Latest / Come Together with Ephraim Herschmann / #111: Chaim Rutenberg / Beef Up Our Boys

Transcript

#111: Chaim Rutenberg / Beef Up Our Boys · Come Together with Ephraim Herschmann

• 0:01
  Welcome to another episode of Come Together
• 0:15
  and we're live with Climb Ruberg.
• 0:17
  Welcome. What's going on?
• 0:18
  Beef up our boys. How you doing?
• 0:23
  I'm doing great. Thanks so much.
• 0:24
  I so bet, so Vincey Race reached out to me just a couple of days
• 0:28
  ago. I was in Israel maybe 2-3 weeks
• 0:30
  ago. I had to stop and visit Mr.
• 0:32
  Race, of course. And and he, and then, you know,
• 0:36
  he and I were schmoozing about the podcast.
• 0:37
  We were talking about, you know, the type of conversations that
• 0:40
  we have. And he said to me, you know,
• 0:42
  whenever I think of anyone, I'll let you know.
• 0:44
  And like 3 days later or maybe 3 or 4 days later, he he said, you
• 0:48
  forwarded me your the most recent recording.
• 0:51
  I think that you just did recently, right?
• 0:54
  Yeah, could be with schmoozing time.
• 0:56
  Yeah, that one, yeah. So he said that one to me and he
• 0:59
  was like, I think you should, I think you guys should get in
• 1:00
  touch and then next thing I knew, here we are recording.
• 1:03
  So I'm I'm so happy. To do this looking forward,
• 1:07
  unbelievable. Yeah, yeah, yeah.
• 1:09
  So you want to start with, tell me a little about who you are.
• 1:12
  You want to start telling me about Beef Up Our Boys?
• 1:14
  What do you want to start with? I like to start with like the
• 1:18
  the spirit of things, you know, like, OK, let's do that.
• 1:21
  Some really, really magical times we're in sometimes where
• 1:25
  the, the, they say that the end of days is where the, the, and
• 1:29
  it's where really IAI is coming in, where the, the generation of
• 1:33
  knowledge where all the garbage falls apart and human connection
• 1:37
  is all that stands. And that's really where we're
• 1:40
  getting there. And, and we realized that under
• 1:44
  God, there really is no true objective truth.
• 1:49
  It's all about how we subjectively view the world and
• 1:52
  how we process things. And, and really like we say in
• 1:56
  the, in the Torah, we say the Bible, we say, who's the wise
• 1:59
  person? Hello, men, we call it the
• 2:02
  person who learns from all people.
• 2:04
  That's real wisdom. And we're getting so close to
• 2:07
  that day where we like, if you want to sound professional, AI
• 2:11
  is doing it for you. If you want to still look cool,
• 2:15
  you got a filter for that too. If you want to have friends,
• 2:18
  they got that too. So what's genuine, what's real?
• 2:21
  It's what's in our hearts, how we connect one-on-one in a
• 2:24
  conversation. That really freaks me out, by
• 2:27
  the way, because I've been thinking a lot about all this
• 2:29
  stuff and one of the freakiest things is how difficult it's
• 2:33
  going to become to discern reality from not reality, you
• 2:37
  know, and at a certain point, you're not going to know with
• 2:39
  anything that you're engaging, anything that you're engaging
• 2:41
  with will be real or not, you know, And like, how do you know?
• 2:46
  And I mean, I like the, I like your positive spin on it, but
• 2:49
  what's, how do you, what's your explanation for that?
• 2:53
  Well, this is of course an AI driven podcast.
• 2:55
  I've you booked it through an AI agent that reached out to you.
• 3:01
  So I'm not even, I'm not even, I'm super real.
• 3:04
  I'm AI real. And it's, it's, it's really the
• 3:13
  answer is the way God made it. We're two people talking to each
• 3:18
  other and, and people listening in on that.
• 3:20
  And that's who we are. We're real, we're genuine and,
• 3:24
  and it's a world where that becomes the most precious
• 3:26
  commodity is is genuine connection.
• 3:29
  Yeah, Yeah, I think we're seeing that now.
• 3:31
  I think we're seeing that because, you know, and I get,
• 3:35
  and also earlier what you were saying in terms of AI having all
• 3:38
  this knowledge compressed into such a simple tool that's so
• 3:42
  easy to access, you know, the only like once information
• 3:46
  becomes universal, it makes it even more clear that
• 3:50
  authenticity is not universal and being genuine is not
• 3:53
  universal. And that's something that I
• 3:55
  think at least part of what, you know, I've noticed living in
• 3:59
  America. And I was, you know, as opposed
• 4:00
  to when I was just in Israel, even in Europe, I was in
• 4:02
  Amsterdam and Barcelona, you know, it felt totally, it just
• 4:06
  felt like people's ability to relate to one another in America
• 4:11
  at least has just is just totally, totally plummeted.
• 4:15
  And it's, it's kind of scary, but it's also, it's also
• 4:19
  comforting to travel and see that it's not everywhere in the
• 4:21
  world. That's where that's kind of what
• 4:27
  I believe makes Israel special, is that we're we represent so
• 4:32
  much of the world and so much of different peoples from all over
• 4:35
  the world. Like what kind of what, what I
• 4:38
  felt really until doing this project is that what made us
• 4:42
  unique, what made us Jewish, what made us Israeli is, is our
• 4:45
  Jewish and Israeli identity. But in doing this project and
• 4:48
  interfacing with so many, so many people, I've, I've realized
• 4:53
  that it's so much more. And there's there's genuine
• 4:56
  feeling all around the world and there's love for Israel and love
• 5:00
  for genuine human connection and similar struggles and
• 5:06
  inspiration everywhere. Yeah, yeah, yeah.
• 5:10
  So you want to tell me a little about the company, about beef up
• 5:15
  our boys, how it got started and then we kind of walk away from
• 5:18
  there? So it's a great segue by the
• 5:22
  way, because kind of where what beef up our boys is, is the
• 5:26
  answer. And when you see so much
• 5:31
  destruction, and it's not just destruction, it's like this
• 5:37
  universal feeling or a local feeling we got in Israel, or I
• 5:41
  got at least that the world was, was like, if I could speak
• 5:46
  freely, was like going to pot. Like things are falling apart.
• 5:50
  And, and when you hear things and see things and you hear
• 5:54
  people basically accusing you of genocide, accusing you of hate,
• 5:59
  accusing you of, of representing so many destructive things.
• 6:04
  And then on the inside it's true.
• 6:06
  You're just honest and sincere and you I've had the opportunity
• 6:10
  to interface with hundreds of thousands of soldiers.
• 6:13
  I mean, not directly, but indirectly and thousands of
• 6:15
  soldiers directly. And they're all just sweet.
• 6:18
  They're I just today I saw, I happened to see some, some of
• 6:23
  the most advanced guys. These are guys who go into
• 6:25
  tunnels and they detonate a bomb going in there and they lay
• 6:29
  another charge while they're in there and deep behind enemy
• 6:32
  territory. They, they don't even have their
• 6:34
  dog tags with them. They take off all their labels.
• 6:38
  These are the guys who went into Lebanon months before the war to
• 6:41
  lay charges. Like we're talking about them as
• 6:43
  most advanced guys. And you meet them, they're just
• 6:46
  nice. There's no hate in their eyes.
• 6:48
  There's no one they want to kill.
• 6:50
  There's no manifesto of, of some, you know, Jewish identity
• 6:56
  hate or something. Or it's just it's just good
• 7:00
  people wanting to protect each other and and fight evil.
• 7:04
  And that's the energy behind Beef up our boys is how can I
• 7:07
  help the desire to help in October 7th hit and the world
• 7:15
  shook. And when the world shakes, you
• 7:18
  got to say, well, what's I'm under threat, fight or fright
• 7:22
  and and what's fighting? Fighting is doing good.
• 7:24
  It's connecting, it's being part of the positive energy and and I
• 7:28
  believe a lot in prayer and beef up our boys was about the answer
• 7:32
  to a prayer to help. How can I help?
• 7:35
  How can I help? And if you see the need and
• 7:40
  you're you see the opportunity and you find something that no
• 7:47
  one else is doing that needs to get done, you do it.
• 7:52
  And if one person needs it, everyone needs it.
• 7:55
  And what happened was my nephew got in touch with us.
• 8:00
  He was in like a pillbox overlooking Lebanon.
• 8:03
  And the Lebanese army couldn't know where he was.
• 8:07
  And they, if I could say that maybe I have to call them
• 8:09
  Hezbollah, whoever they were fighting in Lebanon territory
• 8:14
  looking for Jews, looking for Israeli soldiers.
• 8:17
  And so he was only able to get food back packed into him.
• 8:21
  And what kind of portable high protein food is available on the
• 8:26
  kosher market? Some stack bars, not much tuna.
• 8:31
  Cans of tuna, historically. So what do these types of
• 8:35
  soldiers throughout the world, what type of food are they
• 8:38
  eating? And they're eating dried meat.
• 8:42
  It's one of the gifts is that. Is that the case?
• 8:43
  Is that the case? That's the case that strike
• 8:46
  first forces. I'm sure some of your audience
• 8:48
  may be listening to that. That's what they they carry is
• 8:51
  dried meat. We call it beef jerky.
• 8:52
  It's other types of processed dried meat or pure dried meat.
• 8:56
  And, and it's, it's just like, it's like a gift, like we say in
• 8:59
  our prayers that, that God after we eat our grace after meals,
• 9:03
  that God provides food for all living creatures.
• 9:06
  And you think about the protein that's available all over the
• 9:09
  world, whether it's seafood or grasshoppers or animals.
• 9:13
  And in Part 1 of the things you have when you deal with the
• 9:16
  kosher laws is that especially when it comes to meat, it's got
• 9:21
  to be slaughtered a certain way. It's got to be treated the most
• 9:24
  humane fashion. Now you take, that's been one of
• 9:29
  the challenges. You take beef and you dry it.
• 9:33
  And that's what soldiers have eaten for millennia.
• 9:36
  That's what they ate. They dried their beef, they
• 9:38
  dried meat or fish, and then it lasts forever.
• 9:43
  And that's an art. Beef jerky actually started for
• 9:47
  millennia. For millennia, soldiers have
• 9:50
  been eaten, travellers have been eating dried, dried meat, dried
• 9:54
  fish, dried fruit. It's part of the nature of food
• 9:58
  that you take out the liquid, then it lasts.
