Latest / Negocios Locales / #178 Desaparece la mensajería de GBP y por qué tu ficha puede aparecer cómo cerrada

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#178 Desaparece la mensajería de GBP y por qué tu ficha puede aparecer cómo cerrada · Negocios Locales

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Local business. Episode one hundred and seventy- eight. Very good morning to
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all and welcome one more week to local businesses. Today, twenty- ninth
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of May of two thousand twenty- four, as we are at the end
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of the month, we go with our classic and what is, therefore,
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the compilation of all the novelties that the world of search engines has brought us
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in this month has just landed for the first time in this podcast and you
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don' t know what it is about, because I tell you. My
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name is Laura Alfonso. I am a local consultant specializing in business with physical
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establishments and I welcome you to this program, a weekly space where we talk
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about your date of Wolbius s Profile, your website of intentions, search,
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user, digital analytics reviews of links and more and more we talk about artificial
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intelligence and with what objective, because with the only DP and your local business
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it has more visibility on the Internet thanks to the improvement of your positioning.
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Searchers, if you are interested in these topics, it is very important for
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me that you subscribe to the local business podcast in your regular podcast player or
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from my website, Laura Alfonso com where you will also find all the notes
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of this episode and in addition, you have the possibility to subscribe to the
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news Letter of local business, where I tell you news of interest for your
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business, which does not give me time to address the episodes of the podcast.
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And how can you subscribe to the Neuws Letter, because in lauranso with
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letterstante bars, also of link in the notes and now we do start the
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most important novelty of this month and, as it could not be otherwise,
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that launch of AI overviews, that is, the Google search engine based on
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artificial intelligence. So far we were calling it that ge being generative sperients,
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but in the end it has come out with this name. In the last
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episode we talked about them in detail. We saw how the launch was and
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one of the things that surprised me most was that the examples of use that
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Google itself gave were based mainly on local businesses. You guys. I'
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m going to leave the link to the last episode because I think we picked
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up very well all that was the release, news, etcetera. So if
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you didn' t hear it, I recommend you take it back We were
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also looking at the first data the tools gave and we saw how it was
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still unfolding for so many people. And finally, we saw the industry'
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s reaction and how Google was responding to that reaction. The reaction of the
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industry is, therefore, the fear that we mainly have the seos in which
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the traffic of the webs falls because, in the end, if the artificial
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intelligence is to give direct answers to the user and in the same answer it
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said that it could gather even the information that the users are asking in tenqueres.
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Well, imagine all the traffic that a website may lose if you take
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away those informational search visits, comparison searches and get us directly to the transaction
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visits. Maybe that' s why Google is telling us that the visits that
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are coming to the webs are much more qualified and that CTRs are better.
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So maybe that' s not to be doubted. But what I' m
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wondering is you' re missing all the traffic from those pre- transaction information
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searches. Well, then, that' s what we have to go through
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little by little, and today what we' re going to talk about about
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AI Overviews and we' ve already done a super- extensive monograph last week.
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Well, then, I want to focus a little bit on how those
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first user experiences are being with the interface and the truth is that you'
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re seeing a lot of criticism, because the answers you' re giving may
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not be the best and most convenient. For example, when asked by a
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user who tells him I feel depressed. Google' s answer is to suggest
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a recommendation made by another user in Reddit that a good option is to jump
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over a bridge. Well, by the way, it doesn' t seem
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like this is the best answer to another user' s question where you'
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re looking, whether it' s convenient or not to smoke during pregnancy.
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The answer there is that, according to different medical studies, smoking two or
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three cigarettes a day in a pregnant woman is not bad. And these are
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just two examples, because social media is rare from many more. But what
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is happening, that these examples are being corrected very quickly. So, yeah,
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maybe he' s failing a lot over there. But that means that
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Google is going to back down and is not prepared, not really learning much.
