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Walmart's Vizio Media Empire Play | Fast Five Shorts · Omni Talk Retail

• 0:00
  Walmart
• 0:00
  plans
• 0:00
  to
• 0:01
  sell
• 0:01
  Vizio
• 0:02
  TVs
• 0:03
  exclusively
• 0:04
  as
• 0:04
  a
• 0:04
  private
• 0:04
  brand.
• 0:05
  According
• 0:05
  to
• 0:05
  Bloomberg,
• 0:05
  Walmart
• 0:06
  Inc.
• 0:06
  Plans
• 0:07
  to
• 0:07
  make
• 0:07
  Vizio
• 0:08
  a
• 0:08
  private
• 0:08
  label
• 0:08
  brand
• 0:09
  by
• 0:09
  the
• 0:09
  end
• 0:09
  of
• 0:09
  the
• 0:09
  year
• 0:09
  and
• 0:10
  will
• 0:10
  sell
• 0:10
  its
• 0:10
  Smart
• 0:11
  TVs
• 0:11
  exclusively
• 0:12
  at
• 0:12
  Walmart
• 0:12
  and
• 0:13
  Sam's
• 0:13
  Club.
• 0:13
  The
• 0:14
  retailer
• 0:14
  is
• 0:14
  bringing
• 0:14
  Vizio's
• 0:15
  operating
• 0:15
  system
• 0:16
  to
• 0:16
  its
• 0:16
  private
• 0:17
  label
• 0:17
  TV
• 0:18
  brand
• 0:18
  on
• 0:19
  that's
• 0:19
  O
• 0:19
  and
• 0:21
  and
• 0:21
  has
• 0:21
  been
• 0:21
  working
• 0:22
  on
• 0:22
  making
• 0:23
  TV
• 0:23
  a
• 0:23
  shoppable
• 0:24
  experience
• 0:24
  in
• 0:25
  which
• 0:25
  consumers
• 0:26
  can
• 0:26
  buy
• 0:26
  items
• 0:27
  while
• 0:27
  watching
• 0:27
  shows.
• 0:28
  Walmart
• 0:29
  acquired
• 0:29
  Vizio
• 0:30
  last
• 0:30
  year
• 0:30
  for
• 0:31
  $2.3
• 0:32
  billion.
• 0:33
  Chris,
• 0:33
  this
• 0:33
  is
• 0:34
  also
• 0:34
  the
• 0:34
  A
• 0:34
  and
• 0:35
  M
• 0:35
  put
• 0:35
  you
• 0:35
  on
• 0:35
  the
• 0:35
  spot
• 0:35
  question.
• 0:37
  At
• 0:37
  first
• 0:37
  glance,
• 0:38
  yes,
• 0:39
  Walmart's
• 0:40
  move
• 0:40
  with
• 0:40
  Vizio
• 0:40
  may
• 0:41
  just
• 0:41
  look
• 0:41
  like
• 0:42
  not
• 0:42
  wanting
• 0:42
  to
• 0:43
  share
• 0:43
  sales
• 0:43
  of
• 0:43
  a
• 0:44
  top
• 0:44
  five
• 0:44
  TV
• 0:44
  brand
• 0:45
  in
• 0:45
  the
• 0:45
  US
• 0:45
  but
• 0:46
  explain
• 0:46
  to
• 0:46
  us
• 0:47
  all
• 0:47
  why
• 0:47
  this
• 0:48
  move,
• 0:48
  starting
• 0:48
  with
• 0:49
  the
• 0:49
  2024
• 0:49
  Vizio
• 0:50
  acquisition
• 0:51
  to
• 0:51
  begin
• 0:51
  with,
• 0:52
  isn't
• 0:52
  just
• 0:52
  about
• 0:52
  hardware,
• 0:53
  but
• 0:53
  about
• 0:54
  advancing
• 0:54
  an
• 0:54
  exclusive
• 0:55
  media
• 0:56
  ecosystem
• 0:56
  across
• 0:57
  content,
• 0:57
  consumer
• 0:58
  data,
• 0:59
  advertising
• 0:59
  and
• 1:00
  commerce
• 1:00
  that
• 1:00
  benefits
• 1:01
  Walmart
• 1:01
  and
• 1:02
  branded
• 1:02
  suppliers.
