Latest / We Are For Good Podcast - The Podcast for Nonprofits / 158. The Best of Season 3 - Jonathan McCoy, CFRE, Becky Endicott, CFRE, and Julie Confer

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158. The Best of Season 3 - Jonathan McCoy, CFRE, Becky Endicott, CFRE, and Julie Confer · We Are For Good Podcast - The Podcast for Nonprofits

• 0:02
  Jonathan McCoy: Hey, I'm john. And I'm Becky. And this is the we are for good podcast.
• 0:06
  Becky Endicott: nonprofits are faced with more challenges to accomplish their missions and the growing pressure to do more, raise more and be more for the causes that improve
• 0:14
  Jonathan McCoy: our world. We're here to learn with you from some of the best in the industry, bringing the most innovative ideas, inspirational stories, all to create an impact uprising.
• 0:24
  Becky Endicott: So welcome to the good community. We're nonprofit professionals, philanthropist, world changers and rabid fans who are striving to bring a little more goodness into the world.
• 0:35
  Jonathan McCoy: So let's get started. Hey, Becky,
• 0:38
  Becky Endicott: welcome everybody.
• 0:39
  Jonathan McCoy: Season Three is over. I feel like we just started it.
• 0:42
  Becky Endicott: I mean, it just feels like yesterday, I had the nervous sweats that we were about to interview Dan pelada.
• 0:48
  Jonathan McCoy: Okay, let's talk about this. This season started off with a complete bang, Dan pelada has been on our dream list for me. And forever. Eight years
• 0:55
  Becky Endicott: since we've seen that TED talk that disrupted the way everybody looked at nonprofit overhead.
• 1:01
  Jonathan McCoy: And if, you know, we knew it was going to be a moving conversation. But what was powerful is that conversation set the tone for all the conversations to follow. And as we kind of look back today, on season three, recap, Dan shaped so many of the conversations to come and I just want to start there.
• 1:17
  Becky Endicott: Yeah, Dan shaped like every conversation. And when he talks, we just feel like bobbleheads because we love what he says we love the tone that he sets. And it really was about looking at how we show up for our missions through the lens of what are our biggest dreams, not only for our missions, but for ourselves, how do they dovetail into another so that everyone is thriving the mission and you as a human being?
• 1:41
  Jonathan McCoy: And the other big current that he brought us and I just saw this and everything is you've got to dream
• 1:47
  Becky Endicott: big, ridiculous,
• 1:48
  Jonathan McCoy: like hugely big, like way bigger than you're dreaming right now.
• 1:51
  Becky Endicott: I think my favorite quote that he said is, you know, Walt Disney was a 14 year old boy walking around with drawings of a mouse, like, people were making fun of him. But if you can't dream at a level at that age, and take your dream and chase it, then you're just selling yourself short. So we're gonna break down a lot in this episode. But we really want to take this theme of dreaming and talk about some of the conversations that we've had and go back and check them out because they really inspired us.
• 2:22
  Jonathan McCoy: Yeah, this part. This episode is like half Cliff Notes to give you kind of some of the high points but we hope it gives you a path to realize how these connect back to things that you can implement are things that you can dive into whichever whatever you're facing in your nonprofit or social impact mission, wherever you find yourself.
• 2:37
  Becky Endicott: One of the first conversations I wanted to lift up was from Ana Marie or he loggos, who was with Hispanics and philanthropy. She told the incredible story of receiving a Mackenzie Scott gift, and how they were thriving as a nonprofit, from a fundraising standpoint, but their restricted gifts were completely crippling their operational side, the Scott gift comes in, and it all of a sudden gave Hispanics and philanthropy this runway to dream. Not only could they, you know start supporting the operational side for years based on this philanthropy, but it gave them this margin to innovate to try stuff. And I just thought that was a beautiful example of leveraging something that fell into her lap, and using it in a way that really helped lift the sales of Hispanics and philanthropy. I love that mission in that combo.
