Latest / Video Marketing with Fexingo: Short Form, Long Form, and Video-First Strategy
Why Video Marketers Should Use the Curse of Knowledge Test
Episode 70 of Video Marketing with Fexingo. Lucas and Luna explore the Curse of Knowledge—why experts struggle to explain familiar concepts to beginners—and how video marketers can use the 'Curse of Knowledge Test' to make tutorials, demos, and product videos clearer. Using the example of Canva's explainer video redesign in 2023, which lifted completion rates by 22% after stripping jargon, they walk through a simple three-step audit: identify insider terms, test with a novice, rewrite for a fifth-grade reading level. They also compare the approach to Duolingo's short-form…
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