Latest / The Breakfast Club / This Ain’t Just a Brand Anymore

Transcript

This Ain’t Just a Brand Anymore · The Breakfast Club

• 0:00
  Speaker 1: Let's get, let's get, let's get to it, time to
• 0:01
  Speaker 1: do it. I'm the homegirl that knows a little bit
• 0:03
  Speaker 1: about everything and everybody. You hear that exclusive? You don't
• 0:06
  Speaker 1: feel alive about that, right? Lauren came in hot. Hey y'all,
• 0:10
  Speaker 1: what's up? It's Lauren LaRosa, and this is another episode
• 0:13
  Speaker 1: of The Latest with Lauren LaRosa. This is your daily
• 0:15
  Speaker 1: dig on all things pop culture, entertainment news, and all
• 0:19
  Speaker 1: of the conversations that shake the room, baby. So y'all
• 0:22
  Speaker 1: know we always kick off the show, The Latest with
• 0:25
  Speaker 1: Lauren LaRosa, checking in behind the scenes of the grind.
• 0:29
  Speaker 1: Let's do it. Checking in behind the scenes of The
• 0:34
  Speaker 1: Grind today, I feel like I am catching up still.
• 0:37
  Speaker 1: Being and traveling for days and days and days and
• 0:40
  Speaker 1: days and days at a time will do that to you,
• 0:43
  Speaker 1: especially because I was over on the West Coast a bit.
• 0:46
  Speaker 1: I'm excited, you know, for you guys to see what
• 0:49
  Speaker 1: I was working on, though. Prior to going to Vegas,
• 0:52
  Speaker 1: I went to L.A. and did some really amazing things
• 0:55
  Speaker 1: that I'm excited for you guys to see today. And
• 0:57
  Speaker 1: for us to have some dialogue about one of the
• 1:00
  Speaker 1: things that I am most excited about that came out
• 1:03
  Speaker 1: of my stay in L.A. and then to Vegas for
• 1:06
  Speaker 1: the I Heart Radio Music Festival was the realization that
• 1:10
  Speaker 1: I am really running a business over here, y'all. And
• 1:13
  Speaker 1: that's not a realization like, oh, my God, this is
• 1:15
  Speaker 1: a business. OK, let me get the business together now. No,
• 1:17
  Speaker 1: I've been intentional about that. business period um that is
• 1:22
  Speaker 1: one of my they it's crazy because my friends and
• 1:26
  Speaker 1: a lot of my family will they always say to
• 1:28
  Speaker 1: me you should show more of the behind the scenes
• 1:31
  Speaker 1: of things because you are so business oriented and so
• 1:35
  Speaker 1: can intentional about making sure all of your business is
• 1:39
  Speaker 1: together and making things into business not just like trying
• 1:42
  Speaker 1: to monetize everything but I think you know it's it's
• 1:45
  Speaker 1: more about like number one I'm like trying to organize
• 1:48
  Speaker 1: everything into its own pockets and And then also making
• 1:51
  Speaker 1: sure that things are ran a certain way, especially now as,
• 1:55
  Speaker 1: you know, like career is moving and I'm thinking about
• 1:58
  Speaker 1: building out family and becoming a wife and just all
• 2:01
  Speaker 1: of these things. Because I don't think that work life
• 2:04
  Speaker 1: balance is a real thing at all. I think you
• 2:06
  Speaker 1: do learn how to make things flow. and synchronize within
• 2:09
  Speaker 1: each other. And I've talked about this here on the
• 2:11
  Speaker 1: podcast before. But I think that there has to be
• 2:14
  Speaker 1: a certain foundation set up in order to do that.
• 2:18
  Speaker 1: I was in LA and we did some press while
• 2:21
  Speaker 1: I was there. And the first half of that week,
• 2:25
  Speaker 1: you know, was all about me figuring out like budgets
• 2:28
  Speaker 1: for travel. Cause another thing that I'm gonna be very
• 2:31
  Speaker 1: honest with y'all about right now, everything that I am making,
• 2:35
  Speaker 1: I'm either putting it up and saving it or reinvesting
• 2:38
  Speaker 1: it into myself and reinvesting it into myself means like
• 2:41
  Speaker 1: I've hired team, like, and I have people that are,
• 2:44
  Speaker 1: you know, working within my team that might've just been
• 2:47
  Speaker 1: looking out off the strength in the beginning. And now
• 2:49
  Speaker 1: that things are, you know, moving and elevating and I'm
• 2:52
  Speaker 1: requiring a lot more of them, you know, you gotta
• 2:55
  Speaker 1: pay people, people gotta live. And it's not even about
• 2:58
  Speaker 1: the money and being able to put out the money
• 3:00
  Speaker 1: to pay for people. It, to me, the most beautiful
• 3:03
  Speaker 1: thing is to see your, your vision come into life.
