goes out
- 17:04the window once you're an employee.
- 17:05Now it has worked. I'm, I'm sure in certain cases
- 17:08for the business. What that does is if you brought
- 17:10in and you've changed the arrangement with somebody you've
- 17:12grown familiar with and liked, you've changed the arrangement
- 17:15on them. And so now you're getting a
- 17:16different type of performance where it's back into that
- 17:19traditional employee category. And that can be good or bad.
- 17:23But for us, we, we say the real benefit is the flexibility that
- 17:27both sides get where, you know, if you bring that person in 40
- 17:31hours static across the entire week, there may not be any need
- 17:36to address some type of productivity.
- 17:37It may be a down week and they're sweeping the floor or
- 17:40doing like, you know, kind of second tier stuff instead of
- 17:43being really on the floor and then and, you know, addressing a
- 17:46demand cycle. So it changes the dynamic a lot.
- 17:49And you know, we're not hesitant to it.
- 17:52We, our advice is don't do that. You know, you can put them in
- 17:55your labor pool and they know that you've gotten positive
- 17:58validation and they can be called back on demand.
- 18:01But you once you change the arrangement, it's it's back to
- 18:03the traditional employment structure.
- 18:06Now I've had the good fortune to interview lots of different
- 18:11employers and things have gotten better in the last probably year
- 18:16or two. But I still hear from a lot of
- 18:18folks that labor is really tight.
- 18:20They use the term labor shortage and you've got a different view
- 18:24on that, which you touched on earlier.
- 18:25Can you explain in more detail? Yeah, I so there's a couple
- 18:29layers to that, you know, 1 is that the manufacturing sector
- 18:35has been in a, what I would call a recession for the past couple
- 18:38years. There's been a lot of tap
- 18:41dancing around that on the national level around.
- 18:43We don't want to call it a recession.
- 18:44You know, we don't want to spook investors or Wall Street or we
- 18:47don't want to, you know, call things like they are.
- 18:50But if you've been on the shop floor, you know, things have
- 18:52been very different and the demand cycles are not what they
- 18:57normally are. You know, you'll see some
- 18:59businesses that have a traditional seasonal rush.
- 19:03It's not there, but then something happens, you know, a
- 19:05couple months outside of that and all of a sudden they spike
- 19:08in demand for, you know, so that's that's one layer of it.
- 19:13And the second piece of it is the labor shortage.
- 19:17There's a lot of talk about talent and what people want
- 19:20people to do for them. And that is squarely putting
- 19:24something, you know, in a neat little box that says this is how
- 19:30it's always been. And the world is a lot more
- 19:32dynamic than that. So, you know, HR professionals,
- 19:35even operations professionals know that their business is not
- 19:39what it was five years ago. It's not what it certainly not
- 19:41what it was 10 years ago. And it certainly won't be that
- 19:44way next year or the over the next 5.
- 19:47So the flexibility is really where we talk to a lot of our
- 19:51business partners and say you've got to have some agility in the
- 19:55operation. You can't just look at I need a
- 19:58head count of 100 and I have to hire to 100 and maybe have, you
- 20:01know, a reserve of 10 people I could hire at some point.
- 20:05It's much more fluid than that. People are facing real life
- 20:08challenges, you know they get the opportunity to.
- 20:11Move on to a different position and in the hourly world, you
- 20:14know, a couple dollars here or there is something that's a
- 20:17mover and you see it a lot in, you know, geographic areas.
- 20:20We have one, one business in Texas.
- 20:23I won't won't say who, but there were five kind of manufacturing
- 20:26plants in the same neighborhood and they were essentially, you
- 20:30know, trading workers almost in a price war.
- 20:32Like the hourly work dollar amount kind of went up, you
- 20:35know, incrementally $0.50 at a time.
- 20:37And you'd see the shift. And our perspective on that was
- 20:39like, you guys need to make it flexible, you know, post for it
- 20:42when you have actual productivity, address your
- 20:44demand and, you know, you could pay them that.
- 20:47And then when there's not any work, they're getting it
- 20:48somewhere else in a totally different, you know, vertical.
- 20:51So we again, yeah, I can't emphasize it enough.
- 20:54It's about access to the system. And for too long, people have
- 20:57been kind of boxed out by that 40 hour work week where they're
- 21:00punching their, their time card. It's way more dynamic than that.
- 21:04And so it's, it's a lot of fun. One other thing, you know, that
- 21:07I should add here, it's a huge opportunity to upskill, huge
- 21:11opportunity. And people, you know, one, when
- 21:14we talk about worker shortage, it may have to do a lot with
- 21:17labor utilization. If you're bringing a welder in,
- 21:21people will tell me all the time they can't find welders or they
- 21:23can't find CNC machinists. They've got some on staff, but
- 21:26they need more. How much time under the hood is
- 21:28that welder actually doing his job?
- 21:31I've been into a lot of shops where they're not, they're
- 21:33loading, they're prepping, they may be sweeping the floor.
- 21:35They may be helping load a truck.
- 21:37That's a welder that's a high skilled person who has been kind
- 21:39of formed out to take care of things around.
- 21:42They they want to stay busy, you know, and productive.
- 21:44But if you bring in flexible labor to essentially address
- 21:48those things that are sitting around the welder, you have
- 21:50increased that welders up time and you've kind of addressed,
- 21:54you know, other things that are going on. 2nd that that group of
- 21:57people who've come in to do that are now getting exposure to
- 22:00different parts of the operation.
- 22:01And we've seen people move up from, you know, what would be
- 22:03like a $12.00 an hour warehouse helper into a little bit more
- 22:08specific machine like a pipe grooving machine.
