Latest / The Ambitious Coach Lab / The Discipline of Staying Focused: Lessons From 1,400 Coaching Sessions with Alex Freytag

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The Discipline of Staying Focused: Lessons From 1,400 Coaching Sessions with Alex Freytag · The Ambitious Coach Lab

• 0:00
  SPEAKER_02: Welcome to the ambitious coaching lab, powered by nine minutes.
• 0:04
  SPEAKER_02: I'm your host, Dr.
• 0:05
  SPEAKER_02: Pam Lum.
• 0:06
  SPEAKER_02: Each week we explore the real connective tough conversations and breakthrough moments to drive coaching content.
• 0:12
  SPEAKER_02: Let's jump into today's episode.
• 0:16
  SPEAKER_02: Hello, friends.
• 0:17
  SPEAKER_02: I am so excited to welcome Alex from Itag with us.
• 0:21
  SPEAKER_02: Alex is an expert EOS implementer, been doing it for a while.
• 0:25
  SPEAKER_02: You and our also a community leader.
• 0:27
  SPEAKER_02: You have been helping leading boot camps for quite a while in lots of different capacities.
• 0:32
  SPEAKER_02: So excited to dive into that.
• 0:33
  SPEAKER_02: The creator of ProfitWorks, author of multiple books through that, and the creator of the EOS conference.
• 0:41
  SPEAKER_02: You were part of a team that got it off the ground back in the day.
• 0:44
  SPEAKER_00: So that's exactly right.
• 0:45
  SPEAKER_02: Super excited to have you, man.
• 0:47
  SPEAKER_02: Welcome to the show.
• 0:48
  SPEAKER_00: Thanks, Cam.
• 0:48
  SPEAKER_00: Thank you.
• 0:49
  SPEAKER_00: I appreciate the invitation and love being here and sharing what I can to help.
• 0:53
  SPEAKER_00: So thank you.
• 0:53
  SPEAKER_02: This is gonna be fun, man.
• 0:54
  SPEAKER_02: So, well, why don't you, on that note, why don't you kick it off and tell us a little bit about your entrepreneurial journey to becoming an implementer?
• 1:02
  SPEAKER_02: I know you've had a couple of businesses that you've started, so kind of tell us the journey.
• 1:05
  SPEAKER_00: Sure.
• 1:06
  SPEAKER_00: Yeah.
• 1:06
  SPEAKER_00: And and I I will share with you, I didn't didn't realize I was an entrepreneur until probably I don't know, I was 40, maybe.
• 1:14
  SPEAKER_00: I was like, this is this what it is?
• 1:16
  SPEAKER_00: And uh, but I I uh had a rough start out of college and didn't find my footing until I got into this publicly traded company in Columbus, Ohio.
• 1:26
  SPEAKER_00: And I was doing that for a couple of years.
• 1:27
  SPEAKER_00: And my brother sent me a business plan for uh profit works that he had written in business school.
• 1:33
  SPEAKER_00: And he said, Hey, would you want to do this with me?
• 1:35
  SPEAKER_00: And and I had a comfortable job and paycheck and bureaucratic kind of thing, and I was moving up and but I jumped out, it was like, hell yes, I'm in and t tell me more, you know, kind of thing.
• 1:47
  SPEAKER_00: So there was that's a signal that I probably didn't pick up on at that moment, was how quickly I was excited about that, and uh, but left this very um safe environment to to start this business.
• 1:59
  SPEAKER_00: And we we built, we tried to build Prof4 over about five, six years, and it was a training company that evolved into incentive plan design.
• 2:07
  SPEAKER_00: And I was sort of the biz dev outside guy, and my brother Gavin was kind of the backstage inside guy, and we had instructors and so forth, and and it was very difficult to um to build this.
• 2:17
  SPEAKER_00: So we had a lot of very humbling experience, a lot of no's, no, no, no from a biz dev standpoint.
• 2:23
  SPEAKER_00: And we were like, shit, uh shoot, uh we need to uh reboot here.
• 2:27
  SPEAKER_00: And um so I I um I took a pause on that and did some other work.