• 3:07
  Speaker 1: Coming into this whole thing, I don't just mean Breakfast Club.
• 3:12
  Speaker 1: I mean, when I was in college and I was
• 3:15
  Speaker 1: thinking about what I wanted my life to look like,
• 3:17
  Speaker 1: I was intentional about switching from the mass comm program
• 3:21
  Speaker 1: at Delaware State University to the marketing program. And my
• 3:24
  Speaker 1: reasoning then was, you know, growing up in my household,
• 3:27
  Speaker 1: my mom was an entrepreneur. My mom is an entrepreneur.
• 3:31
  Speaker 1: I've never seen her work a job for anybody in
• 3:34
  Speaker 1: the real estate space. So they buy property, they turn
• 3:37
  Speaker 1: it into, you know, apartments and they rent apartments. And
• 3:40
  Speaker 1: that has been my life, literally my whole life. So
• 3:43
  Speaker 1: I've always learned that business. I've always learned how to
• 3:45
  Speaker 1: assist in that business, how to run a business. And
• 3:48
  Speaker 1: I've always seen it in real time. That you can
• 3:51
  Speaker 1: live off of your idea, your dream, something that is
• 3:53
  Speaker 1: not tangible by making it tangible. That has always been
• 3:57
  Speaker 1: what I've seen. So whenever I've thought about what I
• 4:01
  Speaker 1: wanted my storytelling career to be, because overall, that's what
• 4:04
  Speaker 1: it is. It's not just about storytelling. breaking news, exclusives,
• 4:07
  Speaker 1: the whole journalism or influencer conversation and none of that.
• 4:11
  Speaker 1: Like overall, I'm a storyteller. I do it through fashion.
• 4:14
  Speaker 1: I do it through vulnerable conversation, through breaking news, through exclusives,
• 4:18
  Speaker 1: through interviews. And eventually you guys will see me doing
• 4:21
  Speaker 1: other avenues as well too. I knew that I wanted
• 4:24
  Speaker 1: to have a business foundation that directly supported that, but
• 4:29
  Speaker 1: also on the back end that supported that as well too.
• 4:32
  Speaker 1: Businesses that, you know, you might not even ever hear about,
• 4:35
  Speaker 1: but I'm invested in them and they are growing and
• 4:37
  Speaker 1: they're lucrative and they support everything else that I'm doing.
• 4:40
  Speaker 1: But that foundation and that business structure is what I
• 4:43
  Speaker 1: always wanted. And I told myself I was going to have,
• 4:46
  Speaker 1: and then watching and growing up in a household that
• 4:49
  Speaker 1: is that and understanding the ebbs and flows and the
• 4:51
  Speaker 1: ups and downs of living off of your dream. I
• 4:54
  Speaker 1: knew that my goal was to do it, but to
• 4:56
  Speaker 1: take it to new heights. And I think that, you know,
• 4:59
  Speaker 1: that that's where some of that like pressure and that
• 5:01
  Speaker 1: like tension that you guys hear me talk about a
• 5:04
  Speaker 1: lot when I talk about you know as the oldest
• 5:06
  Speaker 1: daughter you become like the family manager and these different
• 5:08
  Speaker 1: things it comes from me understanding that like it's not
• 5:12
  Speaker 1: that I'm just in a position to be able to
• 5:15
  Speaker 1: help and to be able to do and to be
• 5:17
  Speaker 1: able to strategize through and problem solve and all that
• 5:19
  Speaker 1: and and you know even to mess up and learn
• 5:22
  Speaker 1: from that too first because I'm the oldest but it's
• 5:25
  Speaker 1: the pressure and attention of I'm doing it and I'm
• 5:29
  Speaker 1: my goal was always to take it to new heights.