- 22:10And you've moved up not only in wage rate for that that
- 22:13operator, but in skill rate. And they can take that person on
- 22:17a journey through the business to learn their business better
- 22:19and to get the skills that they're looking for.
- 22:22You've got a bit of an unusual job title, Matt, head of
- 22:27reindustrialization. I don't know that I've seen that
- 22:30before. What does it mean?
- 22:31Yeah, that's a, it's a really good question.
- 22:33I get, you know, I'll get some inbound spam emails that say,
- 22:36Matt, we're talking to heads of reindustrialization.
- 22:39You might want to do a little research.
- 22:40I'm the only one. If there's another one out
- 22:42there, please, you know, reach out to me.
- 22:44This is my my call for it, but it's a very specific title for
- 22:49our organization because we believe in American
- 22:52manufacturing. We believe in this larger
- 22:55reassuring and reindustrialization moment
- 22:57that's going on in the country. And we have been saying it for a
- 23:00long time. You know, this goes back, you
- 23:02know, eight years ago where we believe that the United States
- 23:07should be building our industrial base from the
- 23:11position of it's a national security issue and something
- 23:16that starts on the shop floor. So the capabilities that we see
- 23:18in manufacturing, this is, you know, goes a lot of the
- 23:21reindustrialization talk that we see is specific to the defense
- 23:25sector or, you know, something, you know, bigger like advanced
- 23:29manufacturing. It's the shop for its suppliers.
- 23:31It's people who are trying to make and build here for a long
- 23:35time. Labor arbitrage, you know,
- 23:37'cause that to be offshored, you can find cheaper labor, you can
- 23:40find cheaper material. We think that that can be done
- 23:44here because the the era of globalization has shifted back
- 23:48to where, hey, we're paying a lot of money to basically have
- 23:50something shipped over here. We're paying very low wages, but
- 23:53we're paying a lot of money to move it and put it at at risk in
- 23:55jeopardy. We saw it during the pandemic,
- 23:57especially all of a sudden, you know, things like toilet paper.
- 24:00It's like, where do we get our toilet paper from or where do we
- 24:02get our Tylenol from or where do we get, you know, a lot of these
- 24:06things that we use in everyday life?
- 24:08And so reindustrialization to us is talking about the supply
- 24:11chain and compressing that and bringing it back to America,
- 24:15which is, you know, who we serve as the American manufacturer and
- 24:18the operational people out there who make it happen every day.
- 24:21And so that's, that's our overall goal is to see a
- 24:23stronger manufacturing sector. And so taking the buzzword out
- 24:27of it, I used to joke about reindustrialization was kind of
- 24:29like the, the dark alleys of X. You know, people were talking
- 24:32about this in the back, you know, and it's come to the
- 24:35forefront. But specifically what it means
- 24:37for variable is how do we bring our supply chain back and how do
- 24:40we get the the labor question solved?
- 24:44Because it's not, you know, if it's your labor problem or if,
- 24:48if you're, if you're having an issue, it's either labor or it's
- 24:52a supplier. And if you go down that chain,
- 24:54that almost decision tree like structure, if it's your
- 24:56supplier, it's probably your supplier's labor problem.
- 24:58They're not able to flex and take on more orders or have
- 25:01capacity to, to do anything different than what they're
- 25:03already doing. So that's over our overall what
- 25:07we would probably describe it as.
- 25:09So obviously you guys would benefit from bringing more
- 25:14manufacturing back to the States and you are in the process of
- 25:19supporting that as well by making that, you know, difficult
- 25:23to find and fluctuating labor needs fit with your your
- 25:28clients. Is there a deeper role for you
- 25:31guys to play? Are you, you know, is there
- 25:33something I don't know from a political or a legal or a, you
- 25:37know, tariff perspective that you guys get involved with?
- 25:41Yeah, I think there's there's a lot of that.
- 25:43I think it's a one. You see a lot of people in the
- 25:46market now talking about this reindustrialization movement and
- 25:53effort and where we see ourselves as addressing the
- 25:57fundamental, you know, root cause of what may have caused,
- 26:01you know, more globalization or, you know, what's the challenge
- 26:06in bringing it back. We believe that answer is labor
- 26:09access. So, you know, back to what we
- 26:10were talking about earlier, most people are looking at this from
- 26:18the standpoint of I buy my materials from overseas or I
- 26:23don't know where to look for my materials within, you know, a
- 26:28domestic market. And so we have a lot of people
- 26:31as a marketplace who are participating on a daily basis
- 26:34by posting OPS for for labor where we say, how do we help
- 26:39these customers talk to each other?
- 26:41How do we get people? You know, one of the big
- 26:44challenges we've heard, and it's it's kind of anecdotal, but a
- 26:47recurring theme that I've seen is I try to call AUS based
- 26:50supplier and I can't get somebody to answer the phone or
- 26:52it's kind of structured in a way that there is a built in process
- 27:00of ordering something. I hear a lot about it in the
- 27:02metal space that there's like a service center you have to buy
- 27:05from. You can't go buy straight from
- 27:06the mill. So we look at this from the
- 27:09perspective of how do we reduce bureaucracy?
- 27:12How do we make things flatter, you know, in an organization.
- 27:15That's why we talked to the operations groups in these
- 27:18companies because the OPS guys know, you know, HR is great.
- 27:22They are looking to fill headcount, but the operations
- 27:25guys say I don't need 20 guys standing around or I need 20
- 27:28more people, you know, in this operation over the next 72 hours
- 27:32because we had this order fluctuation.