• 3:28
  Jonathan McCoy: I think of Eric Ressler. And you know, he is the creative director or founder of cosmic and we've talked about them a few times on the podcast, a branding and marketing agency designed for social impact organizations. But I would say they dream big for marketing, you know, we leave a lot of those conversations so small, but he talks about just the power of when you get your marketing aligned with your mission at a really deep level. It just transforms how you can activate people, it becomes less of like a transactional marketing, but how this how you start movements, this is how you sweep the country or the world with whatever you're trying to elevate. And so I encourage you to go back to that conversation definitely challenges you that you're trying to say something to everybody, you're probably saying nothing to nobody. And so getting really specific about what's the change you're trying to see, and how to pour in and light that mission on fire.
• 4:20
  Becky Endicott: Cosmic stuff is so gorgeous, and they have an empathy Manifesto, which you should totally check out because it moved my heart. The other conversation that I really loved came from the arts sector. And we had to Nisha Nash layered on and she is the executive director of the Newark Symphony Hall in New Jersey. And she used such incredible brilliance and innovation to bring together the community to help power her campaign. She used the community as workforce and as energy pouring into renovations and all of a sudden she ignited this group around the center. Annie Hall who were interested in what she was doing, they were pouring into our mission into a different way. And I had that community is everything kind of feel that we love. So Bravo to Nisha,
• 5:09
  Jonathan McCoy: so cool. These conversations also took us around the world. I mean, we had some of the most impactful international conversations this year. And one of them was Travis neyyar. member, he is the executive director at Maya. And that's one of those conversations that just sits with you for days after he challenged us to dream bigger about how we define these donor relationships, the power dynamics of donors that come into our mission, and really flipping the script on the victim hero narrative. He loves and fights for the women that his mission serves. And he puts them on the highest pedestal, not the donor on the highest pedestal. And it changes the dynamics, it changes how you raise money, it changes how you allow donors to come into your mission in a really, really healthy way that lifts the person, you know that women that Maia, the organization serving, so that's a conversation, everybody that's in fundraising needs to go back and listen to it.
• 6:01
  Becky Endicott: 100% is and I left that conversation, like you said, feeling like we just found a human who is so evolved in this world, who is not thinking like everyone else. And his nonprofit is benefiting from the fact that he is not thinking like everyone else. And that's kind of the thread I see in these individuals who are Dreamers. And I just think they are people who don't necessarily, you know, follow the flow follow the playbook, they look around, and they find gaps. And to me, it starts with a really clear vision. And so, john, I know you have thoughts about vision, you're our visionary, here we are for good. And I love you to talk about how that clarity of vision can thread organizations and people to greater good.
• 6:49
  Jonathan McCoy: Well, I do love vision because I feel like dreaming is maybe the more ethereal first step. But vision is starting to put it into words specifically of what are you trying to accomplish. And we've talked to so many visionaries on the podcast that challenged me to elevate my game on vision two, but a conversation we have a Dominic Russo and he has had kind of a lot of chapters in his life, but one of those and one of the as he talked about vision, it really stuck with me. He said, The clear my vision, the more magnetic my life becomes, you know, and this whole idea that people want to follow something they want to hear your idea. And this is when we say this a ton on the podcast when you're fundraising, don't hold back the big dreams you have for your organization, don't hide the strategic plan that's multi years out. Take the risk. I hear Vic Harrison saying this with Charity Water. It's take that risk of putting that dream out there in front of people because people are looking for that they want hope they want something that's bigger, that we can all gravitate to. And that's what the magnetism comes from. And so you can't just have dreams, like turn those into vision. And that's what this season I think really crystallized for us.
• 7:57
  Becky Endicott: And so once you've dreamed what's the next step, this was another thing. Becky adage.
• 8:03
  Jonathan McCoy: I remember the day when I'm just gonna call it this.
