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The Healthtech Marketing Show: How to Connect Marketing to Revenue
How to Connect Marketing to Revenue On this episode host Adam Turinas is joined by two guests who have done the real work of building a model that clearly connects marketing to revenue. First, Paula Cobb, VP of Marketing at AvaSure, a private equity-backed virtual care platform. Paula brings over 30 years of healthcare marketing experience and runs what she calls a peanut butter and jelly go-to-market model, where sales, marketing, and customer success are genuinely inseparable. What he find compelling about her perspective is how tightly she has wired marketing into product decisions and the…
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