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Why January Goals Fail (And What Alcohol Teaches Us About Real Progress)

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January is the time when motivation drops and many people start thinking they already failed their New Year’s goals.

In this solo episode, I talk about why most January goals don’t stick and why it usually has nothing to do with discipline or willpower.

I share my own experience of moving from December’s noise into January’s quiet, and why that shift often makes people feel stuck, tired, or frustrated. Most goals fail because they’re simply too big, too vague, and too strict to work in real life.

I also use alcohol as a real example, because it shows this pattern better than…

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