Latest / UK Column Radio / Weekly UKC Banter: Episode 14
Transcript
- 0:30None. My video that I did was former
- 0:40Angus since you yourself were a bit of a former regenerative
- 0:43farming and one of the comments that I received, I think it was
- 0:48actually in in the UK column forum when someone said this is
- 0:53not actually scalable. What are what are your thoughts,
- 0:57Charles? That's, that's an interesting
- 1:00point. I, I think my first question,
- 1:04well, what is meant by scalable? Because if people are, if people
- 1:09are thinking that there's a model that works on a small
- 1:13scale, but really we need to do it on an industrial scale, then
- 1:16I would say they're immediately missing the point and completely
- 1:19on the wrong track. Which is not to say I'm
- 1:21attacking whoever it is that did ask that, but the point with
- 1:26what Angus is doing, what anyone's doing, is that it's got
- 1:29to be situation specific. So his raising of, let's say
- 1:34cattle, pigs and chickens is going to work for him given the
- 1:39conditions at Spear where he is. But you're going to be finding
- 1:44that somewhere else. Those conditions don't present
- 1:47themselves and therefore you'll have to think differently in
- 1:50terms of the the specifics. But the principle should be the
- 1:53same. And I think that's what it's all
- 1:54about here. It's it's, it's the principle.
- 1:56And he is demonstrating the, the, the sort of the front end
- 2:01of it, the first bit, how to achieve the dual benefit of
- 2:07delivery of improvement to the environment via, as he says, the
- 2:13enhancing of the soil and in particular carbon and nitrogen
- 2:17fixing, as well as the improvement of the health of the
- 2:22livestock that he's got on the ground.
- 2:24And, and the, the synergy between those two things and how
- 2:27they, you know, in effect there, that's part of an upward spiral.
- 2:31The other side of it, which I think people are are yet to
- 2:34grasp for perfectly understand, understandable reasons are that
- 2:39once that is converted into produce for human consumption,
- 2:45you've, you've got two things to deal with.
- 2:47I think first of all, the, the, the pricing, let's say the
- 2:52pricing of it and, and people's understanding of how quality and
- 2:58price relate to one another. Because I think there's people
- 3:01are put off to a large extent by the idea that they might be
- 3:05paying more for food, but they're not qualifying what
- 3:08exactly they're getting from that, which leads into the
- 3:10second point, which is what Angus would describe as nutrient
- 3:13density. So ultimately, what it means is
- 3:17you need a smaller volume of better food.
- 3:21And I think that's completely reinforced by, let's say, in the
- 3:27conversations that you've had in recent months.
- 3:29The two that spring very obviously to mind would be those
- 3:32with Tim Noakes and Zoe Harkin. And I absolutely challenge
- 3:38anybody to do this. I don't mean this in a
- 3:39confrontational way. I mean a really positive way if
- 3:43if you're considering what your body needs, then there are many
- 3:47ways in which you can quite simply test this.
- 3:49And there's no, I don't think there's really any serious doubt
- 3:54about the value of animal products in the progress of the
- 4:00human form as we consider it to be today.
- 4:04And I think the only regression that we are susceptible to is
- 4:10due to the way in which diet that is not human specific or
- 4:16human suitable has pervaded our culture and completely knocked
- 4:20everybody off kilter, both physically and more disturbingly
- 4:24mentally. And I think when I, when I say
- 4:25disturbingly, the, the thing, I, I think I've talked about this
- 4:28before, but whilst it is easy to make a physical appraisal of
- 4:33whether or not you're in a good condition with, you know, in
- 4:38relation to say, your peer group or to any other sort of metric
- 4:42that you choose to evaluate mental capacity in an absolute
- 4:46sense is very, very difficult thing to do because you don't
- 4:49know what your brain would have been capable of or is capable of
- 4:54until you try. So going back to the the
- 4:57question on the scalability, my answer to that would be yes, it
- 5:02is absolutely scalable, but it does require that whole chain to
- 5:06make sense to everybody that's going to be a part of it.
- 5:09Therefore, Angus's model, which is to put together a system that
- 5:14delivers those benefits at at source, at on the literally on
- 5:19the ground, translating through to a better life for the people
- 5:23that are consuming that and everybody along the way in in
- 5:26the the sort of business environment has to make sense
- 5:30and that can be put anywhere. And this I mean, I had talked
- 5:36well, I think I spoke to Angus, you know, kind of longer
- 5:41interview. I must have been a year and a
- 5:44half ago, I think and, and in quite close proximity that spoke
- 5:47to Julian Rose, who demonstrates absolutely that it can be done
- 5:51because he's talking about it thousands of miles away and how
- 5:54he got into this in the 1970s in the United Kingdom.
- 5:57So so yes, it's totally scalable.
- 5:59However, if people are saying, well, he's, he's able to do this
- 6:03on what might be regarded as a relatively small scale and we
- 6:06need to do it across thousands and thousands or hundreds of
- 6:09thousands of hectares. Well, that, that, that just
- 6:12doesn't make sense. The, the you'll, you'll then,
- 6:15unless you're going to be subdividing all of that, you'll
- 6:18then strength absolutely straight back into the area of
- 6:22monoculture and in in intensity. That is what the main big sort
- 6:28of, you know, big farm, big food industries have been doing now
- 6:32for, for decades to the detriment of both animals and
- 6:35humans. And of course the environment as
- 6:38it should probably be regarded as opposed to the way in which
- 6:40it's been hijacked by the unfortunate climate alarmists.
- 6:44So sorry, not a, not a short answer, but I think it is it, it
- 6:48is something that I, I just consider to be so important
- 6:51because it, it, it is made to seem more challenging and more
- 6:57uncertain than I think it should be.
- 7:00And I think Angus puts it across very, very well.
- 7:02And, and he's running a business as well.
- 7:05If it didn't work in a country where there's not the degree of,
- 7:11you know, well what we have come to call support by way of
- 7:17subsidy, If that doesn't exist in South Africa, which it
- 7:20doesn't, then why on earth would he be doing it?
- 7:25There's a there's a host of issues here, right?
- 7:27So each of our countries now has huge populations.
- 7:32So what is it in the UK at the moment?
- 7:34Sixty, 70 million, some, some are approaching 70 million or
- 7:37something. And those people have to be fed.
- 7:43But we, the lifestyle choices that we are being encouraged to
- 7:48accept, involve entertainment and involve holidays and involve
- 7:55things that we want to spend our money on.
- 7:58We have systematically built a farming industry which is so
- 8:06running on such narrow margins that they are increasingly
- 8:12intensively farming. It's, as Charles said, producing
- 8:17a product which is devoid of the nutrients that we actually need.