• 5:31
  Speaker 1: And now I'm, those goals are starting to happen. So
• 5:34
  Speaker 1: I feel the height, I feel the elevation. So I'm
• 5:36
  Speaker 1: doing it on these new levels. And I was in
• 5:39
  Speaker 1: LA and then we traveled over to Vegas and the,
• 5:42
  Speaker 1: the convert, the prep conversations I'm having, you know, I
• 5:45
  Speaker 1: got team calls and we're talking budgeting and we're talking,
• 5:48
  Speaker 1: how can we cut budget here to be able to
• 5:50
  Speaker 1: put more there to, you know, to be able to,
• 5:52
  Speaker 1: we got showroom bills and, and small things. And I'm,
• 5:56
  Speaker 1: and I'm, you know, I'm the first person to tell
• 5:59
  Speaker 1: y'all I'm a resourceful person. I never just want to
• 6:02
  Speaker 1: like spin, spin, spin, spin, spin. And I ain't there
• 6:04
  Speaker 1: anyway to be able to do that anyway. But even
• 6:06
  Speaker 1: if I was, I'm more like, okay, we have this
• 6:09
  Speaker 1: relationship over here. We got this over there. We can, hey,
• 6:13
  Speaker 1: can we do that in exchange for posting on Instagram?
• 6:15
  Speaker 1: Can we boom, boom, boom? Like I'm always trying to
• 6:17
  Speaker 1: be resourceful because I'm trying to keep my overhead low.
• 6:20
  Speaker 1: and the profit high period always especially because now people's
• 6:24
  Speaker 1: lives are reliant on my work and my finance my
• 6:28
  Speaker 1: finances as well like I have a team I have
• 6:31
  Speaker 1: payroll I have all these things that are happening now
• 6:33
  Speaker 1: it's a small team but it's a team and it
• 6:36
  Speaker 1: matters and the beauty of that I was in Vegas
• 6:41
  Speaker 1: and I woke up and you know there were certain
• 6:43
  Speaker 1: things that were going crazy internally with some of my
• 6:45
  Speaker 1: team and you know we figured it out nothing too
• 6:47
  Speaker 1: crazy but I said to myself in that moment, I'm like, wow,
• 6:51
  Speaker 1: I really am running a business. This is not just
• 6:56
  Speaker 1: a brand. This is not just, you know, I'm working
• 6:59
  Speaker 1: at somebody else's job and then boom, I clock out.
• 7:01
  Speaker 1: It's like, no, as I'm amassing platform and opportunity and
• 7:05
  Speaker 1: God is walking me into these rooms and telling me
• 7:10
  Speaker 1: I'm supposed to be there so that I show up
• 7:12
  Speaker 1: knowing God sent me there, there's a business behind it
• 7:15
  Speaker 1: and strategy to it. And I was always so worried
• 7:18
  Speaker 1: about making the right decisions in business and making sure
• 7:21
  Speaker 1: that I'm aligned with my strategy because I never wanted
• 7:24
  Speaker 1: my strategy to be all about me and what I
• 7:26
  Speaker 1: want and what I needed. I always wanted it to
• 7:27
  Speaker 1: be something that could serve other people. And that was
• 7:30
  Speaker 1: like bigger than me. And that was given to me
• 7:33
  Speaker 1: by God way bigger than me so that he was
• 7:36
  Speaker 1: ordering my steps and that I was making decisions that
• 7:38
  Speaker 1: made the most sense. Sometimes the human gets in the
• 7:41
  Speaker 1: way and I don't always make the best decisions. But
• 7:42
  Speaker 1: in that moment, I'm like, oh, girl. That business and
• 7:47
  Speaker 1: all that strategy and all that conversation, all the things.
• 7:50
  Speaker 1: And I used to, you know, oh, my God, I
• 7:52
  Speaker 1: used to make, you know how people make dream boards?
• 7:54
  Speaker 1: I would make a dream board. So it would have, oh,
• 7:56
  Speaker 1: I want to be on billboards. I want to model.
• 7:58
  Speaker 1: I want to act. I want to direct. I want
• 8:00
  Speaker 1: to write. I want to talk show and this and
• 8:02
  Speaker 1: this and this. But on the side of that, I
• 8:04
  Speaker 1: will also always write out business plans. And here's what
• 8:07
  Speaker 1: the business is going to be called. And this business.