• 1:04
  All
• 1:04
  right,
• 1:04
  all
• 1:04
  those
• 1:05
  things,
• 1:05
  huh?
• 1:05
  All
• 1:05
  right,
• 1:06
  I'll
• 1:06
  do
• 1:06
  my
• 1:06
  best.
• 1:07
  You
• 1:07
  know,
• 1:07
  I
• 1:07
  mean,
• 1:08
  first
• 1:08
  of
• 1:08
  all,
• 1:08
  with
• 1:08
  the
• 1:08
  announcement,
• 1:08
  I'm
• 1:09
  not
• 1:09
  surprised
• 1:09
  by
• 1:09
  this
• 1:09
  and
• 1:10
  I'm
• 1:10
  not
• 1:10
  surprised
• 1:10
  by
• 1:10
  the
• 1:10
  announcement
• 1:11
  at
• 1:11
  all.
• 1:11
  I
• 1:11
  mean,
• 1:11
  I
• 1:12
  think,
• 1:12
  I
• 1:12
  think
• 1:12
  I
• 1:12
  predicted
• 1:13
  it
• 1:13
  on
• 1:13
  this
• 1:13
  show
• 1:14
  when
• 1:14
  we
• 1:14
  discussed
• 1:14
  the
• 1:14
  merger
• 1:15
  last
• 1:15
  year,
• 1:15
  which
• 1:15
  is
• 1:15
  why
• 1:16
  I
• 1:16
  like
• 1:17
  the
• 1:17
  deal,
• 1:17
  because
• 1:17
  there's
• 1:18
  two
• 1:18
  sides
• 1:18
  to
• 1:18
  this
• 1:18
  deal,
• 1:18
  which
• 1:19
  gets
• 1:19
  us
• 1:19
  the
• 1:19
  question
• 1:20
  that
• 1:20
  A&M's
• 1:20
  inherently
• 1:21
  asking.
• 1:21
  The
• 1:21
  first
• 1:21
  part
• 1:22
  is
• 1:22
  you
• 1:22
  inherently
• 1:23
  lock
• 1:23
  the
• 1:23
  competition
• 1:24
  out
• 1:24
  from
• 1:24
  selling
• 1:24
  what
• 1:25
  has
• 1:25
  traditionally
• 1:25
  been
• 1:26
  an
• 1:26
  entry
• 1:26
  level
• 1:26
  TV
• 1:27
  and
• 1:27
  you're
• 1:27
  forcing
• 1:27
  them
• 1:27
  to
• 1:28
  find
• 1:28
  another
• 1:28
  source,
• 1:29
  you
• 1:29
  know,
• 1:29
  right
• 1:29
  here,
• 1:30
  before
• 1:30
  the
• 1:30
  holidays
• 1:31
  too.
• 1:31
  Now,
• 1:31
  hopefully
• 1:31
  you
• 1:31
  were
• 1:32
  smart
• 1:32
  enough
• 1:32
  to
• 1:32
  get
• 1:32
  prepared
• 1:33
  for
• 1:33
  that.
• 1:33
  But
• 1:34
  the
• 1:34
  second
• 1:34
  piece
• 1:35
  of
• 1:35
  it
• 1:35
  is,
• 1:36
  and
• 1:36
  really
• 1:36
  this
• 1:37
  is
• 1:37
  what
• 1:37
  the
• 1:37
  core
• 1:37
  of
• 1:38
  the
• 1:38
  deal
• 1:38
  is
• 1:38
  really
• 1:38
  about
• 1:39
  for
• 1:39
  the
• 1:39
  most
• 1:39
  part,
• 1:40
  is
• 1:40
  Walmart
• 1:41
  gets
• 1:41
  the
• 1:41
  controlled
• 1:42
  substrate
• 1:42
  atop
• 1:43
  which
• 1:43
  it
• 1:43
  can
• 1:43
  experiment
• 1:44
  with
• 1:44
  the
• 1:45
  full
• 1:45
  power
• 1:45
  of
• 1:45
  connected
• 1:46
  TV
• 1:47
  retail
• 1:48
  media
• 1:48
  advertising.