• 10:02
  And that's an art that American Civil War was, that's really
• 10:07
  where beef jerky was really created.
• 10:09
  During that period of time, the American Indians had some
• 10:12
  variation of it. So it's it's like it's critical.
• 10:16
  Troops need food, Army travels on their stomach.
• 10:19
  And when you're dealing with soldiers who go to remote
• 10:24
  locations, you're dealing with people who go to the most.
• 10:27
  Like when when you think of, let's say, Gaza right now,
• 10:31
  there's areas there where there's roads and there's our
• 10:34
  Israeli army bases and there's units that have taken over and
• 10:37
  secured the area. But who goes and secures that
• 10:40
  area? These are some of the most elite
• 10:43
  units they'll go in there and whatever they could carry on
• 10:47
  their back, they'll take one building, secure it, take the
• 10:50
  next building, secure it. Eventually they secure the
• 10:51
  street. Then a convoy can show up with
• 10:54
  food for those you create a first critical days.
• 10:58
  Your food army ration food is is critical.
• 11:03
  And so knowing that now I get it.
• 11:08
  Beginning of the war and nephew was hungry 97 guys, he was cold
• 11:14
  and I told my brother, let's get some jackets for them.
• 11:16
  Let's get some beef jerky for them.
• 11:17
  My wife said my son Ezra heats low carb and when he goes on
• 11:22
  trips, he takes beef jerky with him because you need a meal.
• 11:27
  It's a meal on the go. So, So what did he do?
• 11:31
  So we got we got my nephew some beef jerky.
• 11:35
  No one had it. We found some vendors that had
• 11:37
  it and I literally I'm like, if he needs it, this is my job, I'm
• 11:40
  doing it. So I called a few vendors up.
• 11:42
  I said, how many packages can you make in a day?
• 11:45
  Thousand packages. Found three vendors said 1000
• 11:48
  packages. What's the price at that volume?
• 11:50
  How quickly can you scale to there?
• 11:53
  Within two days, we had 150 packets of beef jerky, had 97
• 11:56
  jackets, drove it up north, closed military zones.
• 12:00
  I meet up with his logistics officer, whose job is to bring
• 12:03
  them food and whatever else they need.
• 12:06
  He sees the jackets. He's like, these jackets aren't
• 12:08
  warm enough. We're all the way like so far
• 12:10
  north, we need something warmer. He sees the beef jerky.
• 12:13
  He's scared. There's a mountain too, right?
• 12:15
  On the Lebanon border, yeah, it's gorgeous up there, really
• 12:18
  beautiful. And I gave.
• 12:20
  Him. It's mountainous.
• 12:21
  He gets cold tonight. Yeah, cold.
• 12:25
  And this Russell, this was October.
• 12:26
  October is right before the winter, so you need you need
• 12:30
  waterproof and you need to be prepared.
• 12:33
  These guys aren't moving around a lot.
• 12:34
  They're just sitting there and hunkered down in a pill box.
• 12:38
  So he saw the beef jerk. He said this is perfect.
• 12:42
  What happens is I take the jackets.
• 12:45
  The big northern basin is rough. And underneath the jackets
• 12:50
  happened to be a few packs of beef jerkies.
• 12:52
  I gave them to try it like you got.
• 12:54
  They're like, they couldn't believe it.
• 12:56
  This is meat, this is portable, this is protein.
• 12:58
  It's tasty. It's this is wow, they couldn't
• 13:01
  believe it. And by the time I got back to
• 13:04
  the center of the country, the head of logistics for like
• 13:06
  150,000 soldiers said, I have two units, each one wants 1000
• 13:12
  packages emergency. So now you're a civilian with a
• 13:19
  request. Yeah, I mean, I guess one of the
• 13:26
  one of the beauties of being in Israel is that you're never just
• 13:29
  a civilian. You know, you always feel like
• 13:31
  you're extended family or your cousin or your brother or
• 13:33
  whatever, you know. And I think that that that gives
• 13:36
  you a different sense of responsibility when it comes to
• 13:38
  stepping up as opposed to just being a fellow citizen or
• 13:41
  another civilian or not. You know, like you almost feel
• 13:43
  like you're, you're only a degree or two related from
• 13:46
  anyone in the Army, you know, almost any given point.
• 13:50
  That is so true, and you never know.
• 13:52
  Sometimes, like the most advanced people in the Army,
• 13:55
  they are the sweetest people. They're the most regular looking
• 13:59
  people that you never guess. You'd never guess.
• 14:03
  And that's really if you think about what the responsibility of
• 14:06
  an advance unit is. It's determination.
• 14:10
  It's consistency. It's not the guy who can carry
• 14:14
  200 lbs. Not that these guys aren't
• 14:16
  tough, but it's the resilience. It's that you're not afraid
• 14:20
  under fire. You're going to withstand,
• 14:23
  you're going to withstand under pressure.
• 14:25
  These are guys who are legit. They they don't waste a second
• 14:28
  and they don't carry something with them that they don't need.
• 14:32
  And when they say this is something I need, this makes a
• 14:36
  difference to me, you do it. These are guys who they go in.
• 14:42
  I've had many guys. We would send them beef jerky
• 14:45
  every week, every two weeks. And these are guys who went into
• 14:51
  Gaza and they didn't come out for 90 days or six months, not
• 14:55
  once. They didn't go home once because
• 14:58
  they're so advanced. They're doing such tactical work
• 15:02
  in the most crazy places. It's incredible.
• 15:11
  I mean, it's crazy. So how'd you do that?
• 15:14
  How'd you fill that order? When you get that order and you
• 15:17
  get that and you get that, like what's logistically, what's
• 15:19
  going through your mind? How do you make it happen?
• 15:21
  So what's going through my mind is I'll do whatever it takes.
• 15:28
  I'll slaughter the cow, I'll do whatever it takes.
• 15:30
  You know, I'll do whatever it takes.
• 15:32
  And it's, it's part of what it is also is that if you realize
• 15:37
  that you got the request because it's your opportunity to fill
• 15:42
  the request. And that's something that's wild
• 15:45
  to me is that every single person that I've interacted
• 15:49
  with, they interacted with me because in some capacity, they
• 15:56
  were part of me filling my mission.
• 15:59
  And it's not just me filling my mission.
• 16:02
  It's the soldiers on the front line, it's the logistics
• 16:05
  officers filling their mission. It's the nation.
• 16:08
  It's the international community that understands that Israel is
• 16:12
  at the front lines of the war of the future, the historical war
• 16:17
  between good and evil, between society that just wants to live
• 16:24
  and help each other no matter who you are.
• 16:27
  And society that says that we are back in the Middle Ages and
• 16:32
  I need to kill you. I need to subjugate you to get
• 16:35
  what I want. We all know you don't.
• 16:38
  You don't beat your wife, God forbid, in order for her to to
• 16:43
  have a relationship with you. That's not a healthy
• 16:46
  relationship. That's not how people react.
• 16:50
  It's not acceptable. October 7th was not acceptable.
• 16:55
  And fighting that is our job, it's our mission.
• 17:00
  And anything you do, if you can be there, you fight.
• 17:03
  If you can't fight, you feed. If you can't feed, you support.
• 17:07
  If you can't support, you pray. If you can't pray, it's in your
• 17:12
  heart. And so how do we do it?
• 17:17
  How do we do it? How do we deliver beef up our
• 17:20
  boys over 100,000 packages of beef jerky.
• 17:25
  You go on beef up ourboys.com message to our soldiers, you'll
• 17:28
  see hand decorated samples of bags that kids all over the
• 17:33
  world don'ts all over the world personalized.
• 17:36
  They were sent directly to combat units.
• 17:39
  That's beautiful. Just today.
• 17:41
  Just today, myself and some volunteers, we packaged about
• 17:47
  400 something packages of beef jerky straight into combat
• 17:52
  units. We had a guy or someone
• 17:55
  requested one guy who makes barbecues.
• 17:57
  He's like the unit we were supposed to make a BBQ for in
• 18:00
  Syria Said for logistical reasons, quote UN quote, we
• 18:03
  can't make him a BBQ. But they want the food, they
• 18:07
  need the energy, they need that. Love a package of beef jerky in
• 18:12
  a personalized bag. Bam, you just delivered, not.
• 18:17
  Just the operations process like what's the operations look like?
• 18:20
  How do you do? How do you do?
• 18:21
  So you, you have do you, do you, do you have a supplier?
• 18:24
  Do you get it from anywhere? Do you, do you make it yourself?
• 18:27
  How does it? How does it work?
• 18:28
  So the story from the beginning was sure we did.
• 18:33
  Delivered 150 packages, got requested for 1500.
• 18:36
  Where'd you get 100? So this was this.
• 18:39
  The 100 original 150 packages were just a collection of of of
• 18:44
  of beef jerky from different places.
• 18:45
  So primarily from two sources, there's a company in Jerusalem,
• 18:50
  Butcher's Cut, that make charcuterie, fancy meat boards.
• 18:55
  If you're making a beautiful event on a rooftop in Jerusalem
• 18:58
  in the summer, and what are you serving people?
• 19:02
  What are you serving? You need, you want to have
• 19:05
  quality meat that tastes good, finger food that doesn't go bad,
• 19:12
  a fancy beef jerky board, $1000 beef jerky board.
• 19:16
  Boom. Yeah.
• 19:19
  And, and so I reached out to them and within like 5 minutes
• 19:23
  they had put on their website sponsor beef jerky for the
• 19:26
  soldiers. They sent out a request to their
• 19:29
  clientele. Within they had about $1000 /
• 19:32
  100 packages reduced and paid for.
• 19:36
  Right there was amazing. There's one company.
• 19:38
  There was another group of people and locally and but
• 19:41
  chillers that make like beef jerky as like bootleg beef jerky
• 19:46
  kind of thing. You know, you make it in your
• 19:48
  bathtub, little liquor, you make beef jerky in your kitchen, like
• 19:51
  and they sell it. Some of it's great, some of it's
• 19:54
  good, some of it's interesting. And I threw them.
• 19:58
  I was like, I went on this, this group, the synagogue group.
• 20:02
  I'm like. It's like a hippie synagogue
• 20:04
  called Carbach Jewel. Like who makes beef jerky?
