Latest / The Billionaire Brain® Podcast / Ep172 - Fear Isn’t the Problem, Your Brain’s Response Is

Transcript

Ep172 - Fear Isn’t the Problem, Your Brain’s Response Is · The Billionaire Brain® Podcast

• 0:00
  Welcome
• 0:01
  to
• 0:01
  dawn
• 0:01
  of
• 0:01
  a
• 0:02
  new
• 0:02
  Era
• 0:02
  where
• 0:02
  we
• 0:02
  talk
• 0:03
  all
• 0:03
  things
• 0:03
  millionaire
• 0:04
  mindset
• 0:05
  and
• 0:05
  scaling
• 0:05
  strategy
• 0:06
  so
• 0:06
  you
• 0:06
  can
• 0:07
  think,
• 0:07
  feel
• 0:07
  and
• 0:08
  scale
• 0:08
  like
• 0:08
  the
• 0:08
  top
• 0:09
  1%.
• 0:09
  I'm
• 0:10
  Dawn
• 0:10
  McGrewer,
• 0:11
  the
• 0:11
  business
• 0:11
  growth
• 0:11
  coach,
• 0:12
  Forbes
• 0:12
  mentor,
• 0:12
  and
• 0:13
  serial
• 0:13
  entrepreneur.
• 0:14
  Each
• 0:15
  week
• 0:15
  we'll
• 0:15
  ditch
• 0:16
  the
• 0:16
  fluff,
• 0:16
  dive
• 0:17
  into
• 0:17
  the
• 0:17
  neuroscience
• 0:18
  of
• 0:18
  success,
• 0:18
  and
• 0:19
  share
• 0:19
  the
• 0:19
  good,
• 0:19
  the
• 0:19
  bad,
• 0:20
  and
• 0:20
  the
• 0:20
  ugly
• 0:20
  of
• 0:20
  building
• 0:21
  wealth,
• 0:22
  impact
• 0:22
  and
• 0:22
  freedom.
• 0:23
  If
• 0:23
  you're
• 0:23
  ready
• 0:24
  to
• 0:24
  play
• 0:24
  bigger
• 0:24
  and
• 0:25
  rewrite
• 0:25
  the
• 0:25
  rules
• 0:25
  of
• 0:25
  business,
• 0:26
  you're
• 0:26
  in
• 0:27
  the
• 0:27
  right
• 0:27
  place.
• 0:27
  Let's
• 0:28
  go.
• 0:29
  So
• 0:30
  in
• 0:30
  this
• 0:30
  episode,
• 0:31
  we're
• 0:31
  going
• 0:31
  to
• 0:31
  be
• 0:32
  talking
• 0:32
  about
• 0:32
  fear.
• 0:34
  Now,
• 0:34
  fear
• 0:35
  is
• 0:35
  the
• 0:36
  mind
• 0:36
  killer.
• 0:36
  And
• 0:37
  in
• 0:38
  particular,
• 0:38
  I
• 0:38
  want
• 0:38
  to
• 0:38
  talk
• 0:39
  about
• 0:39
  how
• 0:39
  to
• 0:39
  lead
• 0:40
  and
• 0:40
  scale
• 0:41
  when
• 0:41
  the
• 0:41
  brain
• 0:42
  says
• 0:43
  stop.
• 0:43
  Because
• 0:44
  fear
• 0:44
  isn't
• 0:45
  actually
• 0:45
  the
• 0:45
  problem,
• 0:46
  it's
• 0:47
  the
• 0:48
  way
• 0:49
  that
• 0:49
  we
• 0:49
  actually
• 0:49
  give
• 0:49
  it
• 0:50
  power
• 0:51
  kills
• 0:51
  our
• 0:51
  momentum.
• 0:52
  And
• 0:52
  this
• 0:52
  is
• 0:52
  the
• 0:53
  issue
• 0:53
  because
• 0:55
  I've
• 0:55
  scaled
• 0:55
  multiple
• 0:57
  six
• 0:57
  and
• 0:57
  seven
• 0:58
  figure
• 0:58
  businesses,
• 0:59
  my
• 0:59
  own
• 1:00
  and
• 1:00
  clients.
• 1:01
  And
• 1:02
  I
• 1:02
  think
• 1:02
  the
• 1:02
  thing
• 1:02
  is
• 1:03
  that
• 1:04
  if
• 1:04
  we
• 1:04
  look
• 1:05
  at
• 1:05
  the
• 1:05
  truth
• 1:06
  and
• 1:06
  we
• 1:06
  understand
• 1:08
  the
• 1:08
  magic
• 1:09
  of
• 1:09
  the
• 1:09
  mind
• 1:09
  and
• 1:10
  the
• 1:10
  way
• 1:10
  that
• 1:10
  the
• 1:11
  brain
• 1:11
  works,
• 1:12
  every
• 1:13
  leap
• 1:14
  that
• 1:15
  I've
• 1:15
  ever
• 1:16
  gone
• 1:17
  into
• 1:17
  that,
• 1:17
  I
• 1:17
  knew
• 1:18
  that
• 1:18
  was
• 1:18
  going
• 1:18
  to
• 1:18
  take
• 1:18
  me
• 1:19
  to
• 1:19
  the
• 1:19
  next
• 1:19
  level.
