5. "Nothing Unnecessary:" How Floyd's Founders Design For Simplicity

FOMO Sapiens with Patrick J. McGinnis · Nov 26, 2020 · 33m

Alex O'Dell and Kyle Hoff, co-founders of Floyd, share their story of how a one-product Kickstarter campaign became a multi-million venture with more than 50,000 customers worldwide.

Using design innovation, they set out to solve the challenge around disposable furniture by creating thoughtful, beautiful products made for keeping, instead of tossing, which led them to significantly impacting the planet, the industry, and consumer behavior.

Learn the role that social media and disruptive non-traditional strategies have played in their business development and how a recent sabbatical led them…