Latest / Imagine If with Doone Roisin | Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast) / 6 quick questions with Jenny Goldfarb, Founder of The Mrs. Goldfarb's Unreal Deli (Part 2)

Transcript

6 quick questions with Jenny Goldfarb, Founder of The Mrs. Goldfarb's Unreal Deli (Part 2) · Imagine If with Doone Roisin | Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast)

• 0:00
  Welcome back. Here are the six quick questions. So question number one is what's your why? Why do you wake up every single day and get out there and build this business?
• 0:20
  These sweetheart animals that are sweeter than the puppy that like you love that cuddles in your bed. I'm telling you, they really actually are sweeter. Does this have to be super fast answer even though they're fast questions? Because, you know, the canines, the dogs, they have these canine teeth. So they're actually there to like rip up animals and stuff like that. We're like, let those guys into our bed. Meanwhile, the cows...
• 0:41
  which have our same teeth they just chew cud they sit innocently they don't want to hurt anybody they're so sweet and they will chase a ball and take belly tickles anyway we have a mountain of evidence showing us that they're complete sweethearts and that's my why and the baby lambs baby lambs it just gets me it really gets me i'm like the lambs are so cute how could we eat that it's ridiculous
• 1:04
  They're all so cute. I saw a video recently of a little girl in like some Southeast Asian country, two years old with a chicken on its lap that she's like giving a bath to and the chicken's like totally cool with it. They're sweethearts too. So I'm calling them out too as sweethearts. Oh my gosh. Yeah. What is your favorite marketing moment so far? My favorite marketing moment is that
• 1:32
  I'm in these different Facebook groups for vegans in different cities. And I love hearing what they have to say and saying things myself and having like a dialogue with like vegans across the country. So it's like a way that like, I kind of found a way to like sneak into like my immediate lowest hanging fruit tribe and, and like share stuff with them like for free and get their opinions on things. And, and,
• 1:56
  hear what they're talking about. I find it incredibly valuable and free. So if there's something you're interested in for like a business you want to create, that there's probably some group of folks that like that thing, that are somehow near that thing. Like for instance, it's not only vegans that are interested in my products, also people that are eco-champions or eco-conscious are interested in eating this way. So there are groups for that. There are ways to like meet your people and get opinions from them and use it to really leverage the business.
• 2:25
  I love that. Good one. Question number three is what are your go-to business resources when you're turning to a book or a podcast or a newsletter? So my very best friend, Kathy Heller, has the most incredible podcast that's literally in like the top 20 in the world as far as how it's ranked on iTunes. Her podcast is called Don't Keep Your Day Job, and it's brilliant. And, Dune, you should be checking her out too. She's so famous.
• 2:54
  So she gets it in the deepest way and knows that it's all an energy play and has made tremendous success of her career. And it's just all about, you know, empowering that female entrepreneur and really just that female. She's very connected with different programs for women and just truly sage advice. I was having dinner with her just last night. We're super close friends. And also my dad, who's kind of like a little bit of my hero in business, who's
• 3:22
  I go to him as well. I love that. So beautiful. Nice. Thank you. Question number four is how do you win the day? What are your AM and PM rituals or habits that keep you feeling happy and successful and motivated?
• 3:40
  wake up, I drink this chocolate almond milk that I make myself using, it's like hand-squeezed almond milk and then dates and cocoa powder and maca powder. Oh my God, come and make me one of those. This could be a business if it didn't have a super short shelf life. So I'm like very free with the recipes. It's really incredible. Yeah.
• 4:01
  Anyway, I mix that with a shot of espresso. I take a few vitamins. And then I'm up at my desk, I say a couple of old Hebrew blessings that connect me to the fact that there is oneness in this world and that that consciousness can change the world. And I just kind of meditate on that for a couple quick minutes. Then I get into like,
• 4:23
  emails, meetings, you know, looking at my to-do list. That's all like until maybe 1.30, 2 o'clock. Yeah. So I take this beautiful walk outside. Even if it's hot, I bring water. And even if it's freezing, I do layers. So I feel like there's no excuse for not getting outside because it is like 105 here sometimes. I claimed how beautiful it was. Sometimes it's quite rough. So yeah,
• 4:46
  Getting outside and then my second half of the day after I'm outside and I've kind of had like times to unwind, no phones or anything on that walk. I'm like looking at nature. I'm thinking about stuff. I'm not like in a meditative trance for 25 minutes. I'm like processing. But I come back from that walk and I try and set up calls with people like you, Dune, and have like more fun with my like second or final third of the day there where maybe I'm taking marketing meetings. It's like not as serious maybe. I mean not the marketing meetings.
• 5:15