• 1:21
  That
• 1:21
  has
• 1:21
  been
• 1:21
  the
• 1:21
  point
• 1:22
  where
• 1:22
  I
• 1:23
  have
• 1:23
  literally
• 1:24
  felt
• 1:24
  fear.
• 1:25
  And
• 1:25
  this
• 1:25
  is
• 1:25
  not
• 1:26
  a
• 1:26
  bad
• 1:26
  thing.
• 1:26
  And
• 1:26
  I
• 1:26
  want
• 1:27
  you
• 1:27
  to
• 1:27
  kind
• 1:27
  of
• 1:27
  reposition
• 1:28
  the
• 1:28
  narrative
• 1:29
  around
• 1:29
  fear.
• 1:29
  Because
• 1:30
  if
• 1:31
  I
• 1:31
  think
• 1:31
  about
• 1:31
  when
• 1:32
  I've
• 1:32
  written
• 1:33
  books,
• 1:33
  got
• 1:34
  publishing
• 1:34
  contracts
• 1:35
  signed,
• 1:35
  my
• 1:35
  biggest
• 1:36
  client
• 1:37
  could
• 1:37
  be
• 1:38
  speaking
• 1:38
  to
• 1:39
  thousands
• 1:39
  on
• 1:39
  stage.
• 1:40
  Every
• 1:41
  single
• 1:41
  time,
• 1:42
  my
• 1:42
  brain
• 1:43
  whispered
• 1:43
  to
• 1:43
  me,
• 1:44
  you're
• 1:44
  not
• 1:45
  ready,
• 1:45
  you
• 1:45
  know,
• 1:46
  And
• 1:46
  I
• 1:46
  started
• 1:47
  to
• 1:47
  feel
• 1:47
  the
• 1:47
  fear.
• 1:49
  So
• 1:49
  instead
• 1:50
  of
• 1:50
  stalling,
• 1:50
  what
• 1:51
  I
• 1:51
  did
• 1:51
  is
• 1:52
  I
• 1:52
  leaned
• 1:52
  into
• 1:52
  that
• 1:53
  fear.
• 1:53
  And
• 1:53
  I
• 1:53
  think
• 1:53
  the
• 1:54
  thing
• 1:54
  is,
• 1:54
  here
• 1:54
  is
• 1:54
  fear
• 1:55
  is
• 1:55
  a
• 1:55
  feature,
• 1:56
  right,
• 1:57
  and
• 1:57
  not
• 1:57
  a
• 1:58
  flow.
• 1:58
  And
• 1:58
  this
• 1:59
  is
• 1:59
  something
• 1:59
  that
• 2:00
  we
• 2:00
  can
• 2:00
  allow
• 2:01
  it
• 2:01
  into
• 2:01
  our
• 2:01
  minds.
• 2:03
  And
• 2:03
  when
• 2:03
  we
• 2:03
  think
• 2:03
  about
• 2:04
  the
• 2:04
  neuroscience
• 2:05
  around
• 2:05
  it
• 2:05
  and
• 2:06
  where
• 2:06
  fear
• 2:06
  comes
• 2:07
  from,
• 2:07
  this
• 2:08
  is
• 2:08
  to
• 2:08
  do
• 2:08
  with
• 2:08
  the
• 2:09
  amygdala,
• 2:09
  right?
• 2:10
  So
• 2:10
  when
• 2:11
  we
• 2:12
  see
• 2:12
  an
• 2:13
  uncertain
• 2:13
  situation,
• 2:14
  our
• 2:14
  amygdala
• 2:15
  instantly
• 2:16
  activates
• 2:17
  and
• 2:17
  goes,
• 2:18
  this
• 2:18
  is
• 2:18
  the
• 2:19
  danger
• 2:19
  zone.
• 2:19
  We're
• 2:20
  not
• 2:20
  sure
• 2:20
  about
• 2:20
  what's
• 2:20
  going
• 2:20
  to
• 2:21
  happen
• 2:21
  here.
• 2:22
  So
• 2:22
  our
• 2:22
  audit
• 2:22
  size,
• 2:23
  this
• 2:24
  is
• 2:24
  risky.
• 2:25
  So
• 2:25
  what
• 2:26
  happens
• 2:26
  is,
• 2:26
  is
• 2:27
  that
• 2:27
  as
• 2:27
  soon
• 2:27
  as
• 2:27
  we
• 2:27
  start
• 2:27
  to
• 2:28
  think
• 2:28
  about
• 2:28
  scaling
• 2:29
  or
• 2:29
  growing
• 2:29
  our
• 2:29
  business
• 2:30
  or
• 2:30
  going
• 2:30
  to
• 2:31
  the
• 2:31
  next
• 2:31
  level
• 2:31
  or
• 2:31
  taking
• 2:32
  these
• 2:32
  opportunities,
• 2:33
  it
• 2:34
  triggers
• 2:35
  fear.