• 8:08
  Becky Endicott: Just get a dang plan. Yeah, it's really about, okay, it's not enough to just be a dreamer. And but this could be my like hard j and Myers Briggs coming in, because I can get so tactical, oriented. But it's like, if you're feeling overwhelmed, it's probably because you don't have a dang plan. Yeah. So we're really trying to be really intentional on the podcast on our social channels, the way we show up digitally, to help build frameworks. And we try to bring in people that don't just talk at the ethereal level, even though we love the ethereal level. We love philosophy, we love theory. But we also love practicality and implementation. So if you're feeling stuck, please work on getting a game plan, start building out the framework, start putting in putting your goal at the top and putting the outcome at the bottom and build backwards and talk about how you can leverage really innovative ways to get to that goal. So I think it's kind of ironic, but we built it this way to that
• 9:09
  Jonathan McCoy: we spent the season taking our Fridays, going through back to basics. And I think pairing the basics with these kind of dreamier conversations is really where we want to do encourage you as from your we're for good team of champions that sitting on your sidelines, just cheering you on. Because we believe there's so many people moving into the sector. Everything's changed in the last year everybody's looking for how do I advance this mission that's put on my heart or this vision that I want to see. And we believe it starts with the basics like getting your development shop in order. fundraising is the catalyst to let our dreams come alive in philanthropy. And so we wanted to take those Fridays to really walk you through the different steps to build a high performing fundraising shop.
• 9:50
  Becky Endicott: I mean, I thought those would be helpful and we thought you know, this will be good for anyone coming in to the sector for the first time. This will be good for young professionals. We were not prepared for how popular those would be. And it also sent a message to us that in this industry, people are looking how to just get back to the heart of worship. I don't know what else to call it. But it's like, how do we get back to the very fundamentals of who we are? And how do we take those fundamentals? in kind of, we call it the we're for good arc. And so if you stayed with the back to basics series, we talked about the basic, but we always talked about how we're going to innovate that very basic thing, because the world is changing. Digital is exploding online community is becoming a force within the world. And if you're not keeping up with that, if you're not playing in that sandbox, you really minimize your little pond that you're playing in. So what we're saying is check out this back to basics series. And I will just like give a shout out to everyone who listened and gave feedback. I mean, we heard from vendors who were using it as training ground for some of those new employees that were sales people that had never been in the nonprofit industry. We were hearing from people who were in their very first job ever, and we're googling things like, how do I learn donor relations. And it's like we were there. I think this is for anyone start with your basics, learn your core.
• 11:23
  Jonathan McCoy: And so there's 12 of those. It was our most popular Friday series. And we walked from annual giving up through major gifts and kind of everything in between, but spend some time there. And I love the juxtaposition too of this with some of these innovative topics. We've had tons innovation on the podcast, one of them was cryptocurrency, Becky, remember that conversation? My
• 11:41
  Becky Endicott: gosh, I had such imposter syndrome. Going into that I almost had to do the Google what is currency?
• 11:50
  Jonathan McCoy: Totally. That day, it was either one of us was really sick, or there was a horrible storm. I don't remember a storm. Okay, it was storms, we were scattered across in our own homes dialing and that's when the audio is like horrible that day. But none of us knew what the heck was going on in that conversation. Because none of us know what crypto is, even though I own like a half of one half of one half share or something,
• 12:10
  Becky Endicott: it's probably worth like $2,000, the half, half of the half.
• 12:13
  Jonathan McCoy: But I remember, you know, Pat Duffy, who is with the giving back, he's one of the founders, he just challenged our mind with this. He's like, Hey, this is a strategy. That is not step one. For an organization, this should not be the number one thing on your list. But if you're evolved, if you've got your basics in place, this is the kind of playground where there's a lot of money to be had. And I love that we can introduce those kind of concepts. For once you get the basics in place, go there, you know, take it to the next level. And crypto is one of those places that I think we're gonna look back on in 20 years and be like, holy cow, that was just the beginning.
• 12:45
  Becky Endicott: Oh my gosh, and we're even talking to nonprofits now who are benefiting from crypto at huge amounts. And so if you're not playing in that sandbox, you need to get in there. That's my second sandbox reference, but I'm going to keep going with it. So we're talking about innovators. And then one, we have to talk about this moment that we got to interview one of John's heroes on the podcast if I gotta I mean, you got Vic Harrison. Yeah. And so Vic Harrison is one of the cofounders of Charity Water. And let me just tell you, if you're listening to this right now, and you had any inkling in your mind, about I need to start a monthly giving program or I need to breathe some new life into my monthly giving program, please tune in to Episode 118. It was a monthly giving a playbook for growing believers with Vic Harrison, and it was a masterclass and how to build a monthly giving program and if you are not convinced, know that Charity Water raises more than $20 million a year from their very modest monthly giving donors. This is a way to build a movement if you don't have a monthly giving program within your nonprofit. Listen to this episode. Please start and if you want to just see in real world what happens with a dream sitting around the kitchen table.