- 27:34And so being faster. That's I think what
- 27:36reindustrialization has to be about, taking down the red tape,
- 27:41you know, the bureaucracy around how we hire people, where we buy
- 27:44from, you know, some of the regulatory requirements that are
- 27:48placed on businesses. You want to keep it safe and,
- 27:51and keep everything, you know, on the up and up.
- 27:52But being able to move fast means that you can't have those
- 27:55constraints around you. And, and we view Labour as that,
- 27:58that fundamental path. So you think that is one of the
- 28:02core bottlenecks that up until now has been preventing to some
- 28:07degree anyways, more manufacturing take taking place
- 28:10here in the States? For sure.
- 28:12I think it's it's, it's a recurring theme because it is
- 28:15true in a lot of ways. I think that, you know, there's
- 28:21a, a skills gap, there is a, you know, the people gap that people
- 28:28talk about. It's real, but it's, it's
- 28:29addressable and that's the difference that we see.
- 28:32So, you know, one, a lot of businesses talk about investing
- 28:38in, you know, training and those types of things.
- 28:43They go to the Chamber of Commerce or they go to, you
- 28:46know, some type of local authority and say we need people
- 28:49that can do XYZ. That in this day and age means
- 28:52there's got to be skin in the game.
- 28:54And so for our model, it makes a lot of sense that if you're
- 28:58bringing people in on an on demand basis and you're
- 29:00upscaling and you're assessing and you're rating, you know,
- 29:03you're building that meritocracy.
- 29:05There is a lot more buy in from the worker side, the operator
- 29:08side on in our case and there's more buy in from the business
- 29:11saying I want to keep that person here and they're getting
- 29:13paid. You know, on you had this
- 29:16question earlier, they do get paid daily, which is part of
- 29:18that faster theme that we were talking about.
- 29:23So you're doing it at a pace that doesn't say I have a gap,
- 29:27but I'm trying to do it the old way.
- 29:29I'm trying to do it where I bring somebody out of a, you
- 29:32know, technical school or I bring somebody straight into the
- 29:34shop floor. And I can expect that they're
- 29:36going to stay here for a decade or longer.
- 29:38If you break down those walls and say they're just going to
- 29:40want to be here because this is going to be so great and
- 29:43awesome. And they're earning and they're
- 29:44upscaling and they're increasing, you know, their,
- 29:47their value. That's how you build the
- 29:51structure for, you know, what we think is like the model for the
- 29:5321st century. It's very different than than
- 29:55what it was even 1020 years ago. So all those things do exist,
- 30:00but they exist in a way that they are addressable and
- 30:02fixable. So even if we're talking about
- 30:05somebody who's making $18.00 an hour here in the States, you
- 30:08know, there are Asian markets where $18.00 would actually
- 30:13represent a really nice daily wage, right?
- 30:16So I see how you know variable is solving a component of this,
- 30:23but where else do you think help is needed to bring more
- 30:27manufacturing back here? It's a really good point because
- 30:31a lot of what this theme, you know, centers on is
- 30:35globalization. And there's a lot of different
- 30:39ways to to slice that up. But you you hit on the most
- 30:43important one, which is labor arbitrage and moving production
- 30:47and manufacturing to low cost countries.
- 30:49From the the wage rate perspective, what happens there?
- 30:52If you take a look at China over the past 20 to 30 years, their
- 30:56wage rates have risen to the point where a lot of things are
- 30:59moving to, you know, Vietnam, Thailand, other places in
- 31:03Southeast Asia where it was like it was in China 20 years ago.
- 31:08And the ultimate problem with that is that, you know, one, in
- 31:12China's case, particularly, you are building the economy and
- 31:18infrastructure around what we can perceive as a geopolitical
- 31:20foe. You know, I, I don't want to,
- 31:22you know, point fingers or, or do anything like that.
- 31:24But what I, what I mean by that is that they have a goal for the
- 31:2721st century to be, you know, a superpower, which, you know,
- 31:32they, they are there or they're near there.
- 31:34And we helped build that by outsourcing our own industrial
- 31:39capacity and what's happening now through tariffs, which are
- 31:42just levers to pull, you know, to basically, you know, flatten
- 31:46in a reciprocal way, trade back and forth.
- 31:50You're seeing people move out of China to go to third party
- 31:53countries and they still maybe running things through China,
- 31:56but it's going to other countries and coming back to the
- 31:59United States. So they're chasing the wage
- 32:01rate, which is great. You know, I, I'm all for, you
- 32:05know, developing countries and countries that are in that
- 32:07position raise the standard of living in their own countries,
- 32:10But there's also this element that you will continuously chase
- 32:14that over a period of time. That's a never ending cycle.
- 32:16Eventually, if you get to, you know, 20 years from now and you
- 32:20look at these third party countries that are taking on a
- 32:23lot of the, the work because China's wage rates have risen,
- 32:26risen, or, or whatever the reason, they will be in that
- 32:29same position 20 years from now. And so you'll be chasing the
- 32:31next low cost center until eventually you've kind of
- 32:35hollowed out. You know, it starts here.
- 32:38You know, we've seen a hollowing out of the manufacturing sector.
- 32:40It will happen in China. It's just a matter of of time
- 32:44and and cycles and then it will happen in the next place.
- 32:46And So what you do by that is you look at our industrial base
- 32:52and you say how do we do this in a way that increases
- 32:55productivity of the worker. It maintains a standard wage
- 32:58rate and it helps the business in a way that they can take on
- 33:04more business and have, you know, some type of continuity
- 33:07where they're highly productive and where they're paying a good
- 33:11wage to workers in the manufacturing space.