• 1:49
  It's
• 1:49
  all
• 1:49
  about
• 1:50
  connected
• 1:50
  TV
• 1:51
  and
• 1:51
  programmatic
• 1:52
  advertising
• 1:52
  at
• 1:53
  this
• 1:53
  point.
• 1:53
  And
• 1:54
  in
• 1:54
  fact,
• 1:54
  like
• 1:54
  a
• 1:54
  recent
• 1:55
  IAB
• 1:55
  report,
• 1:56
  my
• 1:56
  favorite,
• 1:57
  I
• 1:57
  think
• 1:57
  IAB
• 1:58
  may
• 1:58
  be
• 1:58
  my
• 1:58
  favorite
• 1:58
  acronym
• 1:59
  because
• 1:59
  it
• 1:59
  reminds
• 1:59
  me
• 1:59
  of
• 1:59
  Star
• 2:00
  wars
• 2:00
  for
• 2:00
  some
• 2:00
  reason.
• 2:00
  But
• 2:01
  the
• 2:01
  iab,
• 2:01
  the,
• 2:02
  the
• 2:02
  International
• 2:03
  Advertising
• 2:03
  Bureau,
• 2:04
  I
• 2:04
  think
• 2:04
  it's
• 2:04
  International
• 2:05
  Advertising
• 2:05
  Bureau.
• 2:05
  I'm
• 2:05
  not
• 2:06
  exactly
• 2:06
  sure.
• 2:06
  You
• 2:06
  probably
• 2:07
  know
• 2:07
  that
• 2:07
  better
• 2:07
  than
• 2:07
  I
• 2:07
  do.
• 2:08
  But
• 2:08
  they
• 2:08
  said
• 2:08
  that
• 2:08
  ad
• 2:09
  buyers
• 2:09
  expect
• 2:10
  47%
• 2:12
  of
• 2:12
  CTV
• 2:12
  inventory
• 2:13
  to
• 2:13
  be
• 2:13
  biddable
• 2:13
  this
• 2:14
  year.
• 2:14
  That's
• 2:14
  up
• 2:14
  from
• 2:14
  34%
• 2:15
  in
• 2:15
  2024.
• 2:17
  So
• 2:17
  there's
• 2:17
  still
• 2:17
  a
• 2:17
  lot
• 2:17
  of
• 2:18
  room
• 2:18
  to
• 2:18
  grow
• 2:18
  there.
• 2:19
  And
• 2:19
  when
• 2:19
  buying
• 2:20
  CTV
• 2:20
  programmatically,
• 2:21
  41%
• 2:22
  of
• 2:22
  buyers
• 2:23
  also
• 2:23
  believe
• 2:23
  it
• 2:23
  will
• 2:23
  drive
• 2:24
  a
• 2:24
  better
• 2:24
  return
• 2:25
  on
• 2:25
  investment
• 2:26
  and
• 2:26
  ad
• 2:26
  spend
• 2:27
  and
• 2:27
  35%
• 2:28
  expect
• 2:28
  it
• 2:28
  to
• 2:28
  be
• 2:29
  easier
• 2:29
  to
• 2:30
  achieve
• 2:30
  scale.
• 2:31
  So
• 2:31
  that's
• 2:31
  where
• 2:31
  things
• 2:32
  are
• 2:32
  going
• 2:32
  and
• 2:33
  if
• 2:33
  memory
• 2:33
  also
• 2:33
  serves,
• 2:34
  and
• 2:34
  one
• 2:35
  third
• 2:35
  of
• 2:35
  Walmart's
• 2:36
  current
• 2:36
  profit
• 2:37
  is
• 2:37
  coming
• 2:37
  from
• 2:38
  retail
• 2:38
  media.
• 2:39
  So
• 2:39
  this
• 2:39
  whole
• 2:39
  move
• 2:40
  just
• 2:40
  supercharges
• 2:41
  that
• 2:41
  position.
