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How Do We Decide What Matters?

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A leadership team spends two hours debating one small use of AI. Meanwhile, a far bigger one is already running elsewhere in the organisation, and almost nobody is discussing it. Adam and Peter ask why organisations focus so much attention on the wrong things. Why do ten executives shown the same facts walk away with ten different reactions? Why is choosing between good ideas so much harder than having them? Along the way they trade stories from Microsoft and from a government…

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