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49 - Creatives Series: Karl Waters
In this ep, Daryl sits down with Karl Waters from Folk VML. Karl shares his fascinating journey from studying film and television in Galway and sub-editing music magazines in London to returning to Dublin to complete a master's in advertising. He reflects on the independent creative spirit of his early career at The Hive and Brando, before detailing his fifteen-year progression up the ranks at Target McConnell's (now Folk VML).
Karl breaks down the creative strategy behind iconic Irish campaigns, including Vodafone’s "Team of Us" rugby sponsorship—which inspired coach Joe Schmidt to name an…
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