• 8:10
  Speaker 1: part of the business is where the fashion is going
• 8:12
  Speaker 1: to fall and this part is where the media is
• 8:14
  Speaker 1: going to fall and I'm like girl you are doing
• 8:16
  Speaker 1: that it is here girl it is such a great
• 8:20
  Speaker 1: feeling to see things as they're moving but I'll be
• 8:25
  Speaker 1: honest with y'all like for anybody that is in a
• 8:28
  Speaker 1: building space it is also a very scary thing as
• 8:31
  Speaker 1: well too because what begins to happen is you start
• 8:36
  Speaker 1: to feel that your decision making is so reliant. Like
• 8:41
  Speaker 1: when it's just you, your decision making is so reliant
• 8:44
  Speaker 1: on what you want, how you feel, what you like,
• 8:45
  Speaker 1: what you don't like, where you want to go, where
• 8:47
  Speaker 1: you don't want to go. Everything is about you. Especially
• 8:52
  Speaker 1: if you work in a job and you just going
• 8:54
  Speaker 1: to work every day and you going home. Everything is
• 8:57
  Speaker 1: about you as far as like, oh, I clock out
• 9:00
  Speaker 1: at five o'clock. I don't want to work no more
• 9:01
  Speaker 1: past that. Boom, I'm clocking out. Especially in certain industries. Oh,
• 9:05
  Speaker 1: I want to go on vacation this weekend. I'm going
• 9:07
  Speaker 1: to make this about me and I got to go
• 9:09
  Speaker 1: on vacation this weekend. And maybe you deserve that vacation.
• 9:12
  Speaker 1: But when you are running a business, it's, oh, I
• 9:16
  Speaker 1: don't want to go here, but wait. It makes sense
• 9:19
  Speaker 1: for the bottom dollar of this business and this company
• 9:21
  Speaker 1: in order for me to keep running and keep maneuvering
• 9:23
  Speaker 1: and pay boom and pay this person. I got to
• 9:25
  Speaker 1: go over there. People talk to me a lot about
• 9:29
  Speaker 1: being an entrepreneur and working for themselves. And I tell
• 9:33
  Speaker 1: people all the time, working for yourself is the hardest,
• 9:38
  Speaker 1: most demanding thing that you will ever do. It is
• 9:40
  Speaker 1: honestly easier to go get you a job and go
• 9:42
  Speaker 1: to work every single day, whether you love it or
• 9:43
  Speaker 1: you hate it. and get that paycheck, clock out, and
• 9:46
  Speaker 1: go home. And I don't, that's why you will never
• 9:48
  Speaker 1: hear me tell people that it's something wrong with having
• 9:52
  Speaker 1: a job. I've always been a very smart person where
• 9:55
  Speaker 1: I'm like, all right, not only, I'm going to keep
• 9:57
  Speaker 1: me a job and it's going to be a good one.
• 9:59
  Speaker 1: Not only is that job going to financially provide for me,
• 10:01
  Speaker 1: but I'm learning business structure. I'm learning strategy. I'm learning
• 10:04
  Speaker 1: how to operate in leadership. I'm learning how to be
• 10:06
  Speaker 1: a part of a company. At every level, period. Like
• 10:10
  Speaker 1: when I was interning, I worked within corporate arenas, creative
• 10:13
  Speaker 1: corporate arenas. When I was outside of college and a
• 10:17
  Speaker 1: little bit in college, I worked for banking corporates and
• 10:20
  Speaker 1: still found my way into the creative and the communication
• 10:22
  Speaker 1: space there. And now that I'm a grown adult out
• 10:26
  Speaker 1: of college... I've always been attached to a corporation and
• 10:29
  Speaker 1: or a platform but what I'm learning and building and
• 10:32
  Speaker 1: growing in these spaces is something that like regardless of
• 10:35
  Speaker 1: what I'm attached to will always be mine and I
• 10:37
  Speaker 1: will always have from the education piece to now you
• 10:40
  Speaker 1: know God blessing me to be in a position where
• 10:43
  Speaker 1: I can begin to save and garner tangible things that
• 10:46
  Speaker 1: will also always be mine but the blessing in that
• 10:50
  Speaker 1: comes with the pressure of it is not all about
• 10:53
  Speaker 1: you at all us creatives out here that don't want
• 10:57
  Speaker 1: to come up and really figure things out. I want
• 10:59
  Speaker 1: to be honest with y'all. I have a real conversation
• 11:01
  Speaker 1: with you guys right now, literally in this space and
• 11:06
  Speaker 1: in this season I'm in and telling y'all it is
• 11:09
  Speaker 1: not for the weak. It is not. And don't play
• 11:13
  Speaker 1: about it. If you get the opportunity to build something
• 11:17
  Speaker 1: of your own, It is not something to do because
• 11:21
  Speaker 1: it's cute, because you want to post it on Instagram,
• 11:23
  Speaker 1: because you want to hashtag girl boss. Like, no, it
• 11:26
  Speaker 1: is life's work to be in an entrepreneurial space. It
• 11:31
  Speaker 1: is so much a life's work to be in an
• 11:32
  Speaker 1: entrepreneurial space. And I say that because there are literally
• 11:36
  Speaker 1: days where like my main source of energy or finance
• 11:41
  Speaker 1: or whatever may be dragging the heck out of me.