• 2:34
  SPEAKER_00: And I I I met this guy that has started a business called ownership thinking, which was very philosophically aligned with ProfitWorks.
• 2:41
  SPEAKER_00: He was in Denver.
• 2:42
  SPEAKER_00: ProfitWorks is basically teaching employees to think and act like owners.
• 2:46
  SPEAKER_00: So there's a business literacy component to it.
• 2:49
  SPEAKER_00: And then once they start to see sort of the the matrix of a PL, they can drive incremental uh profits and do things that drive uh uh growth in the organization.
• 2:58
  SPEAKER_00: And that funds an incentive plan.
• 3:00
  SPEAKER_00: So those two things, education and incentive plan became the the basis of it.
• 3:04
  SPEAKER_00: And ownership thinking sort of I rode that wave a bit more and we really had a great visionary mentor in uh Bradhams, just a really uh amazing guy.
• 3:15
  SPEAKER_00: And that's where one of my clients handed me traction.
• 3:18
  SPEAKER_00: And this was in about 2011.
• 3:20
  SPEAKER_00: We tried to run ownership thinking on EOS, but uh it was not working, not sticking.
• 3:26
  SPEAKER_00: So I went to boot camp in 13, in November of 13.
• 3:29
  SPEAKER_00: I was like number 55 and just fell in love with it.
• 3:32
  SPEAKER_00: And I did both for a while, ownership thinking and EOS, and it's really challenging.
• 3:37
  SPEAKER_00: And so eventually I I saw the sort of the I gotta choose one of these things, and I um just went all in on EOS and and that just led, you know, about 1,400 sessions that I've done, um, maybe 110 clients at this point.
• 3:53
  SPEAKER_00: And some I've started maybe four or five this year, but but a lot of long-term clients and just love working with them.
• 3:59
  SPEAKER_00: And and this is my session room here.
• 4:01
  SPEAKER_00: So we, you know, bring them in here and and uh get them disconnected from their business and uh in in along in those, I don't know how much detail you want in that, but the the conference popped up pretty early in my journey.
• 4:12
  SPEAKER_00: Uh, we put it on our three-year picture, Tom Bauer and I, and um and in in 16, he's like, we better rent a hotel and figure this thing out.
• 4:21
  SPEAKER_00: So we contacted Gino and we we just started, it didn't feel like being an entrepreneur.
• 4:26
  SPEAKER_00: It just felt like this is let's get our clients together and and share and talk.
• 4:30
  SPEAKER_00: And Gino was in for the keynote, and then we started building sponsors and speakers, and it was a it was a heavy lift, and it was just like it's this other, this other I wouldn't say distraction, but it was this this other big thing next to the EOS practice that was growing.
• 4:48
  SPEAKER_00: And we realized we had it sort of a tiger by the tail.
• 4:51
  SPEAKER_00: Uh so we'd be like 350 people the first year.
• 4:54
  SPEAKER_00: I think we doubled 700 in Minneapolis.
• 4:56
  SPEAKER_00: The second year was 18, almost a thousand in year three.
• 4:59
  SPEAKER_00: And at that point, EOS probably was like, hey, uh, how about we take this?
• 5:04
  SPEAKER_00: Yeah.
• 5:04
  SPEAKER_00: And and it was sort of a relief.
• 5:06
  SPEAKER_00: So it was from an idea to implementation and and success and uh and then exit.
• 5:12
  SPEAKER_00: It was really cool like to see that over four years, maybe through four years to see that happen.
• 5:18
  SPEAKER_00: And um, and then I sort of felt like, okay, what's next?
• 5:21
  SPEAKER_00: I love EOS and and um was invited to be part of the the community leadership group and teach boot camp.
• 5:28
  SPEAKER_00: So I started that, did that for about three and a half years while still doing my EOS practice.
• 5:33
  SPEAKER_00: And um, and in there, this ProfitWorks bugs kind of sitting uh and and I hadn't written any books.
• 5:41
  SPEAKER_00: I'd written one book uh in 2014 called Vision Works, and uh I don't even know if you can find it, but it's out there somewhere.
• 5:47
  SPEAKER_00: And it was just sort of an entrepreneurial journey book.