• 2:36
  Because
• 2:37
  what
• 2:37
  happens
• 2:38
  then
• 2:38
  is
• 2:39
  growth
• 2:40
  equals
• 2:41
  change.
• 2:41
  And
• 2:41
  we
• 2:42
  know
• 2:42
  that
• 2:42
  as
• 2:43
  soon
• 2:43
  as
• 2:43
  our
• 2:43
  brain
• 2:43
  sees
• 2:44
  change,
• 2:44
  change,
• 2:45
  our
• 2:45
  amygdala
• 2:46
  goes,
• 2:46
  ah.
• 2:47
  That
• 2:47
  equals
• 2:48
  perceived
• 2:49
  threat.
• 2:49
  Now,
• 2:50
  what
• 2:50
  happens
• 2:50
  then
• 2:51
  is
• 2:51
  that
• 2:52
  we
• 2:52
  need
• 2:53
  to
• 2:53
  take
• 2:53
  control
• 2:54
  and
• 2:54
  own
• 2:54
  that
• 2:55
  fear.
• 2:55
  So
• 2:56
  my
• 2:56
  biggest
• 2:56
  advice
• 2:56
  is,
• 2:57
  is
• 2:57
  that
• 2:57
  if
• 2:57
  you're
• 2:57
  going
• 2:58
  into
• 2:58
  Something
• 2:58
  and
• 2:58
  you're
• 2:59
  feeling
• 2:59
  the
• 2:59
  fear.
• 3:00
  Name
• 3:00
  it
• 3:00
  and
• 3:01
  label
• 3:01
  it,
• 3:01
  okay,
• 3:02
  Own
• 3:03
  it,
• 3:03
  take
• 3:03
  its
• 3:04
  power
• 3:04
  away
• 3:05
  and
• 3:05
  lean
• 3:06
  into
• 3:06
  the
• 3:06
  fear.
• 3:07
  Because
• 3:07
  the
• 3:08
  fear
• 3:09
  that
• 3:09
  we,
• 3:09
  we
• 3:10
  want
• 3:10
  to
• 3:11
  challenge
• 3:12
  is
• 3:12
  the
• 3:13
  fear
• 3:13
  that
• 3:13
  is
• 3:13
  going
• 3:14
  to
• 3:14
  take
• 3:14
  us
• 3:14
  to
• 3:14
  that
• 3:14
  next
• 3:15
  level.
• 3:16
  So
• 3:16
  think
• 3:16
  about
• 3:17
  it
• 3:17
  this
• 3:17
  way.
• 3:17
  That
• 3:20
  fear
• 3:20
  to
• 3:21
  focus
• 3:21
  is
• 3:21
  basically
• 3:22
  like
• 3:22
  a
• 3:23
  switch
• 3:23
  that
• 3:23
  we
• 3:23
  need
• 3:24
  to
• 3:24
  make
• 3:24
  in
• 3:24
  our
• 3:24
  brain.
• 3:25
  And
• 3:26
  what
• 3:26
  we're
• 3:26
  trying
• 3:27
  to
• 3:27
  do
• 3:27
  here
• 3:27
  is
• 3:28
  reframe
• 3:28
  it.
• 3:29
  So
• 3:29
  if
• 3:30
  you
• 3:30
  think
• 3:30
  about
• 3:30
  what
• 3:31
  fear
• 3:31
  means
• 3:31
  to
• 3:31
  you,
• 3:32
  it's
• 3:32
  almost
• 3:32
  like
• 3:34
  a
• 3:35
  stop
• 3:35
  signal.
• 3:36
  And
• 3:36
  what
• 3:36
  we
• 3:36
  want
• 3:36
  to
• 3:36
  do
• 3:37
  is
• 3:37
  change
• 3:37
  the
• 3:37
  narrative
• 3:38
  so
• 3:38
  that
• 3:39
  it's
• 3:39
  a
• 3:39
  signal
• 3:40
  to,
• 3:40
  for
• 3:40
  expansion.
• 3:41
  And
• 3:42
  what
• 3:42
  we're
• 3:42
  trying
• 3:42
  to
• 3:42
  do
• 3:42
  here
• 3:43
  is
• 3:43
  by
• 3:43
  reframing
• 3:44
  it,
• 3:44
  by
• 3:45
  labeling
• 3:45
  it,
• 3:46
  we
• 3:46
  are
• 3:46
  taking
• 3:46
  the
• 3:46
  power
• 3:47
  away
• 3:47
  from
• 3:47
  it.
• 3:47
  And
• 3:47
  we're
• 3:48
  going
• 3:48
  into
• 3:48
  the
• 3:49
  vascular
• 3:49
  part
• 3:49
  of
• 3:50
  your
• 3:50
  brain.