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And these searches that were giving these strange results, they' re already
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producing us right now. So Google is focusing on quickly correcting all these responses
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and making a and Overbius really useful for users, and what more reactions we
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are seeing. Reactions are also being triggered with respect to the ad part,
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because both the artificial intelligence module and the ad part are already moving the organic
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results very far down. That' s why traffic is going to be resentful
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again. And in this case, what am I referring to? Well,
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then, to a user who' s looking for ways to remove wrinkles from
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clothing. The artificial intelligence module responds to you. But just below that module
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we find the whole shopping part where a lot of products appear that you can
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throw to the clothes to make it plan better. And that can be good
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at first looking at the user. But if in the end all the information
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that artificial intelligence feeds on is defended, it is placed at the end of
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the search engine part, no one finds it and then we receive traffic.
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What' s the point and that different businesses and users are generating content.
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To be final, no one will see it and the only one who will
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use it is Google to give direct answers and let the user simply stay on
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its platform. This doesn' t make sense and we saw it last week.
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Google. What he says is that he is working to create an ecosystem
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that is optimal for all. What we see is that it' s optimal
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for him. Yes, it is, so we' re seeing how you
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' re working on that track to make it really optimal for others. However,
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we must finish by confirming with these examples that I have given you that
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it is also useful for users, because, in fact, in Google trans
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you are seeing how the searches of people are increasing that what you are precisely
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looking for is how to disable the Google part. There and Bin does allow
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you to disable the results, but Google, for now not and to close
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this chapter of artificial intelligence, also tell you what Tiktok incorporates responses based on
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artificial intelligence into the searches users do on their own platform. And what Tiktok
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says is that all those answers are based on information that provides you with chat
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skills. So we are already seeing how the world is again dissociating between the
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artificial intelligence provided by Google and the fart intelligence lit by chat gepet. We
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' re really in a new industry with two big players and we' ll
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finally see who' s taking the cat to the water. The following novelty
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has to do with the abdate that was launched on May 5th on the abuse
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of a site' s reputation. We also see this in detail three episodes
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ago. However, I am going to make a small summary of this abdade.
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What it seeks is to eliminate spam that can be generated in sites with
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a high reputation for the abuse of bad practices. Or what kind of practices
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are, for example, parasites. I know they come to be those sections
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that create important websites, that have nothing to do with them, but that
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leave them there for people from outside to incorporate content and links to their websites,
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benefiting from the reputation of the site, with the sole objective of manipulating
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search classifications, taking advantage of how well positioned the web that hosts those parasites
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is. And then we can highlight other kinds of actions, which are the
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ones that mainly carry the media that, taking advantage of all that positioning that
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they have and that traffic, create sections of the better type washing machines and
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that is filled with links of affiliates with the aim of monetizing. But that
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medium is not expert in better washing machines and in the end, because Google
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understands that this is not the best thing for the user and is penalizing those
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kinds of actions, which is resulting in websites like for example, Forbes,
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which had a very wide section of story coupons, because it has made it
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disappear so as not to have any kind of penalty. He also told us
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the article he had generated about printers the Verge medium, which is very interesting.