• 14:01
  Jonathan McCoy: You know Vic tells the story of her and her husband Scott sitting and dreaming up what's today Charity Water that has changed the lives of millions of people and inspires 10s of nonprofits. So Vic was not the only marketing powerhouse we've had on this season. I would say there was some really defining conversations about marketing this season.
• 14:16
  Becky Endicott: Yeah, I mean, I wanted shout out to Tanya Bhattacharya. Tanya, Tanya Tanya Bhattacharya is Episode 127. She talked about the new rules of thought leadership and the power of LinkedIn. So Tanya is with Lumo smarketing. And I'm telling you, she has been an idiot, a nonprofit, this woman knows the nonprofit sector. She knows digital, she knows marketing, and she is about the kindest human ever. And if you're not tuning in to the power of LinkedIn, then you're probably missing out and she walks through these great steps about how to engage on LinkedIn, how to create a test market of how to get in there and just test the messages and how to Be a thought leader in that space. So if you're thinking about, I need to get in there and expand my network, my personal brand, please check out that Episode Episode 127,
• 15:09
  Jonathan McCoy: another marketing powerhouse. We got to talk to Cameron Bartlett. I think he is such a smart guy and now works with new story, one of our favorite charities who's going to be on season four of the podcast. We're excited for that conversation. But Cameron came this season and talked about creating this compelling donor journey, and just looking at it more holistically that people are on their own individual paths. And how do you show them the highs? How do you show them the lows so they can go on that journey with you? And it just kind of blew my mind in the real digital kind of way?
• 15:37
  Becky Endicott: Yeah, if you're looking to up your digital game, definitely check out Cameron's episode. And thank you for transitioning to just how we show up and how we talk to each other because the last one that I wanted to mention in terms of powerhouses is Cheryl Miller Hauser. This is an award winning filmmaker, documentary filmmaker, she came on the podcast and she talked about human centered storytelling. Like to help lift up your brand lift up your mission and I just thought she was so smart in the way that she encouraged us to sort of embrace what she has built in her empathy Manifesto. And it was just three quick quick rules It was make your story human show struggle, and inspire through uplift, right that was like a storytelling masterclass. She has an incredible story also, about her mother being one of the first program officers at the Ford Foundation. Totally check out that episode. It's Episode 136. Hey friends, we wanted to take a moment to thank our amazing sponsor give butter, the world's fastest growing online giving platform powering more than 35,000 causes. One of these is family reach a national nonprofit dedicated to eradicating the financial barriers that accompany a cancer diagnosis. Like many of us, they were unsure how they were going to replace their critical in person fundraising events during COVID. Family reach put give butters virtual fundraising tools to use by hosting a super fun and engaging celebrity chef cooking challenge where they raised more than $350,000. And if you think this was a one off success, think again. They just did it again and raise more than $600,000 family reach raves about give butters ability to livestream video alongside their real time support or feed and saw have the threaded comments engage their audience beyond what was possible on other platforms. It's buttery goodness at its finest. Don't miss the full success story in our show notes. Ready to explore how give butter can help your organization take your online fundraising to the next level? Check them out at gift butter.com?
• 17:40
  Jonathan McCoy: Well, we had a lot of those kind of moving combos to we had what we call it kind of feel good mission stories. one episode particular was with Damien mandor.
• 17:50
  Becky Endicott: I can't even with this episode, john, and I still think about it. He's
• 17:54
  Jonathan McCoy: got to be our only sniper, right? That's
• 17:57
  Becky Endicott: our only maybe diver right with the driver ever. Yeah.