• 3:51
  And
• 3:51
  we're
• 3:51
  almost
• 3:51
  reassessing
• 3:52
  the
• 3:52
  amygdala's
• 3:53
  safety
• 3:54
  audit
• 3:54
  and
• 3:55
  we're
• 3:55
  trying
• 3:55
  to
• 3:55
  go,
• 3:55
  actually,
• 3:56
  this
• 3:57
  is
• 3:57
  not
• 3:57
  too
• 3:57
  risky.
• 3:58
  It's
• 3:58
  okay.
• 3:59
  There
• 3:59
  might
• 3:59
  be
• 3:59
  an
• 3:59
  element
• 4:00
  of
• 4:00
  risk,
• 4:00
  but
• 4:01
  nothing
• 4:01
  too
• 4:02
  dangerous.
• 4:03
  So
• 4:03
  what
• 4:03
  we
• 4:03
  need
• 4:03
  to
• 4:04
  do
• 4:04
  is
• 4:05
  feel
• 4:05
  the
• 4:05
  fear
• 4:06
  and
• 4:06
  try
• 4:06
  it
• 4:07
  anyway.
• 4:08
  So
• 4:09
  when
• 4:09
  I
• 4:09
  think
• 4:09
  about
• 4:09
  fear,
• 4:10
  I
• 4:11
  often
• 4:11
  talk
• 4:11
  about
• 4:12
  psychodynamics.
• 4:13
  And
• 4:13
  I
• 4:13
  think
• 4:14
  what's
• 4:14
  really
• 4:14
  interesting
• 4:15
  is
• 4:15
  that
• 4:16
  fear
• 4:17
  often
• 4:17
  masks
• 4:17
  itself
• 4:19
  through
• 4:19
  deeper
• 4:20
  beliefs.
• 4:20
  And
• 4:21
  fear
• 4:21
  is
• 4:21
  often
• 4:22
  masked
• 4:22
  by
• 4:23
  things
• 4:23
  like
• 4:24
  a
• 4:24
  narrative
• 4:25
  that
• 4:25
  we
• 4:25
  might
• 4:25
  tell
• 4:25
  ourselves.
• 4:26
  It
• 4:26
  could
• 4:27
  be,
• 4:28
  oh,
• 4:28
  what
• 4:28
  happens
• 4:29
  if
• 4:29
  I
• 4:29
  fail?
• 4:29
  I'll
• 4:30
  definitely
• 4:30
  not
• 4:30
  achieve
• 4:31
  this,
• 4:31
  or
• 4:32
  I'm
• 4:32
  not
• 4:32
  good
• 4:33
  enough,
• 4:33
  or
• 4:33
  I'm
• 4:34
  not
• 4:34
  ready,
• 4:34
  or
• 4:36
  we
• 4:36
  tell
• 4:36
  ourselves
• 4:37
  these
• 4:37
  false
• 4:37
  truths.
• 4:38
  And
• 4:38
  what
• 4:38
  happens
• 4:39
  is
• 4:40
  that
• 4:40
  our
• 4:41
  reticular
• 4:41
  activating
• 4:42
  system
• 4:42
  is
• 4:43
  always
• 4:43
  looking
• 4:44
  out
• 4:44
  for
• 4:45
  what
• 4:45
  we
• 4:45
  are
• 4:45
  telling.
• 4:46
  Our
• 4:46
  brain
• 4:47
  is
• 4:47
  important.
• 4:48
  So
• 4:48
  we
• 4:49
  are
• 4:49
  trying
• 4:49
  to
• 4:49
  take
• 4:49
  that
• 4:49
  from
• 4:50
  the
• 4:50
  subconscious
• 4:50
  and
• 4:50
  put
• 4:51
  it
• 4:51
  into
• 4:51
  the
• 4:51
  conscious.
• 4:51
  So
• 4:52
  consciously,
• 4:53
  we're
• 4:53
  now
• 4:53
  going
• 4:53
  to
• 4:54
  self
• 4:54
  sabotage
• 4:54
  everything
• 4:55
  we
• 4:55
  do
• 4:56
  because
• 4:56
  our
• 4:57
  brain
• 4:57
  is
• 4:57
  telling
• 4:58
  us
• 4:58
  this
• 4:59
  we
• 4:59
  need
• 4:59
  to
• 4:59
  do
• 5:00
  is
• 5:00
  juxtaposition
• 5:01
  it.
• 5:02
  Now,
• 5:02
  I
• 5:02
  want
• 5:02
  you
• 5:02
  to
• 5:02
  think
• 5:03
  about
• 5:03
  your
• 5:04
  brain
• 5:04
  as
• 5:04
  something
• 5:05
  as
• 5:05
  you
• 5:05
  own
• 5:06
  and
• 5:06
  that
• 5:06
  you
• 5:06
  can
• 5:07
  control
• 5:08
  and
• 5:08
  that
• 5:08
  you're
• 5:09
  going
• 5:09
  to
• 5:09
  scale
• 5:10
  and
• 5:10
  go
• 5:11
  ahead
• 5:11
  and
• 5:11
  grow
• 5:12
  in
• 5:12
  spite
• 5:12
  of
• 5:13
  fear.
