Latest / Franchise Conversations with Fexingo: Buying, Running, and Scaling Franchise Businesses
How Franchisees Use Geolocation to Boost Sales
In this episode, Lucas and Luna explore how top franchisees are using customer geolocation data from loyalty apps to optimize store placement and local marketing. They dive into the case of a multi-unit fast-casual chicken franchisee who analyzed anonymized location data to identify high-potential neighborhoods, then targeted them with localized Facebook ads. The result: a 22% same-store sales increase over six months. Lucas breaks down the tools and costs involved, while Luna questions privacy implications and compares this to traditional site selection. The hosts also discuss how…
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