Latest / Indie Film Hustle® - A Filmmaking Podcast / IFH 794: The Art of Film Marketing: How to Make Your Movie Impossible to Ignore with Danielle Raiz

Transcript

IFH 794: The Art of Film Marketing: How to Make Your Movie Impossible to Ignore with Danielle Raiz · Indie Film Hustle® - A Filmmaking Podcast

• 0:03
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  Speaker 2: Welcome to the Indie Film Muscle Podcast, Episode number seven
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  Speaker 2: Welcome, Welcome to another episode of the Indie Film Huscle Podcast.
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  Speaker 2: It's harder today than ever before for independent filmmakers to
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• 1:57
  Speaker 4: So.
• 1:57
  Speaker 5: On this episode of the podcast again we're going to
• 1:59
  Speaker 5: be talking about marketing, short films are being used as
• 2:03
  Speaker 5: actual commercials, and so much more.
• 2:06
  Speaker 3: As we talk all.
• 2:07
  Speaker 5: About this wonderful, wonderful world of filmmaking and video, we
• 2:11
  Speaker 5: always talk about a lot of really cool projects as well.
• 2:14
  Speaker 3: With guests Daniel riez.
• 2:17
  Speaker 4: So, I started my career in consumer media startups, so
• 2:21
  Speaker 4: I've always been about creating tools for creatives and for
• 2:26
  Speaker 4: for all sorts of creatives from you know, better ways
• 2:29
  Speaker 4: to show beise photography online and video online and musicians
• 2:33
  Speaker 4: and stuff like that. And I came two weeks because
• 2:37
  Speaker 4: we saw that there's a huge user base of the
• 2:39
  Speaker 4: video creators that it didn't have the perfect tools for
• 2:44
  Speaker 4: their needs. And at Weeks we're all about empowering users,
• 2:47
  Speaker 4: and you know, different users have different needs. So we
• 2:50
  Speaker 4: came to this project in order to help video creators
• 2:54
  Speaker 4: grow their business. And knowing that's for a video creator,
• 2:58
  Speaker 4: their content is their business. It's all about you know,
• 3:00
  Speaker 4: better showcase, better distribution option, stuff like that.
• 3:05
  Speaker 5: So so Daniel, when you're you know, obviously you see
• 3:09
  Speaker 5: a ton of different things. You know, with your position,
• 3:12
  Speaker 5: you see a ton of different filmmakers, You see a
• 3:14
  Speaker 5: ton of different videos.
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  Speaker 3: You know, what are you can you.
• 3:18
  Speaker 5: Think of any off the top of your head right
• 3:19
  Speaker 5: now that have just been like absolutely like astounding, And
• 3:22
  Speaker 5: you're you know, because you know, everything is digital now,
• 3:25
  Speaker 5: we have so many tools at our disposal, it's almost.
• 3:27
  Speaker 3: Overwhelming at times.
• 3:28
  Speaker 5: But you know, you know, and sometimes you see projects
• 3:32
  Speaker 5: and that just come out of left field and they're
• 3:34
  Speaker 5: just amazing. You know, have you run into any and
• 3:37
  Speaker 5: you could think of on the top of your head,
• 3:38
  Speaker 5: you know, during your course of wiks.
• 3:42
  Speaker 4: Wigs, website or in general just in general. So genera,
• 3:46
  Speaker 4: I think that it's a really exciting time to be
• 3:48
  Speaker 4: a video creator because there are a lot of new
• 3:50
  Speaker 4: ways now to create content which are really interesting. I see,
• 3:54
  Speaker 4: for example, our users, you know, experimenting with three hundred
• 3:58
  Speaker 4: and sixty videos and VR and it's really a whole
• 4:02
  Speaker 4: new way to look at how you create content and
• 4:05
  Speaker 4: how people engage with it. Also, if you look at
• 4:07
  Speaker 4: the platforms that people are using, you know, Facebook, Touchers,
• 4:10
  Speaker 4: so you get a lot of like live engagement. So
• 4:14
  Speaker 4: it's really interesting to see, you know, how creators evolve
• 4:18
  Speaker 4: how they create content in terms of how this landscape
• 4:21
  Speaker 4: is changing over time. So this is the one thing
• 4:26
  Speaker 4: that I find really interesting. And I also think that
• 4:29
  Speaker 4: there are a lot of tools in the last year,
• 4:32
  Speaker 4: in the last couple of years that are about giving
• 4:36
  Speaker 4: video creators, you know, the power to control their careers.
• 4:40
  Speaker 4: So up until now you're kind of like you had
• 4:43
  Speaker 4: a few video services and you kind of had to
• 4:45
  Speaker 4: play by their rules. And now that you have all
• 4:49
  Speaker 4: the power because everyone's chasing after all the great video
• 4:52
  Speaker 4: creators out there, you know, you can actually decide, you
• 4:55
  Speaker 4: can actually control the way that you're displayed and the
• 4:58
  Speaker 4: way that you're monetizing content. And you have so many
• 5:01
  Speaker 4: platforms to choose from, which is amazing. So I think
• 5:05
  Speaker 4: this is a really exciting time.
• 5:07
  Speaker 5: Yeah, and you mentioned something that I usually talk about
• 5:10
  Speaker 5: on the show, and that is you have to sort
• 5:12
  Speaker 5: of create your own sort of what I call a
• 5:13
  Speaker 5: stake in the ground. And basically what that is is,
• 5:17
  Speaker 5: you know, you have to get a website and that
• 5:19
  Speaker 5: is your stake so in the ground and you know
• 5:21
  Speaker 5: mine is Dave Bulls dot com. And basically that way,
• 5:25
  Speaker 5: when you're actually out there and you're you're making stuff,
• 5:27
  Speaker 5: you can upload it to a website. And this is
• 5:29
  Speaker 5: I think is key because now I don't know, it's
• 5:31
  Speaker 5: just maybe if it's just me, but whenever someone says
• 5:34
  Speaker 5: who you know, who's uh, does you know creative work
• 5:36
  Speaker 5: or artistic work, and they say they don't have a website,
• 5:39
  Speaker 5: I kind of go really, like, you know what I mean,
• 5:41
  Speaker 5: it's just if it seems like it should be second
• 5:43
  Speaker 5: nature at this point.