• 20:08
  Like 10 people said they do. They're all threw more into a
• 20:10
  group. One guy brought it in from South
• 20:12
  Africa. One guy makes it this time.
• 20:14
  Finally, one person says I do it as a business.
• 20:18
  I'm like, great, how many can you make in a day?
• 20:21
  They said 1000. What's the price?
• 20:22
  They gave me a price. How many can you make right now
• 20:24
  for the next three days? They said like 100.
• 20:27
  They had like 50 fun. So I had 150 pack or 54
• 20:30
  packages, whatever it was deliver.
• 20:33
  That was Sunday night. That was like the 15th Monday.
• 20:39
  I picked it up Tuesday morning, 6:00 in the morning, I delivered
• 20:42
  it. I got the request for 2000.
• 20:45
  OK, yeah. What do?
• 20:45
  You do with that? That's crazy.
• 20:47
  Emergency, emergency. We got a beef jerky emergency.
• 20:53
  So what do you do? Like, And I realized it's food.
• 20:56
  It's portable food. It's the food that the soldiers
• 20:59
  have all over the world that they don't have in Israel.
• 21:03
  So I told these people, I said in Jerusalem, but I said,
• 21:07
  listen, I'm going to start raising funds.
• 21:09
  We got this logo, beef up our boys with the finger and the
• 21:12
  Israeli flag like we need you. And we came up with this name
• 21:16
  for beef jerky. Yeah, and beef up our boys.
• 21:21
  It's like bring energy to our boys and connect them.
• 21:24
  Tonight we got connected with the charity 5O1C3 Israeli
• 21:28
  charity. Boom, done.
• 21:30
  Open the cause match page. Cause match slash Beef up our
• 21:32
  boys. Does it take a day or two?
• 21:34
  Even less. It took it was a merit within
• 21:36
  like 1/2 hour. OK, gotcha.
• 21:39
  Like everything happened like this.
• 21:40
  There's a designer, the lay Ruben.
• 21:42
  She does amazing work. She's very, very busy.
• 21:45
  She's like, OK, done, 'cause match.
• 21:48
  They're like, it's wartime. I was on the phone with the
• 21:50
  owner of the company, done, the charity done.
• 21:55
  I told the vendor, I said, listen, start making.
• 21:58
  I said, I told the vendor, just start making it.
• 22:01
  When I say go to the Max, you go to the Max.
• 22:03
  That means I funded it enough for you to make 1000 packages.
• 22:07
  So we started making it and the group of Beit Shemesh started
• 22:11
  making it. The the group of Beit Shemesh,
• 22:14
  they delivered about 500 packages, 600 packages by
• 22:19
  Thursday night. I was like, you know what, I'm
• 22:21
  going to put a blessing on the bag because this is wartime.
• 22:24
  You need blessings. Chaconian Vero, that everything
• 22:27
  comes from God. Everything's in God's word.
• 22:29
  Go and put it on the bag. I'm like, I got to put a beef up
• 22:32
  our boys logo on this. People know where they're
• 22:34
  getting it from. They can ask for more.
• 22:36
  I also realized, and this is kind of going into like, I don't
• 22:40
  want to sound negative, but I realized that if one person
• 22:45
  doesn't own it, it's not going to happen.
• 22:49
  There'll be 15 different campaigns.
• 22:50
  There'll be substandard stuff getting out there.
• 22:52
  One guy has got to say this is important.
• 22:55
  I'm going to buy you out. If you want to donate, you
• 22:58
  donate through me. I'm taking nothing and we're
• 23:01
  going all that. We're going to have the best.
• 23:02
  We're doing it. And I did that, thank God.
• 23:06
  And we had within by Thursday night, we had 500 packages in
• 23:12
  the local group and like shoot people.
• 23:15
  Our parents were coming to my house picking up bags.
• 23:18
  My son doesn't eat fish. He's a commander in a unit.
• 23:22
  Can I get a few bags for him? My son's hungry.
• 23:24
  This is ready. Two weeks into the war almost
• 23:27
  people are finally able to deliver to different places in
• 23:30
  the country. He's starving.
• 23:32
  They need this. Like the requests were insane.
• 23:35
  Like I from the way beginning, I've always waiting for someone
• 23:37
  to say, boom, you mean you're doing this?
• 23:41
  How much do you need? I'm I'm letting you go to the
• 23:43
  Max. I was always waiting from the
• 23:45
  way beginning someone to write, to write the big checks and to
• 23:48
  be doing 3000 packages just a day, which is 30 grand a day.
• 23:51
  I never got there though, but we did OK, but not like I wanted
• 23:55
  like I hoped not like they need whatever you're can't can't
• 24:00
  harbor on what what wasn't. But there's always opportunity
• 24:04
  to do more and you feel bad you didn't do more.
• 24:06
  I feel bad you do more. So they I sent up so Friday
• 24:11
  morning, so Thursday night we got a delivery at 2:00 in the
• 24:15
  morning of like 700 packages from butchers cut in Jerusalem.
• 24:20
  And I, I got these stickers with the blessings on it.
• 24:23
  And my son, my nephew, the two delivery drivers at 2:00 in the
• 24:29
  morning till 5:30, put stickers on bags, put the blessing and
• 24:34
  the beef up our boys stickers on the bags. 6:00 in the morning, I
• 24:38
  drove up north with this Army base, dropped it off, ended up
• 24:41
  meeting like Rambo, like literally this guy's like, I
• 24:44
  can't have my picture taken even with my face covered.
• 24:47
  My son accidentally took a picture of like, you got to
• 24:49
  delete the picture. You can't even have it on the
• 24:51
  phone. We're like, we're like, you
• 24:53
  know, you know, we're delivering something they don't have.
• 24:56
  We're given access that we shouldn't necessarily have
• 24:59
  because we're, we're like, we're part of their effort.
• 25:01
  We're with them. Yeah.
• 25:03
  And so fine went into the Shabbos, the second week of the
• 25:07
  war. Things are calming down.
• 25:08
  We're nervous. We're scared because we saw what
• 25:11
  was going on in the north. We saw what Hezbollah was
• 25:13
  prepared to do. And Iran, we saw the this like,
• 25:16
  thank God things have developed slowly where Israel was able to
• 25:20
  kind of beat their enemy before they got to us.
• 25:23
  But we were scared the first second week of the war that Iran
• 25:26
  was going to get involved and Hezbollah would get involved
• 25:28
  with the borders and everything and seven fronts in one minute.
• 25:32
  It could have been insane, could have been insane.
• 25:34
  But thank God, you know, God's in charge of things.
• 25:37
  And Saturday night I get a call. Saturday night I get a call.
• 25:44
  This guy tells me that I had, he had taken a few 100 bags down
• 25:48
  into Gaza. These are ground troops that
• 25:51
  went before the ground invasion. They, they had, they had guys
• 25:57
  advance units going in. And the guy's like, listen, take
• 26:00
  all the money you raised for me. Take all the equipment that you
• 26:05
  have for me, 'cause he had like convoys of cars set up for
• 26:09
  people. And this guy's story, by the
• 26:11
  way, this guy's David Gancher are people of Israel.
• 26:14
  He, his story was he was sitting at his, at his table, his
• 26:18
  holiday table, 10 people at the table by the end of the meal
• 26:24
  this October 7th was just him and his wife.
• 26:26
  He's like, we got to help them. So right after the, the Sabbath,
• 26:30
  he reached out to some people. He started helping.
• 26:32
  Word got out that he's able to help.
• 26:35
  So all of a sudden money charter coming in to him, request
• 26:38
  started coming in to him volunteers and he was delivering
• 26:41
  crazy quantity stuff all over. So he he had sent a bunch of
• 26:46
  stuff into Gaza and the guys like, take all the stuff.
• 26:49
  Beef jerky is what we need. The army's not going to get it
• 26:51
  to us. It's the most important thing
• 26:53
  for us. This is what we need.
• 26:55
  And he said, you won't believe it because he tried reaching out
• 26:57
  to other people to get sponsors for the project.
• 26:59
  And they're like, this is ridiculous.
• 27:01
  This is the stupidest thing I've ever heard of.
• 27:05
  Like, this is so stupid. Like, and I've heard that many
• 27:07
  times throughout. Now, finally, I have answers
• 27:12
  like, yeah, it is the most important thing.
• 27:14
  Yes. Getting food in the hands of
• 27:17
  soldiers is more important than anything else you can give a
• 27:19
  soldier. And we're not talking about a
• 27:22
  guy on a base. Here's a case of beef jerky.
• 27:24
  You're a soldier here at a guard point.
• 27:27
  Enjoy it. We're talking about the guys who
• 27:29
  value every oz they take with them.
• 27:32
  They take less bullets because they're taking more food.
• 27:36
  That makes a difference. You know, this is the real guys,
• 27:38
  the real deal. Not that everyone does their
• 27:41
  part is is is important. So when that happened, I ran to
• 27:47
  the social hall of the synagogue.
• 27:49
  I heard this message on Saturday night.
• 27:51
  I hired 4 chefs. I'm like, listen, you're doing
• 27:55
  it for free, but tell me how much you need to support your
• 27:59
  family that you could do this. I'm not telling you how many
• 28:01
  hours a day to work. I'm not telling you how to do
• 28:03
  it. They each gave me a number.
• 28:05
  I said, fine, that's what you're getting.
• 28:08
  And I remember Sunday morning waking up, I'm like, Oh my God,
• 28:11
  what did I just do? I hired 4 chefs.
• 28:14
  I moved someone's equipment over.
• 28:16
  And I remember thinking also like Saturday night at 12:00 at
• 28:20
  night, I had to get this to move this guy's oven from his, from
• 28:24
  his catering kitchen into the synagogue social hall kitchen.
• 28:28
  And, and I'm like, it's like, this is an emergency.
• 28:31
  This is an emergency. Like I'm losing my mind.
• 28:34
  Like I called like an ambulet company.
• 28:36
  They're like, this is not an emergency.
• 28:37
  I'm like, no, no, it is. Finally we got it.
• 28:39
  We moved it over and and I remember waking up Sunday
• 28:43
  morning, I got to pick at 3 woke up at like 9/30, 10:00 and I'm
• 28:48
  like, what did I do? Woke up in a cold sweat.
• 28:51
  I'm like I just, I'm like I lost it.
• 28:53
  I'm nuts. The workout to my head, the
• 28:55
  trial or something. I hired 4 chefs.