• 11:45
  Speaker 1: I don't want to show up. I don't feel like it.
• 11:46
  Speaker 1: I don't want to do it. I just don't. you
• 11:50
  Speaker 1: can't having a business, like having a baby, you can't
• 11:52
  Speaker 1: just not like, you literally can't just not, you have
• 11:56
  Speaker 1: to show up regardless of whatever is going on. Or
• 11:59
  Speaker 1: if you don't show up, the business doesn't show up.
• 12:02
  Speaker 1: That one step to a progress doesn't, doesn't happen. Like
• 12:05
  Speaker 1: there's so many after effects. And I will also say too, like,
• 12:11
  Speaker 1: It's one step at a time. Like a lot of
• 12:13
  Speaker 1: the things that I'm doing now, I know are the
• 12:15
  Speaker 1: beginning phases. A lot of things I'm doing wrong now.
• 12:18
  Speaker 1: I'm glad I'm doing them wrong right now in the
• 12:20
  Speaker 1: beginning phases. A lot of the things I'm learning about
• 12:22
  Speaker 1: myself and how I might can get in my own way.
• 12:25
  Speaker 1: I'm glad it's happening in the beginning phases because it's
• 12:28
  Speaker 1: step by step. And in the next, the next steps
• 12:30
  Speaker 1: that I make, I don't want to be doing the
• 12:32
  Speaker 1: same things then than I was doing now. But before
• 12:34
  Speaker 1: I was doing these things, I had to start somewhere.
• 12:36
  Speaker 1: And it wasn't just about, I want to work for myself.
• 12:39
  Speaker 1: I didn't start out that way. I've always garnered my
• 12:43
  Speaker 1: own audience and my own brand, but I understood the
• 12:46
  Speaker 1: importance of, yeah, but I need money. Where's money going
• 12:49
  Speaker 1: to come from? Let me go get a job. The
• 12:51
  Speaker 1: jobs were not always creative and media. I've done everything.
• 12:55
  Speaker 1: I've been a flight attendant. I've done community relations for
• 12:58
  Speaker 1: Barclay Card. I've worked in retail. I've worked in hair
• 13:04
  Speaker 1: salons as an assistant. I did whatever I needed to
• 13:07
  Speaker 1: do to put me in a position to get to
• 13:10
  Speaker 1: what I was trying to get to. But I always
• 13:12
  Speaker 1: thought about it like this. If I know my goal
• 13:16
  Speaker 1: is to have Brown Girl Grinding, because Brown Girl Grinding, yes,
• 13:18
  Speaker 1: it's the moniker. Yes, it's the brand, it's the conversation,
• 13:21
  Speaker 1: but Bronco Grinding is a production company. My goal has
• 13:25
  Speaker 1: always been to build out Bronco Grinding as like the
• 13:27
  Speaker 1: Nike of all storytelling. So across every medium of storytelling
• 13:32
  Speaker 1: from fashion to art to, you know, glam to, uh,
• 13:39
  Speaker 1: I was going to say television, but you know, I
• 13:40
  Speaker 1: don't even know what that'll be called in some years
• 13:42
  Speaker 1: from now, but you know, series and TV shows to
• 13:46
  Speaker 1: digital content, every place that you can tell the story,
• 13:49
  Speaker 1: I want Bronco grinding a crack and be like the
• 13:53
  Speaker 1: best of the best at it. One step at a
• 13:55
  Speaker 1: time though, period. But in knowing that I've always wanted that,
• 14:00
  Speaker 1: and I didn't always know that the Brown Girl Grinding
• 14:01
  Speaker 1: was going to be like the name of it. That
• 14:02
  Speaker 1: didn't come until 2016. But I'm saying these are things
• 14:05
  Speaker 1: that I was instilling in myself even back in high school. 2009, 2010.