• 5:44
  Speaker 4: Completely, So I think that's provisional artist. You know, your
• 5:46
  Speaker 4: site is really your business card, and when people talk
• 5:49
  Speaker 4: to you, they'll just go to Google, they'll google your name,
• 5:52
  Speaker 4: and they're just they need to find like a professional,
• 5:54
  Speaker 4: beautiful online presence because it actually reflects on how they
• 5:57
  Speaker 4: look at your work. So you really want want to
• 6:00
  Speaker 4: have control on how this is displayed. And you know,
• 6:03
  Speaker 4: wis being wiks. We're really about like giving you all
• 6:06
  Speaker 4: the tools so you don't have to think about how
• 6:09
  Speaker 4: to create your website or how you know how to design,
• 6:12
  Speaker 4: and we're just giving you everything, giving you all the
• 6:14
  Speaker 4: tools that you need so you can just focus on
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  Speaker 4: your contents and just put it, you know, in a
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  Speaker 4: beautiful template and that could customize the entire thing and
• 6:21
  Speaker 4: make it your own. So when people go to your site,
• 6:24
  Speaker 4: you know, they really they see your site and your
• 6:26
  Speaker 4: logo and your brand and you know, it's all you
• 6:29
  Speaker 4: and it doesn't really matter where the content is coming from.
• 6:33
  Speaker 3: Yeah, that's true.
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  Speaker 5: And especially now with video becoming what it is so
• 6:37
  Speaker 5: important in marketing and advertising. You know, I mean, you know,
• 6:40
  Speaker 5: for instance, you go onto a lot of these video
• 6:43
  Speaker 5: sites and you know, like you know, Hulu, Voodoos, you know, YouTube,
• 6:47
  Speaker 5: and you see what you see those ads before the video,
• 6:51
  Speaker 5: and there're short films.
• 6:53
  Speaker 3: They're no longer just like people you know, pitching you things.
• 6:55
  Speaker 5: They're a literal short film, you know, and and the
• 6:59
  Speaker 5: product is is what's being marketed, you know what I mean.
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  Speaker 4: Definitely so click because you know, businesses started realizing that
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  Speaker 4: video is really the most engaging way to connect people
• 7:09
  Speaker 4: to their band, to the brand, and to showcase their products.
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  Speaker 4: So they're actually the ads as you said, they're becoming
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  Speaker 4: like little films that are incredible. You know, you've seen this.
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  Speaker 4: For example, I think the big fashion houses now they
• 7:22
  Speaker 4: released to YouTube such incredible clips and short films that
• 7:27
  Speaker 4: are all about you know, showcasing a certain dress that
• 7:29
  Speaker 4: they're selling or a certain collection. But it's like it's
• 7:32
  Speaker 4: like a film productions for sure. So this is totally
• 7:35
  Speaker 4: something that that is interesting.
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  Speaker 5: So so Danielle, you've had a few filmmakers come to
• 7:42
  Speaker 5: you and come to WIGS in general, and you've sort
• 7:45
  Speaker 5: of helped them along, you know, I've i know, in
• 7:48
  Speaker 5: talking with Vivian Uh you know, she mentioned you have
• 7:51
  Speaker 5: two an evening with Bukolowski and Slate Goods and NYC
• 7:56
  Speaker 5: and you know some of these you know, different projects,
• 7:59
  Speaker 5: you know, when they come to you, what are some
• 8:02
  Speaker 5: of the things that that you sort of cover when
• 8:04
  Speaker 5: you're when you're talking to them. Is there any sort
• 8:06
  Speaker 5: of like do you have like a sort of like
• 8:07
  Speaker 5: a template a check sheet that you go through or
• 8:10
  Speaker 5: is it sort of you base it upon every different filmmaker,
• 8:13
  Speaker 5: h for when when they're gonna you know, obviously when
• 8:15
  Speaker 5: they're coming to you with with advice for video and
• 8:18
  Speaker 5: for websites, et cetera.
• 8:20
  Speaker 4: Yeah, So the thing about Slates and the two examples
• 8:24
  Speaker 4: that you gave Slate Goods and the and the Evening
• 8:28
  Speaker 4: with Bokovsky are two incredible, incredible examples of the platform.
• 8:32
  Speaker 4: The thing is, we didn't reach out to them until
• 8:34
  Speaker 4: after they actually created their website because the thing is
• 8:37
  Speaker 4: it's such a do it yourself platform. They didn't really
• 8:39
  Speaker 4: need any help from us or any guidance for us.
• 8:41
  Speaker 4: And they created two beautiful showcases. So Slate New York,
• 8:44
  Speaker 4: they are doing, they're selling snickers and what they're working
• 8:49
  Speaker 4: with nonprofits. So they use video on their website to
• 8:52
  Speaker 4: connect people to the nonprofits that they work with to
• 8:55
  Speaker 4: tell their stories, which really helps business. And you know,
• 8:58
  Speaker 4: it's not it's not like the typical video creator, but
• 9:00
  Speaker 4: it's someone that realized that video helps you sell.
• 9:05
  Speaker 2: We'll be right back after a word from our sponsor,
• 9:11
  Speaker 2: and now back to the show, and.
• 9:14
  Speaker 4: It helped connect people to your brand. And an evening
• 9:18
  Speaker 4: with Bokovsky just became one of my favorite stories because
• 9:21
  Speaker 4: the thing about that movie, it's a film that was
• 9:23
  Speaker 4: it's a documentary film that's actually premiered in Venice Festival
• 9:27
  Speaker 4: Film Festival last year and then slam Dance and several
• 9:30
  Speaker 4: other festivals. And the thing is that the director actually
• 9:35
  Speaker 4: found a bunch of tapes of his mom, who was
• 9:37
  Speaker 4: a journalist like I don't know how many decades ago,
• 9:41
  Speaker 4: interviewing Charles P. Bokovski, the writer, and it was so
• 9:44
  Speaker 4: good he decided to make a movie out of it,
• 9:47
  Speaker 4: and he created this amazing documentary and then he creates
• 9:50
  Speaker 4: a website for it. And on the website, you know,
• 9:52
  Speaker 4: you see that you can watch the trailer, you can
• 9:55
  Speaker 4: see all the festivals that it showkicked in, and then
• 9:57
  Speaker 4: you can, you know, contact him and you have to
• 9:59
  Speaker 4: press area and everything. So when you go there, you actually,
• 10:02
  Speaker 4: you know, you hear the entire story behind the film,
• 10:05
  Speaker 4: and it's fascinating so these are actually two great example
• 10:09
  Speaker 4: of you know, different uses for people who are either
• 10:13
  Speaker 4: filmmakers or not filmmakers. They don't realizing the power of video.