• 18:02
  Jonathan McCoy: I mean, he might lose some shares and Zimbabwe and you just look at him. And he's like, just this guy that you think nothing would terrify him. And he came from such a vulnerable place. So authentically showed up literally was sitting in the grass. And he said something that really stuck with me. He's like, there's never a moment in his story, that there wasn't an element of fear or uncertainty. But it never stopped me from taking action. And you know, if you haven't listened to the episode, he stepped into one of the hardest places into the one of the hardest missions, I would say that's out there, which is trying to stop the international poaching efforts that are happening in Africa that are killing, you know, some of the most beautiful animals in the world. And he attacked it by using his tactical brain that knows how to accomplish a sniper mission by equipping and empowering women in these villages. It's
• 18:57
  Becky Endicott: it, it was probably I'm like can't even get my words out. It was one of the most powerful moments I think I've had since we launched this podcast. And I thought about it for days and weeks later, to the point where I had my children watching that 30 minute documentary, and I became a monthly donor for them. I logged on that's happened twice where I just feel so compelled by the mission and I will tell you, the International anti poaching Foundation's monthly giving game is super strong. So if you're looking for a great example, go check that one out. The other mission story that we love so much was Hope for Haiti. And we visited with their executive director Skylar bad knock and another one of our incredible program officers which is Cristina Baptist. And we loved how they threaded every part of their mission through their values. And they use their values to encourage each other. They call them out. They reflect on them they reflected on them on our episode where we are recording. And I just think in this time and space with what has happened in the last week to our poor Haitian friends, please go and listen to that episode because it's wonderful. And it'll give you some context into what Hope for Haiti is all about and how they mobilize on the ground to help empower communities. But friends, the Haitian people are suffering to a degree that we cannot even imagine. And so we've provided some resources that you can help out the Haitian people through Hope for Haiti, we're gonna link it up in the show notes, and shout out to Hope for Haiti who, within 24 hours of this natural disaster hitting the island, they had their giving pages up on the homescreen, they had ways that you could give, they had ways to connect. So please check that out in the show notes. And please pour into Hope for Haiti if you're able.
• 20:48
  Jonathan McCoy: So the tenor of these missions, stories that we've gotten to feature are always about the founder, or the leaders choosing to take the harder road, I'll look at like the work being done in Haiti, or the worked in Africa that we just talked about with Damien. And one other one was Exodus road, and we got to meet the founder, Laura Parker this season. And so many of these stories mean they're stepping into the human trafficking crisis, and really stepping into it inadvertently not looking to get into that being their life song, but she and her husband have just full force, you know, organized and gotten people involved in the mission and really, through innovation of spread about the cause, and just the awareness. And they're doing really incredible things. So go back and listen to the exodus wrote, it was Episode 125.
• 22:05
  Becky Endicott: Okay, so we're talking about all the things that happened in season three, but there is a, to us an obvious absence of something, right? What's missing? We didn't do a themed week this season. Did anyone miss that? I, you know, we thought let's, let's talk about why we didn't. So get ready, because we're telling you in advance what our theme week is going to be for season four, but it's Mental Health Week. And we, we have always kind of hung our hats on wanting to be a company that teaches you as much as we want to take care of you. And mental health is just not something that's hardwired into our sector and into our business. And we want it to be and we feel like we're seeing the effects of it, particularly in a pandemic. And we really wanted to put our flag in the ground and address the elephant in the room that is all of the anxiety and the personal crisis and the mental and compassion fatigue that we're all experiencing. And so we have interviews in the queue. But you know what, we're a startup, we're a startup of three people. We have clients, in addition to running the we're for good community. And guys, we were just tapped out. And we had a plan. We had a dang plan. Plan for months, honestly, months to execute this. And we all just kind of looked at each other and said, You know what? The irony is, our mental health is is caving under this, we're gonna let this one go. So here's what we commit to you. And season four, we're going to have the best mental health themed week we're bringing in some powerhouses who are not only going to talk to us about their lived experience, but we're going to give you some tips and some resources to take care of yourself and take care of your team.