• 28:57
  I moved people in the middle of the night.
• 28:58
  I convinced people of all these things.
• 29:00
  I'm negotiating meat orders like what is wrong with me?
• 29:03
  I lost it. I lost it.
• 29:04
  These chefs are going to be by my house in a few minutes
• 29:07
  freaking out. So what?
• 29:08
  I had a campaign in a race like 30 grand.
• 29:11
  So what, that's enough money for two days.
• 29:13
  Like what am I thinking? I go into the social hall and
• 29:19
  there's like 250 people there. There's gap used students,
• 29:23
  there's local people, people are cutting the meat, preparing it,
• 29:27
  donating. We're seeing miracles.
• 29:29
  So many stories. Like we have like a whole hour
• 29:31
  and a half with just miracles that happened throughout this
• 29:33
  project. And so we we had that and then a
• 29:40
  few months into the project, the we got a vendor in Jerusalem who
• 29:45
  had a proper beef jerky company with the Ministry of Health with
• 29:51
  the top level of kosher, but he couldn't package it.
• 29:56
  So we set up an offsite packaging facility using
• 29:58
  volunteers with his rabbi. So you'd get, so you'd get you.
• 30:03
  You'd make the meet in the in. The he would make, the he would
• 30:05
  go. So we had, so beginning, we
• 30:07
  started the social law, Yeah. And then the synagogue started
• 30:10
  smelling like beef jerky. We put a vent system in the
• 30:13
  kitchen. It still smelled like beef
• 30:15
  jerky. Like I'm like, I can't.
• 30:19
  Like I'm going to be scrubbing the carpets of the, of the
• 30:21
  synagogue. Like I can't.
• 30:22
  It's just not, not to. Then we ended up we were, so we
• 30:27
  had volunteers packaging in the synagogue for a few weeks, but
• 30:32
  we had, we were making it in the synagogue kitchen for a week and
• 30:36
  then we moved not very long. Then we moved to a catering
• 30:38
  kitchen at Yeshiva Reishi. Happens to be Friday.
• 30:42
  Friday morning, Rabbi Marcus and his wife and his kids are
• 30:47
  packaging and this Javari Rav Donnie.
• 30:52
  Donnie Yeah of. Course and and and the and the
• 30:56
  one of the heads of the synagogue comes and she's like
• 30:58
  listen, like the whole the whole place smells like beef jerky
• 31:02
  like your fan is your fent is not working.
• 31:04
  It's not doing it like like you could do this for a few another
• 31:08
  week or so. I'm like, we got to get out of
• 31:09
  here now. So Donnie's like, listen,
• 31:13
  there's no catering going on in the sure in the in the yeshiva
• 31:18
  in the gap year. So come to us.
• 31:22
  Moved everything over there. Up the hill.
• 31:25
  Up the hill and it was just like, it was like, like so many
• 31:29
  things like that. And then we got this great
• 31:32
  vendor in Jerusalem who's like French trained Russian
• 31:37
  charcuterie, beef jerky expert and but he couldn't package it.
• 31:42
  So he was selling us these 5K bags of beef jerky and we were
• 31:46
  packaging it with volunteers. What's 5K again?
• 31:49
  What is that convert it to? Pounds 10 lbs. 10 lbs OK and 10
• 31:52
  and typically speaking, how much, how much is in a how much?
• 31:55
  What's a personalized size of? Jerky.
• 31:57
  So jerky just around 2 ounces is is like 32 grams of protein.
• 32:02
  So that's like a serving. OK.
• 32:05
  And that's like how much did. Each person get out of that 10
• 32:08
  LB. How many?
• 32:08
  How many things does that 10 LB of jerky make?
• 32:11
  So you're talking about about what is that this, this 8 oz.
• 32:17
  So basically it's you're talking about 8080 packages of beef.
• 32:25
  Jerky. 10 lbs of jerky is 80 packages.
• 32:28
  Right, but your 10 lbs of jerky, by the way, is 30 lbs of meat is
• 32:34
  20 to 30. Pounds meat so dehydrated.
• 32:36
  Because it's dried, because you're taking the water out.
• 32:38
  Yeah. So it gets like, saves the
• 32:41
  protein. It's valuable.
• 32:44
  It's really valuable. Yeah, yeah, yeah.
• 32:47
  And So what ends up happening is we.
• 32:52
  So by the way, I'll just say something that's just pop may
• 32:54
  talk about the value of it. Like about 3 weeks ago, this
• 32:58
  lady calls me up. She's like, can you get beef
• 33:01
  jerky for my husband? I'm like, sure.
• 33:05
  She's like, how does it work? It's free.
• 33:06
  How many guys? Whatever it is, let's get it to
• 33:08
  him. She's like, what's the story?
• 33:09
  Story is this guy her husband is one of the first troops that
• 33:13
  went into Gaza a few weeks ago and they went to a new area and
• 33:19
  they had a little generator with them but the generator didn't
• 33:21
  work so the fridge all their food in the refrigerator went
• 33:23
  bad their food delivery didn't show up to one in the morning
• 33:27
  for security reasons and the food they got was bad they
• 33:30
  literally ate rice and these talk about these aren't guys
• 33:32
  sitting around these are guys carrying 60 lbs in their back
• 33:35
  advance units like and she's and she's like he really needs this
• 33:41
  and actually today she she she works for a nonprofit and she
• 33:46
  sent out grant applications on our behalf to a bunch of
• 33:50
  organizations and foundations to to sponsor us like this is
• 33:54
  really that's a lot of. Work because that, that, that,
• 33:56
  that, that, that administrative stuff that's hard to navigate
• 33:59
  can be so valuable when you figure out how to how to, how to
• 34:01
  make your way through it. Yeah.
• 34:03
  So this is just an example of like the need and how like
• 34:06
  things work out. So then, so we had this guy in
• 34:08
  Jerusalem and we had volunteers from all over the world,
• 34:11
  thousands of volunteers, and then he went out of business.
• 34:16
  So then we found them even. If you give him all these
• 34:19
  orders. Yeah, 'cause we weren't given
• 34:21
  that much orders and it was right.
• 34:22
  Let's just say it's, it's also beef jerky is a tough business.
• 34:25
  If you're not doing it at scale, there's no money in it.
• 34:29
  Like right there. It's a, it's a volume.
• 34:32
  It's a volume proposition. Yeah, yeah, yeah, yeah.
• 34:35
  Gotcha. So and then, so then we were, we
• 34:39
  had these vendors in America, we got some of them licensed to
• 34:42
  import, but we couldn't get the rabbi license.
• 34:44
  This is top products from US kosher US beef jerky factories.
• 34:50
  And what was the what was the problem with with the overlap
• 34:53
  between coming from the states, the, the, the kosher or the?
• 34:58
  So part of it, part of it is, is like, I hate to say it's like a
• 35:00
  bit of a Gray area. Meaning, let's say you want to
• 35:05
  sponsor beef jerky, this guy's willing to make it at cost.
• 35:08
  This other guy's willing to bring it, this other guy needs
• 35:11
  it. So I'm like, here, go ahead.
• 35:13
  You guys meet each other and you do it like you can't really do
• 35:16
  that at scale. And it's.
• 35:18
  So we tried getting these vendors license, but the
• 35:20
  resistance that was very, it's bureaucratic.
• 35:23
  You're talking about bringing in a new food product.
• 35:25
  Even if you advance the process times 10, it's challenging.
• 35:29
  So so then I found the factory next to Gaza, found a factory
• 35:37
  next to Gaza. What kind of a beef?
• 35:39
  Factory a meat a beautiful meat fish processing facility.
• 35:45
  They had fresh fish founds outside.
• 35:48
  They were like high end the places done to the tea and
• 35:54
  October 7th. Came when?
• 35:56
  When was it built? So the place originally was
• 35:59
  built in the 40s, Nineteen 40s, but the, this, this iteration of
• 36:04
  the facility was built maybe 15 years ago. state-of-the-art,
• 36:08
  gorgeous drink, anything you could imagine.
• 36:11
  It's there like, like everything you would need in a professional
• 36:15
  facility is there with the agricultural ministry licenses
• 36:19
  and the kosher licenses and the logistics, the docking bays, the
• 36:22
  refrigerators, anything you could imagine.
• 36:25
  And October 7th, it closed. Over 100 of their customers were
• 36:31
  murdered October 7th. One of their one of their
• 36:34
  employees at the time they weren't there but they were in
• 36:37
  the surrounding area. All their all their staff was
• 36:42
  one of their staff was a hostage a few one of them was far as I
• 36:46
  went to visit her home totally obliterated her whole town.
• 36:49
  She was saved by a miracle in her in her shelter, her husband.
• 36:54
  She told me this. I went into her shelter and her
• 36:56
  her husband basically her and her two kids.
• 36:59
  Her husband went into shock. He couldn't move all day.
• 37:04
  And the way her, her, her shelter was situated is there
• 37:09
  was like A at the end of a narrow hallway.
• 37:11
  So if someone tried shooting into the door, it would ricochet
• 37:15
  back into them. So and then she found this
• 37:18
  wooden spindle from Holland that she got as a child and she used
• 37:23
  that in a sweater to, to hold physically hold the door shut.
• 37:29
  And she heard her neighbors being murdered, Her home was
• 37:34
  destroyed. Her home was a grenade was sent
• 37:38
  into her house below marks everywhere like total
• 37:43
  destruction. And then she's the head of of
• 37:48
  orders for this guy's company. She was in there for 12 hours.
• 37:52
  Her story's insane. I'll tell you one crazy thing
• 37:55
  she showed me is her dad had passed away two years before and
• 38:00
  she goes into her house a few weeks after this to get some
• 38:03
  stuff and the picture of her the house is destroyed.
• 38:08
  But on the table is the picture of her dad face up.
• 38:12
  It on the picture is a block kids toy block of heart.
• 38:17
  It's on the picture. She showed it to me.
• 38:22
  You know, like sometimes there's things that are just like too
• 38:25
  much. And so this factory was vacant
• 38:29
  and I had some vendors who's going to go in there, open a
• 38:31
  whole business and went, great, we'll raise funds and your first
• 38:34
  orders will be for the soldiers. But no, no, we need to order
• 38:37
  equipment. It's going to take a year.
• 38:39
  What ends up happening is they back out.
• 38:42
  In the meantime, my background is in logistics.