- 8:20And so we're having to consume more and therefore we need more
- 8:24industrialization to provide the the more that we need.
- 8:28But, but it's also cheaper. So, you know, whether this is
- 8:34scalable or not is dependent, in my opinion, on whether we're
- 8:39prepared to pay for it to be scalable because it'll only
- 8:43scale by having more. Maybe I'm ready to tell me if
- 8:48I'm wrong here, Charles. But but you know, these, these
- 8:50are relatively small enterprises.
- 8:51They're not intensively farmed, they're not industrial.
- 8:54Therefore we need more people doing them.
- 8:58So we have replaced the small farmer in the UK and the EU and
- 9:02in the United States with the industrialised super farms that
- 9:06that, you know, frankly in the United States they're they're an
- 9:10order of magnitude bigger than the UK.
- 9:11But still we have these industrialised super farms in
- 9:14the UK that, that are just producing rubbish at, at low
- 9:22cost and going through the supermarkets at low cost.
- 9:27And therefore we're spending a small proportion of our salaries
- 9:29on food and that's giving us all kinds of income for other forms
- 9:34of for forms of entertainment that we couldn't have imagined
- 9:37100 years ago. This this a theme of the
- 9:43conversation that we've had German from the beginning has
- 9:46been the lifestyle choices that we make.
- 9:49And this this is another one. And, and my personal view is
- 9:52that, that we should be seeking out the farmers who are prepared
- 9:56to to operate on the regenerative model or, or a
- 10:00model that that we believe is producing a higher quality,
- 10:04higher nutrient dense product, even if that costs significantly
- 10:10larger proportion of our income than than we might otherwise
- 10:14like to. And we have to make those, we
- 10:16have to make those lifestyle choices and decide whether
- 10:18whether we want to, where we want to put our money.
- 10:22And and it seems to me that if we if we make the correct
- 10:24choices, that then we naturally will create a farming base which
- 10:31which is providing the right kind of product.
- 10:33Yeah, but I mean, Angus made the point a couple times actually,
- 10:38which he said, is it actually more expensive because what is
- 10:42the value of your health? Well, that that that is
- 10:46absolutely, I completely agree with that, that that is
- 10:48absolutely a point that I've been trying to make for quite
- 10:51some time now. You know, if we are, if we're
- 10:54looking at the world and we're saying that the world is not
- 10:56functioning the way that we want it to work.
- 10:58If we're saying that that the people that are running the
- 11:01show, the corporate interests, the profiteering, if we're
- 11:03saying that this is not the type of world we want to live in,
- 11:07then, you know, the choices begin with us and where we are
- 11:11prepared to put our money. And if we keep putting our money
- 11:13into those corporations and those corporations are going to
- 11:16continue to flourish and we're going to end up with worst
- 11:19quality food. You know, we know the direction
- 11:21this is going in. They, they, they, the news this
- 11:25week was that now we're starting to see lab growing salmon.
- 11:29You know, it's called lab growing.
- 11:30We, we, we shouldn't call it lab growing because it's not men in
- 11:33white coats in, in some clean environment.
- 11:36That's, that's producing this stuff.
- 11:37It's industrial factory produced, you know, salmon now
- 11:44and is, is that something that we, we really want to eat or do
- 11:47we want to eat something which is being, which is being grown
- 11:51in a, in a natural way? I, I don't think I want to be
- 11:56eating this artificial stuff. I mean, I have to admit, in the
- 12:00past, I've, I've seriously given a serious consideration because,
- 12:03you know, I'm, I would have have, from an ethical point of
- 12:08view, considered it potentially a better solution than than
- 12:13killing. But you know, this is on the
- 12:15other hand, killing is a natural part of life and, and maybe we
- 12:18shouldn't be afraid of that either.
- 12:19So, so you know, it, it, it all comes down to our personal
- 12:23decisions about where we want to put our money.
- 12:25And and the idea of some Bill Gates inspired lab, so called
- 12:30lab grown meat substitute is not something that appeals to me.
- 12:35And I would rather see my money going to the likes of Angus,
- 12:39even if that means that it is actually going to cost a little
- 12:42bit more. And you know, I take his point,
- 12:45it doesn't have to cost the earth.
- 12:48I'm sure it's going to cost more than an industrialised process
- 12:51that I'm sure it must do. Is that am I wrong with that
- 12:54Charles? Well, this is the thing.
- 12:57It depends how you how you regard it.
- 13:01What what is enormously in favour of the regenerative model
- 13:06or anything that's akin to it is that you have either minimal or
- 13:10no inputs at all. So where orthodox farming is
- 13:14having to use not. Well, it depends what what sort
- 13:18of farming you're talking about. But typically if, if there's any
- 13:22arable activity that will mean the, the constant use of
- 13:29fertilisers, pesticides, herbicides, fungicides, all that
- 13:32sort of thing. And that is a, a very
- 13:36destructive cycle, very obviously destructive cycle.
- 13:40There's no, there's no debate about that.
- 13:41Even the people that are doing it realise that they are
- 13:44degrading the very ground that they're trying to ask to produce
- 13:47what it is that they want to try to make money from.
- 13:50I think just just going back to where it's gone wrong in a
- 13:53business sense is that on the scalability side of it, the only
- 13:57people that are suited by this model now are the absolutely
- 14:01gargantuan players who are able to rely on very few staff, on
- 14:08lots of technology, on some very, very clever bits of
- 14:11equipment. I, I'm, I'm not in any way
- 14:13dismissing the incredible development, if that's the right
- 14:17word of the methods because it's, it's become a, a very
- 14:23skilled, very, very efficient process, but that doesn't make
- 14:25it right. However, there's a, there's a
- 14:28huge BLOB in the middle of farms, particularly in this
- 14:34country. And I would put it that this is
- 14:36the case in, in any country where farming subsidy exists, or
- 14:40indeed where the marketplace is similar to that of the United
- 14:43Kingdom. There are an awful lot of farms
- 14:45occupying the middle ground who have been convinced to try to
- 14:48farm in that way, but they are the wrong size and therefore it
- 14:54doesn't make sense for them to do it because the margins are
- 14:58far too tight and it can't be made to work.
- 15:00Which is why we go back to this subsidy driven absurdity of
- 15:04people continuing to do the same thing year after year, in many
- 15:08cases actually getting a return that is lower than the cost of
- 15:13all the inputs in the 1st place. Which why would anyone do that?
- 15:18And OK, you might say, well that's because people have got
- 15:23it, because they realise they've got to feed the nation.