• 23:46
  Jonathan McCoy: Yeah, we're so excited for Mental Health Week, and just the brave voices that have stepped forward with that. So it's gonna be so much fun. Okay, something you know, we love around here. And if you subscribe to our emails, Becky even puts this in all caps. That's how much we love it. It's the freebies.
• 24:00
  Becky Endicott: So the first one that we curated for you as a social media toolkit and resources, we understand that there are a lot of people out there that don't get social media, they don't know how to jump into it. They don't know where to start. And we were feeling that in our back to basics series. So we curated this great little toolkit for you. it'll teach you how to set up donate pages, how to stand up a social media account, how to use analytics, please pour into it. It's listed in the show notes,
• 24:25
  Jonathan McCoy: and piggybacking on that everybody's talking about their websites we hear from people weekly about their websites in the nonprofit sector. So we've actually built a course and you can take this for free on our website, we're for good calm slash website. And we've also put together 10 tips. So if you take that free workshop, you can step through 10 tips to make your website irresistible. It starts from Google Analytics, all the way to like how you write and how you engage more through some of the basic things of your site. So one of our favorite freebies of the season.
• 24:55
  Becky Endicott: I'm gonna make I'm gonna make you feel very embarrassed right now. Because john put together a worksheet that is a step by step worksheet. It is the most helpful, intuitive, gorgeous worksheet that will help you work through your site. So if you're again feeling intimidated by where to start to give your website a facelift, the worksheet will walk you through it. The next one was we had Elizabeth Abell on with CCS and we were reviewing the giving us a report that came out we were also interested in what did COVID do to our sector. And one of the great freebies she gave to us because the giving us a report is not free, is that CCS came up with a 2021 snapshot of today's philanthropic Pick landscape that's based on their observations that giving us a report and others. So we've linked that up, go check it out, and you'll see what's trending.
• 25:41
  Jonathan McCoy: So we had Jeremy Hazelwood on the season and he is one of the best digital marketers out there. He is the author of the digital fundraising blueprint. And if you Amazon search this, he is going to be the top book that comes up with digital fundraising. He shared his first two chapters free on the podcast when he was on and so we're gonna link that up in the show notes, check out his book, it's real actionable, and gives you the playbook of how you can launch your first campaign.
• 26:04
  Becky Endicott: Raise your hand if you're intimidated by boards. All of our hands are in there. Great. So we did a back to basics series on how to engage and reignite your boards. And we also paired that with a complete guide to board meeting agendas. It comes with freebies, it comes with how you talk about things and float things out. If you're stumped on how to get your agenda going and get conversations flowing in a way that a working board not an advisory board. A working board needs to be headed. This is a great tool for you love it.
• 26:35
  Jonathan McCoy: Okay, can I have a favorite freebie of the season?
• 26:38
  Becky Endicott: Yeah, favorite freebie. I can't wait.
• 26:39
  Jonathan McCoy: It has to be pond. Oh my gosh, Mitch Stein, Mitch Stein, one of our favorite people in the entire sector came on shared his personal story, go back and listen to that episode. But this thing that he's created, and I feel like we're like twin businesses, we launched around the same time we grew up during the pandemic, Mitch launch pond, because nonprofits hate to search for new tech, they know they need innovation, they need either a new CRM, or they're looking for an online tool, he created the place that makes that super easy. We'll link this in the show notes where you can go to join pond.com. And basically, you sign up for a free account, tell them what your needs are. And they're going to match you with these tech providers. And as you sift through these different providers, you can watch the webinars with them or the live demos, and you get money put into an account to spend on tech. How progressive and cool is this?
• 27:30
  Becky Endicott: And you don't have to filter through the hundreds of options because we've seen this guy's where you're on a forum or a thread and somebody says, What are you using who what what's your CRM, and you have people who have nothing to do with your nonprofit who don't have the same problems, the same issues the same tech, the same setup, giving you suggestions? Take that away. Don't do that anymore. Go to pawn they're gonna pair you It's like the bachelor except for there. You have you are the bachelor, you get the rose. And that is Episode 145. If you want to
• 28:04
  Jonathan McCoy: banker before this, which is just hilarious. You're a baker.