• 10:18
  Speaker 5: So then then it's sort of, you know, take that
• 10:20
  Speaker 5: a step further, Danielle. If you were to have somebody
• 10:23
  Speaker 5: sort of come to you then and a filmmaker, and
• 10:25
  Speaker 5: and he or she wanted to put their films, you know,
• 10:28
  Speaker 5: use Wix to build a site, put some videos up.
• 10:31
  Speaker 5: You know, you know what what advice would you give them?
• 10:34
  Speaker 5: You know, obviously because you mentioned you got to talk
• 10:36
  Speaker 5: to the two film filmmakers after their movies came out.
• 10:39
  Speaker 3: But you know, but if we if you had the opportunity.
• 10:41
  Speaker 5: To talk to people before those movies come out, you
• 10:44
  Speaker 5: know what was what would be some of the advice
• 10:46
  Speaker 5: that you would give them.
• 10:48
  Speaker 4: So I think the first thing I would say is,
• 10:50
  Speaker 4: you know, that's creating creating movies and videos these days,
• 10:53
  Speaker 4: it's not like a one way thing. So you have
• 10:55
  Speaker 4: to engage with your viewers, and you have to do
• 10:58
  Speaker 4: it even before you start filming. So you build your
• 11:01
  Speaker 4: own website, you create a teaser, you put whatever content
• 11:04
  Speaker 4: you have there. You start talking to your fans and
• 11:07
  Speaker 4: engageing with them. You share behind the scenes and updates
• 11:10
  Speaker 4: and teasers, and you really create a buzz about your
• 11:13
  Speaker 4: film before it's even out there. And then once it's
• 11:16
  Speaker 4: out there, so you revamp your website a little bit,
• 11:19
  Speaker 4: and you make sure that the movie is available, you know,
• 11:22
  Speaker 4: either for sale or even just the trailer if you
• 11:24
  Speaker 4: want to do the festival run. But just keep users,
• 11:28
  Speaker 4: like keep your viewers engaged all the time. This is
• 11:31
  Speaker 4: something that's really really critical in mis And then you know,
• 11:34
  Speaker 4: if you add to it like a directors statement and
• 11:37
  Speaker 4: interviews with your cast and exclusive content, the people really
• 11:40
  Speaker 4: have like they get a lot of your website, they
• 11:43
  Speaker 4: really connect to your vision. Then you understand why you
• 11:45
  Speaker 4: did what you did and what you're trying to say.
• 11:48
  Speaker 4: And I think this is you know, just watching a
• 11:50
  Speaker 4: video without all that context. You know, it's it's not
• 11:54
  Speaker 4: as powerful as it can be. And the fact that
• 11:57
  Speaker 4: you can engage with your fund defense and shut way,
• 11:59
  Speaker 4: the fact you can even you know, send them updates
• 12:01
  Speaker 4: and you know, even live stream from the set. You know,
• 12:04
  Speaker 4: use whatever you have at the moment. You don't have
• 12:07
  Speaker 4: to have the entire and film ready in order to
• 12:09
  Speaker 4: start working. You have to start working on it a
• 12:12
  Speaker 4: lot before it's done.
• 12:14
  Speaker 5: Yeah, And that's something I tell crowdfunders too as well,
• 12:17
  Speaker 5: is you know, you have to sort of build that
• 12:20
  Speaker 5: audience before you launch your crowdfunding campaign, because a lot
• 12:23
  Speaker 5: of times, you know, they'll launch and they they'll try
• 12:25
  Speaker 5: to find their crowd that way, but you know what
• 12:27
  Speaker 5: I mean, and then they sort of are trying to
• 12:29
  Speaker 5: they're sort of putting the car before the horse instead
• 12:31
  Speaker 5: of actually saying, let's build up an audience now, and
• 12:34
  Speaker 5: then when we launch this thing, we'll be able to
• 12:36
  Speaker 5: actually have an audience, and we'll actually have an audience
• 12:39
  Speaker 5: so we can actually you know, talk to once we
• 12:41
  Speaker 5: launch this crowdfunding campaign.
• 12:42
  Speaker 3: And it's the same way with the movie.
• 12:44
  Speaker 5: You know, you want to build up an audience, and
• 12:46
  Speaker 5: then by the time the movie comes out, you already
• 12:48
  Speaker 5: sort of you already have that audience who said, hey, Wilks,
• 12:51
  Speaker 5: we've seen the you know, we've seen the poster, we've
• 12:53
  Speaker 5: seen the trailer. Uh, and now we actually want to
• 12:56
  Speaker 5: see the whole movie.
• 12:58
  Speaker 4: Definitely with you on that. And I have to say that,
• 13:01
  Speaker 4: for example, having a website for crowdfunders is really like
• 13:05
  Speaker 4: it's even essential because it helps you appear a lot
• 13:08
  Speaker 4: more professional. Then you know you're you're not just another
• 13:11
  Speaker 4: Kickstarter project. Do you have your own, your own site
• 13:14
  Speaker 4: with all the information there, with everything that you need.
• 13:16
  Speaker 4: And we have actually had some users like that also
• 13:20
  Speaker 4: about creating a buzz before. So one example that I
• 13:23
  Speaker 4: can recall is the user that was he had a
• 13:27
  Speaker 4: horror comedy for Valentine's Day. So what he did was
• 13:30
  Speaker 4: it just he sent out just a lot of teasers
• 13:32
  Speaker 4: in social media and by the way, social media, I'm
• 13:34
  Speaker 4: sure you talk about it in your podcast all the
• 13:36
  Speaker 4: time how critical social media is for filmmakers. But he
• 13:40
  Speaker 4: had a lot of social media buzz before the movie
• 13:43
  Speaker 4: was out. But you know, it's going to be out
• 13:45
  Speaker 4: in Valentine Day, in Valentine's Day, it's going to be
• 13:48
  Speaker 4: you know, free to watch entire Valentine's Day, and then
• 13:51
  Speaker 4: it's going to be paid per view. So he created
• 13:53
  Speaker 4: a lot of buzz and he released it on Valentine's Day.