- 15:25Well that certainly in the United Kingdom that that I'm
- 15:27afraid is, is, is fast because people, some people, some
- 15:33farmers might genuinely believe that that is a call that they
- 15:37are answering. But the evidence does not point
- 15:41towards that at all. The self sufficiency slash food
- 15:44security figures don't back that up, not even slightly.
- 15:48And also if there were still any doubt, you only have to look at
- 15:53the uptake of the various environmental Land Management
- 15:56schemes that have specifically encouraged farmers to take land
- 15:59out of production so that that's a non starter.
- 16:02But nonetheless, there are an awful lot of people who who are
- 16:05trying to make a business model work that they are simply not
- 16:08suited to making work. And to to go back to Angus's
- 16:13point about cost, yeah, I would completely agree with him that
- 16:18the cost cost is twofold. First of all, if you don't take
- 16:23your health and nutrition seriously, although you might
- 16:27not realise it as it's happening there, there will likely come a
- 16:31point where your system starts to do stuff that it wouldn't
- 16:36otherwise do or shouldn't otherwise do.
- 16:38It's then up to you as to what measures you take to correct
- 16:42that. But for the vast majority of
- 16:43people, that means going into a health service, which is only
- 16:46very likely to make things worse for you.
- 16:49And of course the other great part of well, the sorry, the
- 16:53first part of this, this cost is not just the cost to you of the
- 16:57limitations you're putting on your own life by degrading your
- 17:00own health, but also the jacking up of the bill for in, in, in
- 17:04our case, the National Health Service, which already consumes
- 17:07half a billion pounds every single day, which is, I would
- 17:11say, absolutely outrageous when one considers what it delivers
- 17:14in return. And the other side of it, which
- 17:17which Mike was alluding to is that yes, item by item, it might
- 17:23seem to be more expensive to buy food that is produced in this
- 17:27way. But my point is that in actual
- 17:29fact, when you compare the nutrient, you know what you're
- 17:36able to absorb in terms of nutrients from that particular
- 17:40piece of food. My what I would posit is that
- 17:45actually it is either the same or not even as expensive to feed
- 17:50yourself in this way, but it just takes a completely
- 17:52different mindset and indeed way of eating and and the other
- 17:58rather unpalatable detail. But I'm afraid to say it cannot
- 18:01be ignored because you only need to stand outside a supermarket
- 18:04and just watch people come and go.
- 18:05So statistics are one thing, but just consider the anecdotal
- 18:09evidence. 2/3 of people, 2/3 of adults in the United Kingdom are
- 18:13overweight and a third of those are classified as obese.
- 18:18These these things are all related.
- 18:20So the so the way in which one undoes all of this and creates a
- 18:26sound business case for all the people who are wanting to farm
- 18:30in a manner that I would say is proper because it does do all
- 18:34the things that we want in terms of benefits to the environment,
- 18:39animals and human health. All those things could be
- 18:44changed by that. And yet we're, we're still
- 18:47clinging to a system, you know, and indeed having having sort of
- 18:51various food strategies proposed which absolutely only reinforce
- 18:57the the status quo with a vague nod to things like human health.
- 19:02So I think there's still there's, there's just a, a
- 19:04really, really long way to go in terms of understanding.
- 19:09But of course, the, the industry pressure and the lobbying
- 19:11capability of those that are in control of this is so great that
- 19:16to get these sorts of messages out or indeed to allow people
- 19:19who want to farm regeneratively, certainly in the sort of the,
- 19:23the, the West of the Northern hemisphere, it's, it's a great
- 19:27challenge. There'd be a lot of obstacles
- 19:29put in your path. And we see that now in terms of
- 19:32policy and legislation in the UK that is deliberately there to
- 19:37not only thwart people who want to do stuff on a smaller scale,
- 19:40and whether that's with regard to selling to the public or how
- 19:43you kill livestock or any of those sorts of things.
- 19:47And indeed, conversely, of course is is designed absolutely
- 19:51to support big, big industry. So, so yeah, it's an uphill
- 19:55struggle, but the but the way to make it work is to make those
- 19:57approaches to people that are thinking at least about changing
- 20:01part of their farming operation to do something like.
- 20:05What Angus is doing and and absolutely what he does in South
- 20:08Africa can can be replicated in many, many parts of the United
- 20:12Kingdom. Of course it can.
- 20:12And it is being done by plenty of people as well.
- 20:14But again, that doesn't really get get talked about.
- 20:19Mike, you mentioned earlier something about ethics and even
- 20:23that is is superior in the regenerative model.
- 20:29Yeah, I mean, I've, I've had this conversation with myself
- 20:32about what, what I actually believe what, what is the right
- 20:36thing? I think having seen, you know,
- 20:40people like Charles, I mean, I've, I've met a few others that
- 20:43are, that are farming on this of in this kind of style.
- 20:49And I've seen the way that their animals are, are treated.
- 20:51And it's not just about how they're living, it's also about
- 20:54how they're dying. And, and the fact of the matter
- 20:55is it's, it is as good as it could be.
- 20:59And so you know that you've got that ethical question on one
- 21:04hand it when I was having this conversation with myself, of
- 21:07course, I was thinking in terms of the industrialised process
- 21:10once again, which which I just find pretty reprehensible.
- 21:14And actually you, you, you experience the results of that
- 21:19anytime you buy supermarket meat, which you can tell that
- 21:23the animal was stressed whenever it was killed.
- 21:27It's, it's horrible. And, and it's not something that
- 21:29I personally want to consume. And so so that that sort of
- 21:36sparked that sort of sort of internal conversation.
- 21:39And of course, on the other side of that coin is the fact that
- 21:43that these beet substitutes that are coming along is the question
- 21:48of who's producing these. And would I want to ethically
- 21:51support these kinds of companies?
- 21:53And of course, the answer to that is a very firm no as well.
- 21:56I, I'm a meat eater. So I've got to accept that,
- 21:59that, that is a part of, of my, my diet.
- 22:04And you know, if, if I found it such an ethical challenge, then
- 22:09I would obviously have to consider not eating meat
- 22:11anymore. That's not something I'm, I'm,
- 22:15that I'm even considering. So I've got to be, I've got to
- 22:19be willing to accept what the processes that are involved in,
- 22:24in putting what I need on, on the plate.
- 22:27And that, that is to my mind, begins with making a decision
- 22:32about where you source that product in the 1st place.
- 22:35And if you want to, if you want to consider the ethical issue,
- 22:39then then you start by, by just by actually considering and, and
- 22:44working to, to find a supplier that, that is the best that you
- 22:48can find. And of course that helps with
- 22:50your own personal health as well.