• 28:06
  Becky Endicott: Good human. I'm just like so excited. Go, go. Mitch, we're rooting for you. Okay, it's
• 28:12
  Jonathan McCoy: time we bring this all together.
• 28:14
  Becky Endicott: And we're doing the thing that john hates the most on the season recaps, picking our favorites ever. You never like to pick your favorites. But I just think it's healthy. To lift up things that personally resonated with all of us. I'm sure anybody listening, you're thinking of your favorites on the podcast. But it's like what stuck out to you? Why did it strike a chord with you? And what did you take away from it? And so john, I'm gonna put you on the spot and make you pick first,
• 28:39
  Jonathan McCoy: don't make me do it. It's my enneagram nine. I'm such a peacemaker, I hurt anybody's feelings. But I've got to say it was Travis ndings conversation. You know, he comes in, in such humility in such kindness, but spoke in a way that cut through so much that's broken in our industry, so much of the power dynamics that have been shifted in the wrong way, for so long, that he put a lens on that and he put a spotlight on it. And he challenged all of us to look at the practices of how we fundraise how we portray the end impact of our organization to make sure that we're lifting dignity at every step. And man, I just think that conversation needs to happen a lot more in all of our specific organization. So go listen to his
• 29:22
  Julie Confer: Okay, Julie, you're at mine. So there's been a couple this season that I legitimately forget that I have to produce and edit things because I sit there just in awe of our guests. And again, like john, it's hard to pick one but Robert Eggers, one that has stood out to me that I've been just thinking about a ton lately. He dove into the economics of nonprofit it is fantastic. You have to dive into it. He shared so much wisdom he's learned throughout his career in his dreams for how we can take the sector to the new heights and he just had so many Mic drop moments that I have just been thinking about a ton. So definitely go take a listen to that one.
• 29:55
  Jonathan McCoy: Roberts. Awesome. Okay, Becky, you're up.
• 29:57
  Becky Endicott: Okay. My absolute favorite in season three was Jenna Goodman and Nancy Jackson with generous change. It was Episode 128. And before we ever met them, they send us this title for this conversation that says how to raise money without feeling creepy. And in that moment, I love them forever because they're saying the thing that everybody is thinking. And these are two consulting powerhouses. They're in Lawrence, Kansas. They are exactly what you would think two individuals from Lawrence, Kansas would be there at salt of the earth, kindest people. They are some of the smartest nonprofit fundraising strategists that I have met. And while we're visiting about all the things, you know about how to show up authentically how to cut out the process of getting to know someone, and just get to know them. And I think I just had this moment during the conversation because they were so wise and their counsel and it was practical, and it was not filled with fluff, it was to the heart of the matter. And I thought, where were these two individuals for the last 20 years of my nonprofit career, just having them felt like having a shepherd or a mom, that was so kind walking beside you building a custom plan to help you be successful. So Jenna and Nancy, thank you door, you guys keep doing the good work you're doing.
• 31:21
  Jonathan McCoy: So there's one more episode I want to really lift because the season started with this conversation. And I remember the day we recorded it, it moved us I mean, physically, emotionally, all those things, because, you know, we got to get a direct lens into someone's story that was really vulnerable, that grew up in philanthropy, but doesn't necessarily her the track that she chose for her life, but has made an incredible legacy as she looks back on it. And that's the story of beer get Burton.
• 31:51
  Becky Endicott: Yeah, beer get, it had a really tough conversation with us. And we were able to peek behind the curtain of racism in our industry. And we almost call this required listening because you cannot fully understand someone else's pain, their joy, until you come in and sit with them, and talk about what their experience has been like. And Birgit was so gracious and vulnerable with us. And it was something that I felt changed by an Honestly, it gave me more courage to feel like I need to be an advocate to others. So if you are sitting there watching Black Lives Matter of movement, watching the racial injustice of the world, please consider listening to this episode, it was completely phenomenal. And it should be dei required listening.