• 5:14
  Because
• 5:15
  what
• 5:15
  we
• 5:15
  need
• 5:15
  to
• 5:15
  do
• 5:16
  is
• 5:16
  actually
• 5:16
  prove
• 5:17
  to
• 5:18
  our
• 5:18
  reticular
• 5:18
  activating
• 5:19
  system,
• 5:19
  our
• 5:19
  brain,
• 5:20
  and
• 5:20
  tell
• 5:21
  it
• 5:21
  that,
• 5:21
  look,
• 5:22
  here's
• 5:22
  all
• 5:22
  the
• 5:22
  evidence
• 5:23
  of
• 5:23
  our
• 5:24
  success.
• 5:24
  And
• 5:25
  a
• 5:25
  great
• 5:25
  way
• 5:25
  of
• 5:25
  doing
• 5:26
  that
• 5:26
  is
• 5:26
  through,
• 5:27
  through
• 5:27
  visioning.
• 5:28
  Now,
• 5:29
  when
• 5:29
  we
• 5:29
  start
• 5:30
  to
• 5:30
  vision
• 5:30
  something,
• 5:31
  what
• 5:32
  we're
• 5:32
  doing
• 5:32
  is
• 5:32
  we're
• 5:33
  creating
• 5:34
  a
• 5:34
  neural
• 5:34
  pathway,
• 5:35
  we're
• 5:37
  completing
• 5:38
  part
• 5:38
  of
• 5:38
  our
• 5:39
  archive
• 5:39
  in
• 5:39
  our
• 5:40
  brain
• 5:41
  so
• 5:41
  that
• 5:41
  we've
• 5:41
  got
• 5:41
  a
• 5:41
  reference
• 5:42
  point.
• 5:43
  Now,
• 5:43
  although
• 5:43
  that
• 5:44
  hasn't
• 5:44
  actually
• 5:44
  happened,
• 5:45
  we
• 5:46
  can
• 5:46
  trick
• 5:46
  our
• 5:46
  brains
• 5:47
  into
• 5:47
  thinking
• 5:48
  that
• 5:48
  this
• 5:48
  Vision
• 5:49
  is
• 5:50
  something
• 5:50
  that's
• 5:50
  happened,
• 5:51
  something
• 5:51
  that
• 5:52
  is
• 5:52
  reality.
• 5:53
  Because
• 5:53
  fear
• 5:54
  will
• 5:54
  always
• 5:54
  be
• 5:56
  playing
• 5:57
  to
• 5:58
  your
• 5:58
  next
• 5:58
  level
• 5:58
  and
• 5:58
  it'll
• 5:59
  be
• 5:59
  the
• 5:59
  block.
• 6:00
  Now
• 6:00
  you
• 6:01
  can
• 6:01
  use
• 6:01
  this
• 6:02
  as
• 6:02
  your
• 6:02
  superpower
• 6:03
  because
• 6:03
  the
• 6:03
  difference
• 6:03
  between
• 6:05
  people
• 6:05
  who
• 6:06
  stall
• 6:07
  through
• 6:07
  fear
• 6:07
  and
• 6:08
  those
• 6:08
  who
• 6:08
  scale
• 6:09
  isn't
• 6:10
  courage,
• 6:11
  it's
• 6:12
  actually
• 6:12
  action.
• 6:13
  And
• 6:13
  it's
• 6:14
  action
• 6:14
  in
• 6:15
  the
• 6:15
  presence
• 6:15
  of
• 6:16
  fear.
• 6:16
  So
• 6:17
  next
• 6:17
  time
• 6:18
  your
• 6:18
  brain
• 6:18
  says,
• 6:18
  like
• 6:19
  st,
• 6:19
  stop,
• 6:19
  you
• 6:20
  know,
• 6:20
  take
• 6:21
  one
• 6:21
  step
• 6:22
  forward
• 6:22
  and
• 6:23
  you
• 6:23
  know
• 6:24
  this
• 6:24
  is
• 6:24
  going
• 6:24
  to
• 6:24
  be
• 6:24
  a
• 6:24
  danger
• 6:25
  point,
• 6:25
  do
• 6:26
  it
• 6:26
  anyway
• 6:26
  because
• 6:27
  this
• 6:27
  is
• 6:27
  where
• 6:27
  the
• 6:27
  growth
• 6:28
  lies.
• 6:28
  And
• 6:29
  I
• 6:30
  always
• 6:30
  believe
• 6:30
  that
• 6:31
  if
• 6:31
  we
• 6:32
  act
• 6:32
  with
• 6:32
  fear
• 6:33
  in
• 6:33
  the
• 6:33
  room,
• 6:34
  we
• 6:34
  will
• 6:35
  always
• 6:35
  move
• 6:35
  forward.