- 22:53But you know, this, this, the whole, it's a, it's, it's a
- 22:56great example of, of the sort of human condition, isn't it?
- 23:00Because we're so us as consumers, we are so fixated
- 23:05and, and tied to the supermarket.
- 23:08And, but at the same time, we might criticise farmers for
- 23:12being so tied to the industrialised farming methods
- 23:16that they're, that they're forced to use.
- 23:18We, we are the, we are the, the demand side of the equation.
- 23:22And, and that's what we're demanding.
- 23:24So they're sort of forced to, to supply in that way.
- 23:27And, and so, you know, this is not the fault of farmers.
- 23:31It's, it's, it all comes back to us again and the choices that we
- 23:34make. And so you know this, if we are
- 23:38facing this, this mad, mad world that we are at the minute, that
- 23:41it always comes down to that. And we've got to, we've got to
- 23:45really think about the choices that we're making and make the
- 23:48right ones. The issue here I believe is, is
- 23:52fear actually in that that we are all scared to make these the
- 23:59choice to move in a different direction.
- 24:01We're scared that maybe we won't be able to afford if we're
- 24:05consumers making that choice. Farmers are scared to make that
- 24:09choice because they don't know whether they can actually sell
- 24:12the product, whether they can make a living doing it.
- 24:15It's the decisions that we're making are fear based.
- 24:19And this is something we've also got to recognise and try to set
- 24:23aside. But I mean, you know, the, the,
- 24:27the, on the farmer's side, it, it's so easy to criticise, but
- 24:31you know, anybody that's an arable farmer now is, is farming
- 24:36intensively. They're trying to produce the
- 24:37maximum number of tonnes of, of weight, for example, but they're
- 24:43selling that into a globalised market.
- 24:45So you know this, they're effectively putting themselves
- 24:48out of business by doing this because they are this year, the
- 24:53U KS wheat harvest is going to be well down on previous years
- 24:57because because of the the weather.
- 24:59And but, but the price that they're getting per tonne of
- 25:03their final product is lower than it's ever been because
- 25:06apparently there's significant supply globally.
- 25:10And so they're, they're getting paid an amount on a global
- 25:14market, which means that they're effectively going to make a huge
- 25:17loss this year. And that is certainly not
- 25:20sustainable in the, in the traditional sense of the word.
- 25:24So, you know, we've got to somehow I'm not, I'm not in any
- 25:29way underestimating how hard this is when we, we've got to
- 25:33somehow come together and, and generate the demand and the
- 25:37supply to, to help this, this situation change.
- 25:43Well, it says Catherine Austin Fitz often says you influence
- 25:47people one person at a time. Yeah, absolutely, Jeremy, I or
- 25:55maybe it was extra, I can't remember.
- 25:56I made the comment that, you know, we we need to be getting
- 25:59organised and somebody in the chat box said what do you mean
- 26:03by that? And what you've just said is a
- 26:07prime example of it. We need to get organised.
- 26:09We don't need to get organised necessarily into, into these
- 26:12massive sort of multi million people movements.
- 26:15We need to get organised in small groups.
- 26:18And, and you know, if if a small group of people got together
- 26:21and, and started canvassing local farms and saying, I want
- 26:25to buy your eggs, I want to buy your chickens, I want to buy
- 26:27your beef, whatever it happens to be, maybe that would be a
- 26:30good start. I think even before that, the,
- 26:35the idea of organisation has to start with oneself and, and if
- 26:39if you're going to do any of the things that we've been talking
- 26:42about and that I was talking about at the beginning in terms
- 26:44of changing, because fundamentally this is, this is
- 26:48to do with changing lifestyles, changing diet, changing what
- 26:51you're spending your money on and how.
- 26:53But in order to make that work, you need to, I, I, sorry, I
- 26:58don't mean this in a, in a preaching sense, but it, when
- 27:01one does it, one needs to be organised so that you can be
- 27:06sure that you have created your budget accordingly, not just in
- 27:12terms of financial cost, but in terms of how you're going to eat
- 27:15what and when. And I know that sounds terribly
- 27:18simplistic, but but I really would suggest we've just been
- 27:21talking about wheat. This will upset a few people I
- 27:25dare say, but I don't believe wheat has any part in the human
- 27:28diet whatsoever and I would apply.
- 27:30That with. You all grains, I think that
- 27:32wheat has a wheat of course has a secondary benefit in providing
- 27:38straw for purposes that are used with farming of of livestock.
- 27:44But again there are other ways to manage that as well.
- 27:46So, so ultimately the vast acreage given over to wheat, I
- 27:50would say should or could at least be doing something else.
- 27:55But the the point is that it that it's a massive change.
- 28:00And if as a listener, you are considering all the various
- 28:06times during the day that you eat wheat and then you think,
- 28:11right, OK, well, if that's if that's not going to be what I
- 28:14want to do from now on for all for a host of readers and I, and
- 28:18this is I'm not, I'm not telling people what to do.
- 28:21All I'm saying is that my beliefs are based on, first of
- 28:26all, a lot of research into this and the anthropological side of
- 28:31it, but also on my own experiences, not just with diets
- 28:36but also with the use of land and how soil responds to being
- 28:42treated either in a pastoral or arable sense.
- 28:46But, but if for the sake of argument, if you are going to
- 28:49going to do that, you need to work out how on earth life is
- 28:52going to work. Because it's, it is no small
- 28:54undertaking changing what you eat and how you shop.
- 28:58And so in, in being organised rather than immediately running
- 29:04around the place trying to galvanised other people into,
- 29:07into action. But actually you have to prove
- 29:10to yourself that it does work. And, and, and again, I, I
- 29:14absolutely speak from personal experience that this is, this
- 29:18has been a process that I have gone through.
- 29:21It's obviously such a sort of huge transition.
- 29:23Because I, I have to admit I, for one reason or another, have
- 29:26never really particularly been into the idea of supermarkets
- 29:30or, or a lot of the stuff that is on offer that I think frankly
- 29:32shouldn't be. But but nonetheless, to, to get
- 29:35to the point where you think that you are happy doing what
- 29:39you're doing for the reasons stated, either concerning health
- 29:42or the supporting the businesses that you see as doing benefit to
- 29:47the environment and, and to animals and all the rest of it.
- 29:49And, and then you know, and I don't dismiss the ethical
- 29:51consideration. I mean, my, my view of it in
- 29:53terms of the taking of life of animals in order to sustain our
- 30:00existence, I have absolutely no issue with, and I dare say there
- 30:03will be some people considering that.