• 13:56
  Speaker 4: Then it just starts selling the next day, and all
• 13:58
  Speaker 4: that buzz really really helped. So you know, you got
• 14:02
  Speaker 4: he got depressed, and he got all the all about
• 14:05
  Speaker 4: in social media and whatever. So it's it's just really
• 14:07
  Speaker 4: a cool story.
• 14:09
  Speaker 5: Yeah, you know, it just to uh to sort of
• 14:11
  Speaker 5: like piggyback on that story, Danielle. You know, one time
• 14:14
  Speaker 5: I actually made a short film. It was one of
• 14:17
  Speaker 5: those you know, uh weekend film competitions where you don't
• 14:20
  Speaker 5: have to make a film very very quickly. And what
• 14:23
  Speaker 5: I did was I actually used Wix to make a
• 14:26
  Speaker 5: I wanted to make just a simple one page website.
• 14:30
  Speaker 5: I didn't want anything fancy, and I was like, I
• 14:33
  Speaker 5: need something quick because I don't want to sit here
• 14:35
  Speaker 5: and you know, do all this other stuff. So I
• 14:37
  Speaker 5: actually used Wix and I just made this one sheet
• 14:40
  Speaker 5: of uh oh sorry, one page and you're just telling
• 14:42
  Speaker 5: people what the movie is and a couple of little
• 14:44
  Speaker 5: things here and there. And then the funniest thing was
• 14:46
  Speaker 5: I actually just put like at the bottom like everything
• 14:49
  Speaker 5: like here's where we're gonna be. And people actually responded
• 14:52
  Speaker 5: to that, just that one page or like cause we
• 14:54
  Speaker 5: and know what they said, Danielle. They said, hey, we
• 14:56
  Speaker 5: didn't have anywhere else to go. There was nowhere else
• 14:58
  Speaker 5: to click on. There wasn't like you know, all the
• 15:00
  Speaker 5: different you know tabs the top. They said, you know,
• 15:02
  Speaker 5: it was just very simple and self contained, and they said,
• 15:05
  Speaker 5: you know, we you know, it seemed to get the
• 15:07
  Speaker 5: point across a little better than if I had a
• 15:10
  Speaker 5: different bunch of tabs the top. And you know, I
• 15:12
  Speaker 5: just remember that, you know, I've always taken that with
• 15:16
  Speaker 5: me over the years, because whenever i'm you know, thinking
• 15:18
  Speaker 5: about making a different website or whatever, I'm always thinking,
• 15:20
  Speaker 5: you know, I shouldn't make it too busy, to give
• 15:24
  Speaker 5: people too many options, you know what I mean, Like,
• 15:25
  Speaker 5: I don't want to have a page where it's like
• 15:27
  Speaker 5: watch this and then this and then that, you know
• 15:29
  Speaker 5: what I mean. I want to make it so it's
• 15:31
  Speaker 5: like it's all sort of it's like a path, like
• 15:33
  Speaker 5: a linear path, if you know what I'm trying to say.
• 15:36
  Speaker 4: So I take them through the journey. It makes a
• 15:38
  Speaker 4: lot of sense, you know. You put what you pull.
• 15:41
  Speaker 4: You put for example, your most recent video on the top.
• 15:44
  Speaker 4: You make sure they watch a recent thing, and you
• 15:46
  Speaker 4: then then add some you know, either tabs or below
• 15:50
  Speaker 4: the fold or whatever with additional content for those who
• 15:53
  Speaker 4: are interested in more, and you can connect between them
• 15:56
  Speaker 4: and you can split in you know, categories in tag
• 15:58
  Speaker 4: and keep people moving throughout the journey of your creation.
• 16:02
  Speaker 4: It makes a lot of sense.
• 16:05
  Speaker 5: So you know, as we're sort of talk you know
• 16:07
  Speaker 5: about content creation, you know, it seems like everyone's getting
• 16:09
  Speaker 5: into that now, you know, I mean all these different
• 16:12
  Speaker 5: platforms or are you know, looking towards creating different content
• 16:17
  Speaker 5: and stuff like that. And you know, I wonder if
• 16:21
  Speaker 5: if it ever I mean, I know this is this
• 16:23
  Speaker 5: is obviously you this is kind of speculation, but I
• 16:26
  Speaker 5: was I would always wonder if different websites would be
• 16:31
  Speaker 5: entertaining that even more like websites we don't even think about,
• 16:33
  Speaker 5: you know what I mean, like because you know, if
• 16:35
  Speaker 5: you look, uh, the latest person I heard is getting
• 16:37
  Speaker 5: into into original content is Voodoo and that's owned by Walmart.
• 16:42
  Speaker 5: So you got Voodoo, you got Amazon, you got Netflix.
• 16:45
  Speaker 5: YouTube of course does their thing, and and you know,
• 16:48
  Speaker 5: as I look out into the landscape, I wonder, you
• 16:51
  Speaker 5: know what other websites and companies are gonna start creating
• 16:55
  Speaker 5: their own original content with shows and and some of which,
• 16:59
  Speaker 5: like we were discussed earlier, are going to just be
• 17:01
  Speaker 5: commercials for things that are coming out, you know what
• 17:03
  Speaker 5: I mean, Like you know, maybe you know, like different
• 17:06
  Speaker 5: companies can focus on you know, a new item or
• 17:08
  Speaker 5: coming out for instance, I knew a guy he actually
• 17:12
  Speaker 5: made a Star Wars short film to UH to promote
• 17:17
  Speaker 5: these lightsabers that they had made, and they actually got
• 17:20
  Speaker 5: like got the actual license to make these lightsabers, and
• 17:24
  Speaker 5: they actually the trailer was just these two guys battling
• 17:28
  Speaker 5: it out in a lightsaber fight and they and that's
• 17:30
  Speaker 5: how that was their whole marketing campaign.