• 2:42
  That's
• 2:42
  what
• 2:42
  it's
• 2:42
  all
• 2:42
  about.
• 2:43
  It
• 2:43
  gives
• 2:43
  Walmart
• 2:43
  profit
• 2:44
  upside
• 2:44
  down
• 2:45
  and
• 2:45
  therefore
• 2:45
  a
• 2:46
  competitive
• 2:46
  advantage
• 2:46
  against
• 2:47
  Costco,
• 2:47
  Target
• 2:47
  and
• 2:48
  other
• 2:48
  grocers,
• 2:48
  primarily
• 2:49
  not
• 2:49
  so
• 2:49
  much
• 2:49
  against
• 2:50
  Amazon,
• 2:50
  but
• 2:51
  against
• 2:51
  the
• 2:51
  other
• 2:51
  core
• 2:52
  of
• 2:52
  who
• 2:53
  Walmart
• 2:53
  competes
• 2:54
  with
• 2:54
  as
• 2:54
  it
• 2:54
  continues
• 2:55
  to
• 2:55
  reinvest
• 2:56
  what
• 2:56
  will
• 2:56
  become
• 2:57
  then
• 2:57
  over
• 2:57
  time,
• 2:57
  a
• 2:58
  disproportionate
• 2:58
  share
• 2:59
  of
• 2:59
  retail
• 2:59
  media
• 3:00
  dollars
• 3:01
  back
• 3:01
  into
• 3:01
  its
• 3:02
  business
• 3:02
  to
• 3:02
  drive
• 3:03
  growth.
• 3:03
  So
• 3:03
  at
• 3:03
  net
• 3:04
  net,
• 3:04
  you
• 3:05
  know,
• 3:05
  people
• 3:05
  always
• 3:05
  use
• 3:06
  the
• 3:06
  expression
• 3:06
  like,
• 3:06
  you
• 3:07
  know,
• 3:07
  chess
• 3:07
  versus
• 3:08
  checkers.
• 3:08
  Walmart
• 3:09
  and
• 3:09
  isn't
• 3:09
  just
• 3:10
  playing
• 3:10
  omnichannel
• 3:11
  chess
• 3:11
  to
• 3:11
  everyone
• 3:11
  else's
• 3:12
  checkers.
• 3:13
  To
• 3:13
  me,
• 3:13
  it's
• 3:13
  more
• 3:13
  like
• 3:13
  they're
• 3:14
  playing
• 3:14
  a
• 3:14
  game
• 3:14
  of
• 3:14
  pickup
• 3:15
  basketball
• 3:15
  as
• 3:16
  adults
• 3:16
  against
• 3:16
  third
• 3:17
  graders,
• 3:17
  just
• 3:17
  squatting
• 3:18
  away
• 3:19
  everything
• 3:19
  that's
• 3:20
  in
• 3:20
  their
• 3:20
  way
• 3:20
  or,
• 3:20
  you
• 3:20
  know,
• 3:21
  or
• 3:21
  said
• 3:21
  another
• 3:21
  way,
• 3:21
  they're
• 3:22
  playing
• 3:22
  the
• 3:22
  long
• 3:22
  game
• 3:22
  and
• 3:23
  they're
• 3:23
  playing
• 3:23
  to
• 3:23
  their
• 3:23
  strength.
• 3:23
  So
• 3:24
  that's,
• 3:24
  that's
• 3:24
  the
• 3:24
  core
• 3:25
  of
• 3:25
  what
• 3:25
  this
• 3:25
  whole
• 3:26
  Vizio
• 3:27
  acquisition
• 3:27
  is
• 3:27
  all
• 3:27
  about.
• 3:28
  Yeah,
• 3:28
  I
• 3:28
  agree.
• 3:29
  I
• 3:29
  mean,
• 3:29
  I
• 3:29
  think
• 3:30
  there's
• 3:30
  just,
• 3:30
  we
• 3:31
  have
• 3:31
  no
• 3:31
  idea
• 3:32
  just
• 3:32
  the
• 3:33
  upside
• 3:33
  that
• 3:33
  they
• 3:33
  still
• 3:34
  haven't
• 3:34
  even
• 3:34
  explored
• 3:35
  yet
• 3:36
  or
• 3:36
  the
• 3:36
  possibility
• 3:37
  that
• 3:37
  Walmart
• 3:38
  has
• 3:38
  here.