- 33:13And that's a good example of that is textiles.
- 33:15Textiles over the past 30 years have become what I would
- 33:22consider in the US 10 times more productive than they would have
- 33:25on machines from the 80s or 90s. And that means, you know, for
- 33:29every 10 workers, maybe there's one or two workers, but those
- 33:31one or two workers are maintaining the wage rate of,
- 33:34you know, $25.00 an hour or whatever the the current number
- 33:37is. And so you build that out by
- 33:40building more of that. And so there's more of it, which
- 33:43increases, you know, I, I don't hate the point to GDP, but you
- 33:46rebuild the textile industry. It's not as many jobs as it was
- 33:50before because there's not a, you know, 100 workers sitting on
- 33:52the floor at the sewing machines.
- 33:53There are, you know, 5 to 10 highly productive, highly
- 33:57skilled workers who are making a good wage and turning out
- 34:00product that is of the highest quality.
- 34:02And so that is kind of how you rebuild the structure, you know,
- 34:06going forward, it's never going back to the way that it was.
- 34:09It was chased to China for that reason because the wage rate was
- 34:12low and you could have 1000 workers on the factory floor and
- 34:16that was a a lift for them. But you know, there without the
- 34:20transfer of that. And what that I I think one
- 34:22other important thing here is to say, you know, 10 years ago, the
- 34:26learn to code mentality was, was very common.
- 34:29People were saying that. And now we're looking at an
- 34:31environment where American software engineers are are
- 34:35having trouble coming out of college finding a job because of
- 34:38AI. So you kind of say this thing of
- 34:41the past, it's not going to be that way anymore.
- 34:44You have to learn to do this. And the time cycle is getting
- 34:46shorter. That was 10 years ago.
- 34:48And we're now in a position where AI is doing, you know, XYZ
- 34:52and we have software engineers that are having trouble finding
- 34:54work. So you have to build these
- 34:55things to last, and you have to build them in a way that
- 34:57increases the productivity of American businesses and pays for
- 35:00the worker. OK.
- 35:02Let's stick a pin in that. We may come back to that topic,
- 35:05but I want to better understand how it is you guys approach your
- 35:09own growth. I'm assuming with your model,
- 35:12you know it's sort of a chicken egg like you want to go, you
- 35:16know from Houston to I'll make it up Austin.
- 35:19We want to be in the Austin market now and maybe you guys
- 35:22are already there, but you know you need obviously a client base
- 35:27there, right? You need one or more
- 35:30manufacturing, three PL. you know, warehouse companies and
- 35:34then very quickly you need to find the labour to help support
- 35:39them. So talk to me about how you
- 35:42approach that process of of identifying new markets and how
- 35:46you go in there. It's a very interesting dynamic
- 35:52because it's a dual sided marketplace.
- 35:54The fundamentals of supply and demand apply here.
- 35:58So like in in most places in life.
- 36:00So if I were to go into a market, one, we view a
- 36:04geographic market as something that has to be supported by a
- 36:08team. You know, it's supported by by
- 36:10people who are helping operationally coach businesses
- 36:14on the way to do this. This is not AB to B SAS concept.
- 36:18It's not something that you're going to call, you know, a call
- 36:22center as a business and hope to get an answer on how you work,
- 36:25you know, your operational platform through variable.
- 36:28You have to have people who know the market.
- 36:31You know, a good example of that is Detroit famous for being
- 36:36automotive, Houston, famous for oil and gas.
- 36:39You know, you look at those kinds of, of sectors, the
- 36:42fundamentals of manufacturing still apply and, and what I mean
- 36:44by that is that type of work, you know, you have to build
- 36:52layers to it where the operator, the worker has choices where
- 36:57they can bid on work and the businesses have to have peers in
- 37:00the market that are also participating in it in order to
- 37:03build it up. So if I'm a business and I'm
- 37:06posting and I'm getting all new operators all the time, I'm the
- 37:09initial assessment every time on that, that person, it doesn't
- 37:13work that way. So the parity of it is if I'm
- 37:17working in a more mature market and I can look at an operator
- 37:20profile and say this person has worked 20 OPS at three different
- 37:26kinds of businesses, that is the validation that kind of builds
- 37:30the marketplace. And so, you know our growth has
- 37:34been fueled by we are US based, we're in our marketplaces.
- 37:39In some cases, we could support remotely.
- 37:42You know, those are all yeah, in today's world, it's it's almost
- 37:44required. But in the sense that we are
- 37:47going to teach the business how to leverage this as an
- 37:49operational tool versus just a product where it's not like an
- 37:53Uber launch. You know, it's not something
- 37:55that if you remember back, I think Uber's everywhere now.
- 37:57But you know, a decade ago, Uber was launching in Dallas, where
- 38:02they were launching in, you know, Phoenix or whatever the
- 38:04city. They were doing that and they
- 38:07were supporting all of it from you're probably their San
- 38:10Francisco headquarters from a a bigger capacity, but they had to
- 38:12have just drivers and supply in the market.
- 38:15Businesses are local, their problems, their challenges are
- 38:19local and their success is local.
- 38:22So that's that's something that we believe is fundamental about
- 38:26American manufacturing. And so building that supply
- 38:28demand parity is, is critical for for our business model.
- 38:33And so how many markets are you in now?
- 38:35We're in about 30 across the US, so primarily in Texas, the
- 38:41Southeast, the Midwest and a little bit in the Northeast.