• 14:10
  Speaker 1: Building a name for myself. And I didn't even know
• 14:12
  Speaker 1: I was producing. But we would go out and we
• 14:14
  Speaker 1: would produce fashion shows all over the city. Sell them
• 14:18
  Speaker 1: out all over the city. Just really understanding how to
• 14:20
  Speaker 1: market to people. I would get on stage and host them.
• 14:23
  Speaker 1: Understanding how to, you know, in real time, garner an audience.
• 14:26
  Speaker 1: Talk to an audience. walk you through a show all
• 14:30
  Speaker 1: these things I was doing then step by step by
• 14:32
  Speaker 1: step I put the bricks on top of one on
• 14:35
  Speaker 1: top of the other one on top of the other
• 14:36
  Speaker 1: one on top of the other it is a beautiful
• 14:40
  Speaker 1: feeling when you're like oh my god like I see
• 14:42
  Speaker 1: the formation of it yes but it don't always feel
• 14:45
  Speaker 1: beautiful either some days you wake up like yo I
• 14:47
  Speaker 1: wanna knock all this stuff off the table you just
• 14:51
  Speaker 1: don't stop you just keep going and understand that eventually
• 14:54
  Speaker 1: you know it'll get to a point where things will
• 14:57
  Speaker 1: get better you build out team you delegate you find
• 15:00
  Speaker 1: good people having a great team is everything but even
• 15:03
  Speaker 1: that is like man that is a test to figure
• 15:06
  Speaker 1: out so if you're listening to this and you're building
• 15:11
  Speaker 1: and you were you know either in the beginning phases
• 15:13
  Speaker 1: in the middle phases or even if you feel like
• 15:15
  Speaker 1: you're at your like man I got this I did
• 15:17
  Speaker 1: that we done and now we smooth sailing space I
• 15:21
  Speaker 1: hope that you hear me and hear me clearly entrepreneurship
• 15:26
  Speaker 1: is a spiritual experience You have to be like you
• 15:30
  Speaker 1: have to be tied to your life's work. To really, really, really, really, really, really.
• 15:38
  Speaker 1: In my opinion, and from what I've experienced, progress in
• 15:42
  Speaker 1: the best way as an entrepreneur, because there are some
• 15:45
  Speaker 1: times where you ain't gonna make no money. There are
• 15:47
  Speaker 1: some times where you will lose money. There are some
• 15:48
  Speaker 1: times where you will literally be like, why am I
• 15:51
  Speaker 1: even here? What is the point? Why am I doing this?
• 15:53
  Speaker 1: And it needs to feel like more than just you.
• 15:56
  Speaker 1: I don't all the way know exactly what the purpose
• 16:00
  Speaker 1: is behind everything that I'm building yet. I feel something
• 16:05
  Speaker 1: sometimes that God is saying to me in real time
• 16:08
  Speaker 1: about how I will be of service to other others
• 16:10
  Speaker 1: and how I'm currently being of service to others. Um,
• 16:14
  Speaker 1: but I know that like, he's not done with communicating
• 16:17
  Speaker 1: those things to me day by day. I'm telling y'all,
• 16:22
  Speaker 1: but that, that spiritual tie is, Like, you know, in church,
• 16:26
  Speaker 1: they'd be like, Lord, cover my business. No, for real.
• 16:28
  Speaker 1: Like how you would cover my baby if I had one,
• 16:31
  Speaker 1: because I'm putting my everything into this. Throughout all of this, though,
• 16:36
  Speaker 1: the best thing I can tell you guys is to
• 16:38
  Speaker 1: be intentional. And your intention might not be clear all
• 16:42
  Speaker 1: the time, especially not in the beginning. I was determined. Listen,
• 16:46
  Speaker 1: I named all those jobs not to just tell y'all
• 16:48
  Speaker 1: that I could get a job and I got a resume.