• 5:50
  SPEAKER_00: But then I wrote Profit Works, and uh when that launched, it was during COVID, um, it it sort of created a resurgence of interest in business literacy and and incentive plan design.
• 6:02
  SPEAKER_00: So, so I re-established the the old co and uh you know, as entrepreneurs do, we just you would just kind of keep running toward these these sort of exciting things.
• 6:13
  SPEAKER_00: And um and and then it became the you know, sort of the two legs of of my stool.
• 6:20
  SPEAKER_00: So um, but anyway, it's it's just been a wonderful journey.
• 6:23
  SPEAKER_00: I love working with entrepreneurs.
• 6:24
  SPEAKER_00: That's sort of the overriding umbrella theme, is helping entrepreneurs.
• 6:28
  SPEAKER_00: And EOS works so beautifully, and the tools and being able to teach that uh to other new implementers as well as in the ProfitWorks piece.
• 6:36
  SPEAKER_00: It's just been a it's been a fun journey or 30 years, 1996, 2006.
• 6:41
  SPEAKER_00: 30 years.
• 6:41
  SPEAKER_00: So yeah.
• 6:42
  SPEAKER_02: That's incredible.
• 6:43
  SPEAKER_02: Uh props to you for that.
• 6:45
  SPEAKER_02: That's a uh you know, you've you've seen a lot.
• 6:47
  SPEAKER_02: I mean, there's been a lot of change in, I mean, you could argue the world during that time.
• 6:52
  SPEAKER_02: But um, but especially, I mean, even in the EOS community, I mean, being early on, uh I mean you said number around 55, I think is what you said.
• 6:58
  SPEAKER_02: That's that's my guesstimate.
• 7:00
  SPEAKER_00: Yeah.
• 7:00
  SPEAKER_02: Yeah, that's that's it.
• 7:01
  SPEAKER_02: I mean, that's you know, what's coming up on a thousand implementers now?
• 7:04
  SPEAKER_02: So I mean, you have seen it from the early, early days.
• 7:08
  SPEAKER_02: What was it like back in the kind of early?
• 7:12
  SPEAKER_02: I I joke with Walt, the the dark ages is what I joke with him.
• 7:16
  SPEAKER_00: Uncle Walt.
• 7:17
  SPEAKER_02: You know, before like I say he's been an implementer since like the 1700s, it feels like.
• 7:20
  SPEAKER_02: That's right.
• 7:21
  SPEAKER_00: It's true.
• 7:22
  SPEAKER_02: But I mean, what was it like in those early, early times in EOS?
• 7:26
  SPEAKER_02: And how has it changed kind of and evolved over time?
• 7:29
  SPEAKER_00: Yes.
• 7:30
  SPEAKER_00: What's coming to mind is is I mean, Gino was running the quarterlease, the QCEs for the implementers, and you know it was like half of the little ballroom and you know, a handful of tables.
• 7:40
  SPEAKER_00: So it was really intimate.
• 7:42
  SPEAKER_00: And and coming from the founder, the creators, you know, brain mouth right out to us, we're getting the like the the raw teaching.
• 7:51
  SPEAKER_00: And, you know, Gino very passionate and very direct and loving, of course, but like it was it was like a very um educational period of time hearing from Gino and just uh, you know, tremendous amount of respect for what what he and Don built and put into this and all the risk and the and the reinvention and all those pieces that we hear the stories about, and um just trying to work on our craft and build our practice and and starting to develop.
• 8:21
  SPEAKER_00: We had a little a little tea group called the Honey Badgers.
• 8:24
  SPEAKER_00: It was a sort of fun group on like WhatsApp, sharing like frustrations or questions or uh wins, you know.
• 8:32
  SPEAKER_00: Uh so there were little pods of like um community within the community, and but we could see this wave kind of growing and building, and everybody in there is an entrepreneur.
• 8:43
  SPEAKER_00: So at it, so we we come in and share these war stories every 90 days and uh sort of eating our own dog food in in there and uh continuing to try to drive toward mastery of the craft and taking advice from each other on, you know, should I get a session room, should I get an assistant, all those kinds of things.