• 3:38
  And
• 3:38
  I
• 3:38
  think
• 3:39
  when
• 3:39
  you
• 3:39
  do
• 3:39
  compare
• 3:39
  it
• 3:40
  against
• 3:40
  Amazon
• 3:40
  and
• 3:41
  some
• 3:41
  of
• 3:41
  the
• 3:41
  retail
• 3:42
  media
• 3:42
  revenue
• 3:42
  that
• 3:42
  they've,
• 3:43
  that,
• 3:43
  that
• 3:43
  Amazon
• 3:44
  has
• 3:44
  right
• 3:44
  now,
• 3:45
  like
• 3:45
  Walmart's
• 3:45
  still
• 3:46
  in
• 3:46
  the
• 3:46
  very
• 3:46
  early
• 3:47
  stages
• 3:47
  of
• 3:47
  starting
• 3:48
  to
• 3:48
  compete
• 3:48
  with
• 3:48
  that.
• 3:49
  And
• 3:49
  so
• 3:49
  I,
• 3:50
  I
• 3:50
  do
• 3:50
  think
• 3:50
  that
• 3:50
  this
• 3:51
  is
• 3:51
  a
• 3:51
  really
• 3:51
  good
• 3:51
  moat
• 3:52
  for
• 3:53
  Walmart
• 3:53
  in
• 3:54
  the
• 3:54
  race
• 3:54
  against
• 3:55
  Amazon
• 3:56
  just
• 3:56
  because
• 3:57
  of
• 3:57
  this
• 3:57
  ecosystem
• 3:58
  that
• 3:58
  they're
• 3:58
  building.
• 3:59
  And
• 3:59
  I
• 3:59
  think
• 4:00
  the
• 4:00
  other
• 4:00
  thing
• 4:00
  that
• 4:01
  you
• 4:01
  really
• 4:01
  have
• 4:01
  to
• 4:01
  take
• 4:01
  a
• 4:01
  look
• 4:02
  at
• 4:02
  here
• 4:02
  too,
• 4:02
  Chris,
• 4:03
  is
• 4:03
  think
• 4:03
  about
• 4:04
  the
• 4:04
  value
• 4:05
  of
• 4:05
  all
• 4:06
  of
• 4:06
  the
• 4:06
  data
• 4:07
  from
• 4:07
  Walmart
• 4:08
  customers.
• 4:08
  You,
• 4:09
  you
• 4:09
  have
• 4:09
  them
• 4:09
  across
• 4:10
  all
• 4:10
  demographics
• 4:11
  that
• 4:11
  are
• 4:11
  going
• 4:11
  to
• 4:11
  be
• 4:12
  engaging
• 4:12
  with
• 4:12
  this.
• 4:13
  A
• 4:13
  TV
• 4:13
  is
• 4:14
  a
• 4:14
  great
• 4:14
  way
• 4:14
  to
• 4:15
  get
• 4:15
  them
• 4:15
  engaged.
• 4:16
  You
• 4:16
  know,
• 4:16
  you
• 4:17
  think
• 4:17
  about
• 4:17
  like
• 4:18
  being
• 4:18
  able
• 4:18
  to
• 4:18
  put
• 4:18
  this
• 4:19
  TV
• 4:19
  up
• 4:19
  in
• 4:19
  one
• 4:20
  of,
• 4:20
  in,
• 4:20
  you
• 4:20
  know,
• 4:21
  anybody's
• 4:21
  houses
• 4:22
  from,
• 4:22
  you
• 4:23
  know,
• 4:23
  people
• 4:23
  who
• 4:23
  are
• 4:23
  buying
• 4:24
  their
• 4:24
  first
• 4:24
  apartment
• 4:25
  all
• 4:25
  the
• 4:25
  way
• 4:25
  to,
• 4:26
  you
• 4:26
  know,
• 4:26
  somebody
• 4:26
  that's
• 4:27
  buying
• 4:27
  three
• 4:27
  of
• 4:27
  these
• 4:27
  Vizio
• 4:28
  TVs
• 4:29
  during
• 4:29
  Walmart
• 4:30
  plus
• 4:30
  days
• 4:30
  because
• 4:30
  they're
• 4:31
  the
• 4:31
  cheapest
• 4:31
  one
• 4:31
  and
• 4:32
  they're
• 4:32
  going
• 4:32
  to
• 4:32
  put
• 4:32
  them
• 4:32
  in
• 4:32
  three
• 4:33
  rooms
• 4:33
  of
• 4:33
  their
• 4:33
  house.