• 6:36
  And
• 6:36
  the
• 6:36
  thing
• 6:37
  is,
• 6:37
  is
• 6:37
  that
• 6:37
  with
• 6:38
  fear,
• 6:38
  this
• 6:38
  is
• 6:39
  a
• 6:39
  calculated
• 6:40
  risk.
• 6:40
  Weigh
• 6:40
  it
• 6:41
  up,
• 6:41
  retrain
• 6:42
  your
• 6:42
  brain
• 6:43
  and
• 6:43
  although
• 6:44
  it's
• 6:44
  run
• 6:44
  this
• 6:44
  health
• 6:45
  and
• 6:45
  safety
• 6:45
  order
• 6:46
  and
• 6:46
  said
• 6:46
  it's
• 6:47
  dangerous,
• 6:47
  it's
• 6:47
  really
• 6:48
  risky.
• 6:49
  Run
• 6:50
  the
• 6:50
  juxtaposition
• 6:51
  audit
• 6:51
  and
• 6:52
  look
• 6:52
  at
• 6:52
  all
• 6:52
  of
• 6:53
  the
• 6:53
  evidence
• 6:53
  of
• 6:53
  what
• 6:54
  it
• 6:54
  could
• 6:54
  bring
• 6:54
  in,
• 6:54
  the
• 6:55
  opportunities.
• 6:56
  Now,
• 6:56
  calculated
• 6:57
  risk,
• 6:57
  as
• 6:57
  we
• 6:57
  know
• 6:58
  in
• 6:58
  business,
• 6:59
  makes
• 6:59
  commercial
• 7:00
  sense.
• 7:00
  And
• 7:01
  this
• 7:01
  strategy
• 7:01
  will
• 7:02
  mean
• 7:02
  that
• 7:02
  you
• 7:02
  are
• 7:02
  not
• 7:03
  stalling,
• 7:03
  you
• 7:04
  are
• 7:04
  not
• 7:04
  being
• 7:04
  prevented
• 7:05
  from
• 7:05
  moving
• 7:05
  forward
• 7:06
  and
• 7:06
  you're
• 7:06
  feeling
• 7:07
  the
• 7:07
  fear
• 7:07
  and
• 7:07
  doing
• 7:07
  it
• 7:08
  anyway.
• 7:09
  So
• 7:09
  the
• 7:09
  thing
• 7:10
  here
• 7:10
  is
• 7:10
  that
• 7:11
  let's
• 7:11
  say
• 7:12
  you're
• 7:12
  launching
• 7:13
  a
• 7:13
  high
• 7:13
  ticket
• 7:14
  item
• 7:15
  or
• 7:15
  a
• 7:15
  new
• 7:16
  service.
• 7:17
  We
• 7:17
  had
• 7:17
  a
• 7:17
  client
• 7:18
  who
• 7:18
  was
• 7:18
  absolutely
• 7:19
  terrified
• 7:20
  of
• 7:21
  hearing
• 7:21
  the
• 7:21
  word
• 7:21
  no.
• 7:22
  And
• 7:23
  the
• 7:23
  thing
• 7:24
  here
• 7:24
  is,
• 7:24
  is
• 7:24
  that
• 7:25
  if
• 7:25
  you
• 7:26
  can
• 7:26
  change
• 7:27
  the
• 7:27
  narrative
• 7:27
  and
• 7:28
  you
• 7:28
  can
• 7:28
  do
• 7:29
  it
• 7:29
  anyway,
• 7:30
  you'll
• 7:31
  start
• 7:31
  to
• 7:31
  see
• 7:32
  the
• 7:32
  results
• 7:32
  are
• 7:33
  quite
• 7:33
  surprising
• 7:34
  because
• 7:34
  this
• 7:35
  lady,
• 7:35
  and
• 7:35
  I
• 7:36
  mean
• 7:36
  she
• 7:36
  was
• 7:36
  petrified,
• 7:37
  she
• 7:37
  literally
• 7:37
  wanted
• 7:38
  to
• 7:38
  launch
• 7:38
  the
• 7:38
  side
• 7:38
  ticket
• 7:39
  offer.
• 7:40
  She
• 7:40
  just
• 7:40
  feared
• 7:41
  rejection
• 7:41
  hugely.
• 7:42
  And
• 7:42
  this,
• 7:43
  this
• 7:43
  fear
• 7:44
  was
• 7:44
  a
• 7:44
  paralysis
• 7:44
  in
• 7:45
  her
• 7:45
  business
• 7:45
  and
• 7:45
  it
• 7:46
  was
• 7:46
  really
• 7:46
  making
• 7:48
  challenges
• 7:49
  around
• 7:49
  cash
• 7:49
  flow
• 7:50
  and
• 7:50
  being
• 7:50
  able
• 7:50
  to
• 7:50
  get
• 7:51
  to
• 7:51
  consistent
• 7:51
  cash
• 7:51
  flow
• 7:52
  and
• 7:52
  grow.
