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Mike McGill: Communicating Through Crisis | Make Water Work 009
Mike McGill, a former CNN producer turned water utility communicator, joins Isaac and Megan to unpack what utilities get wrong about communication, and how they can get it right before a crisis hits. Drawing from decades in crisis communication, Mike explains how proactive messaging protects reputations, why transparency is strategic, and how small utilities can punch above their weight.
Topics Covered:
• How a $1.2 billion consent decree pulled Mike into water communications
• Lessons from launching WaterPIO and serving utilities in 20+ states
• The dangers of “check-the-box” compliance on…
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