Latest / Video Marketing with Fexingo: Short Form, Long Form, and Video-First Strategy
How Video Scripts That Match the Audio Boost Retention
In this episode, Lucas and Luna dive into why most video scripts fail on mobile: they're written for reading, not for listening. They break down the rhythm of spoken-word video, the 'one breath per sentence' rule, and how short, punchy lines keep viewers watching past the three-second mark. With a sharp example from a fitness brand's before-and-after script rewrite, they show how cutting 40 percent of words can lift retention by 25 percent. They also talk about the awkwardness of 'written language' in video and why conversational contractions are your secret…
The skinny
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