• 4:33
  I
• 4:34
  think
• 4:34
  that's
• 4:35
  the
• 4:35
  thing
• 4:36
  that
• 4:36
  we're
• 4:36
  not
• 4:37
  talking
• 4:37
  about
• 4:37
  enough
• 4:38
  here
• 4:38
  is
• 4:38
  just
• 4:38
  the
• 4:38
  full
• 4:39
  360
• 4:39
  view
• 4:41
  that
• 4:41
  Walmart
• 4:42
  will
• 4:42
  be
• 4:42
  able
• 4:42
  to
• 4:42
  offer
• 4:43
  brands
• 4:43
  because
• 4:44
  they
• 4:44
  know
• 4:44
  about
• 4:45
  those
• 4:45
  people,
• 4:45
  what
• 4:45
  they're
• 4:46
  watching
• 4:46
  on
• 4:46
  TV
• 4:46
  and
• 4:46
  what
• 4:47
  they're
• 4:47
  engaging
• 4:47
  with,
• 4:47
  how
• 4:48
  they're
• 4:48
  interacting
• 4:49
  with
• 4:49
  their
• 4:49
  programs
• 4:50
  and
• 4:51
  Walmart
• 4:51
  plus
• 4:52
  and
• 4:52
  other,
• 4:52
  other
• 4:53
  behaviors
• 4:53
  online
• 4:54
  and
• 4:54
  they
• 4:54
  have
• 4:55
  store
• 4:55
  behaviors
• 4:55
  too,
• 4:56
  that
• 4:56
  they're
• 4:56
  going
• 4:56
  to
• 4:56
  be
• 4:56
  able
• 4:56
  to
• 4:57
  connect
• 4:57
  all
• 4:57
  this
• 4:57
  stuff
• 4:58
  together
• 4:58
  in
• 4:58
  ways
• 4:58
  that
• 4:59
  no
• 4:59
  one,
• 5:00
  not
• 5:00
  Target,
• 5:01
  not
• 5:01
  Amazon,
• 5:02
  not
• 5:02
  no
• 5:02
  one
• 5:03
  else
• 5:03
  can
• 5:03
  compete
• 5:03
  with.
• 5:03
  And
• 5:04
  so
• 5:04
  I
• 5:04
  think
• 5:05
  this
• 5:05
  is
• 5:05
  really
• 5:05
  just
• 5:05
  the
• 5:06
  dawn
• 5:06
  of
• 5:07
  what
• 5:07
  we're
• 5:07
  going
• 5:07
  to
• 5:07
  see
• 5:08
  happen
• 5:08
  with
• 5:08
  Walmart
• 5:09
  and
• 5:09
  retail
• 5:10
  media
• 5:10
  and
• 5:10
  their
• 5:11
  potential
• 5:11
  here.
• 5:12
  Yeah,
• 5:12
  you're
• 5:13
  dead
• 5:13
  right.
