S1 | E11 | The Power of Marketing Analytics with Mitch Vidler - Director of Marketing Analytics and Investment @ Entain
This is Episode 11 of the ThinkData Podcast in partnership with Dataworks. In this episode, I spoke with Mitch Vidler who is the Global Director of Marketing Analytics and Investments at Entain Group (owners of Ladbrokes, Bwin, Gala).
Mitch heads up a global team of specialists who are tasked with ensuring Entain's £1billion+ marketing budget across new and existing customers around the globe is delivering maximum short and long-term sustainable growth.
We discussed -
What took Mitch from his early career in advertising and marketing through to Leading Marketing Analytics for one of the…
The skinny
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