• 38:46
  So I'm like, OK, I'll go through the steps, fill out the
• 38:50
  paperwork, get the place licensed, meet the rabbis, meet
• 38:54
  the vendors, the food technologists.
• 38:57
  Just move forward. Just move forward.
• 39:01
  And within miracles, like literally miracles.
• 39:04
  And everyone we're interfacing with is someone who was impacted
• 39:08
  by the war, someone who lives in the area, was impacted by the
• 39:11
  war. And so we got licensed.
• 39:14
  We started the process maybe October 24.
• 39:19
  By November, mid November we got approved, which is insane to get
• 39:23
  like a whole new product license.
• 39:26
  And by February we were up and running, making batches and we
• 39:31
  decided to be gluten free, of course, because always go for
• 39:35
  the how much? Easier.
• 39:36
  How much harder is that to do with jerky?
• 39:38
  Is it just about the ingredients at?
• 39:40
  That point it's ingredients. Ingredients, yeah, yeah.
• 39:43
  So. Like the core of the core of it
• 39:44
  should be pretty easy to make gluten free, right?
• 39:46
  Right. But you're not using.
• 39:47
  But also part of the thing that was because we went gluten free
• 39:50
  and because we decided we were going to be kosher for Passover
• 39:53
  and we were limited, very, very limited in our ingredients.
• 39:56
  In the meantime, world class vendors got in touch with us and
• 40:01
  they gave us some secrets of how to make high quality beef Jerk.
• 40:07
  Basically, little science is that water activity level below
• 40:13
  .85, like 1 is liquid, .6 is a cracker.
• 40:19
  A cracker doesn't give refrigeration, doesn't really
• 40:22
  need to be packaged, it won't go back.
• 40:26
  So .85 is where you want your beef jerky.
• 40:29
  Below that, it's safe to have beef jerky.
• 40:32
  It'll last. But really, there's secrets.
• 40:37
  And the lower it is, the true, the drier and chewier it is.
• 40:39
  The dry the that isn't true, but the lower it is, the more stable
• 40:42
  it is, the drier it is. But there's secrets.
• 40:45
  So you so the the minimum is .85, but it could go lower than
• 40:49
  that. Right, and the real like, like
• 40:53
  cowboy jerky, like the traditional American beef jerky
• 40:57
  is at like around .7. Gotcha.
• 41:01
  OK. So it's really almost.
• 41:02
  A good cracker. But what happens is, is that
• 41:05
  there's some secret ingredients, specifically honey.
• 41:09
  I'll just tell you because let people know how to do it.
• 41:11
  Specifically honey that takes away the moisture and it
• 41:15
  naturally kills bacteria. It's very expensive.
• 41:18
  You're talking about organic honey.
• 41:19
  We're using pure organic honey and we're using pure.
• 41:23
  You want a low pH, so we're using pure lemon juice.
• 41:26
  We get lemon juice in these little bottles, little glass
• 41:29
  bottles. Commercially, they sell them in
• 41:31
  little glass bottles like you're talking about pure.
• 41:34
  There's no preserves in the lemon juice 'cause it's pure
• 41:36
  lemon juice. And we're using pure ingredients
• 41:40
  and we put it online and we got people respond.
• 41:42
  I was on on day start Christian television and people got in
• 41:47
  touch with us and they're like, use this ingredient, use that
• 41:50
  ingredient, do it this way, do it that way.
• 41:54
  And we ended up just by miracles have a very thin, very dry
• 42:01
  product. It it's a chip.
• 42:04
  It's like a potato chip made out of meat.
• 42:07
  Is it really? You know, like a potato chip you
• 42:09
  put in your mouth for a few seconds and it kind of melts.
• 42:12
  Yeah, it's the same thing. It melts.
• 42:16
  It's America. And part of it is, is, listen,
• 42:19
  if I'm doing a commercial venture, then, yeah, you might
• 42:22
  take two years and scientists to get the perfect product.
• 42:26
  But if I'm delivering God's children his food, then the
• 42:31
  products I want to buy that I shouldn't buy, I won't be able
• 42:33
  to get the things I need will come my way and they'll come my
• 42:38
  way in style. And that's exactly what
• 42:40
  happened. And like even today I saw these
• 42:43
  bunch of these special forces soldiers, I'm like, try this.
• 42:47
  And one of the commanders there was this, this guy who's in this
• 42:50
  advance gallon blow, blow stuff up unit.
• 42:53
  He's like, they're, they're sapped, they're bomb disposal
• 42:57
  units, whatever they call. But they, they do that deep
• 42:59
  inside the combat zone. So they're like fighters and
• 43:02
  bomb units and they're carrying explosives with them.
• 43:04
  It's like insane what these guys do.
• 43:07
  And he's like a soldier could carry one bag of beef jerky,
• 43:10
  could be all he eats in a day 'cause they're working so hard
• 43:14
  and has all the protein they need.
• 43:15
  And he's like any stuff salts you need to cut out.
• 43:18
  I need no flavors. It's got to have just a little
• 43:20
  bit of flavors. So it's tasty, but no heavy
• 43:23
  flavors 'cause you can't get acid reflux.
• 43:26
  You need to like, this is what you're eating.
• 43:27
  This is your protein food. This is army food.
• 43:30
  Heavy clean. And yeah, and, and and this
• 43:34
  bunch of soldiers there, he had, he was recruiting new soldiers.
• 43:37
  I have to bump into him and he's like, try this.
• 43:40
  He's like everyone of you is going to carry a few bags of
• 43:42
  beef up our boys beef jerky in your vest because that's your
• 43:45
  emergency food. Don't just eat it plain.
• 43:47
  And the guy's like, I don't like beef jerky, I don't like it,
• 43:50
  it's not good, blah, blah, blah. It's not my thing.
• 43:53
  I might try this. So whoa, he tries.
• 43:56
  It melts in his mouth. He's like, this is not beef
• 43:59
  jerky, this is good, this is good.
• 44:02
  This is just meat. This, this is tasty.
• 44:05
  And there's honey and the salt. It's just boom.
• 44:08
  And he'd give it out to his friends and they're all like,
• 44:09
  this is great. And so that's the story, how we
• 44:15
  went from requests, yeah. So how that's the whole process
• 44:26
  is awesome. The so has have operations like
• 44:31
  had to ramp up significantly or did are they just go, are they
• 44:34
  almost like in waves periodically or has it become a
• 44:36
  new standard that everyone just kind of got like the soldiers
• 44:40
  just use it now, you know, like let's say with God's help, the
• 44:43
  war ends tomorrow. You know, is it going to become
• 44:46
  just a flagship thing? Like, OK, listen, like now that
• 44:49
  like it's available for soldiers, it's just going to
• 44:50
  continue funding and not funding, but you know, being
• 44:53
  provided for soldiers in general.
• 44:55
  Or is this like an operation just for wartime?
• 44:57
  What do you think? So part of what my objective
• 45:00
  from the beginning was threefold.
• 45:02
  One, it's an emergency thing. The soldiers need it.
• 45:04
  We got to get it to them. They want it.
• 45:07
  Even if they just enjoy it is enough of a reason to do it.
• 45:10
  But the fact that they're saying this is what I need, this is
• 45:13
  important, Even how many stories I've gotten where people say I
• 45:17
  saved their lives, Like literally you saved not my life,
• 45:20
  my unit's life. Because of, because there was
• 45:24
  just nothing to eat, or because. What?
• 45:27
  Because when you're fighting, you need to be alert.
• 45:32
  It's not a fast day. You're not in class between
• 45:35
  lectures. You're not sitting at the office
• 45:37
  saying I'm going out to dinner tonight.
• 45:39
  Yeah, you're in a tank under fire.
• 45:43
  You go in, you don't open that tank door.
• 45:45
  You poop in the tank. You eat in the tank.
• 45:47
  You don't leave that tank. You smoke in the tank.
• 45:49
  You don't open that door until you can.
• 45:53
  And if your supply chain, if your expectations are off, you
• 45:58
  have an emergency food. And that's what these guys had.
• 46:02
  Did I lose you for a second? Yeah, you lost me for a second.
• 46:05
  You said you can't open that door until unless you can.
• 46:07
  And then this, this then so you have situations where you're
• 46:11
  emergency food. There was a unit, A search and
• 46:13
  rescue unit, not exactly the unit you'd think that would need
• 46:16
  emergency food. And but they're fun, they like
• 46:19
  it. They go on a long missions.
• 46:21
  They came to my house. They said, you know, what
• 46:22
  happened is the place we went to in the north, the road got
• 46:27
  bombed and the area was very dangerous.
• 46:30
  And they're like, you're not getting supplies for 36 hours.
• 46:35
  They have food for 12, but then the commander's like, wait a
• 46:38
  minute, I picked up from client beef up our boys.
• 46:42
  I picked up. No way.
• 46:43
  I picked up this big, this big bag stuff with beef jerky that
• 46:47
  I'm saving for an emergency opens the bag.
• 46:50
  Everyone's like we have food or fight.
• 46:53
  There you go. It's crazy.
• 46:56
  It's crazy to think. I mean, you know, one of the
• 46:58
  things, I guess, and I want to talk to you as someone that's
• 47:02
  kind of lived in both, you know, obviously spent a decade now in
• 47:05
  Israel and then obviously being American before there's such a
• 47:11
  difference in knowing like America, you're surrounded by
• 47:18
  water and Canada and Mexico and in Israel, you're not in Israel,
• 47:22
  you're surrounded by Lebanon and every, you know, all good
• 47:32
  Lebanon and Egypt and you know, and, and, and, and going 2 steps
• 47:38
  in the wrong way has a massive impact on everything, you know.
• 47:43
  And so it probably so, so it screws up logistics, I'm sure
• 47:47
  tremendously, right? In terms of the army, in terms
• 47:49
  of being able to even like get supplies of food down the block
• 47:53
  could be something that takes days.
• 47:55
  Because you're not going from New York, you know, from, you
• 47:57
  know, America to Canada, you're going from Israel to Gaza,
• 48:00
  you're going from Israel to Lebanon.
• 48:02
  You know it's a big deal. Right.
• 48:04
  Yeah, definitely. And that kind of ties it to what
• 48:07
  you were asking before about post war scalability is this is
• 48:10
  a crowdfunded project. And and really what I've been
• 48:15
  thinking since day one is I want to be able to produce as many
• 48:19
  packages as I can as quickly as I can.