• 16:49
  Speaker 1: My friend sent me my resume that her mom kept
• 16:52
  Speaker 1: from all these years from now. And I looked at
• 16:54
  Speaker 1: that resume like, girl, you've been out here putting together
• 16:57
  Speaker 1: these jobs, okay? But I tell you guys that because
• 17:00
  Speaker 1: even when I didn't know exactly how I was going
• 17:03
  Speaker 1: to get where I was going, I knew... I had
• 17:06
  Speaker 1: a sense of where I wanted to go and I
• 17:08
  Speaker 1: would do things that would align me with that. So
• 17:12
  Speaker 1: when I was in high school, I was running for
• 17:14
  Speaker 1: offices that had me speaking in front of people because
• 17:17
  Speaker 1: I knew I wanted to be doing something in front
• 17:18
  Speaker 1: of people. I didn't know everything. I knew like modeling, acting,
• 17:22
  Speaker 1: like I didn't know everything, but I knew I wanted
• 17:23
  Speaker 1: to be in front of people in college. You know,
• 17:25
  Speaker 1: I knew a bit more. I tried classes. I interned
• 17:28
  Speaker 1: at different places. I knew I wanted to have a
• 17:30
  Speaker 1: business that ran around me as a talent and could
• 17:34
  Speaker 1: help other people as talent and help other people tell
• 17:36
  Speaker 1: their story. So I went out to places that helped
• 17:39
  Speaker 1: people that interacted with other businesses and other people and corporations.
• 17:44
  Speaker 1: I wanted to learn how to be a corporation in
• 17:46
  Speaker 1: all of this. I worked at the Barclay Clarks. I
• 17:49
  Speaker 1: worked at Cosmopolitan Magazine. Like, I just knew that Once
• 17:54
  Speaker 1: I got all this information and the skill, it would
• 17:56
  Speaker 1: come together and accumulate to something. Being intentional is important,
• 18:00
  Speaker 1: even if you don't always know where your intention should
• 18:03
  Speaker 1: be driven toward. Alondria was just at a, Alondria, if
• 18:07
  Speaker 1: you guys will know her from Love Island season seven.
• 18:10
  Speaker 1: And she is one of the girls, especially black women,
• 18:12
  Speaker 1: but one of the girls in general that I look
• 18:14
  Speaker 1: at because the way her brand has exploded since she
• 18:18
  Speaker 1: has left Love Island. I'm like, yo, the intention and
• 18:21
  Speaker 1: the strategy behind this girl, she eats it up. Her
• 18:23
  Speaker 1: and her team, I told y'all, got to have a
• 18:25
  Speaker 1: good team. Her and her team kill it. She was
• 18:28
  Speaker 1: at Create Cultivate, which is one of the largest festivals
• 18:32
  Speaker 1: when you talk about, like, people in business and women
• 18:34
  Speaker 1: in business. And she was talking about the power of
• 18:36
  Speaker 1: intention behind anything that you do. Let's take a listen.
• 18:39
  Speaker 2: Push for education because my goodness we're in a literacy
• 18:42
  Speaker 2: crisis go.
• 18:42
  Speaker 1: To school I gotta get my people back in school
• 18:45
  Speaker 1: and that's gonna always be.
• 18:46
  Speaker 2: A part of my brand so I just knew that
• 18:48
  Speaker 2: I had to be intentional from day one and I
• 18:50
  Speaker 2: I can honestly.
• 18:50
  Speaker 1: Say that I have been Alondria also got into that
• 18:53
  Speaker 1: whole oldest girl thing that I was I'm telling y'all
• 18:55
  Speaker 1: it's this pressure about wanting to elevate and wanting to
• 18:58
  Speaker 1: do and not wanting to fail but like we're doing
• 19:00
  Speaker 1: it at different levels it happens.
• 19:03
  Speaker 2: For years I kept putting what I my dreams and
• 19:06
  Speaker 2: aspirations aside because I was too scared of what failure
• 19:08
  Speaker 2: would feel like I was too scared to fail. With
• 19:11
  Speaker 2: me being the oldest daughter, with me having so many
• 19:14
  Speaker 2: younger siblings looking up to me, I was scared for
• 19:16
  Speaker 2: them to see me fail. I was scared for them
• 19:18
  Speaker 2: to see my shortcomings. I don't mind seeing them.
• 19:22
  Speaker 1: Myself, but for everyone else to see, I was terrified.
• 19:25
  Speaker 2: So I really think that is what really pushed me
• 19:26
  Speaker 2: into this direction, and I'm so.
• 19:28
  Speaker 1: Happy that I did. This has been another episode of
• 19:30
  Speaker 1: The Latest with Lauren LaRosa. I tell you guys every
• 19:31
  Speaker 1: single episode, y'all could be anywhere with any old body
• 19:35
  Speaker 1: talking about all these things, but y'all choose to be
• 19:37
  Speaker 1: right here with me, my lowriders. I appreciate you guys.
• 19:41
  Speaker 1: I'll catch y'all in my next one. I'm about to
• 19:42
  Speaker 1: go run my business and run my mouth some more.