- 30:05That sounds terribly blase, but but we have been conditioned to
- 30:12to be made to feel that we should consider that as a point
- 30:17of conscience. Well, why?
- 30:19Because every time a predator somewhere in a food chain kills
- 30:24whatever it's killing, it does not get presented with that,
- 30:28that sort of element of of consideration.
- 30:33And we don't think anything of it.
- 30:36So yes, in some senses we should distinguish ourselves as humans,
- 30:39but but to only to a point. I don't want to get drawn off
- 30:44totally down that thing, but but the point I'm making is the main
- 30:47thing is to be thankful for the animals that in effect are there
- 30:55to be part of our food chain and to make sure that we ensure that
- 31:00they are looked after in the best possible way during their
- 31:04lifetime. And for me, there's no conflict
- 31:07with that resulting in slaughter for human consumption.
- 31:12What I would absolutely take an issue with is if there is
- 31:15slaughter that doesn't result in human consumption and the
- 31:20processing of animal products meets whatever for for other
- 31:26purposes. But but anyway, I don't
- 31:28necessarily want to get drawn down that path.
- 31:31But yeah, so, so in terms of organisation, I think, I think
- 31:34as with so many things we talk about you before you consider
- 31:38really where you're going to go with it.
- 31:40You have to be absolutely rock solid in your own mind and
- 31:42indeed your own sort of day to day system that that you know
- 31:47how it's going to work for you before you can start to enthuse
- 31:52and encourage others. And I think like there's so many
- 31:56things, if you are setting the example, you're already living
- 31:59the life, it's much easier for people to then take up that
- 32:04baton or or mantle, whatever, you know, whatever you call it,
- 32:06because they can see that you're doing it.
- 32:07You can see, they can see the benefits that you're getting
- 32:09from it. They can see the benefits that
- 32:11you're putting back into your community.
- 32:13I mean, how hollow all this talk is about sort of community and
- 32:18local this, that and the other. If people aren't actually going
- 32:20to do it and they're still talking about it and yet still
- 32:24traipsing off to the supermarket and, and, and not following it
- 32:28through, then then what is the point?
- 32:31And again, I'm not, I, I don't mean to hector anybody, but
- 32:35seriously, we've got to be consistent.
- 32:37We, we, we can only rant about the, the sort of the controlling
- 32:41entities in the corporate this, that and the other to a certain
- 32:43point. If we are not going to do deal
- 32:47with the one thing that everybody does every day, which
- 32:50is to eat. And, and if you're eating in
- 32:52such a way that is quite clearly propping up that system, then
- 32:56why are you still doing it would be my question and my, my
- 33:00challenge. But, but it shouldn't be too
- 33:02much of a challenge because the, the point I'm trying to make is
- 33:05that this is really a positive because once you do turn that
- 33:08situation around, the, the benefits are absolutely
- 33:11enormous. But.
- 33:13You know, it's it's exactly. Mike, people are consumers of
- 33:18dissidence. That's basically what I was
- 33:22about to, to get onto because, you know, we, we talk about the
- 33:30UK column talks about what's going on in the world.
- 33:32We talk about policies, we talk about the results of policies.
- 33:36And we have an audience which listens to that and consumes
- 33:40that information and whether everybody, us included, are
- 33:47saying that this is wrong. But the question is how do we,
- 33:51how do we deal with that? And, and it's a very common
- 33:53question. Well, what do I do about it?
- 33:56And of course everybody's waiting for somebody else to
- 34:00come along and solve the problem.
- 34:01But this, this extends what Charles has just said.
- 34:07If we, if we are looking at the world and saying this isn't how
- 34:10I wanted to be, then we've got to, I'm going to use the word
- 34:14resist. And resistance isn't just about
- 34:18shouting about things. We all, we all do shout about
- 34:22things. Of course, resistance is about
- 34:25actually doing something different and, but not just one
- 34:28thing, it's every aspect. So, you know, if, if we don't
- 34:32like, if we don't like 5G, then we've got to consider not using
- 34:375G. We've got to switch our mobile
- 34:39phones off, put them in the drawer and forget about them.
- 34:42If we don't like the farming industry the way that it is at
- 34:44the moment, we've got to stop consuming that food and choose
- 34:47something else. If we don't like the way that
- 34:50our children are being educated, then we've got to consider home
- 34:53education. No matter what the cost is to
- 34:56us, we've got to find a way to do it.
- 34:59And you know, the, the, the, we, we enjoy our lives through the
- 35:06conveniences which are provided to us by the corporate interests
- 35:10that we, that we lambast. And we've got a, we've got to
- 35:13make a choice about whether that means of that is the, that is
- 35:16the fundamental choice we've got to make.
- 35:19If we don't like the world that's being built by these
- 35:22corporate interests and we've got to stop supporting the
- 35:25corporate, corporate interests, that means a completely
- 35:27different lifestyle. And that, as Charles has said,
- 35:31that's not an easy choice to make.
- 35:33But you know, when somebody says to me what do, what do I do?
- 35:37That's the answer. You start with yourself and you
- 35:41show other people. It's not no good talking to
- 35:43other people about it. You've got to show other people
- 35:45and people are going to be able to see, as Charles just said,
- 35:48the effects of the choices that you're making.
- 35:51You know, even to the, you know, I, I've said this before, even
- 35:54to the point of just speaking to people as you walk, as you go
- 35:57out for a walk or whatever, or going out for a walk,
- 35:59exercising. These types of things are in and
- 36:02of themselves acts of resistance because we are encouraging
- 36:06increasingly encouraged to, to, to vegetate in front of ATV
- 36:13Don't. And, and you know, it's, it's,
- 36:15it's just choices. That's how, that's how we deal
- 36:18with this situation. Reject it and and live a
- 36:21different lifestyle. And I'm not as, as same with
- 36:24Charles. I'm not telling people anybody
- 36:25what to do or suggesting that it's an easy thing, but we've
- 36:29got to, we've got to remove the demand for convenience.
- 36:34Also, I think people over complicate these things, Mike,
- 36:40it's not that complicated. Just when you go buy food today,
- 36:45think about where you are going to buy food.
- 36:48It's as simple as that. I mean, yes, I know.
- 36:54I mean, you know, the, the, I'm not, I'm not going to
- 36:58underestimate how hard it can be to, to find someone who's
- 37:03willing to, first of all, finding someone who's providing,
- 37:06who's producing the food of equality that we're talking
- 37:09about here. Second of all, finding someone
- 37:11that's doing that and is willing to sell direct to the consumer
- 37:15and so on. This isn't necessarily the
- 37:17easiest, but you can go to a. Butcher, sorry, I'm
- 37:20interrupting, but you can go to a butcher.
