Latest / Transforming Work with Sophie Wade
Kimmi Wernli — Aligning Values, Collaborating in Crisis
When Kimmi Wernli took over as owner and CEO of Crazy Richard's Peanut Butter Company, she brought a holistic perspective and vision—wanting to enrich people's lives and diets with sustainable, healthy peanut products. She focused on elevating and articulating their mission, connecting customers and employees with their purpose, and the company became a B-Corp. They also chose vendors and retail partners who shared their values and this alignment has helped the company handle tough and unpredictable operating conditions.
Key Takeaways
[02:55] Why is the company called Crazy Richard's Peanut…
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