• 5:13
  I
• 5:13
  mean,
• 5:13
  the
• 5:13
  retail
• 5:14
  advertisers
• 5:14
  are
• 5:14
  going
• 5:14
  to
• 5:14
  spend
• 5:15
  money
• 5:15
  with
• 5:15
  Walmart
• 5:15
  because
• 5:16
  their
• 5:16
  data
• 5:16
  is
• 5:16
  going
• 5:16
  to
• 5:16
  be
• 5:17
  better
• 5:17
  and
• 5:17
  they're
• 5:17
  going
• 5:17
  to
• 5:17
  actually
• 5:17
  be
• 5:18
  able
• 5:18
  to
• 5:18
  see
• 5:18
  the
• 5:18
  closed
• 5:19
  attribution
• 5:19
  of
• 5:19
  the
• 5:19
  sale
• 5:20
  too,
• 5:20
  easier
• 5:20
  than
• 5:21
  they
• 5:21
  can
• 5:21
  through
• 5:21
  other,
• 5:22
  you
• 5:22
  know,
• 5:22
  connected
• 5:23
  TV
• 5:23
  vehicles.
• 5:24
  You
• 5:24
  know,
• 5:24
  go
• 5:24
  ahead.
• 5:24
  Yeah,
• 5:25
  and
• 5:25
  the
• 5:25
  last
• 5:25
  thing
• 5:26
  too,
• 5:26
  I
• 5:26
  think
• 5:26
  is
• 5:27
  we
• 5:27
  haven't,
• 5:27
  we
• 5:28
  haven't
• 5:28
  really
• 5:28
  dug
• 5:28
  into
• 5:28
  the
• 5:29
  hardware
• 5:30
  value
• 5:30
  of
• 5:30
  this
• 5:30
  too.
• 5:31
  I
• 5:31
  mean,
• 5:31
  I
• 5:31
  think
• 5:32
  when
• 5:32
  you
• 5:32
  look
• 5:32
  at
• 5:33
  like
• 5:33
  we,
• 5:33
  I
• 5:33
  just
• 5:34
  used
• 5:34
  the
• 5:34
  example
• 5:34
  of
• 5:35
  Prime
• 5:35
  Week
• 5:35
  last
• 5:36
  week,
• 5:36
  Amazon,
• 5:37
  what
• 5:37
  are
• 5:37
  they
• 5:37
  giving
• 5:37
  deals
• 5:38
  on?
• 5:38
  They're
• 5:38
  giving
• 5:38
  deals
• 5:39
  on
• 5:39
  fire
• 5:39
  sticks,
• 5:39
  on
• 5:40
  Kindles,
• 5:40
  on
• 5:40
  all
• 5:41
  the
• 5:41
  things
• 5:41
  that
• 5:42
  Walmart
• 5:42
  is
• 5:42
  now
• 5:43
  going
• 5:43
  to
• 5:43
  be
• 5:43
  able
• 5:43
  to
• 5:43
  offer
• 5:44
  their
• 5:44
  consumers
• 5:45
  to.
• 5:45
  And
• 5:46
  in
• 5:46
  addition
• 5:46
  to
• 5:47
  just
• 5:47
  being
• 5:47
  like,
• 5:47
  we
• 5:47
  have
• 5:48
  one
• 5:48
  of
• 5:48
  the
• 5:48
  cheapest,
• 5:49
  best
• 5:49
  quality
• 5:50
  TVs,
• 5:50
  we're
• 5:51
  also
• 5:51
  going
• 5:51
  to
• 5:51
  give
• 5:51
  you,
• 5:52
  you
• 5:52
  know,
• 5:52
  $50
• 5:53
  back
• 5:53
  on
• 5:53
  your
• 5:54
  Walmart,
• 5:54
  your
• 5:55
  Walmart
• 5:55
  plus
• 5:55
  account
• 5:56
  if
• 5:56
  you
• 5:56
  buy
• 5:56
  like
• 5:57
  they
• 5:57
  just,
• 5:57
  this
• 5:58
  flywheel
• 5:58
  is
• 5:58
  just
• 5:59
  going
• 5:59
  to
• 5:59
  continue
• 5:59
  and
• 6:00
  continue
• 6:00
  and
• 6:00
  continue.