- 37:21So I, I mean, I've done that. That's what I try and do as as
- 37:24as as a priority. You say that before by meat.
- 37:27But you say that, but our butcher, our butcher's gone.
- 37:30Our butcher, our butcher went 18 months ago because he retired
- 37:34and his kids were not, were not interested in taking right.
- 37:37So it's not necessarily that simple.
- 37:41I. Suppose and he.
- 37:43You know that the the the old style local butcher doesn't
- 37:48exist in very many cities anymore.
- 37:52Maybe if you're in a smaller town or a village that you're
- 37:55much more likely to find that. And maybe that's also part of
- 38:00the choice of lifestyle is, is where you live.
- 38:03That is also not an easy thing to change.
- 38:05None of this is easy, but you know, it's it's I believe that
- 38:11this all begins with the rejection of the easy and, and,
- 38:15and considering actually doing things that are hard and it's
- 38:19hard not. Straight to the narrow.
- 38:22Yeah, yeah. And it's it, it comes down to to
- 38:25our personal morality and personal ethics and what what we
- 38:29are prepared to accept. But I mean, I've done that.
- 38:33I mean, I've done that. I've tested my own, my own
- 38:35ethics. I, against my better judgement,
- 38:38decided to take a tour of an abattoir.
- 38:41And I actually strongly recommend people do this because
- 38:44it will, it will severely, severely influence the way you
- 38:50think about meat that you consume.
- 38:53Because when you actually see what's going on, it's, it's,
- 38:57it's amazing how the theatre of the supermarket has adjusted and
- 39:02has rewired the thinking of the average person.
- 39:05You don't think about where meat comes from beyond the shelf.
- 39:09It's not just the supermarket, it's the whole education system.
- 39:11You know, the kids these days don't even know where milk comes
- 39:14from. And that's not, that's a cliche,
- 39:17but we've heard it so many times.
- 39:18But it's actually not, it's not a false thing to say.
- 39:24I mean, there are, I know for a fact that there are kids in this
- 39:29city that go to school, which is no more than a mile from the sea
- 39:35and they've never seen the sea, right?
- 39:38So, you know, kids don't know where their food comes from.
- 39:42It comes out of a packet that comes out of a a container of
- 39:45some kind. And and that that's but that's
- 39:49going into a whole other area. You know that that is a whole
- 39:53other discussion. Yeah, it's all, it's all
- 39:57marketing. I mean that that's really the
- 40:01the human fallibility is that when something.
- 40:06Is there and can be marketed people will take it up so my
- 40:10point earlier about the state of this well, it's certainly not
- 40:15exclusive to the United Kingdom, but the state of people's health
- 40:18in a general sense. And you can look at this
- 40:22whichever way, but if you just take it on people's appearance
- 40:25and general sort of levels of fitness which have have
- 40:28absolutely deteriorated. And you cast your eye back to
- 40:31photographs from say the 1970s or 80s of sort of, you know,
- 40:34typically people on the beach because they're, you can see
- 40:38what condition they're in subsidy largely in kind of
- 40:41bathing suits. It's not because at that time,
- 40:45people in the 70s of 80s and 80s had had sort of iron discipline
- 40:49and they absolutely refused to take on any of the things that
- 40:54we're talking about. It was just that those things
- 40:56didn't exist in quite the same way that they do now and they
- 40:59haven't been marketed. So at that point, people were
- 41:02consuming all the various things that were being marketed at that
- 41:05point. And tobacco is the obvious one.
- 41:06I mean, you know, you're finding photographs from in particular
- 41:10the 70s and before smoking, of course, is, is completely
- 41:16prevalent in a way that it's not today because there's another
- 41:20marketing con, you know, the, the whole vaping thing has gone
- 41:24on. So, so we are eternally
- 41:26predisposed to suck up the next trend, whatever that may be.
- 41:31And it doesn't have to be to do with with food.
- 41:34I mean, look at only this morning I was listening to a
- 41:38report that I must say, I really couldn't believe, but there's a
- 41:44there's now AI mean. Obviously it's non clinical, but
- 41:46I think it's called it's it's something like AI hypnosis.
- 41:51But it's, it's basically, it describes people who I know this
- 41:56sounds perhaps laughable to AUK column audience, but people who
- 41:59have fallen into a sort of alternative reality where they
- 42:04believe that AI chat bots that they are talking to are real
- 42:10people and are actually invested in their well being and the
- 42:14advancement of their lives. And this young chap from
- 42:17Scotland was interviewed about some relationship he'd struck up
- 42:21with whatever chat bot it was after he'd lost a job.
- 42:27I don't know what the job was, but the point is this thing
- 42:30encouraged him to the point of him being completely and utterly
- 42:36convinced that he would be a multi millionaire if only he did
- 42:40XY and Z. And it wasn't, it wasn't I, I
- 42:42didn't mean it wasn't a scam. So, you know, put all your money
- 42:45in this account and, and we'll convert it into whatever it was
- 42:47to I think it was to do with convincing him that if only he,
- 42:50you know, he made a series of sort of video documentaries
- 42:53about himself and wrote a book or something.
- 42:55The return on that would be in the region of £5,000,000.
- 42:58So it doesn't really matter what the specifics are.
- 43:00But the point of it is that that the marketing of AI in this case
- 43:05is so all pervading that people are really, really struggling to
- 43:09resist it. And, and indeed, if you are not
- 43:13sort of cognizant of this or you're not seeing sort of where
- 43:16the influences are coming from, then I would encourage you to go
- 43:18and look just as A, to get a frame of reference, go and look
- 43:21at Elon Musk's Twitter or X account and look at the number
- 43:27of posts he puts out now about his grok, his XAI Grok thing,
- 43:33which, which is one of these chat bots.
- 43:36I don't want to talk about this for too long.
- 43:37So I find it's incredibly tedious.
- 43:38But but he, it's, it now has this thing called grok imagine.
- 43:44I think so. So now we are in a position
- 43:46where our very imaginations are being marketed away.
- 43:52So rather than encouraging that brain that stuck in your head to
- 43:58give you an image of whatever it is you instead are invited to go
- 44:03on to, I suppose you have to go to Twitter in the 1st place and
- 44:06ask this thing called grok to, to conjure you a picture or a
- 44:12video of something that your brain is not going to imagine
- 44:16for itself. And yet people are doing it.
- 44:19It it so. So this is this is a marketing
- 44:22thing and to get to go back to what Angus was saying it it not
- 44:27only are we fallible or susceptible to marketing, but we
- 44:32seem to absolutely believe what it is that's being inferred by
- 44:37the benefit of the marketing in the 1st place.