• 7:53
  Now
• 7:53
  what
• 7:53
  actually
• 7:54
  happened
• 7:54
  is,
• 7:54
  is
• 7:55
  that
• 7:55
  she
• 7:55
  felt
• 7:55
  the
• 7:55
  fear,
• 7:56
  she
• 7:56
  pushed
• 7:56
  through,
• 7:56
  she
• 7:57
  launched
• 7:57
  it,
• 7:58
  she
• 7:58
  did
• 7:58
  the
• 7:59
  audit,
• 7:59
  she
• 8:00
  did
• 8:00
  the
• 8:00
  plan
• 8:00
  around
• 8:00
  the
• 8:01
  success
• 8:01
  strategies
• 8:02
  and
• 8:02
  what
• 8:02
  it
• 8:02
  was
• 8:02
  going
• 8:03
  to
• 8:03
  bring
• 8:03
  and
• 8:03
  the
• 8:03
  calculated
• 8:04
  risk
• 8:04
  around
• 8:05
  it
• 8:05
  and
• 8:05
  she
• 8:05
  did
• 8:05
  it.
• 8:06
  Now
• 8:06
  she
• 8:06
  quadrupled
• 8:07
  her
• 8:07
  revenue.
• 8:08
  And
• 8:09
  I
• 8:09
  think
• 8:09
  the
• 8:09
  thing
• 8:09
  is
• 8:09
  here
• 8:10
  is
• 8:10
  that
• 8:11
  that
• 8:11
  was
• 8:11
  through
• 8:11
  learning
• 8:12
  resilience.
• 8:13
  And
• 8:14
  when
• 8:14
  we
• 8:14
  look
• 8:14
  at,
• 8:14
  when
• 8:15
  we
• 8:15
  take
• 8:15
  strategy
• 8:17
  and
• 8:17
  then
• 8:17
  we
• 8:17
  take
• 8:17
  calculated
• 8:18
  risks
• 8:19
  and
• 8:19
  then
• 8:19
  we
• 8:20
  make
• 8:20
  that
• 8:21
  bridge
• 8:21
  past
• 8:22
  fear,
• 8:22
  then
• 8:23
  we
• 8:23
  start
• 8:23
  to
• 8:23
  see
• 8:24
  the
• 8:24
  results
• 8:24
  in
• 8:24
  business.
• 8:25
  Because,
• 8:26
  you
• 8:26
  know,
• 8:27
  micro
• 8:28
  bravery
• 8:28
  and
• 8:29
  doing
• 8:29
  these
• 8:30
  sort
• 8:30
  of
• 8:31
  small
• 8:31
  daily
• 8:31
  actions
• 8:33
  really
• 8:33
  help
• 8:33
  contribute.
• 8:34
  Because
• 8:34
  when
• 8:35
  we
• 8:35
  start
• 8:35
  to
• 8:35
  stretch
• 8:36
  the
• 8:36
  comfort
• 8:36
  zone
• 8:37
  by
• 8:37
  micro
• 8:38
  bravery,
• 8:38
  little
• 8:39
  micro
• 8:39
  actions,
• 8:40
  what
• 8:40
  actually
• 8:41
  happens
• 8:41
  is
• 8:41
  we
• 8:41
  build
• 8:42
  momentum.
• 8:43
  And
• 8:43
  as
• 8:44
  we
• 8:44
  build
• 8:44
  momentum
• 8:45
  and
• 8:45
  something
• 8:45
  becomes
• 8:46
  our
• 8:46
  normality,
• 8:47
  then
• 8:47
  fear
• 8:48
  loses
• 8:48
  its
• 8:48
  grip
• 8:49
  because
• 8:49
  it
• 8:49
  knows
• 8:49
  that
• 8:49
  we're
• 8:50
  doing
• 8:50
  it
• 8:50
  anyway.
• 8:51
  And
• 8:51
  we
• 8:51
  are
• 8:51
  retraining
• 8:52
  our
• 8:52
  brain
• 8:52
  constantly
• 8:53
  and
• 8:53
  telling
• 8:54
  it
• 8:54
  new
• 8:54
  narratives.
• 8:55
  We're
• 8:55
  using
• 8:55
  visioning.
• 8:56
  We're
• 8:56
  creating
• 8:57
  these
• 8:57
  neural
• 8:58
  ways,
• 8:59
  and
• 8:59
  ultimately
• 8:59
  we're
• 9:00
  moving
• 9:00
  past
• 9:00
  it.
• 9:01
  So
• 9:01
  fear
• 9:02
  has
• 9:02
  lost
• 9:02
  its
• 9:02
  power
• 9:03
  and
• 9:03
  we've
• 9:04
  owned
• 9:04
  it.
• 9:04
  And
• 9:04
  when
• 9:05
  we
• 9:05
  start
• 9:05
  to
• 9:06
  see
• 9:06
  things,
• 9:06
  we'll
• 9:07
  have
• 9:07
  another
• 9:08
  archive
• 9:08
  in
• 9:08
  our
• 9:08
  brain.