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But, as I say, I' m not going to repeat myself
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because that' s what we talked about three weeks ago. But if I
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want to focus on the consequences of that appdate and, on the one hand,
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say that Google is carrying out specific actions of a manual nature, but
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it is not affecting the entire dominant website, but only the part where there
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has been spam abuse. Then it has also been thought that algorithmic actions were
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taking place, but Google has already announced that they are not. And why
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it was thought that algorithmic actions were already taking place. Because companies as a
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benchmark group in the coupon sector, their visibility has fallen considerably. In short,
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we can say that the big websites are not happy with this app because
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in the end it was a very important source of revenue and USA Today has
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made an article where it exposes that it has been decades before even Google existed
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helping its customers to save and improve their finances thanks to having journalists dedicated to
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covering news along with other experts who reviewed products and their precious for Rans helping
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to get the best products and services to their customers. Now, the cumpons
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offered by the newspaper websites are almost impossible to find when you search for Google
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and end up making a claim saying they were almost doing as a service to
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the community, because what they were doing is allowing families to save by offering
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discounts and independent opinions, so to speak. To me the article has seemed
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hairy, but it is true that regardless of how it is to operate and
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not satisfy and that I do not know it, I can talk about what
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the media are in Spain and that they were filling up with a lot of
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hearing articles. What are the best products to smooth your hair, to curl
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your hair, which are the best washing machines, the best printers. And
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in the end, you were perfectly realizing that the only thing they wanted to
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monetize was the affiliate links and the information that came to be a popurry of
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the opinions that those products had, for example, on Amazon. So this
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action, this update, is hurting the consumer ecosystem. They' re from
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me I see it Maybe it' s an exaggerated peline. I think he
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' s pulled too much of the rope and in the end, because it
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' s broken. Let' s go now with the next novelty that has
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to do with Google Analytics, which is that we already know that we went
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from Universal Analytics to G to four and G to four have incorporated the possibility
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that you can export the information to a Google Sites, which is common to
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this, but from Google for what, so that you can process the information
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in a faster way. This can be very interesting for timely analysis that you
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may be doing, as I connect with Analytics PP because the truth is that
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I process information in another way. But of course it is a novelty that
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many of you can do very well. And the next is not that Google
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Analytics allows you to save the comparisons so that you can turn them on and
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off by swiping a button in every group of browser reports you have to explain
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a little bit better for those who, perhaps, are not so familiar.
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When you' re doing your analytics reports. Maybe you want to see,
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then, how a certain part of your website is working or how it is
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working, for example, the traffic that carries mobile. With regard to the
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traffic that is coming to you from computer. So you have to be doing
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these comparisons all the time, creating the mobile segment, creating the comparison segment
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and in the end, because that, well, you' re wasting time
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and every time you get into analytics, you have to make those comparisons.
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Well, what Google allows you to do is to create them and as they
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stay saved for you to activate and disable when you use them. And the
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truth is that that' s very useful and saves a lot of time in
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universal analytics, comparisons were called segments. Well, that' s what we
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had analytics. We already have it in g to four and that works very
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well for us. So I invite you to enter your Google analytics on your
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website and start to frett and extract information that can be very useful to you
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about your website and, above all, to remove insides that are actionable,
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that invite you to take action to improve the results. And let' s
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go with the next novelty that has to do with bad practices that are being
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carried out, on the one hand, by competitors, who can edit your
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Google busnus sofile tab and say that your business is closed temporarily or permanently.
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If Google accepts that modification, what happens is that your business stops positioning.
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And if you stop positioning, you' ll start to notice that calls stop
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coming and you' re starting to lose business. You have to keep checking
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the status of your file all the time. Well, that' s an
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option and, if not also, for the control of AVIS and the positioning
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of your local business. You have a perfect tool for yourself, called Kojak.
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Kojak is a locally specialized tracker rack that offers you a detailed branch,
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that is, maps showing the position in your business ranking for a given geographical
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area. Yes, with Kyac you will have a clear and accurate view of
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how your company is positioned for which there were relevant in your business. And
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best of all, Kojac not only focuses on local lasers, the famous local
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pack, but also analyzes the organic being. That means that with a single
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tool, you can also analyze how you position your website for local searches.