- 38:45A lot of that has to do with the demand of those areas with with
- 38:50manufacturing. It also has to do with you know
- 38:54the regulatory environment. Is this something that we think,
- 38:56you know, from a regulatory environment and from the
- 38:59perceived the perception of the businesses regulatory mindset?
- 39:04Can they do it? And those places have, you know,
- 39:07just like in manufacturing, they've led on that.
- 39:09So it's something that we see as very different in every region
- 39:15of the country. Like I was mentioning earlier,
- 39:18you know, you look at the Midwest, which is the heartland
- 39:20of American manufacturing, they do a lot more automotive than
- 39:24they do in, you know, say Texas. There's a couple plants here in
- 39:27Texas, you know, not to, you know, cast them aside, But so
- 39:32those are the places where we see the demand for this type of
- 39:34American manufacturing in this type of model.
- 39:37Are you in Columbus, OH? My home?
- 39:38We are. We are in Columbus, OH.
- 39:40OK. So when you first came here, I'm
- 39:42going to guess the first thing you have to do.
- 39:44You got to find the clients, right?
- 39:45You need one client. Do you need two or three?
- 39:48Is it important to you that you have multiple stakeholders?
- 39:51It is. And So what you know ends up
- 39:55being the the smoothest path to what I would call like a market
- 40:00launch is usually driven by some type of demand.
- 40:03And we have a lot of business users that have locations across
- 40:06the country. So if you look at a distribution
- 40:09network or you know three PL. or you know any type of major
- 40:13supplier, they have locations and they say what's good in you
- 40:17know in Dallas or Atlanta is good for Columbus, OH when we
- 40:20have a plant there or we have a, a facility there.
- 40:23And so we we have built so much depth and traction with a lot of
- 40:29our business users in other parts of the country that they
- 40:32ask about the next region of the country.
- 40:34And once you get a couple of those and of course that's all
- 40:37new, you know, kind of blue ocean, if you, if you go to a
- 40:41new market, there's infinite amount of potential new
- 40:44entrants. You can start out with
- 40:46businesses who know your model and you're standing up a market
- 40:48and you're building that supply demand balance.
- 40:51And so that's that's been generally our path and and how
- 40:55you know our customers, we follow you know the customer and
- 40:58we follow the business demand for it and that has worked out
- 41:01very well. And then in terms of finding the
- 41:03workers, I don't know, you're running like Facebook, TikTok
- 41:06ads to try to recruit people. I, I don't know if we're, I, I
- 41:10don't know about TikTok. I, we, and that might just be a
- 41:13thing for me. I'm, I'm not on TikTok.
- 41:14We could be. But you know what?
- 41:16This started out as very early days was almost like traditional
- 41:20recruiting saying, Hey, we've got this platform, this is how
- 41:24it works. Would you be interested in in,
- 41:26you know, making a living this way?
- 41:28And people signed up for the app to try it.
- 41:29And then they got exposure to businesses and then it becomes
- 41:31much more organic. I can think of one really great
- 41:34example. There is a, a company in Wilmer,
- 41:38TX, which is just South of Dallas.
- 41:41It's building, you know, you, you drive through Texas now and
- 41:43you see a lot of industrial space going up.
- 41:47But what ended up happening as that business was building their
- 41:50labor pool was you would see some same last names popping up
- 41:54in the labor pool or from our side, you know, which is hidden
- 41:58some same addresses. Maybe it was the same apartment
- 42:00complexes, same St. same, you know, geography.
- 42:04And so the word of mouth is really what started to to carry
- 42:08it. And in a way that's become much
- 42:10more organic. And that's, you know, kind of a
- 42:13testament to the success of the model, which is, hey, we don't
- 42:17have to go direct recruit. Like that's not something that
- 42:20most people in marketplaces do. It is very early.
- 42:23You know, maybe eight years ago there was some element of that.
- 42:26But also we partner with a lot of different industry groups, a
- 42:30lot of different companies have also found this as a way to
- 42:34build their own pool. So they take our platform and
- 42:37they say, hey, we don't, we're not hiring full time, but we we
- 42:40want to put this person on a roster and use them when we need
- 42:43them. That's a way to to build bridge
- 42:46the gap and address that productivity that we were
- 42:47talking about earlier. So it's it's very fluid on the
- 42:51on the operator side, we see people come in, you know, kind
- 42:54of exit for a little while, maybe they went back to full
- 42:55time employment or but they'll come back.
- 42:58And so it's it's very dynamic. What are the regulatory hurdles
- 43:02that might keep you out of certain markets?
- 43:06The there's two ways to answer that.
- 43:08You know, one, I think from the business perspective, it's
- 43:10something different. So we we do see a lot of
- 43:13businesses say, is this for us? Is this something that we could
- 43:16do? The answer is yes.
- 43:18And you know, it just kind of requires a, a different mindset
- 43:22from the regulatory side, just like a lot of other, you know,
- 43:27companies have maybe found some challenges in over regulated
- 43:32environments. And I, I say that, you know, I,
- 43:34I love those places and I've been there, traveled to some of
- 43:37those places. But if you look at, you know,
- 43:39California, Illinois, maybe New York, maybe some others, you've
- 43:43seen it in the news with things like Uber or with Lyft, they see
- 43:48this is kind of like a displacement of a traditional
- 43:50structure. And they say, is it, you know,
- 43:531099 work? The answer is yes, because
- 43:56you're not posting a job and having somebody come work under
- 43:59your direction. You're posting for a specific
- 44:01scope of work that has a start and an end time frame, almost
- 44:05like you're calling in, you know, a plumber or an
- 44:08electrician. You're not, they're not your
- 44:09employee. They're, they're somebody that
- 44:12you're hiring or you're not hiring, but there's somebody
- 44:14you're calling in or bringing in to do a specific job and an
- 44:17under specific scope for a specific amount of time, which
- 44:20is very different than an employment relationship.