  bit of serious, but, uh, but just stuff that I'm personally having more fun. Yeah. A bit lighter. A little lighter. Yeah, exactly. And then also, you know, when I'm in that like light space, I'm like, Oh yeah. Email that person. Like I'm like inviting my best thoughts to arrive. So beautiful things are coming in that portion of the day too. Oh my God. I love what you just said there. Inviting my best thoughts to arrive. I'm writing that down. That sounds great. I'm going
• 5:44
  Yes, that's what I'm talking about. And then at five o'clock, I have help with my three year old that goes home. And so I take on my three little girls and we have a little fun and we also try and keep things light and sweet and vegan. My husband gets off work. He's been home based since COVID. He's able to do his editing here and
• 6:06
  Anyway, we try to have a nice evening together. So that's what life looks like. Did I answer that? That was way too long of an answer. You asked AM and PM. Anyway, okay, edit out. It's good. I love it all. It's good. There's never too long. I think a long answer is good. Nice. It'd be great. Question number five is what's been your worst money mistake and how much did it cost you?
• 6:26
  So that Costco thing, probably, it was like a hundred grand. I have this Costco packaging. It's sitting there. I don't know what to do with it. I was emailing other Costco divisions a couple days ago. Hey, you guys want to take on my packaging? No. I was like, we got the hottest deli. Try it. And they were like, no, it's not totally fitting right now. So that was an expensive mistake. And I've learned my lesson, as I mentioned, with the wraps.
• 6:52
  Yeah. I hate that one for you. That's a big one. Thank you. And last question, question number six, what is just a crazy story you can share from this wild ride of building a business, good or bad?
• 7:06
  Okay. Got one. So I talk about these delis. I started the business with the delis. What I don't usually mention is that in March of 2019, it was going to be St. Patrick's Day. And because I had this corned beef, my mother-in-law was like, go and sell some Irish pub. I find some local Irish pub called Pickwick's. And I call and get the lady, some lady answers the phone and it's not lunchtime. And, and I say,
• 7:30
  hi there, you know, I give my spiel, like I have, you know, this really amazing vegan corned beef. I just want to drop off a sample. Like, who's the person, you know, that I could be to sample this with? And the lady literally laughs at me on the call. Because, you know, there's something with like vegans, like really rub people the wrong way because somehow...
• 7:49
  people feel culpable or like, you know, they're being judged. I don't know, but it gets like more hate than like any other diet. It's actually like been proven. Okay. And whatever it is, what it is, but, uh, the lady laughs at me fine, but I still find out that her boss, Jerry is the one I had to share the samples with. So I go down there and I meet Jerry and I sell him on like one piece, which was, I think it was like $20. He literally wrote me a check for like $20. Okay. And, uh,
• 8:16
  And I come out and I had a couple of little samples. So Jerry ate one of them. But then like I came out and I still had a couple more samples. And I go, the place was mostly empty. It was just like kind of staff. And I go, who was laughing at me on the phone?
• 8:27
  And they were like, who answered the phone? And I go, I get the woman. And I go, I want you to taste this. Jerry just bought some. You tell me what you think. So she takes a bite in front of me. And she's like, all right, it's pretty good. I like it. Respect. You know, so I was walking around with that kind of chutzpah, which is, I guess, always sold this thing in the first place. But yeah, don't mess with me. Don't laugh at me or I'm coming after you, basically.
• 8:53
  I love that. That is amazing. You're amazing, Jenny. This was so much fun. You are just such a blast. Thank you for sharing your journey. I'm your hype girl. Thank you, Dune. You rock. Good question. Good soul in there. I see it. Thank you.
• 9:17
  Hey, it's June here. Thanks for listening to this amazing episode of the Female Startup Club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out femalestartupclub.com where you can subscribe to our free newsletter. We send it out weekly covering female founder business news, insights and learnings in D2C, and interesting business resources.
• 9:41
  And if you're a founder building an e-commerce brand, you can join our private network of entrepreneurs called Hype Club at femalestartupclub.com forward slash Hype Club. We have guests from the show joining us for intimate Ask Me Anythings, expert workshops, and a group of totally amazing, like-minded women building the future of D2C brands.
• 10:04
  As always, please do subscribe, rate and review the show and post your favorite episodes to Instagram stories. I am beyond grateful when you do that.
• 10:20
  Hey, it's June here. Thanks for listening to this amazing episode of the Female Startup Club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out femalestartupclub.com where you can subscribe to our free newsletter. We send it out weekly covering female founder business news, insights and learnings in D2C, and interesting business resources.
• 10:44
  And if you're a founder building an e-commerce brand, you can join our private network of entrepreneurs called Hype Club at femalestartupclub.com forward slash Hype Club. We have guests from the show joining us for intimate Ask Me Anythings, expert workshops, and a group of totally amazing, like-minded women building the future of D2C brands.
• 11:07
  As always, please do subscribe, rate and review the show, and post your favorite episodes to Instagram stories. I am beyond grateful when you do that.