• 17:34
  Speaker 4: Very cool one there. Yes, there are a lot of services,
• 17:40
  Speaker 4: and you know the thing is it's just when you
• 17:43
  Speaker 4: go to each of these services usually need to play
• 17:46
  Speaker 4: right their rules. But then if you put everything on
• 17:49
  Speaker 4: your own domain, so it's basically we have the ability
• 17:52
  Speaker 4: to showcase all the videos in one place. So for example,
• 17:56
  Speaker 4: what you're talking about right now, like you could create
• 17:58
  Speaker 4: some you know, specific the kind of content for Facebook,
• 18:01
  Speaker 4: and then you could do something for YouTube or for Femo.
• 18:05
  Speaker 4: And you know, each platform has their own you know,
• 18:07
  Speaker 4: their own style and their own their own you know
• 18:12
  Speaker 4: your intent of like why you're doing what you're doing.
• 18:14
  Speaker 4: You go to YouTube for the viral, and you go
• 18:16
  Speaker 4: to Vima because there's an amazing creators community, and then
• 18:19
  Speaker 4: you do like live and viral and say, you know,
• 18:22
  Speaker 4: things on Facebook and then when you have all that
• 18:26
  Speaker 4: content everywhere. It's kind of nice to have your own
• 18:28
  Speaker 4: demand way and you can showcase they're all in one place.
• 18:31
  Speaker 4: So this is one thing that we put a lot
• 18:33
  Speaker 4: of emphasis on. We know that creators just they have
• 18:36
  Speaker 4: their content running around everywhere and it's really hard to
• 18:40
  Speaker 4: keep track. And you know it looks different everywhere, and
• 18:43
  Speaker 4: you know, you keep using each of this platform for
• 18:46
  Speaker 4: their own like each and their own advantage. But then
• 18:48
  Speaker 4: you want on your own side to have the ability
• 18:50
  Speaker 4: to control everything and to just say, okay, this is
• 18:52
  Speaker 4: all the things I created throughout all the platforms and everything,
• 18:55
  Speaker 4: but this is mine. So this is one thing that
• 18:58
  Speaker 4: we put a lot of emphasis on, and you know,
• 19:00
  Speaker 4: make it an easy to grab your videos from everywhere
• 19:03
  Speaker 4: and just say okay, this is.
• 19:05
  Speaker 2: We'll be right back after a word from our sponsor
• 19:11
  Speaker 2: and now back to the show.
• 19:14
  Speaker 4: This is all days work, you know, no matter where
• 19:16
  Speaker 4: it's found, this is all days work.
• 19:19
  Speaker 3: Yeah, and that's very true.
• 19:21
  Speaker 5: And you know there's there's speaking of you know, putting
• 19:23
  Speaker 5: on like everything on a portfolio. You know, I wanted
• 19:26
  Speaker 5: to ask, you know, what advice would you give about
• 19:28
  Speaker 5: SEO because you know, you know, Danielle, everyone talks now
• 19:31
  Speaker 5: about you know, if everyone does have a website or
• 19:33
  Speaker 5: if everyone does have a channel, you know, we you know,
• 19:35
  Speaker 5: how do you actually how do people actually find it
• 19:37
  Speaker 5: other than you know, word of mouth. So you know,
• 19:40
  Speaker 5: because obviously because you've seen all these different things, you know,
• 19:43
  Speaker 5: what advice would you have for somebody to to sort
• 19:46
  Speaker 5: of you know, make sure that their SEO, their search
• 19:49
  Speaker 5: engine optimization is actually locked down and and and so
• 19:51
  Speaker 5: that way people can actually if they are searching for
• 19:54
  Speaker 5: maybe something like you know, if they're searching for basketball
• 19:57
  Speaker 5: or ping pong tables or something like that, that they
• 19:59
  Speaker 5: can actually find your videos.
• 20:03
  Speaker 4: So actually, you know, it's something that we put a
• 20:06
  Speaker 4: lot of emphasis on. So we actually have tools that
• 20:09
  Speaker 4: automate this entire process for you and help you make this,
• 20:12
  Speaker 4: you know, the best you can find. Because, as we
• 20:15
  Speaker 4: said in the beginning, when people will want to look
• 20:17
  Speaker 4: things up, they'll just go to Google and then they
• 20:19
  Speaker 4: just really you know, they go there and they say, okay,
• 20:21
  Speaker 4: I'll probably like, you know, whatever comes up on the
• 20:23
  Speaker 4: first page, this is what it will probably they'll click.
• 20:27
  Speaker 4: I think the most important thing is just to make
• 20:29
  Speaker 4: sure that you have a lot of information on everything
• 20:33
  Speaker 4: that you add on your site, so you want to
• 20:35
  Speaker 4: you know, you want to fill in all the details
• 20:37
  Speaker 4: of everything that you do. For example, if you're a
• 20:38
  Speaker 4: filmmaker and you have your your crew and your cast
• 20:41
  Speaker 4: and the description and everything, you want everything written down
• 20:45
  Speaker 4: because basically Google just looks, you know, for good solid
• 20:49
  Speaker 4: content and if it's good solid content what you have
• 20:51
  Speaker 4: there and you know the favorite video, so that's even better,
• 20:55
  Speaker 4: So you should be fine. And also you know, there
• 20:58
  Speaker 4: are a lot of tools to optimz at your SEO,
• 21:00
  Speaker 4: which I think everyone should definitely use because this is
• 21:03
  Speaker 4: something critical these days.
• 21:06
  Speaker 5: Yeah, it's uh, you know, as you're talking about on
• 21:08
  Speaker 5: this podcast, you know, it's a war of eyeballs and
• 21:11
  Speaker 5: ears now because you know everyone, you know, the the
• 21:14
  Speaker 5: playing field is even out a lot. You know, obviously,
• 21:17
  Speaker 5: you know, hard work and talent still count. But you know,
• 21:20
  Speaker 5: if everyone has a camera, you know you have to
• 21:22
  Speaker 5: be you have to especially be able to stand out
• 21:24
  Speaker 5: from the pack definitely. So you know, as we sort
• 21:28
  Speaker 5: of you know, uh go on with this conversation, Uh, Danielle,
• 21:31
  Speaker 5: I wanted to ask, you know, when you're putting together
• 21:34
  Speaker 5: a website, you know, what what are some of the
• 21:36
  Speaker 5: things that you you usually tell people to to to
• 21:39
  Speaker 5: make sure you focus on I mean, is there any
• 21:41
  Speaker 5: anything you know, uh, you know beyond you know, obviously
• 21:43
  Speaker 5: since we're talking a lot about video, is there anything
• 21:45
  Speaker 5: sort of beyond video that you make that you tell filmmakers?