- 44:39And his example was free range eggs or free range chicken.
- 44:44Absolute lie upon lie upon lie. Yes, the idea has been made to
- 44:49suggest that, you know, that's kind of a chicken per acre.
- 44:52And they all get books to read and they have a great time and,
- 44:56and the reality is absolutely not the case.
- 44:59They. Are.
- 45:01You are yeah, exactly. Yes.
- 45:03To imagine what life might be like if they weren't free range,
- 45:06but they and they have access to the outdoor should they choose
- 45:09to it. But of course it's set up in
- 45:10such a way that absolutely they won't be going out.
- 45:13So, so all, all of these things, everything we talk about is all
- 45:17marketing. The, the another sort of again
- 45:20news item keeps coming up now is the closure of banks and how
- 45:24it's presented in such a way as to be sympathetic to people who
- 45:27want to use banking services. You know, these poor old people
- 45:30who can't get to the bank and don't understand anything.
- 45:32And this that and the other, you know, actually what, what,
- 45:35what's the, what is the underlying marketing inference?
- 45:38We're all destined for digital currency and that's it.
- 45:41Get on with it. So we have to be able to discern
- 45:46where this marketing stuff is is taking us.
- 45:50But also how incredibly gullible perhaps is a bit strong, but it
- 45:54but it but it might be the right word.
- 45:56How how gullible we are when it comes to marketing.
- 46:00People really need to evaluate absolutely what it is and look
- 46:05beyond when something is presented as free range or as
- 46:09even as regenerative actually, because Therese coffee again, I
- 46:13mean, what a caricature Therese coffee.
- 46:15Who was the agriculture minister in the United Kingdom a couple
- 46:20of years ago who is overweight? Quite considerably.
- 46:25Well known for smoking cigars? OK, that's fine.
- 46:28Kenneth Clarke and drag, by the way.
- 46:30Right. OK, yes, actually that's a
- 46:32fairpoint anyway. But she was absolutely making a
- 46:37case for the use of an extremely deadly herbicide, which I've
- 46:42talked about a lot on the UK column News before glyphosate.
- 46:45She was making the case that glyphosate was absolutely a
- 46:49critical part of regenerative farming.
- 46:51So again, marketing regenerative farming has been completely
- 46:54captured and the efforts of people like Angus are already
- 46:57being wilfully subverted in order to further corporate
- 47:01interest. Because guess what?
- 47:03You know, Jeff Bezos, Bill Gates, all those guys are all
- 47:07into this stuff and labelling it regenerative.
- 47:12So we have, we do have to be very, very discerning and very
- 47:15critical about all of this stuff that's presented to us.
- 47:19Here in South Africa, I think it was Woolworths.
- 47:23I might have it wrong, but there was some lawsuit that involved
- 47:28them labelling a whole pile of their products as free range.
- 47:33But what they had done was that they had trademarked the term
- 47:37free range, which no longer means free range.
- 47:42It can mean anything which. Feeds, yeah.
- 47:45That's exactly what you're talking about, Charles.
- 47:47Yeah, it is. Yeah.
- 47:48Yeah. I mean you, you see it all the
- 47:49time. You get supermarket brands who,
- 47:52again, trademark names that have farm in the title.
- 47:58So you have the idea that you're buying something from a farm,
- 48:03but actually that's just the name of the business.
- 48:05Some somebody there, there was again another one, someone did
- 48:08it with, with sun dried tomatoes and they they got round it by
- 48:14naming their oven sun dried or something.
- 48:18I can't remember exactly how it worked, but it but it was that
- 48:21cynical. It's like, it's like the only
- 48:22fools and horses Peckham spring water, if anyone remembers that.
- 48:25But but, but this is it. And, and so you, you do
- 48:29absolutely have to have to look because the moment you've got
- 48:31these labels, the floodgates open and everybody comes out and
- 48:35tries to jump on it. And, and, and so in a way, where
- 48:40possible, I would say that actually the best thing to do is
- 48:43to avoid the labels in the 1st place, because by our knowledge,
- 48:45they are meaningless or, or at best, sort of disingenuous or
- 48:49maybe at worst. But, but yes, now, I mean, I
- 48:53every type of chicanery to, to, to, to get this.
- 48:56And also, let's face it, if we're considering, if we're, if
- 49:01we're still to consider a tall supermarket, I mean, if, if, if
- 49:04there's the thought that, well, you know, there, there are
- 49:06probably some things in the supermarket that that that must
- 49:10be OK or that must be, you know, sort of ethically sourced or, or
- 49:13whatever one wants to say. I would, I would say I doubt
- 49:17that very, very, very much indeed.
- 49:19Because to make it work, to be able to sell to a supermarket
- 49:23and operate on that basis, given the margin that you're going to
- 49:27get on that and not to have cut significant corners in your
- 49:30business model, I would say is extremely, extremely unlikely to
- 49:34the point of being not really possible.
- 49:36But also just to to be producing on a scale that that they can
- 49:40carry that product. Yeah, precludes any kind of.
- 49:43Yeah, I think. I think there are some.
- 49:46I might be out of date, but I think budgeting, which
- 49:48admittedly is one of the smaller ones, I think budgeting did
- 49:51attempt to have a process by which they were going to stock
- 49:55certain products on a local basis.
- 49:58So, so some of their buyers were going to be able to be supplied
- 50:02in smaller quantities by businesses that were local to
- 50:05those particular supermarkets. But the same, the same probably
- 50:08still applies. But yes, absolutely that's
- 50:11another thing which takes us back to the start the the this
- 50:13whole idea of scalability and I suppose I mean Charles.
- 50:16Correct me if I'm wrong, but it but it, it seems that of course
- 50:20the other thing that we're used to is receiving product, you
- 50:23know, 365 days a year, strawberries in the winter and
- 50:27that kind of thing because industrialised growing in other
- 50:30countries and imports and whatnot.
- 50:33The other thing we need to do is is to consider what a British
- 50:39diet should be. Well, that yes.
- 50:42I mean. That is true, but that that's
- 50:44that's potentially the start of intensely, I thought and very
- 50:49long debate because how does one go back to a a particular point
- 50:55in time where you say, Yep, that that is that those are the foods
- 50:58that we should be eating? And is it not just as simple as
- 51:02saying well? That's not available locally at
- 51:04this time of the year. Well, to an extent, Although,
- 51:06although. I think the counter to that is
- 51:08that because because of the way in which horticulture in
- 51:11particular has has worked over centuries, the what?