• 48:22
  So I am in a facility that we could equipped it and it's not
• 48:26
  even that much money or that many people giving a small
• 48:29
  donation to industrial level production to 100,000 packages
• 48:34
  even a week. How do you get military?
• 48:36
  Can you get like a military contract for that?
• 48:38
  How does that work? Well, right now we, we submitted
• 48:41
  the applications. I got ISO 9001 certified, which
• 48:44
  is a whole story of like all these little things.
• 48:47
  Corona time I decided I'm going to do more than than I work for
• 48:53
  a Genie Energy, IDT Energy, a great energy company, one of the
• 48:56
  few really good honest ones out there.
• 49:00
  I do their quality control because I know because literally
• 49:02
  they'll send you a check for $0.12 even though it's costing
• 49:05
  them $1.50. Like they're just honest.
• 49:07
  They just want to do right for their customers and give them
• 49:10
  good rates. And I'm I do their quality for
• 49:13
  them. Corona time I got trained in
• 49:16
  being a medical device auditor, FDA auditor on 345 whatever it
• 49:20
  is, which was good also because the whole that.
• 49:23
  Part of your job and that was separate.
• 49:24
  Separate. I'm a contractor, so I took on a
• 49:26
  separate thing. I'm like, you know what, what,
• 49:28
  what am I doing long term? What's my long term dream?
• 49:30
  Where's my real impact? And are you able to do that from
• 49:34
  Israel? Are you able to get FDA approved
• 49:35
  or I? Guess.
• 49:36
  Well, there's orders, there's, there's, there's startup
• 49:38
  companies all over the place. Right.
• 49:41
  And they all get FDA. Approval and so so risk
• 49:44
  management and medical device so getting certified for a food
• 49:49
  safety plant. Gotcha.
• 49:52
  I was ready. I didn't have to hire a
• 49:54
  consultant. I had to be audited by a third
• 49:56
  party auditor and all this other stuff.
• 49:58
  Auditing body, but a certified body.
• 50:01
  But I was able to do it because I knew it.
• 50:03
  That's something I knew and that's something that for most
• 50:06
  companies, it's like a nightmare for them.
• 50:09
  For me, it was a it was, thank God, a breeze.
• 50:12
  Yeah. And I'm like, of course I'm
• 50:14
  doing ISO. I'm doing, even if you don't
• 50:16
  tell me to do it, like all these things.
• 50:18
  And so the army, actually, they've been in touch with us
• 50:21
  many times throughout the project.
• 50:24
  When they went into Lebanon, they had soldiers who had been
• 50:27
  in there in prior wars. They were going there now and
• 50:31
  they wanted food security. The soldiers wanted to have a
• 50:34
  few bags of beef jerky in their pack just to know if something
• 50:39
  goes wrong, they could rely on it for food for a few days.
• 50:42
  Yeah, it's like for for 8 oz, you could have 4 packages of
• 50:46
  beef jerky. That's 32g ounces of steak.
• 50:50
  So how do you get, so how do we get the government, how do you
• 50:52
  get the government to continue to give you a formal contract?
• 50:56
  And and like, I mean, if it's so, if it's so important, you
• 50:59
  actually could have all these testimonials, you know, from,
• 51:02
  you know, people in the army, people that have been in Lebanon
• 51:04
  and Gaza and whoever they are, you know, that, you know, can,
• 51:08
  can, can you leverage that and to get using the government and
• 51:10
  to get you a contact. So keep on going.
• 51:12
  The real way to do it is beef up ourboys.com Cosmatch.
• 51:17
  It's a Crowdsource thing for people to donate whatever they
• 51:22
  can. It's going to go to the beef
• 51:23
  jerky, and we got enough of the beef jerky.
• 51:25
  We're going to scale the equipment, we'll scale the
• 51:27
  facility and when we're scaled and we're able to produce large
• 51:33
  volumes, then we become an army supplier.
• 51:36
  They'll pay for the meat because we have the factory and we have
• 51:40
  the know out and the knowledge so.
• 51:41
  You need the operations you need.
• 51:42
  You need to be able to match the demand and have the operations
• 51:45
  be able to match it. And then Israeli soldiers will
• 51:49
  have Beecher just like all the other combat soldiers around the
• 51:53
  world. And that, that's the root cause
• 51:55
  of it. It's like, well, if you believe
• 51:58
  in yourself, you believe that you're given a mission, you're
• 52:00
  going to fill it. What do you do?
• 52:04
  What do you do? Why is there no kosher
• 52:06
  industrial beef jerky factory? Because no one built one.
• 52:10
  Let's build 1. So what do you need to build 1?
• 52:15
  You don't need $1,000,000 of equipment.
• 52:18
  You're going to need $1,000,000 of equipment.
• 52:20
  But what you do need is a facility that can grow.
• 52:23
  You need a license. You need a darn good product.
• 52:27
  You need the sciences. You need to know how you need to
• 52:29
  be able to grow and scale overnight, overnight.
• 52:34
  A guy reached out to me a week ago from Nevada.
• 52:39
  This guy makes he's called cowboy sticks in Nevada and he
• 52:47
  reached out to me. He's like, this is great.
• 52:50
  He's like, can I let me sell you a bunch of products of cost, but
• 52:53
  low cost? Let me get I'm like, listen, I
• 52:54
  know kosher wise, like I'm halal certified.
• 52:57
  I'm like kosher might be a little stricter than that, but
• 53:01
  he's like, listen, I, I do for a living is I go into beef jerky
• 53:05
  factories that are struggling and I help them to upgrade their
• 53:08
  equipment to upgrade their processes so they could be
• 53:11
  profitable. And he's like, I'm going to help
• 53:14
  you. So I said from the four plan,
• 53:16
  he's helping us. He's going to reach out to
• 53:18
  people in his community, in the in the Meech community, the food
• 53:21
  community that want to help Israel, right.
• 53:24
  And so here you have like all of a sudden I'm talking to the army
• 53:28
  submitted the application. I've got a great Prada.
• 53:30
  Thank God, all the vendors, all the knowledge, the know how is
• 53:34
  done. We're talking.
• 53:36
  For all we know, people will be like, oh, beef up our boys.
• 53:39
  Cool, let me sponsor a bag. Hey, I got some extra cash.
• 53:42
  Let me Crowdsource this thing. Let me put it out in my
• 53:44
  communities. Let's get this energy.
• 53:47
  And and we're, we're in the desert, we're in the Negev,
• 53:51
  we're 6 kilometers from Gaza. We like we got a factory that
• 53:56
  closed October 7th. We've got staff that's wants to
• 54:01
  work 24 hours a day 'cause they want jobs.
• 54:04
  But the jobs lost October 7th, we're rehiring.
• 54:08
  People that haven't worked in two years were taking a factory
• 54:13
  that was the hub of the community and bringing life back
• 54:18
  to it. So it's like, yeah.
• 54:23
  It's such a cool, it's such a, it's such a cool opportunity.
• 54:25
  It's also it's also interesting to just think about like from a
• 54:27
  logistics and from a business perspective, like most of the
• 54:31
  people, most businesses biggest problems is that like you come
• 54:34
  up with a great idea and then you need to find the customer
• 54:36
  base for it or you need to find, you know, someone that's willing
• 54:38
  to someone that knows the paperwork or you know someone
• 54:40
  that could do the administrative stuff.
• 54:42
  It sounds like like almost everything is happening
• 54:46
  backwards for the company. You know first, you know, first
• 54:50
  you get the custom, first you have the demand before you have
• 54:52
  anything. And then you have to find the
• 54:54
  chefs and then you have to find the facility and then you have
• 54:57
  to find and like now, I guess now it's just a matter of now
• 55:01
  you have. So everything is almost like
• 55:03
  waiting for just this last part to just come to fruition, I
• 55:06
  guess, Right. So.
• 55:16
  I feel in a way because you suck about business and, and like the
• 55:20
  biggest thing for a business, the biggest thing and anything
• 55:23
  in life is, is like there's so many people say motivational
• 55:27
  speakers say it's just showing up, show up. 90% of the job is
• 55:32
  showing up. And I've had so many days where
• 55:34
  I'm ready to throw in the towel. I'm like, I'm done, I'm done.
• 55:36
  Donations haven't come in in a week.
• 55:39
  I'm I'm like I took the bank from being having a cushion to
• 55:42
  now I got to worry about how am I paying my workers on the 1st
• 55:45
  of the month and I'm like, I'm done.
• 55:48
  I'm just finished. And then you're thinking one
• 55:50
  second here I'm I'm doing something big.
• 55:56
  I'm building a factory, I'm feeding a soldier.
• 56:00
  I need to show up. Yes, logically it won't work,
• 56:05
  but I gave out over $1,000,000 of beef jerky in the last year.
• 56:09
  I've interfaced with countless people.
• 56:13
  I get I get requests from like some of the most elite units in
• 56:18
  the world and and I'm giving them the sustenance that they
• 56:22
  need. How could I stop?
• 56:26
  How could I say I'm too tired to go one more day?
• 56:29
  I'll go one more day. I'll go one more week.
• 56:35
  Right. I guess it goes back to, it goes
• 56:37
  back to what we were saying in the beginning, which is
• 56:40
  authenticity and the sense of purpose.
• 56:41
  You know, it was going to be the only thing that you could count
• 56:43
  on in your life. You know, and nothing, nothing
• 56:47
  says purpose like this kind of mission.
• 56:48
  You know, nothing says, you know, authenticity, like the
• 56:52
  feeling that you like what you just described, the feeling of
• 56:54
  knowing that there's someone that's putting their lives, you
• 56:56
  know, the lives on the line for you to be able to do what you're
• 56:59
  doing. And how, how are you going to
• 57:01
  stop that? How are you going to quit?
• 57:03
  You know, I think that's, you know, that's the that's the,
• 57:05
  that's the spirit. It's cool.
• 57:06
  That's the spirit that that like you feel on the streets when you
• 57:09
  walk around Israel. That's the that's the spirit you
• 57:11
  feel when you talk to all the local shop owners.
• 57:14
  And although, you know, you know, the people that work at
• 57:16
  the cafes and the baristas and you know, you get that sense
• 57:22
  that you get that sense that, you know, this is authentic,
• 57:26
  this is genuine, you know, like we're all we're all, you know, I
• 57:29
  see this the signs all over biaca, you know, biaca Netsayak,
• 57:32
  you know, we're going to win if we come together, you know, and
• 57:35
  like there, there's a real sense of unity.