• 9:01
  SPEAKER_00: So in the early days, it was it was very like bootstrappy and raw, and and you know, the leadership team were also implementers at that time.
• 9:11
  SPEAKER_00: Um, and so at some point, I don't know which year exactly, but Gino sort of retired from Visionary and Peyton moved up there, and then Don retired from Integrator and Kelly started developing a more formalized leadership team that did not have a practice.
• 9:26
  SPEAKER_00: And that um sort of leveled up the uh support that the implementer community had.
• 9:32
  SPEAKER_00: Um, you know, the the the transition in uh 21 to uh franchise from this sort of subscription model, which was working, uh, but it was just like there's there's another layer we kind of hit the ceiling.
• 9:44
  SPEAKER_00: We had to kind of break through.
• 9:46
  SPEAKER_00: And so it's been really fun to watch that evolution and also participate in it as either a community leader or or uh you know being on the Monday calls and and just trying to help newer implementers kind of get their footing and and come out strong with their with their practices.
• 10:02
  SPEAKER_00: So it's been quite a journey to see.
• 10:04
  SPEAKER_02: Yeah.
• 10:05
  SPEAKER_02: And one of the things that's really, I think, special, especially especially within the EOS community, is how many entrepreneurs and and successful entrepreneurs are part of this.
• 10:18
  SPEAKER_02: And so one of the things that we always talk about as one of the competencies is the best, most ambitious, to use the the title of coaches, they are very clear on their vision of why they do what they do.
• 10:32
  SPEAKER_02: And and often, I mean, even within the the framework of EOS, vision is a core part of that, right?
• 10:38
  SPEAKER_02: You have to know where you're going.
• 10:40
  SPEAKER_02: So, how would you say, you know, you even alluded to it a little bit, you know, entrepreneurs do what entrepreneurs do, right?
• 10:48
  SPEAKER_02: You're gonna start kind of building things.
• 10:50
  SPEAKER_02: How do you see that in the context of a coaching practice?
• 10:55
  SPEAKER_02: And how critical is it to understand almost the why of what you, you know, the why of you, why you became a coach?
• 11:03
  SPEAKER_02: How important is that as you're building a practice?
• 11:06
  SPEAKER_00: It's a it's a great question.
• 11:08
  SPEAKER_00: And the because I think when when an entrepreneur or solopreneur decides to start a practice, they you know, that you could be considered a lifestyle business.
• 11:18
  SPEAKER_00: Uh, you know, how seriously are you taking it and so forth?
• 11:22
  SPEAKER_00: And and the potential for starting to uncover a vision that's bigger than just this you, uh, you know, putting food on the table.
• 11:32
  SPEAKER_00: Because once you kind of crass cross that that that little bridge of like, okay, I can do this and I can actually have a viable practice.
• 11:40
  SPEAKER_00: Because I'm thinking about in in boot camp, toward the tail end, we we work with the these newer implementers on building their VTO.
• 11:48
  SPEAKER_00: And so they have a, you know, they have a three-year picture and their 10-year target and though, and they start to get into the one year plan.
• 11:54
  SPEAKER_00: And I can see a bit of fear in their eyes, I can kind of sense it, but excitement too.
• 11:59
  SPEAKER_00: It's not like there's a lack of confidence, but it's like, okay, I gotta do BD, I gotta, I gotta do these calls.
• 12:05
  SPEAKER_00: And and so there's a bit of um of of mess uh to to start to to get some momentum out.
• 12:13
  SPEAKER_00: And and then once there's clarity, you have a couple of clients under the belt, and it's six months or nine months in, and you're starting to see the the matrix, if you will, of this, the the vision starts to become a little bit more exciting to say, oh, what could this be?
• 12:27
  SPEAKER_00: And when should I get an EA?
• 12:29
  SPEAKER_00: When should I move from rugged individualism to to like teamwork to help me stay in my, you know, my core my personal core focus?
• 12:38
  SPEAKER_00: And uh so those those questions start to occur at different people, different times, of course, depending on how fast they're building their practice.
• 12:48
  SPEAKER_00: But that that vision um becomes pretty exciting once you get out of the woods on the the shift.