• 6:02
  Um,
• 6:02
  and
• 6:03
  we,
• 6:03
  you
• 6:03
  know,
• 6:04
  right
• 6:04
  now
• 6:05
  people
• 6:05
  are
• 6:05
  focused
• 6:05
  on
• 6:05
  the
• 6:05
  retail
• 6:06
  media
• 6:06
  angle,
• 6:06
  but
• 6:06
  I
• 6:06
  also
• 6:07
  think
• 6:07
  there's
• 6:07
  a
• 6:07
  hardware
• 6:07
  benefit
• 6:08
  too
• 6:08
  of
• 6:09
  what
• 6:09
  Walmart's
• 6:09
  going
• 6:10
  to
• 6:10
  be
• 6:10
  able
• 6:10
  to
• 6:10
  do
• 6:10
  and
• 6:10
  how
• 6:10
  they're
• 6:10
  going
• 6:11
  to
• 6:11
  be
• 6:11
  able
• 6:11
  to
• 6:11
  drive
• 6:11
  traffic
• 6:12
  to
• 6:12
  their,
• 6:12
  their
• 6:12
  properties
• 6:13
  with
• 6:14
  something
• 6:14
  that's
• 6:14
  as
• 6:15
  big
• 6:15
  of
• 6:15
  a
• 6:15
  draw
• 6:15
  as
• 6:15
  a
• 6:15
  TV
• 6:16
  too.
• 6:16
  Oh,
• 6:17
  100%.
• 6:17
  That's.
• 6:18
  I
• 6:18
  was
• 6:18
  going
• 6:18
  to
• 6:18
  close
• 6:18
  this,
• 6:19
  this
• 6:19
  headline
• 6:19
  was,
• 6:19
  you
• 6:20
  know,
• 6:20
  it's
• 6:20
  not
• 6:20
  coincidental
• 6:21
  that
• 6:21
  they're
• 6:21
  planning
• 6:22
  this
• 6:22
  just
• 6:22
  in
• 6:22
  time,
• 6:23
  like
• 6:23
  three
• 6:23
  months
• 6:23
  out
• 6:23
  from
• 6:24
  Black
• 6:24
  Friday
• 6:24
  as
• 6:24
  well.
• 6:25
  Right.
• 6:25
  It's
• 6:25
  going
• 6:26
  to
• 6:26
  be
• 6:26
  a
• 6:26
  key
• 6:26
  piece
• 6:26
  of
• 6:27
  their
• 6:27
  merchandising
• 6:27
  strategy
• 6:28
  and
• 6:28
  I
• 6:28
  wouldn't
• 6:28
  be
• 6:28
  surprised
• 6:29
  if
• 6:29
  Walmart
• 6:29
  offers
• 6:30
  incredible,
• 6:30
  incredible
• 6:30
  deals.
• 6:31
  They
• 6:31
  might
• 6:31
  tie
• 6:32
  it
• 6:32
  in
• 6:32
  with
• 6:32
  Walmart
• 6:33
  plus
• 6:33
  as
• 6:33
  well.
• 6:34
  And
• 6:34
  it's
• 6:34
  going
• 6:34
  to
• 6:34
  get,
• 6:35
  and
• 6:35
  they're
• 6:35
  going
• 6:35
  to
• 6:36
  try
• 6:36
  to
• 6:36
  put
• 6:36
  this
• 6:36
  into
• 6:36
  as
• 6:37
  many
• 6:37
  households
• 6:37
  as
• 6:38
  possible,
• 6:39
  as
• 6:39
  soon
• 6:39
  as
• 6:39
  possible,
• 6:40
  starting
• 6:40
  with
• 6:40
  this
• 6:41
  Black
• 6:41
  Friday
• 6:41
  season.
• 6:42
  So,
• 6:42
  yeah,
• 6:43
  I
• 6:43
  think
• 6:43
  it's
• 6:43
  a
• 6:43
  great
• 6:43
  move
• 6:44
  and
• 6:44
  net.
• 6:44
  I
• 6:45
  can
• 6:45
  tell
• 6:45
  you
• 6:45
  really
• 6:45
  like
• 6:45
  it,
• 6:45
  too.
• 6:46
  And
• 6:46
  you're
• 6:46
  starting
• 6:46
  off
• 6:46
  very,
• 6:47
  very
• 6:47
  energetic
• 6:48
  and
• 6:48
  excited,
• 6:49
  so.