- 44:21So there's been some of those challenges just because people
- 44:23aren't familiar with how to do this, but we've overcome that in
- 44:27most instances. OK, so I understand what you're
- 44:30talking about. Yeah, like Uber and Lyft, lots
- 44:32of discussion, disagreements over whether folks should be
- 44:36considered full time workers, if they should be AW2, which opens
- 44:40up a whole can of worms in terms of, you know, benefits and other
- 44:43things. And so the states that you would
- 44:46stay away from for the moment anyways are the states that, you
- 44:49know, kind of have legislation that's not so friendly to this
- 44:52discussion. So given that most of your
- 44:56operators are 1099, they're getting paid directly from your
- 45:04client. So the the way that that works
- 45:08is that our model because they get paid daily.
- 45:11So if they work today, they're going to get paid tomorrow,
- 45:16that's bank processing time. And you know, that of course can
- 45:20be adjusted by the business up or down if they, you know,
- 45:23worked more or less. And so the we pay, we facilitate
- 45:30that payment and the business pays very.
- 45:32So it's not, you know, that's a lot of the.
- 45:34Administrative, it's just, yeah, I was going to say,
- 45:36administratively, it would be a nightmare if each of your
- 45:38individual clients had to be responsible for that, yeah.
- 45:42Right, right. And so that's, that's the, the
- 45:44power of the model is that, hey, you, you have the ownership of
- 45:49adjusting any time or adjusting, you know, if they're doing piece
- 45:53work, you know, adjusting that actual pay rate to let us know
- 45:58what to pay them within a 24 hour window.
- 46:00And so that's the ownership component of this is if I'm an
- 46:04operations manager and say I wanted to pay somebody more,
- 46:07which is often what is the case, I need to adjust that up so that
- 46:11my worker, my operator gets paid and then variable facilitates
- 46:15that payment and the businesses pay variable.
- 46:19Matt, on this show, we always like to ask our guests about a
- 46:23particular challenge that they've overcome in their lives.
- 46:27And for most folks it's a a specific event.
- 46:30I think for you, it's something that's more ongoing that you are
- 46:35addressing on a regular basis. Can you walk us through what
- 46:38that is and how you approach managing that?
- 46:42Yeah, it's, it's something that I, I think about probably every
- 46:45day in a lot of different ways. And I think a lot of people do
- 46:48too. It's the idea, I think, that
- 46:51there's a buzzword around it called imposter syndrome.
- 46:54And people don't think, you know, they should be where
- 46:59they're at or they should know what they're or they know what
- 47:01they're doing, right. And the more I've gone on in my
- 47:04career, whether it was my time in the military or, you know,
- 47:08early on in my career as an OPS manager or somebody, there were
- 47:12many times where you say, I don't know what I'm doing.
- 47:14But if you are confident in yourself and understand that
- 47:18people make mistakes and that nobody's perfect, that is where
- 47:22you learn. And so I've been very fortunate.
- 47:25You know, I didn't when I came into variable, I was very
- 47:29fortunate because, you know, two people who founded that company
- 47:33saw something in me. And, you know, Mike Kinder,
- 47:36who's my boss and our CEO and Noah Labhart, who's our our CTO,
- 47:40They were the ones taking the risk and saying we're going to
- 47:44build this. Do you want to be on board?
- 47:46And that is the moment where you say, hey, these guys are are
- 47:49taking the risk and they're building something.
- 47:51And I want to be a part of that because you learn something.
- 47:54I go back to my time in the Army.
- 47:56I was an infantry guy, you know, historically, you know, I wasn't
- 48:00an athlete and somebody who was, you know, like in tip top shape,
- 48:04but I was in the infantry and that was something that I wanted
- 48:06to do and I did pretty well. You know, I spent four years
- 48:11doing that. I wasn't, you know, the top, you
- 48:13know, you know, super soldier or anything like that.
- 48:15But I had the opportunity to lead A-Team to serve, to be
- 48:18with, you know, people who were better than me and I learned a
- 48:21lot from. And so you take that, you know,
- 48:24all those experiences into into play.
- 48:28And you say, how do I use that experience to build on to the
- 48:31next one with the fundamental truths that I learned.
- 48:34And some of those fundamental truths include if I work hard,
- 48:37if you're honest, and if you are looking to do the best for the
- 48:41people around you, most of those things work out, you know,
- 48:44pretty well with business performance.
- 48:45So they work out really well in your daily and personal life.
- 48:48So, you know, I've been at start-ups, I've been at places
- 48:51where is this thing going to work?
- 48:52I've been at a business where maybe you take something on and
- 49:00it wasn't what it was written out to be.
- 49:02You know, I've been in a particular situation where the
- 49:04financials of the business were not what they were reported to
- 49:06be. And so that requires you to
- 49:08take, you know, integrity and operate and try to win and then
- 49:13find ways to build continuity for people because they're
- 49:16counting on you. And so you will come across that
- 49:19in every facet of life. But I think particularly what I
- 49:22think of as those moments of self doubt are probably a time
- 49:25for reflection and saying, Hey, the sum total of my experiences
- 49:29tell me in my gut instinct is this, let's do this and be, you
- 49:34know, be very firm in your belief.
- 49:37And I, I joke often about, you know, there's a, a meme that's
- 49:41on acts and it's called the concluder.