• 57:37
  And I was actually, it's funny because I was thinking, I'm 29,
• 57:41
  right? I've never seen a country at
• 57:45
  war. You know, I don't remember 911.
• 57:47
  I've never been in a war zone. Like I don't even I have no, I
• 57:50
  have no recollection. I was in the second or third
• 57:52
  grade when 911 happened and I wasn't there to like experience.
• 57:56
  I wasn't against conscious enough to experience the
• 57:58
  national sense of unity that, you know, that comes from coming
• 58:01
  under attack and having, you know, and then when you and then
• 58:05
  when I went to Israel just a couple of weeks ago, it's the
• 58:07
  first like I've been there, you know, when there have been
• 58:09
  terrorist attacks, when I've been there and they've been
• 58:10
  there, you know, when there's stabbings or rammings and
• 58:13
  terrible things, but not like in a full scale war, like now, you
• 58:17
  know, and, and there is just such an elevated sense of family
• 58:24
  and, and unity and consciousness that it's so unique.
• 58:30
  It's, you know, I mean, and, and you know, it's almost sad to
• 58:34
  say, but I feel like, you know, like it almost became part of
• 58:36
  our national identity. It's like this kind of like
• 58:39
  response to getting like, you know, like don't you know, the
• 58:42
  way that we exist is in in, you know, responding to just
• 58:48
  attacks, you know, the year after year after year after
• 58:50
  year. Community, community.
• 58:58
  Yeah, we're, we're, we're going through this together.
• 59:00
  And it's, it's not just me because my neighbors are
• 59:04
  fighting and they've lost kids. It's not just me because we're
• 59:10
  part of the Jewish nation. It's the whole world.
• 59:14
  We're ultimately good. We ultimately want to help each
• 59:17
  other. We ultimately relate to the
• 59:20
  Israeli message. I work for this company Rewalk
• 59:23
  and they they have an exoskeleton that help people
• 59:26
  that are paralyzed to walk. That's what do you do for them.
• 59:30
  I was tested their product and they had a new version of the
• 59:32
  product, which is they wanted to help them.
• 59:36
  People go up and down steps. Yeah.
• 59:39
  And now, like, OK, some guy's going to walk down the hall, his
• 59:43
  head's 5 feet, 5 1/2 to 6 feet above the ground.
• 59:46
  OK, What's the social benefit of a person who's handicapped going
• 59:54
  up and down stairs? For the individual.
• 59:59
  I'm saying like the risk, the risk is so great.
• 1:00:02
  The risk were war. If anything happens.
• 1:00:04
  They've got elevators. OK, Maybe I could hear one step.
• 1:00:09
  A curb. OK, I get it.
• 1:00:11
  A Curb A. Flight of steps, Angelo.
• 1:00:14
  A flight of steps. But why, right?
• 1:00:17
  Why? And then you realize that Israel
• 1:00:20
  is about dignity. And then I went, I, I travelled
• 1:00:25
  with them to, to do to do human trials.
• 1:00:29
  And, and you see people who are soldiers, US veterans who had
• 1:00:34
  had lost their, their ability to move and to walk and like,
• 1:00:38
  they're like. First of all, they this Israeli,
• 1:00:40
  this, this company is Israeli. Israeli company.
• 1:00:43
  And and the US and the US and the US and the US they.
• 1:00:45
  Sell their product, they sell the exoskele to the US market.
• 1:00:49
  We walk and they're like and then you see someone saying like
• 1:00:53
  what? Do you like so they can you walk
• 1:00:55
  me through what what the process is like?
• 1:00:57
  So the the process is and I'm there, I'm the QA guy.
• 1:01:00
  So I'm looking, I'm looking to confirm that my lab tests, my
• 1:01:04
  bench tests match the real world.
• 1:01:06
  And I'm also looking for for usability like quirks and
• 1:01:10
  usability and and and also for me.
• 1:01:14
  They get to try them out. It's just randomly people.
• 1:01:16
  That people that are that are disabled, they they sign.
• 1:01:20
  Up or or they sign up to. They, they signed up to part of
• 1:01:23
  Trump. Maybe there are people that are
• 1:01:24
  already using the product or they use it in a clinic.
• 1:01:27
  And so First off, when they stand up, it's amazing because
• 1:01:31
  they spend their whole life sitting down.
• 1:01:33
  Their kids are taller than that. Their, their 10 year old kid is
• 1:01:35
  always head taller than than that.
• 1:01:37
  Yeah. And when they walk up and down
• 1:01:40
  those stairs, it's exhilarating. It's it's life affirming, yeah.
• 1:01:47
  And and how do you value that? I don't know.
• 1:01:53
  It's a big problem that we have is that we don't know how to put
• 1:01:56
  a dot. We, we measure everything by
• 1:01:57
  dollar values, but the most important things in life, you
• 1:02:01
  don't know how to put a dollar value to, you know, So like,
• 1:02:04
  even though, like we measure everything by one sense, the
• 1:02:06
  most important things, we have no way of actually measuring
• 1:02:09
  that. How do you measure a happiness
• 1:02:11
  in a, in a marriage? How do you, how do you measure
• 1:02:13
  the moment that like, you know, the experience of getting to
• 1:02:15
  hold your kid for the first time, you know, like how many
• 1:02:18
  dollars keep it on that, you know, and, and it's and because
• 1:02:22
  we don't and because we can't, I think it becomes easy for
• 1:02:26
  society to kind of cast it aside.
• 1:02:28
  And I think that we live in a world today that does not
• 1:02:30
  because there's no value dollar value that you can put to it or
• 1:02:33
  metric you can put to it. You know, a lot of people just
• 1:02:37
  choose to avoid it. They're like, Ah, it's not worth
• 1:02:39
  it. Exactly.
• 1:02:42
  And I've seen so much of that I could take, I could take a snack
• 1:02:45
  bar and and send it to a soldier.
• 1:02:51
  It's lightweight, it's portable, it's good.
• 1:02:54
  But if it's hot outside, it's going to melt.
• 1:02:56
  It doesn't have the protein, doesn't have the taste, doesn't
• 1:02:59
  have the flavor, doesn't have the feeling of home, of eating
• 1:03:01
  like a steak in a bag. What's the value of a bag of
• 1:03:05
  beef jerky in a tank, on a helicopter, on a ship, in a on a
• 1:03:11
  sharpshooter's lap? What's the value?
• 1:03:16
  What's the value of, of over 100,000 packages given for free
• 1:03:23
  and, and so many people, I've struggled so many times and
• 1:03:26
  someone's like today, he's like, why don't you just tell the
• 1:03:28
  unit, listen, you won 100 packages of beef jerky, Go raise
• 1:03:32
  50% of it. I'll, I'll raise the other 50.
• 1:03:35
  Like, what's the value of that unit commander handing out beef
• 1:03:41
  jerky to the guys who are away from their families?
• 1:03:43
  These are guys with jobs, with lives, with with kids.
• 1:03:45
  Yeah. And.
• 1:03:46
  And saying there's a guy in Israel, guy in Beit Shammesh.
• 1:03:50
  The Jewish community around the world decorated these bags.
• 1:03:54
  People around the world sponsor this for you because we value
• 1:03:58
  you. What's the value of that?
• 1:04:00
  Yeah. That's got to be worth times.
• 1:04:04
  How many hundreds? Yeah.
• 1:04:07
  You can't. You said you can't put a number
• 1:04:09
  to it. Can't put a number to it.
• 1:04:13
  Yeah, Yeah, I hope that, you know, and I think that it's cool
• 1:04:18
  because in the I think as the world moves forward again, you
• 1:04:24
  know, in terms of technology, in terms of AI, jobs are kind of
• 1:04:27
  being taken. But like jobs are going to be
• 1:04:30
  taken. I'm sure that the way that we
• 1:04:32
  measure money and the way that money is distributed or any, you
• 1:04:36
  know, that things are going to get shaken up a lot, you know,
• 1:04:38
  and people are going to have to find time, ways to fill their
• 1:04:40
  time. And one of the things that we're
• 1:04:43
  going to struggle with is how to fill that time and what's what's
• 1:04:45
  meaningful. What do we do, you know, and,
• 1:04:48
  and, and, and what human pursuits can we, you know, can
• 1:04:50
  we, can we kind of work on. And I think it's going to take
• 1:04:54
  such a, and it's such a bit. And this is, and I feel like
• 1:04:57
  Israel has a lot of it. I feel, I feel like a lot of
• 1:05:00
  countries that still have a lot of that mom and pop kind of
• 1:05:03
  environment as opposed to big corporate environments, They're
• 1:05:07
  going to have a much easier time with that because they're
• 1:05:09
  generally already focused on, on relationship and people oriented
• 1:05:14
  goals and, and, and, and, and responsibilities.
• 1:05:17
  You know, I mean, one of the things I always love observing
• 1:05:20
  when I'm in Israel is that the way that people measure their
• 1:05:23
  time or the way that their time is spent is generally based on
• 1:05:25
  community, not based on like buying things or doing things or
• 1:05:28
  spending money on things. You know, and, and kids just
• 1:05:31
  play in the street and go to the park instead of going to the
• 1:05:33
  mall to buy a T-shirt or a Slurpee, you know, and like just
• 1:05:36
  to, you know, so when you ask what people are going to do with
• 1:05:39
  their lives and what they're going to do with themselves, the
• 1:05:41
  answer is going to be relationships.
• 1:05:42
  The answers are going to be, you know, the and, and, and if you
• 1:05:45
  think about like, you know, Torah or Judaism, it's a
• 1:05:48
  guidebook to relationships. It's a guidebook to life.
• 1:05:50
  It's a guidebook. What's the healthiest way to
• 1:05:52
  have a relationship with your wife, with your kids, with your
• 1:05:55
  friends, your community? What's a healthy way to have a
• 1:05:58
  relationship with your money in with, you know, the land that
• 1:06:00
  you live in and work on, You know, and is life supposed to be
• 1:06:03
  our comfort? Is it supposed to be about
• 1:06:04
  meaning? And are those, you know, do they
• 1:06:06
  work together, you know? Wow, that's a very, very good
• 1:06:11
  point. Loaded, loaded point there.