• 21:49
  Speaker 3: You know, you make sure to put.
• 21:51
  Speaker 5: This on your site so it looks you know, it
• 21:52
  Speaker 5: looks and feels and and it is a complete site.
• 21:56
  Speaker 4: Yeah. So for filmmakers, what I would say, you know,
• 22:00
  Speaker 4: having all your content there with all you know, the
• 22:03
  Speaker 4: additional in front of everything is connect all the social
• 22:05
  Speaker 4: channels that you have. You're probably using you know, Facebook, Snapchat, whatever,
• 22:10
  Speaker 4: you want to use them all. You want to show
• 22:11
  Speaker 4: all the buzz around your films and all the activity
• 22:14
  Speaker 4: around it. You want to share updates and behind the
• 22:17
  Speaker 4: scenes and stuff. I probably do this in like a
• 22:19
  Speaker 4: production blog, which could be great for filmmakers, you know,
• 22:22
  Speaker 4: to get people engaged with the movie. And then always
• 22:25
  Speaker 4: have a press section, you know, make it easy. You
• 22:28
  Speaker 4: want to get coverage for your film, even if it's
• 22:30
  Speaker 4: you know, not yet like not yet in production, but
• 22:32
  Speaker 4: you want to get some coverage. You want to you
• 22:34
  Speaker 4: want to get somebody. Make it really easier for media
• 22:36
  Speaker 4: to find what they're looking for. So I have like
• 22:39
  Speaker 4: a proper press section with all the media they need
• 22:41
  Speaker 4: with your context in so make it easy for them
• 22:44
  Speaker 4: to to help you, to help you get you know,
• 22:47
  Speaker 4: the coverage you want, symbols for screenings. You know, there
• 22:51
  Speaker 4: are so many apps and stuff you're just if you're
• 22:53
  Speaker 4: already out there, just you know, have all your laurels
• 22:56
  Speaker 4: out and have all your screening dates and everything so
• 22:59
  Speaker 4: people know where find you. And so I think that's
• 23:03
  Speaker 4: that's the most important thing. These are the most things.
• 23:08
  Speaker 3: Yeah, you know, I wanted to ask too, Danielle.
• 23:10
  Speaker 5: You know, I don't know if the answer this question,
• 23:12
  Speaker 5: so I figured I ask you, are forums still a thing?
• 23:16
  Speaker 5: If there are forums like you know, back back in
• 23:18
  Speaker 5: the day, you know where people who actually have you know,
• 23:21
  Speaker 5: uh you know, where they can post different you know things.
• 23:23
  Speaker 5: I mean, you know, I don't even know if that's
• 23:25
  Speaker 5: a thing anymore, but I mean, is it? I mean,
• 23:28
  Speaker 5: uh do do you do? You know, have you seen
• 23:30
  Speaker 5: filmmakers or even other users actually you know, try to
• 23:33
  Speaker 5: make try to put forums into the website and maybe
• 23:35
  Speaker 5: have any any type of sort of engagement with it.
• 23:39
  Speaker 4: So, yes, definitely, the thing about forums. Is that people
• 23:43
  Speaker 4: a lot of times, you know, forums it's just another
• 23:45
  Speaker 4: way to create a community around something. And if you're
• 23:48
  Speaker 4: interesting enough, or you're doing something that's interesting to users enough,
• 23:51
  Speaker 4: they'll come and they'll read, and they'll engage and they'll
• 23:53
  Speaker 4: also want to comment, which is you know, makes perfect sense.
• 23:57
  Speaker 4: So I do think forums are definitely something you should
• 24:00
  Speaker 4: have if you want ongoing engagement, but it needs to
• 24:04
  Speaker 4: be interesting enough. So I would probably create a form
• 24:07
  Speaker 4: around something very specific. For example, you're Star Wars example,
• 24:11
  Speaker 4: So Star Wars fans are like hysterical, okay, And if
• 24:14
  Speaker 4: you have a form, it's all about you know, Star
• 24:16
  Speaker 4: Wars stands and creating media around it and things that
• 24:20
  Speaker 4: would totally engage you know, viewers coming to your side,
• 24:23
  Speaker 4: help them stay longer, and help get them really connected
• 24:26
  Speaker 4: to what you do. So it's just a strong way
• 24:30
  Speaker 4: to create a community, okay.
• 24:33
  Speaker 5: You know, And that's a good point because I see,
• 24:36
  Speaker 5: you know, I haven't been on forms in a while,
• 24:38
  Speaker 5: and I've always wondered if that that was still you know,
• 24:40
  Speaker 5: a viable option because again, you know, like we were
• 24:43
  Speaker 5: just saying, there's so many options out there now, and
• 24:46
  Speaker 5: I you know, it's you know, you have so many
• 24:48
  Speaker 5: different things to choose from me, it's hard to sometimes
• 24:50
  Speaker 5: you know, wonder, you know what I mean, what if
• 24:53
  Speaker 5: that tool that you you've used before is ever is
• 24:56
  Speaker 5: still going to be you know, a good option, if
• 24:58
  Speaker 5: you know what I'm trying to say. So it's you know,
• 25:00
  Speaker 5: but you know, as you sort of bring this back
• 25:01
  Speaker 5: to video, uh, you know, even with video, you know
• 25:05
  Speaker 5: some of the things, you know, the tools that that
• 25:07
  Speaker 5: I've used in the past, you know, you can use
• 25:09
  Speaker 5: some of them still and other ones.
• 25:11
  Speaker 3: It's it's just like you can't do it anymore.