- 49:42And it's, it's like a, you know, strong beliefs, loosely held,
- 49:46you know, I've, I believe strongly in this, but I'm very
- 49:49open to, you know, learning something or doing something a
- 49:52different way. And as you get older, you know,
- 49:54finding that different way, sometimes you lean back on your,
- 49:57your experience a little bit more and say that's not how it
- 49:59was. But you have to be open about
- 50:01that. And that's I think what adds up
- 50:02to the sum total of your experiences.
- 50:05You know, the idea of imposter syndrome has been talked about
- 50:08many times on this show and it's always interesting to me.
- 50:12It surprised me initially at first, some of the people who
- 50:15brought it up, very successful, leading large companies come
- 50:19across as, you know, very bright and very confident, much as you
- 50:22do today. And they were, you know, out of
- 50:25their minds nervous just about doing the interview today.
- 50:28Like, you know, why does anybody want to listen to what I have to
- 50:31say? And I'm like, are you kidding?
- 50:32Like, you know, look at look at everything that you've done.
- 50:34And, and so I think it's helpful for other folks out there to
- 50:38hear that, you know, you're not the only ones that are doubting
- 50:41yourselves, right? Even people with the, you know,
- 50:44the top of the heap, it happens to them on a regular basis.
- 50:48I had one guest in particular who actually told me that
- 50:54imposter syndrome is what he considers to be his superpower.
- 50:59And that's a separate question. I like to ask, what do you think
- 51:02your superpower is? And I'm like, no, no, no, no, we
- 51:04haven't gotten to that. Like you're you're sort of
- 51:06mixing these up. And he's like, no, no, no, no.
- 51:08Let me explain myself. He says that feeling that I get
- 51:12every day when I wake up, like I don't know what I'm doing, like
- 51:15all these people looking to me like I have no idea.
- 51:18I'm making it up as I go along. But that for him is the thing
- 51:23that lights a fire under his rear end every day.
- 51:25To get up and to figure it out and to perform and not to hit
- 51:29the cruise control button. I see you nodding your head.
- 51:31Does this make some sense to you?
- 51:33It makes a lot of sense. There's, you know, one other
- 51:35thing that I believe is, is a fundamental truth and it ties
- 51:40directly what you're saying is there's nobody coming to save
- 51:43you. You know, you have to have this,
- 51:45this element of self-reliance that you have to be confident
- 51:48enough. And that's how you you beat
- 51:50imposter syndrome, but you have to do it in a way that you
- 51:52recognize others are trying to help you.
- 51:54There's nobody who can really solve all of your problems for
- 51:57you except you and being very open minded about the resolution
- 52:01in which those problems are solved.
- 52:04So that's, you know, I, I kind of, you know, sync up a lot with
- 52:08that guest and say, yeah, lights a fire under me in in business
- 52:12and in life to say, you know, I don't know what I'm doing, but I
- 52:14have to figure it out. And there's no really way out
- 52:17but through. And that is, I think what, you
- 52:20know, if I could say anything and you know, my advice is what
- 52:23it is, but it's you have to do things that make you
- 52:27uncomfortable and you have to do things that are not easy
- 52:32everyday. If life was easy, that would be
- 52:33great. I mean, you figured you didn't
- 52:34have to make tough decisions, But that's not how people build
- 52:37new things. It's not how we, you know,
- 52:39progress. And I think there are people
- 52:40who've been through a lot more challenges than I have.
- 52:42I've been very fortunate. Like I mentioned earlier, you
- 52:45know, my career has been very fortunate and I'm very fortunate
- 52:48to be a variable because it's a product that, you know, not only
- 52:51I believe in, but it's an idea that people should have the
- 52:56flexibility and the ability to have more say in their own
- 52:59lives. And so that's that's a lot of
- 53:01it, right? Is, hey, you know, I want to
- 53:03have that say in my own life. I don't want events to direct
- 53:07me. I want to probably be in a
- 53:08position to control a little bit of my environment.
- 53:10But you have to be comfortable with when that doesn't happen.
- 53:13And so, you know, it makes a lot of sense what you mentioned
- 53:16about your other guest. Matt, you host your own podcast,
- 53:20right? What's what's the name of that?
- 53:22I do. It's called US manufacturing
- 53:23today. It's sponsored by variable
- 53:27where, you know, I work in my my day job re industrializing.
- 53:30So we're this is our first year of the show, but it's, you know,
- 53:34ideally something where our customers or people who have
- 53:37worked with us are close to us as part of that, you know,
- 53:39overall manufacturing network can come on and talk through
- 53:42things that they're seeing macro trends and maybe something
- 53:44really insightful about their business that could help, you
- 53:47know, a manufacturer out there out there trying to find their
- 53:50way. I'm.
- 53:52Curious if this holds true for you.
- 53:54I've done a good fortune to have done hundreds of podcast
- 53:58interviews now on this side of the mic.
- 54:01And I've been asked many times to be on the other side of the
- 54:04mic. And most of the time I say no.
- 54:08The handful of times that I've said yes, I felt very
- 54:10uncomfortable with it. I'm very uncomfortable on the
- 54:13other side of the mic. And I think it's a lot of that
- 54:15imposter syndrome. Like what?
- 54:17Why do people want to hear what I have to say?
- 54:19Like, I'm pretty good at asking questions and, you know, helping
- 54:22people tell their stories, but I don't know, it's my story story
- 54:25really that interesting. What was it like for you sitting
- 54:28on the other side of the mic today?
- 54:29That's that's a really funny question because you know, one
- 54:35of you asked great questions. So too, you know, that's
- 54:38something that I am very comfortable bringing people on
- 54:46to our show and letting them talk about their business and
- 54:49what they like to do. And you, you nailed it.