• 9:09
  We'll
• 9:09
  have
• 9:09
  another
• 9:09
  belief
• 9:10
  system
• 9:10
  that
• 9:10
  we
• 9:10
  have
• 9:10
  created
• 9:11
  that,
• 9:11
  well,
• 9:12
  look,
• 9:12
  I
• 9:12
  faced
• 9:13
  fear
• 9:13
  and
• 9:13
  nothing
• 9:13
  disastrous
• 9:14
  happened,
• 9:15
  and
• 9:15
  I
• 9:15
  did
• 9:16
  it
• 9:16
  and
• 9:16
  I
• 9:16
  won.
• 9:17
  So
• 9:18
  the
• 9:18
  next
• 9:18
  time
• 9:19
  that
• 9:19
  something
• 9:19
  scary
• 9:20
  comes
• 9:20
  up,
• 9:21
  our
• 9:21
  brains
• 9:21
  will
• 9:21
  think
• 9:21
  differently.
• 9:22
  We
• 9:22
  will,
• 9:23
  you
• 9:23
  know,
• 9:23
  make
• 9:23
  different
• 9:24
  decisions
• 9:24
  because
• 9:25
  we
• 9:25
  all
• 9:25
  have
• 9:26
  this
• 9:26
  reference
• 9:26
  point,
• 9:27
  because
• 9:27
  we
• 9:27
  did
• 9:28
  it
• 9:28
  anyway.
• 9:28
  And
• 9:29
  the
• 9:29
  sad
• 9:29
  fact
• 9:29
  is,
• 9:29
  is
• 9:30
  so
• 9:30
  many
• 9:30
  people
• 9:30
  stay
• 9:31
  stuck,
• 9:31
  and
• 9:32
  fear
• 9:33
  is
• 9:33
  a
• 9:33
  killer.
• 9:33
  And
• 9:33
  as
• 9:34
  I
• 9:34
  say,
• 9:34
  it's
• 9:34
  a
• 9:34
  killer
• 9:35
  of
• 9:35
  the
• 9:35
  mind.
• 9:36
  So
• 9:37
  please
• 9:37
  feel
• 9:38
  free
• 9:38
  to
• 9:38
  reach
• 9:38
  out
• 9:39
  on
• 9:39
  any
• 9:39
  of
• 9:39
  your
• 9:40
  favorite
• 9:40
  social
• 9:40
  channels.
• 9:41
  Come
• 9:41
  and
• 9:41
  talk
• 9:41
  to
• 9:41
  me
• 9:41
  at
• 9:42
  Dawn
• 9:42
  McGrewer.
• 9:43
  Tell
• 9:43
  me
• 9:44
  about
• 9:44
  your
• 9:44
  journey
• 9:45
  in
• 9:45
  business.
• 9:46
  Tell
• 9:46
  me
• 9:46
  a
• 9:46
  fear.
• 9:47
  Tell
• 9:47
  me
• 9:47
  if
• 9:48
  you
• 9:48
  have
• 9:48
  faced
• 9:49
  a
• 9:49
  fear
• 9:49
  and
• 9:49
  you
• 9:49
  did
• 9:50
  it
• 9:50
  anyway.
• 9:50
  I
• 9:50
  love
• 9:50
  to
• 9:51
  hear
• 9:51
  the
• 9:51
  stories.
• 9:52
  And
• 9:52
  if
• 9:52
  you
• 9:52
  are
• 9:53
  in
• 9:53
  a
• 9:53
  challenge
• 9:53
  right
• 9:54
  now
• 9:54
  and
• 9:54
  you
• 9:54
  are
• 9:54
  feeling
• 9:55
  the
• 9:55
  fear,
• 9:55
  reach
• 9:56
  out.
• 9:56
  You
• 9:56
  know,
• 9:56
  let's
• 9:57
  see
• 9:57
  if
• 9:57
  we
• 9:57
  can
• 9:57
  just
• 9:58
  do
• 9:58
  a
• 9:58
  quick
• 9:59
  turn,
• 9:59
  interrupt
• 10:00
  and
• 10:00
  let
• 10:00
  you
• 10:01
  accept
• 10:01
  fear
• 10:02
  into
• 10:02
  the
• 10:02
  room
• 10:02
  and
• 10:03
  feel
• 10:03
  the
• 10:03
  fear
• 10:04
  and
• 10:04
  do
• 10:04
  it
• 10:04
  anyway.
• 10:05
  So
• 10:06
  I
• 10:06
  hope
• 10:06
  you
• 10:06
  enjoyed
• 10:06
  this
• 10:07
  podcast
• 10:07
  and
• 10:07
  I
• 10:07
  will
• 10:08
  see
• 10:08
  you
• 10:08
  on
• 10:08
  the
• 10:09
  next
• 10:09
  one.