• 25:13
  Speaker 5: For instance, I used to have I had a mini
• 25:16
  Speaker 5: DV cam that you know, if I use it now,
• 25:19
  Speaker 5: I feel like I'm kind of you know, shooting myself
• 25:21
  Speaker 5: in the foot because I'm giving myself an extra step
• 25:23
  Speaker 5: because you have to take the DV the DV tape
• 25:26
  Speaker 5: out of the camera. You know, you have to you know,
• 25:28
  Speaker 5: digitize the footage so you can can so you can
• 25:30
  Speaker 5: start editing it in something like premiere or ADVID, you know,
• 25:33
  Speaker 5: and it's just you start to say, well, wait a minute,
• 25:36
  Speaker 5: I want to just to shoot digital.
• 25:38
  Speaker 3: To begin with and eliminate this whole process.
• 25:40
  Speaker 5: You know, you you know what I mean, It's just
• 25:43
  Speaker 5: it's just how things change anymore so rapidly.
• 25:45
  Speaker 3: Uh, you know, in the world we live in now.
• 25:48
  Speaker 4: Definitely.
• 25:52
  Speaker 3: I'm sorry, Danielle, I mean to rupt. I'm sorry.
• 25:55
  Speaker 4: I'm with it.
• 25:57
  Speaker 5: Awesome, so, uh, you know, and that's I also wanted
• 26:00
  Speaker 5: to ask too, is you know, you know, where do
• 26:03
  Speaker 5: you see you know, wis going in the next couple
• 26:06
  Speaker 5: of years in terms of you know, video and everything
• 26:08
  Speaker 5: out and everything like that, and uh, you know, with
• 26:11
  Speaker 5: everything sort of it. You know, we talked about all
• 26:12
  Speaker 5: different things. You know, is there any place that you
• 26:15
  Speaker 5: would you can see wis going?
• 26:20
  Speaker 4: Well, I'll tell you the thing. We're like, we're evolved.
• 26:25
  Speaker 4: We're here to empower video graadors. Okay, so as this
• 26:27
  Speaker 4: industry evolved and as the technology has changed, so we're
• 26:31
  Speaker 4: going to evolve with that, and we want to provide
• 26:36
  Speaker 4: you know, easy access to all the tools you're already using.
• 26:39
  Speaker 4: We want to help you, as we said, build a
• 26:41
  Speaker 4: community around your content. So we're always going to find
• 26:44
  Speaker 4: the most the best and most innovative ways to do that.
• 26:48
  Speaker 4: And I think that this landscape you know, currently we're
• 26:52
  Speaker 4: talking about you know, showcasing and distributing your content, which
• 26:56
  Speaker 4: is something that has changed dramatically in the last couple
• 26:58
  Speaker 4: of years. And if you look now then you'll see that,
• 27:01
  Speaker 4: for example, on demand, which is something that you know,
• 27:04
  Speaker 4: talk to me, like ten years ago, I wouldn't believe
• 27:06
  Speaker 4: that someone would pay for video on demand, And today
• 27:09
  Speaker 4: it's like it's the most obvious thing that you can,
• 27:11
  Speaker 4: you know, sell your content directly to fans. You can
• 27:14
  Speaker 4: sell you know, your you can sell your skills, you
• 27:17
  Speaker 4: can sell materials, you can do so many things with it.
• 27:19
  Speaker 4: So this is something that we could never imagine. And
• 27:22
  Speaker 4: now this is so common and this landscape keeps changing,
• 27:26
  Speaker 4: so we're just gonna we just plan to change with it.
• 27:30
  Speaker 5: Yeah, And like we were just saying, you know, everything
• 27:34
  Speaker 5: changes so rapidly now and you have to sort of
• 27:37
  Speaker 5: you know, be be be ahead of the curve. And
• 27:40
  Speaker 5: and you know, again that's where I go back to
• 27:42
  Speaker 5: with you know, content creation and you know, being able
• 27:45
  Speaker 5: to be able to get your stuff out there to
• 27:47
  Speaker 5: your fans directly, because you know, that's what you know
• 27:49
  Speaker 5: has happened with technology. You know, over the past even
• 27:52
  Speaker 5: let's just say ten years, you know, you've cut out
• 27:55
  Speaker 5: the whole middleman, and now you're selling directly to your fans.
• 27:58
  Speaker 5: You can make a whole you know, a website and
• 28:00
  Speaker 5: you can and talk directly to people, and once people
• 28:03
  Speaker 5: find your website, you can start you know, engaging with
• 28:05
  Speaker 5: them and uh, you know, hopefully.
• 28:07
  Speaker 3: Make a fan for life.
• 28:08
  Speaker 5: And then you know that that's something you know, I
• 28:10
  Speaker 5: always wonder where the next iteration is going to be,
• 28:13
  Speaker 5: but but you know that That's what I mean by
• 28:15
  Speaker 5: you know, how everything has changed is you know, maybe
• 28:19
  Speaker 5: it'll be completely different than what we think it'll be,
• 28:21
  Speaker 5: or maybe it'll you know versus you know, changing increments
• 28:24
  Speaker 5: if you know what if you know what I mean.
• 28:26
  Speaker 4: Yeah, I think I'm pretty sure. You know, I'm pretty
• 28:31
  Speaker 4: sure that things are going to change on like different
• 28:35
  Speaker 4: like levels. So the technology is changing dramatically all the time,
• 28:39
  Speaker 4: and then the engagement levels that you have and are
• 28:42
  Speaker 4: changing all the time. So it also it also affects
• 28:46
  Speaker 4: content that you're creating. So suddenly, you know, you create
• 28:49
  Speaker 4: like a live stream and you talk to people directly,
• 28:51
  Speaker 4: or you create like a three sixteen movie and you
• 28:54
  Speaker 4: make you make your viewers you know, they can select
• 28:57
  Speaker 4: their next scene or where they're going with it. So
• 29:00
  Speaker 4: there are so many things that are changing at once.
• 29:04
  Speaker 2: We'll be right back after a word from our sponsor,
• 29:10
  Speaker 2: and now back to the show.