• 1:06:14
  Like like kind of it. And I look at at this war and,
• 1:06:17
  and myself in this project, there's a transition from
• 1:06:21
  selfish thinking to selfless thinking and, and thinking about
• 1:06:25
  if, if there are no limitations. I know when you're doing charity
• 1:06:28
  work and you're doing community feeding, like you get luck and
• 1:06:32
  you get people connect with you in a special way.
• 1:06:36
  So it doesn't really translate to regular life, but ultimately,
• 1:06:41
  imagine a society where we're not worried about ourselves,
• 1:06:46
  we're not worried about our paychecks, we're not worried
• 1:06:48
  about our fears. We just want, we just realize
• 1:06:53
  that the more good I throw out there, the more good is out
• 1:06:58
  there. And, and I can breathe it, I can
• 1:07:02
  feel it, I can love it. And when you feel this energy?
• 1:07:06
  We need to push that we. Need to Well, I had a guy, I had
• 1:07:09
  a guy, I had a guy come to my house.
• 1:07:13
  It was like, this just goes back a few months.
• 1:07:16
  It was like at 2:00 in the morning.
• 1:07:20
  He's got his Wrangler. Whatever he's driving is he's
• 1:07:26
  he, he runs an HVAC company. Nice.
• 1:07:28
  He's got a trailer hitch hooked up to the back of his truck.
• 1:07:32
  He tells me, he says once a week he drives around the country.
• 1:07:37
  He goes from the South, southern point of the country, loads up
• 1:07:41
  his trailer, anything the soldiers need, gear, food,
• 1:07:47
  whatever they need, air conditioning, whatever they
• 1:07:50
  need. They ask for something.
• 1:07:52
  And he has a Rep and he came by my town to pick up a few, You
• 1:07:57
  know, maybe maybe 4 or 500 packages of beef jerky, 5 grams
• 1:08:02
  of Turkey. Nice, nice and.
• 1:08:04
  And I'm like, I'm feeling good about myself.
• 1:08:06
  Here I am 2 in the morning, I'm up, I'm delivering to this guy.
• 1:08:10
  And, and, and I'm looking at this guy like you do this every
• 1:08:13
  week. He's like, yeah, 'cause I work
• 1:08:15
  all week. Thursday night I go.
• 1:08:17
  And he's like in the most matter of factor way, He's like, what
• 1:08:21
  will we not do for our soldiers? And at that moment, like I felt
• 1:08:26
  like all this ego ear and maybe I needed it in the beginning.
• 1:08:31
  Maybe I still need it. Feel like I'm doing good to keep
• 1:08:34
  it going. Just like deflated.
• 1:08:38
  It's like I'm I'm just a person. Those are messages, my little
• 1:08:43
  effort. Those people are messengers from
• 1:08:45
  God. Exactly, exactly.
• 1:08:46
  And and then, and then like I start realizing, I start
• 1:08:51
  realizing people in my life, people I've seen that devote
• 1:08:59
  their life to helping others. They could be running a dog
• 1:09:06
  kennel donations. They could be running.
• 1:09:10
  It could be a nurse. They could be the volunteer at
• 1:09:14
  the museum or in the hospital telling someone where to go.
• 1:09:17
  They could be running a soup kitchen.
• 1:09:20
  They could be, I don't know, an, A, a counselor, They could be
• 1:09:25
  like, and I'm looking back at my life like there were sprints of
• 1:09:28
  time where I did something, but it wasn't consistent.
• 1:09:33
  There are people that do Shabbat meals that send out boxes to
• 1:09:35
  people. There's I did when I was in
• 1:09:39
  school in Wisconsin, Milwaukee, I was a Big Brother.
• 1:09:43
  So they reached out to the yeshiva at this Jewish school I
• 1:09:46
  was in. This is my, I was like 19 years
• 1:09:49
  old. And they said, listen, there's
• 1:09:51
  this is wits. Yes.
• 1:09:52
  Yes. There's like there's gorgeous on
• 1:09:55
  the lake MI Oh my God, it's gorgeous.
• 1:09:58
  I remember one day I was in Whitson, I had this view that
• 1:10:02
  overlooked the lake. It's like looking down the
• 1:10:04
  mountain treetops into the lake and the, the rabbi there like I,
• 1:10:10
  it's like 930 whatever. It was late in the morning.
• 1:10:13
  He wakes me up. He's like, oh, this is not a
• 1:10:15
  hotel. Got to get up.
• 1:10:18
  You got to go. I I look out the window and I
• 1:10:21
  see the lake and I'm like, Rabbi, this is so much nicer.
• 1:10:27
  In a hotel. This is so much nicer.
• 1:10:31
  So, but I don't know, I got sidetracked besides Milwaukee
• 1:10:34
  and and I was a Big Brother because they wanted, there's a
• 1:10:36
  religious kid from the community.
• 1:10:37
  They wanted a religious Big Brother.
• 1:10:40
  And so I go, I met, I had to go through some sort of a training
• 1:10:43
  class with the Jewish Federation, Milwaukee and no one
• 1:10:47
  else was religious there. They're like, what do we do?
• 1:10:49
  We take the guy to McDonald's. We take the guy.
• 1:10:51
  They're like, you just have an impact in someone's life.
• 1:10:56
  And I realized they like look around the room there.
• 1:10:58
  So many of the people there, they were talking about how they
• 1:11:00
  do this all the time. Like they just devote their life
• 1:11:04
  to foster care, to being a Big Brother, to just helping and
• 1:11:08
  make these people are people from the future because they're
• 1:11:12
  taking the energy where when everybody just like I did this
• 1:11:16
  because it's a wartime, because it was a need, but just imagine
• 1:11:20
  a society where people just connect.
• 1:11:23
  Did this because yeah. And that's why to me, sorry, go
• 1:11:27
  ahead, go. Ahead please, please see.
• 1:11:28
  That's why the you no. I was going to do a plug out
• 1:11:30
  like like if people want to connect to this energy, to this
• 1:11:36
  beef up our boys energy to a free package of beef jerky, to a
• 1:11:40
  factory that with the right community engagement.
• 1:11:45
  The Baba Cherebi says, I'm sorry to interrupt you, but the Baba
• 1:11:48
  Cherebi, he, he says, like, how do you raise funds?
• 1:11:53
  If you're doing something because you believe in it, then
• 1:11:56
  maybe people will or will not believe in it.
• 1:11:58
  If you're doing something because it's godly, because
• 1:12:02
  you're tapping into the universal energy of the
• 1:12:04
  universe, then people will connect with that.
• 1:12:10
  And now you're connecting on a much deeper, higher level.
• 1:12:13
  And where I feel like I am right now is that because we're so
• 1:12:18
  close, we have our own industrial facility, we're
• 1:12:22
  literally only missing maybe 1000 people giving 20 bucks.
• 1:12:28
  Maybe it's maybe it's more like 10,000 people giving 20 bucks.
• 1:12:32
  But whatever it is, it's like we just, we're ready to produce
• 1:12:38
  industrial quality, industrial level products where when you're
• 1:12:42
  doing industrial, the price per product is basically the price
• 1:12:46
  of the ingredients plus a little bit and, and now feeding
• 1:12:51
  soldiers, we could fill an army, we could put the kosher beef
• 1:12:55
  jerky in the stores at a fair price.
• 1:12:58
  And that goes back to the original motivation.
• 1:13:00
  Why are you coming to me? It's not in the store.
• 1:13:03
  Why is it in the store? Because you're treating a piece
• 1:13:05
  of dried meat as a luxury product.
• 1:13:08
  It's not, it's an essential item.
• 1:13:11
  You need to do it at scale. Why does the army not have it?
• 1:13:14
  Because there's no factory to do it.
• 1:13:15
  Why does the charity work not do it?
• 1:13:18
  Because you need to be narrow focused.
• 1:13:20
  You need to be narrow focused. You need to be on the game.
• 1:13:23
  You need to be targeted and focused.
• 1:13:25
  So sorry, sorry to interrupt you.
• 1:13:27
  That's great. That's great.
• 1:13:28
  No, no, no, no, it's great. I think listen, I think that
• 1:13:34
  what you're doing is amazing work.
• 1:13:35
  I think that this I think that this is a great story.
• 1:13:38
  I think this is, this is beautiful.
• 1:13:40
  And I do, I, I really do encourage everyone to, to
• 1:13:44
  participate or at least to check it out and see what this is.
• 1:13:47
  Because, you know, you know, like you mentioned, you know, I
• 1:13:50
  mean, it's very easy to be cynical about something as
• 1:13:53
  simple as food. And it's also takes a little bit
• 1:13:58
  like a tiny bit of effort and awareness to be, to realize, you
• 1:14:01
  know, just exactly how fundamental it is.
• 1:14:03
  And like you said, when people are going to war and they have
• 1:14:06
  every oz that's in their bag is accounted for and every, every
• 1:14:09
  drop of weight that you carry, you know, is the difference
• 1:14:12
  being able to, you know, keep on going or, or, or not be able to,
• 1:14:16
  you know, that you want to be as resourceful and as, you know,
• 1:14:19
  it's, it's as, as efficient as possible.
• 1:14:23
  And this is then this is really, really, really, really beautiful
• 1:14:25
  and really, really valuable. So you know, I, I, I hope, I
• 1:14:30
  wish you, I wish a ton of ton of attack on a ton of good luck,
• 1:14:34
  Kazakh vehmat to keep, you know, to keep strong and to keep going
• 1:14:37
  forward and, and to keep to keep tapping into that, into that
• 1:14:41
  positive energy of, of community and family and, and pursuit and
• 1:14:46
  pursuit for the sake of meaning and purpose as opposed to, you
• 1:14:50
  know, for ego, the bottom line, or, you know, whatever else
• 1:14:53
  that, you know, kind of taints our taints our otherwise pure
• 1:14:57
  motives. So thank you so, so much for
• 1:15:00
  taking the time. This is so much fun.
• 1:15:02
  Thank you, God bless you from Israel and Shalu of Shalom you
• 1:15:06
  should. Be in touch and lots of luck.
• 1:15:08
  Lots of Osaka. Pray for the peace of Jerusalem.
• 1:15:11
  Paying for priests, paying. Praying for peace.
• 1:15:13
  Take care. Thank you so much for doing
• 1:15:14
  this. Talk to you soon.
• 1:15:16
  Bye.