- 51:16Well, what has now become effectively genetic
- 51:20modification, but was more conventional hybridization and
- 51:25selective breeding has meant that a vast number of species of
- 51:31crops, cereals, but also fruits and vegetables are not in fact
- 51:37in any way naturally occurring. So I think it's easy to think,
- 51:40oh, wow, you know, strawberries, for example, which which you do
- 51:43get wild strawberries. But but let's say strawberries
- 51:45are in season now or apples or pears or whatever it is are in
- 51:48season. But in that fact, when you look
- 51:51at the composition of those particular fruits or, or
- 51:54whatever they may be, they've been selectively bred in order
- 51:58that they have a higher say a higher fructose content or, or
- 52:01something that actually in terms of 1's body's response to it.
- 52:04And in particular the creation of insulin are probably going to
- 52:09be more harmful than anyone would ever consider.
- 52:11But that's, that tends to be a hurdle that we leap over
- 52:16blindfold because you just look at an apple tree and you think,
- 52:19well, I mean, you know, that's an apple tree.
- 52:21It can't be anything wrong with that.
- 52:22You know, it isn't anyone's been tipping fertiliser all over it
- 52:25or any of that kind of thing. So it's got to be fine.
- 52:27But I, I think in actual fact, that's probably not the case.
- 52:30OK, You could take that on to, to livestock as well, because of
- 52:33course there's been a huge amount of selective breeding
- 52:35there too. And in particular, the results
- 52:38of protein in milk, whether A1 or A2.
- 52:41And, and if all of this is sounding like gobbledygook, then
- 52:44I would refer back to an interview I recorded with John
- 52:47Cook, who's a dairy farmer, Royal Milk dairy farmer.
- 52:51The the title of the interview is, is Raw Truth.
- 52:54And, and John actually going back to the organisation thing,
- 52:58John has a fascinating life story because he changed the
- 53:02diet of his cattle at the same time as changing his own diet
- 53:07completely radically so. So the the process of, of
- 53:11getting organised and indeed the multiplier effect from that,
- 53:14John is a phenomenal example because he's, he's been through
- 53:17himself, he's put his cattle through it.
- 53:19The benefits are absolutely undeniable and his business has
- 53:23thrived as a result. So I, I really would encourage
- 53:27people to go and listen to that, that, that interview.
- 53:29I mean, obviously, as well as if anyone hasn't listened to Germ
- 53:32talking to Angus Macintosh just recently, or indeed Angus's
- 53:36earlier UK column interview, which again, I think was called
- 53:38from the ground up, then then do because that's just a wealth of
- 53:43information from people who not just know their stuff, but has
- 53:46actually done their stuff. And, and I think that's that
- 53:50those are great places to start. I wanted to punch the wall.
- 53:54When I read some of the comments underneath that interview you
- 54:00did with Angus what year and a half ago, whenever it was, and
- 54:06it made me realise that there has been such a great
- 54:10psychological operation imposed on the average thinker that they
- 54:15struggle to get past terminology and labels.
- 54:18So the term sustainable has been utterly hijacked.
- 54:20So when Angus talks about sustainable farming, people
- 54:24suddenly get all dismissive and they get funny about this
- 54:27because I think of the UN and oh, he's a grifter, he's a Shoal
- 54:29and all this kind of stuff. And that that's why when I used
- 54:32the word sustainable. Earlier I said in the
- 54:34traditional sense of the world, but word, because that that that
- 54:37word. This comes right back to, to, to
- 54:41Charles's marketing point. That word has been trademarked
- 54:44effectively, it's sustainable doesn't mean sustaining
- 54:49something anymore. It, it means Agenda 2030.
- 54:52And, and so, and people are susceptible to this marketing
- 54:57and, and that applies to the, to people that are considering
- 55:00themselves, you know, in opposition to, to, to that
- 55:04particular policy agenda. We have in the broadest sense,
- 55:08the word, we have fallen for the same marketing campaign.
- 55:13And so anytime we see that word being used, we suddenly decide
- 55:18that that it's the person is a shell or they're shelling for
- 55:23Agenda 2030. It's not the case.
- 55:25Sustainable has a word, a meaning in English.
- 55:28And, and we need to start reclaiming these words and not
- 55:31being afraid to use these words in their traditional sense.
- 55:35And yeah, I mean, people need to, that's one of the things
- 55:39that that we all need to do in order to resist this thing is to
- 55:43not immediately jump to conclusions just because a
- 55:47particular word is used. It it's it's like it's real
- 55:49Beavis and Butthead sort of stuff.
- 55:51And, and we need to, we need to stop that.
- 55:54I totally agree. Yeah.
- 55:56Again, that's that's all about mental attitude, mindset, all
- 56:01that stuff. You, you have to, you, you have
- 56:05to own that. You have to own that yourself.
- 56:06And, and, oh, we've probably mentioned it before, but why
- 56:08not, let's go again. The, the rainbow, the, the, the
- 56:12NHS doesn't own the rainbow, nor do the, nor do the pride people.
- 56:16They don't own the flipping rainbow.
- 56:18That, that is God's creation and we are privileged to see it
- 56:22naturally occurring in the sky to great dramatic effect when
- 56:28the conditions are right. That's a rainbow.
- 56:30So any of this, the nonsense that that is meant to market a
- 56:36particular idea is, is secondary.
- 56:40So yes, I think we must try, or at least we must I, I would
- 56:48encourage people to try to be less, less responsive to, to
- 56:57again, what is exactly like Mike describes, you know, it is
- 57:00another marketing exercise. We're supposed to conjure a
- 57:02particular idea of, of something when, when we hear the word
- 57:07sustainable. But, but frankly, we should
- 57:10think about these things in their, you know, in their real
- 57:13terms. So I think it's very important.
- 57:16I'm going to focus on health. And I'm going to go on a
- 57:18comments section. Diet, I think I'll tell you, you
- 57:23get caught up in that, in that it's not a rabbit hole.
- 57:27What is it? It's just it's just like this
- 57:28black hole. It just sucks you in sometimes.
- 57:31Sometimes it can be and and. It is a trap and you know, but
- 57:35this is, this is another area where where we need to resist.
- 57:40We need to resist the urge to post negative comments to each
- 57:45other and wind each other up and so on.
- 57:47This it, it takes us into a bad psychological place.
- 57:52There's, there's a lot of, a lot of negativity and in comments
- 57:57sections everywhere. And you know, but comments
- 57:59sections could equally be used to help people get organised.
- 58:04It's a choice again. All right.
- 58:07Well, I think that's a great note to come in for a landing my
- 58:11controls as always, it's been a pleasure.
- 58:13I'll catch up with you guys next week.