Latest / Business Strategy Talks with Fexingo: Competitive Advantage, Market Positioning, and Growth Planning
How Ferrari Builds a Moat on Scarcity and Brand
In this episode of Business Strategy Talks, Lucas and Luna explore how Ferrari builds one of the most durable competitive moats in the automotive world—not through technology or cost leadership, but through deliberate scarcity and brand mythology. They dive into Ferrari's strategy of limiting production to fewer than 10,000 cars per year, its rigorous control over the customer buying process, and how the brand's racing heritage creates an emotional premium that rivals can't replicate. The hosts also examine how Ferrari leverages its heritage to cross-sell apparel and…
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