• 29:12
  Speaker 4: It's going to be very interesting to see where creators
• 29:15
  Speaker 4: take this because they think it's really the power is
• 29:17
  Speaker 4: really in the creator's hand on how they're going to
• 29:20
  Speaker 4: take this amazing you know, these amazing technologies and these
• 29:23
  Speaker 4: amazing opportunities and create like groundbreaking experiences. It's all about
• 29:29
  Speaker 4: like creating an experience, not just like you now once
• 29:32
  Speaker 4: you know, many years ago you would sit in the
• 29:34
  Speaker 4: cinema and just watch a film and just go out,
• 29:36
  Speaker 4: and now it's like a whole experience experience you're getting
• 29:39
  Speaker 4: into and everything is getting a lot more interactive. So
• 29:41
  Speaker 4: as time goes, it's going to be really interesting to
• 29:44
  Speaker 4: see what creators do with it. And I think the
• 29:46
  Speaker 4: data is like the theilby wants to decide where this
• 29:48
  Speaker 4: is going. You can have the most amazing technology out there,
• 29:52
  Speaker 4: but if you don't get creators to create amazing things
• 29:55
  Speaker 4: with it, amazing experiences with it there, it's not going
• 29:58
  Speaker 4: to work.
• 30:00
  Speaker 5: That is a fantastic point, Danielle. That is absolutely fantastic.
• 30:03
  Speaker 4: Uh.
• 30:04
  Speaker 5: You know, Danielle, we've been talking for about thirty minutes
• 30:07
  Speaker 5: give or take, you know, just in closing, is there
• 30:10
  Speaker 5: anything that we haven't got a chance to discuss or
• 30:12
  Speaker 5: that you want to discuss now, or maybe even something
• 30:15
  Speaker 5: you wanted to sort of say to put a period
• 30:16
  Speaker 5: in this whole conversation.
• 30:19
  Speaker 4: And let's listen, like if we're talking about like Wix
• 30:27
  Speaker 4: in general or Wix Video specifically. So the thing to
• 30:31
  Speaker 4: remember is that we always have creators in mind. So
• 30:35
  Speaker 4: it's always about you know, having people, giving people the
• 30:38
  Speaker 4: ability to to have complete control over harder content is displayed.
• 30:44
  Speaker 4: Like you work so hard, you know, on your latest
• 30:46
  Speaker 4: short film or whatever. You should be the one to
• 30:49
  Speaker 4: decide how it's displayed, where it's displayed, how it is monetized.
• 30:53
  Speaker 4: You should be able to sell a directly if you
• 30:55
  Speaker 4: want and not rely on any other service. Should be
• 30:58
  Speaker 4: able to do it on your own domain. Like it's
• 31:00
  Speaker 4: all about, you know, providing control and given the power back.
• 31:05
  Speaker 4: I think, and this is something that we're doing. So
• 31:08
  Speaker 4: we're fairly news service at the moment, and we keep
• 31:11
  Speaker 4: evolving this and improving this over time, and I think
• 31:15
  Speaker 4: we have amazing stings you know coming soon that are
• 31:18
  Speaker 4: not even able to discuss. But I'm sure you will
• 31:21
  Speaker 4: full up after this, and you know, I'm sure will
• 31:24
  Speaker 4: keep talking and it's been a pleasure and.
• 31:28
  Speaker 5: You know, and obviously we're definitely gonna keep talking, Danielle,
• 31:31
  Speaker 5: and I just wanted to say I'm sorry. One last
• 31:33
  Speaker 5: question was where can people find you out online?
• 31:36
  Speaker 4: So you can find us at a wooks dot com.
• 31:39
  Speaker 4: Basically you have a whole section for video creators with
• 31:42
  Speaker 4: a lot of beautiful, stunning film templates and templates for
• 31:46
  Speaker 4: video creators, and then you have the with video apps
• 31:49
  Speaker 4: and within the side where you can have all the
• 31:51
  Speaker 4: amazing features we talked about.
• 31:55
  Speaker 5: And do you have any like personal Twitter or anything
• 31:57
  Speaker 5: you want to give out.
• 31:58
  Speaker 4: Danielle, not really. I'm a LinkedIn kind of girl.
• 32:03
  Speaker 5: By the way, I shot you a LinkedIn from request.
• 32:07
  Speaker 5: I'm great, so feel free to decline that at any time. No,
• 32:12
  Speaker 5: I'm just kidding around, but you know, I'm really good.
• 32:15
  Speaker 5: I just I made sure to I looked. I was
• 32:19
  Speaker 5: looking for if you had any social media like at
• 32:21
  Speaker 5: Twitter or anything, and LinkedIn came up and I was like, oh,
• 32:24
  Speaker 5: there she is. I I'll send her a connection request.
• 32:28
  Speaker 4: But I'm about giving other people the stage. You know,
• 32:31
  Speaker 4: I'm just providing the to giving other people the stage.
• 32:35
  Speaker 4: I love that stage.
• 32:37
  Speaker 3: Well, Danielle, I want to say thank you so much,
• 32:40
  Speaker 3: you know, for coming on.
• 32:42
  Speaker 4: Thank you for having me Dave, You're very welcome.
• 32:45
  Speaker 3: Take care, Danielle bye.
• 32:49
  Speaker 2: I want to thank Dave so much for doing such
• 32:50
  Speaker 2: a great job on this episode. If you want to
• 32:52
  Speaker 2: get links to anything we spoke about in this episode,
• 32:54
  Speaker 2: head over to the show notes at any from Uncle
• 32:56
  Speaker 2: dot com forward slash seven ninety four. If you haven't already,
• 33:00
  Speaker 2: please head over to Filmmaking podcast dot com. Subscribe and
• 33:04
  Speaker 2: leave a good review for the show. It really helps
• 33:07
  Speaker 2: us out a lot.
• 33:08
  Speaker 4: Guys.
• 33:08
  Speaker 2: Thank you again so much for listening to guys. As always,
• 33:11
  Speaker 2: keep that hustle going, keep that dream alive, Stay safe
• 33:13
  Speaker 2: out there, and I'll talk to you soon.
• 33:17
  Speaker 1: Thanks for listening to the Indie Film Hustle podcast at
• 33:20
  Speaker 1: indiefilm Hustle dot com. That's I N D I E
• 33:23
  Speaker 1: F I L M h U S T L E
• 33:26
  Speaker 1: dot com.