• 32:44
  Jonathan McCoy: And I love that, you know, she felt alone at the beginning of her story. And what her response was, is to literally set up a table where people could come and sit around it. And I couldn't help but you know, feel the parallels of just wanting to cultivate community. And now she's connected 1000s of people through the African American development officers network that's across the country. That's giving people a seat at the table that's bringing people into the sector and lifting them up into really influential positions throughout the country and world.
• 33:13
  Becky Endicott: Yeah, I mean, way to go movement maker, we are you bear good and what just it's an incredible legacy. And I really hope that you that everyone will go to that episode and check it out. So Episode 121. Thank you, Trey. And so we're at the closing, and we have a couple thoughts about what we have seen trending in this last season trending in our sector. And it's really about pairing dreams, with professional development,
• 33:43
  Jonathan McCoy: power you making space to dream. And I recognize with more clarity, that being able to dream is a privilege. But in that having that dream is almost a responsibility to do something about it, you know, if you see change that needs to happen, this season has given me more confidence than ever, that connecting arms reaching across the table, building a community around something can change the world. And we have told story after story of people doing that, and how philanthropy powers it. So this is the call to action is to do that. And you know, if you listen to our last episode on professional development, you know, that's probably the business II sounding word of this. But for us, it's education. If you don't know how to turn your dream into a movement that's going to change the world and make the impact that you want to see. We want to create a place for that. And we want to be part of the cog of we're not going to be the end all be all. But we want to be a place where you definitely can find like minded friends that want to help champion you and point you in the right direction to start organizing, and start making a difference in raising money to do that.
• 34:48
  Becky Endicott: Yeah. And so we've already teased it, and it's out there a little bit. But that is why we are launching a groundbreaking new education platform that we like to call we're for good Pro. And if you go to we're for good pro.com you can sign up on our VIP early access waiting list and we're going to send you all the early announcements and you can peek behind the scenes maybe a little bit early. But it's really about reimagining how you invest in yourself. And we're here to tell you, you are worthy of being invested in and we are going to fight for you to be able to grow to innovate and to do it in community.
• 35:28
  Jonathan McCoy: So next week we celebrate year one, our birthday oh
• 35:32
  Becky Endicott: my gosh, it's our birthday. Say we need we need a smash cake or something to commemorate
• 35:37
  Jonathan McCoy: should all over the soundboard ever hear that? Oh my gosh, I can't believe it's we're gonna come back with a year it's not just a year in review but it's like to pump you up of like everything that is learned to really put into action for this next year. But the next season season four is dropping that first week of September in man, it's gonna be
• 35:56
  Becky Endicott: on to your butts, because we have got Jani Tolbert, who is the founder of the hire black movement. And we also
• 36:02
  Jonathan McCoy: talked a new story we talked to Sara Lee, about you know, new companies wanting to fast company's most innovative nonprofits and so we're hanging on every one of her words it's going to be so good
• 36:11
  Becky Endicott: Raj Kumar, founding president and editor in chief of dev x i mean are you kidding global Raj is coming on and there's so many more conversations that are so moving can't wait to share those with you. If you don't get our weekly email go right now we
• 36:26
  Jonathan McCoy: are for good calm slash Hello. You'll be the first to know each week as these new episodes drops. You don't miss one of these important conversations
• 36:32
  Becky Endicott: and you get freebies in it every single time just like what we're giving away. all caps. It's been an incredible season. Thank you for listening year. You're listening, your downloads, your likes your engagement on social media, it truly fuels us to keep going
• 36:47
  Jonathan McCoy: he really does. We're so glad you're here.
• 36:49
  Julie Confer: Hey, friends, thanks so much for being here. Did you know we create a landing page for each podcast episode with helpful links, freebies and even shareable graphics. Be sure to check it out at the link in this episode's description. You probably hear it in our voices but we love connecting you with the most innovative people to help you achieve more for your mission than our we'd love for you to join our good community. It's free and you can think of it as the after party to each podcast episode. You can sign up today at we are for goods comm backslash Hello for thing if you liked what you heard today, would you mind leaving us a podcast rating and review? It means the world to us and Your support helps more people find our community. Thanks friends. I'm our producer Julie Confer and our theme song is sunray by Remy Boris boom