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And that' s all, because not because Kojak is the Swiss knife of
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the local seo, since it is in continuous evolution incorporating new functionalities that allow
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you, for example, to anticipate potential risks of visibility for your business,
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possibility of filtering tab and many more things that will already be told in the
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coming weeks. Don' t stay behind, discover all the possibilities of Koyac
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a rand tracker to have under control the visibility and positioning of your local business
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and where you can hire this tool at Coyac c yo. But don'
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t be left alone with the fact that you can close your Wolbus nus Profile
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tab just because a competitor makes an edition. Turns out we' re seeing
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that Apple Maps can also close your tab on its platform if it identifies that
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the schedules you have on the tab don' t match the schedules you have
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on your website. And this is very interesting because with this in view of
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timetables they are a ranking factor. What is happening is that many businesses are
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doing an extension of the schedule on the date of Google buiss profe. You
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know Apple Maps feeds, too. You can feed on the information you put
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on your googlebs tab A SPOFY well, well, if you happen to extend
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your schedule on your tab, but you forget to extend the schedule on your
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website. That lack of agreement towards information causes Apple Maps to distrust and close
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your business tab on its platform. So you have to check it out.
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Very well as a result of this action, many users were asking Hey,
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I have to change my schedules in those directories where I have presence. Well,
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the answer is that you change that information in the most important directories.
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For example, if you' re a restaurant, you' ll have to
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change it, for example, in a tribago, in a fork, but
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maybe you don' t have to change it in a directory, which is,
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maybe it doesn' t have indexed the page where you are. That
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too, confirm it. If the page is not indexed, why would you
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change that information? So much attention to the subject of schedules, because it
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can affect and greatly affect the visibility of your local business. Let' s
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go with the following novelties, if new elements appear in the noble expanet of
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local businesses. For example, it is being seen that in some tabs the
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proprietary attribute appears. And then what we' re also seeing is that social
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media posts that appear on Google' s profin butness chips increasingly acquire a presence
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in the noble spanel os. I put everyone' s screen on the article
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so you know what I' m talking about. And next novelty disappears the
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messaging chat on Google. You will have received an email telling you that,
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from thirty- one July, the chat feature of Google' s business profile
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will cease to be available and at the end, from the 15th of July,
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customers will no longer be able to start new chat conversations with our company
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and from thirty- one July the chat feature will be removed in the New
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merchan Spediers, that is, in the management panel. What I have also
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been able to read on forums in the United States is that they are also
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removing all the historical calls. This means asking some user who will also remove
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the question and answer section, as not a priori This will only affect the
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chat part and the call history part. If you have chips in the United
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States, if you have relevant information in that messaging part, remember to make
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a copy with Google take out. I leave you a link in an episode
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where we talk precisely about how to use it and make those copies and we
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go with the latest novelty, which could not miss the new categories of the
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month. What categories have they created, since only one and which hiking club.
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And this one applies to me completely, because I' m pointed at
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one. So, as soon as I see the President, I' m
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going to tell him that he' s already late releasing this new category,
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because, as you see a lot of news this month, Google does not
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stop surprising us. But every time we have to be more aware of other
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players like chargept, Tiktok, etcetera, because everyone is going to help us
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give visibility to our local business. But if you really want to get more
20:15
visibility locally, you have my course get more customers by positioning your local business,
20:22
where, over several lessons and about six hours, I explain how you
20:26
can improve the visibility of your local business and with that get more customers.
20:30
I always tell you when the business next door gets more customers than you,
20:33
without having your experience or a better product, it just means it' s
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doing something you' re missing and in this course I explain what. Because
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we also analyze the competitors, and all this in a simple way, without
20:47
technicalities and without needing to spend on very expensive tools, because we do everything
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with very powerful tools and acosteecer, because it is not about making more and
20:56
spending more money, but to do the best and s s s s snder
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you have this course in Laura, Alfonso com Barra courses, so don'
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t stay without it, because with which it is falling is the time that
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you are very well positioned, because up to here the episode of today,
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I hope that it has been of interest and that, of course, all
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that we talk you can apply it to your local business as always. Thank
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you all very much for your five- star reviews, as well as your
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comments on the various podcasting platforms, and do not forget to subscribe to local
21:30
businesses, because that helps me to have more visibility and make this podcast sustainable,
21:37
because it is only left to close, but only until next week where
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we will hear again and where, then, where it will be here in
21:45
local businesses. Happy week.