• 12:55
  SPEAKER_00: And I had this early on uh in my like in the early days of ProfitWorks, I had realized I had huge scarcity mentality.
• 13:03
  SPEAKER_00: And and I I I wanted to close the deal and like meet with the entrepreneur or meet with the business owner, and and I I had to, it was like a it was like a dog hump in the leg at the chamber events.
• 13:13
  SPEAKER_00: It's yeah, it's just terrible.
• 13:15
  SPEAKER_00: Totally.
• 13:16
  SPEAKER_00: And and so Nobody wants that.
• 13:18
  SPEAKER_00: Nobody wants that, exactly.
• 13:20
  SPEAKER_00: So uh you know, once we get get into that sort of sense of abundance, uh, it really starts to create some some excitement, some freedom there.
• 13:29
  SPEAKER_00: And then the the vision, I think, becomes a bit more flexible or more more aspirational.
• 13:34
  SPEAKER_00: At least that's my been my experience.
• 13:36
  SPEAKER_00: Um so that's what I've seen as sort of an evolution of of climbing out of a out of a um perhaps a lack of confidence into Yeah.
• 13:45
  SPEAKER_02: Let's talk about because one thing that popped in my brain when you're saying that, let's talk about the the transition.
• 13:51
  SPEAKER_02: I think EOS calls it, I don't know if it's an EOS term, you know, coin term or if it's more of a broad, broadly accepted thing, but kind of the burn in the boats thing, right?
• 14:01
  SPEAKER_02: So you had kind of the profit works thing and then the EOS thing.
• 14:06
  SPEAKER_02: When did you know, all right, I gotta go all in?
• 14:09
  SPEAKER_02: Can you kind of take us back to that moment where, okay, yeah, I gotta burn the boats, I gotta go all in on this thing.
• 14:16
  SPEAKER_02: What was kind of going through your mind during that time?
• 14:19
  SPEAKER_00: Yes.
• 14:20
  SPEAKER_00: Um so when I went to boot camp in November of 13, um, I remember I had said, Gina, would you sign my copy of traction?
• 14:28
  SPEAKER_00: It's all dog eared and um and get a grip as well, because get a grip was the one that really sang to me.
• 14:33
  SPEAKER_00: It's the fable.
• 14:34
  SPEAKER_00: Um and he wrote Stay Focused, you know, Gino.
• 14:38
  SPEAKER_00: And um that that sat with me a bit uh because I was doing ProfitWorks and and um sort of this ownership thinking thing.
• 14:48
  SPEAKER_00: And it was maybe a little bit of a risk uh uh trying to to uh have the two things going to see like which one kind of takes.
• 14:58
  SPEAKER_00: And um as I started to see uh the momentum gain with my EOS practice, it became very clear to me that uh if I uh were to just go all in, burn the boats on this, as much as I love and believe in what we're doing at ProfitWorks, um I think it's gonna be uh uh it's gonna be simpler for me.
• 15:18
  SPEAKER_00: I'm I'm gonna be able to stay focused and move toward a more of an exponential growth pattern.
• 15:25
  SPEAKER_00: And so it it was not a uh it didn't feel like a major, major decision at the time.
• 15:30
  SPEAKER_00: It's maybe less than a year in.
• 15:33
  SPEAKER_00: And and then the the data played out, Cam, and just in terms of like uh session count and clients and what I was saying to people in the market was very direct.
• 15:42
  SPEAKER_00: It was very focused.
• 15:43
  SPEAKER_00: It wasn't like I want to do this and I also do this, and and um, and so that that helped me uh be be confident in my decision.
• 15:51
  SPEAKER_00: And so I really didn't look back.
• 15:52
  SPEAKER_00: I think the the boredom with it COVID brought uh starts to get an entrepreneur kind of thinking, well, what else might I do with my time?
• 16:02
  SPEAKER_00: And so writing profit works just to get it out there, I didn't have a sense, I didn't have an intention of restarting the business at all, but it really landed well with implementers and and clients.
• 16:14
  SPEAKER_00: Because I think people just continuously struggle with the psychology of incentive plans.
