Episode 416 - Dan Ellis - The journey to rebuild after losing the brand he spent a lifetime building

Cleared Hot - Powered By BRCC · Nov 17, 2025 · 1h 59m

Today's episodes are some of my favorites. I hate stories of just wavetops, and I love stories about people who refuse to give up on what they believe and have built. Don't sleep on this episode; there is much to be gained and learned.

Dan Ellis has been making performance footwear for 35+ years, starting his shoe-making career at Saucony, where he worked at their factory in Maine, learning each step in the shoe-making process. He went on to work for Adidas and Reebok, making specialized shoes for multiple Olympic and professional athletes. In 2005, DEVCOM (aka "Natick Labs") asked Dan to…