Changing What We Measure

CEO Daily Brief with Dr. Jessica Kriegel · Apr 16, 2026 · 8m

In today's episode:

Often, organizations are measuring outputs rather than outcomes. They're measuring busy-ness rather than effectiveness.

Fixing this requires a change in leadership approach. Organizations need to create psychological safety and allow appropriate time to achieve goals.

At the same time, we shouldn't turn outcomes themselves into measurable objectives.

When mission, vision, and values are aligned, the outcomes occur automatically.

CEO Daily Brief with Dr. Jessica Kriegel is a 5-minute daily podcast where business pragmatism meets inner wisdom.

Claire Ward is the Chief…