Latest / Hardware Startups with Fexingo: Devices, Robotics, and Manufacturing Tech Companies
The Unit Economics of Hardware Startups
Hardware founders often fixate on the glamour of the prototype, but the real battle is won in the spreadsheets of unit economics. In this episode, we look at why a seemingly profitable device can still bleed cash when you account for shipping, packaging, and payment processing fees. We break down the specific math behind a smart home sensor startup that hit twenty thousand units sold but lost money on every single one due to hidden logistics costs. Lucas and Luna explore how to calculate your true landed cost, why gross margins lie, and the critical decision point where volume finally flips…
The skinny
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