- 54:52I you get a little bit of that imposter syndrome.
- 54:54It's like, why would anybody want to hear what I have to say?
- 54:56I'm hosting the show and I want to ask good questions, you know,
- 54:59and so that's, and that's another funny thing is like, I
- 55:01need to ask more questions. I think about that all the time,
- 55:04but. See, here you are doubting
- 55:06yourself again and. Exactly you can do.
- 55:08It but in, in, in like a good way, like in a constructive way,
- 55:11like you could beat yourself over that, you know, beat, beat
- 55:14yourself up over that or, you know, you've just identified
- 55:17like, oh, like I'm I think I could probably ask more
- 55:19questions. I could ask more questions.
- 55:20Yeah. So it's, it's a great
- 55:22opportunity to, to one, think through a lot of what you're
- 55:25saying because you do get in a pattern of saying, hey, this is
- 55:30how the show will go. It's about that control thing,
- 55:32right? You're trying to beat the
- 55:33imposter syndrome or something with a level of control.
- 55:36I'm going to ask the questions. I'm going to, you know, do XYZ
- 55:41or put out this point of view. And when you're talking where we
- 55:44had a great conversation, you know, a lot of things come out
- 55:47that maybe you're a little bit more free form and they were top
- 55:49of mind. And that's the good stuff that
- 55:51that comes out. And I always tell people I don't
- 55:53know about about you, but I always wish I'd left the record
- 55:56button on, you know, a little longer than I did because
- 55:58sometimes people let it all out as after the end.
- 56:01Hopefully I left it all on the on the field today, but you know
- 56:04that's it's a good thing to change up every once in a while.
- 56:07What's something fun you like to do outside of work?
- 56:10Well, right now I am a dad. I've got a three-year old and so
- 56:14a lot of my fun time is whatever he whatever he thinks is fun.
- 56:20So I love being a dad That's he's he's 3 and he's awesome.
- 56:24It's a really kind of reflective thing of life.
- 56:27You know, you get to a place where you can kind of remember
- 56:29when you know, your dad was that age.
- 56:31It's like, wait a minute, life happens pretty fast.
- 56:33So that's what I'm doing right now.
- 56:36Outside of that, you know, lot of family stuff and, and kind of
- 56:40just taking it easy on the weekends when we're not busy
- 56:44during the week. All right, so here's another
- 56:46question I'd love to ask. What is your superpower?
- 56:50You know, I, I don't know if I would call it a superpower, but
- 56:55I think it is something that has shown up in my career where it's
- 57:00kind of like a, how can I do things for people that either I
- 57:05wish had been done for me or I know were done for me and it
- 57:08meant a lot. So, you know, in, in my career
- 57:11and I don't think empathy is the right word, but I think it's
- 57:13something more along the lines of taking a, it's like a big
- 57:17personal interest in anybody that I'm working with and seeing
- 57:20how, you know, I can kind of bring them into the fold.
- 57:23And we didn't really get into this.
- 57:25My time at another company, you know, we had a pretty big
- 57:28mandate of bringing people on board quickly.
- 57:31They had been historically understaffed and, and
- 57:33underserved. And we grew the team by 15
- 57:36people just by bringing in different experiences and trying
- 57:39to patch that together. So pretty loose answer, but you
- 57:42know, that's what I try to do is, is listen.
- 57:45And I did a lot of talking today, but hopefully I I can
- 57:48listen as well. Matt, I've just got one more
- 57:51question for you today. But before I ask it, I want to
- 57:53do 3 administrative things real quick here for the audience.
- 57:57Anybody who wants to get in touch with Variable OPS, you can
- 58:00find them on the web, variableops.com.
- 58:04And remember that it's spelled very ableops.com.
- 58:09Also, you can find the company on LinkedIn.
- 58:11Search for the same word, very able variable and you can find
- 58:16Matt Horine HORINEI get it right that time.
- 58:20OK, Matt Horine variable OPS find them on LinkedIn.
- 58:24Also, as a reminder, if you want to get more employees access to
- 58:27benefits that won't hurt them financially and carries a
- 58:30financial upside for the company, reach out to us at
- 58:32adbackbenefits.com. And finally, if you'll take just
- 58:36a second to leave us a review or a comment on your favorite
- 58:39podcast app, you will hold a special place in my heart
- 58:42forever. Thank you.
- 58:44Last question for you, Matt. A year from now, you and I
- 58:46reconnect and you are celebrating something big.
- 58:48What's that big thing you hope to be celebrating one year from
- 58:51today? That is a really good question.
- 58:56I'll go the professional route on it.
- 58:58I would like to see a lot more businesses and a lot more people
- 59:02involved in American manufacturing.
- 59:05And, you know, it's kind of seeing the tide of that follow
- 59:08the buzz. And, you know, right now it's
- 59:10very easy to talk about a lot about all this, but as
- 59:14manufacturers know, it's it's probably more the doing that it
- 59:17really catches up to people. So I would like to see that in a
- 59:20year from now, I would like to see people, you know, really
- 59:24adopt this this concept and bring a lot more success to
- 59:28their business and, you know, opportunities to the American
- 59:30worker. Matt Horine from Variable.
- 59:33I want to be the first to thank you for sharing both your time
- 59:35and your story with us today. I really appreciate it.
- 59:38Great, thanks for having me on and really really enjoyed it.
- 59:41Folks, that's a wrap on another episode of the Inspired Stories
- 59:44podcast. Thanks for learning with us
- 59:45today.