• 16:18
  SPEAKER_00: And and so it it it sort of reared its way back into my world.
• 16:23
  SPEAKER_00: And um, but at that time I was like, oh, but let's run this on EOS this time.
• 16:27
  SPEAKER_00: I'll get an integrator.
• 16:28
  SPEAKER_00: And so I I built a team that could really do that and I could stay sort of in that visionary seat and just be the evangelist and not not get too distracted from my EOS practice.
• 16:38
  SPEAKER_00: So it's like another run at it, I guess.
• 16:41
  SPEAKER_00: And um and so that's been fun.
• 16:44
  SPEAKER_02: It fits so well within a lot of the work because you probably had, I mean, some reps as far as you know, a couple clients under your belt at that point where you're you're thinking through an you probably informed you a little bit more.
• 16:56
  SPEAKER_02: I mean, did that was that part of, I mean, you talked about having a VTO for your own practice.
• 17:02
  SPEAKER_02: I mean, how did that kind of evolve of, okay, wow, I can actually see this fitting into the overall vision of what I see for for this practice or or even just my life.
• 17:13
  SPEAKER_00: Right.
• 17:14
  SPEAKER_00: Right.
• 17:14
  SPEAKER_00: Yeah, the the initial gut instinct was for me to to just add it to my EOS VTO as like another, you know, revenue stream, another line item, and a couple of, you know, bullet points on the three-year pictures, things like that.
• 17:26
  SPEAKER_00: And I started to to immediately realize that like that's no, it's gotta be a separate separate thought process, it's a separate marketing strategy.
• 17:34
  SPEAKER_00: It's like it's similar, but um doing that um sort of separation helped clarify and simplify it for me uh as it's growing.
• 17:44
  SPEAKER_00: And so it it kept our conversations, our L10s, very focused here or or here.
• 17:50
  SPEAKER_00: And um in I think that that's only through lessons learned could I have known to to kind of do that right the you know, the second time.
• 18:01
  SPEAKER_00: And um and then the vision of ProfitWorks can be part that not just mine, but the teams, you know, weighing in on that.
• 18:09
  SPEAKER_00: And then my my EOS practice really is is um uh one-on-one with my uh my practice manager Becky and and just setting up issues and knocking them down and and working toward that.
• 18:21
  SPEAKER_00: It's a simpler vision.
• 18:23
  SPEAKER_00: And a lot of it, as you know, is around our inventory of days.
• 18:27
  SPEAKER_00: And and so when we look at ProfitWorks and EOS, I have to sort of allocate how much time am I going to give to each of these.
• 18:34
  SPEAKER_00: And helps uh simplify it in in how we how we execute on that.
• 18:39
  SPEAKER_00: Uh you know, in the L10s and scorecards and so forth.
• 18:42
  SPEAKER_00: It's so it's been helpful to keep it as separate entities and separate animals.
• 18:46
  SPEAKER_00: Yeah.
• 18:47
  SPEAKER_00: But like you said, sometimes somebody running an EOS says, hey, I read that book, ProfitWorks, can you tell us about that?
• 18:52
  SPEAKER_00: And we'll say, put it on the issues list, you know.
• 18:55
  SPEAKER_00: And maybe they build a rock around it or something like that.
• 18:57
  SPEAKER_00: But I usually introduce them to Peter, which gives us a bit of distance.
• 19:01
  SPEAKER_00: So it's not like I'm running my agenda in their session or something like that.
• 19:05
  SPEAKER_00: It's important to me.
• 19:06
  SPEAKER_00: Yeah.
• 19:06
  SPEAKER_02: Trevor Burrus, Jr.: Well, and that's also the I think that also in that lane, what you're being paid for is is the you know, EOS implementation.
• 19:15
  SPEAKER_02: And obviously you're able to speak in, but yeah, I mean, that allows you to stay focused on what you're doing in that specific engagement.
• 19:22
  SPEAKER_02: Yeah, you might be able to speak into it.
• 19:24
  SPEAKER_02: But um whether, I mean, so I I I want to go this way because I'm kind of curious about this.
• 19:31
  SPEAKER_02: Because I I, you know, having a a position at 90 for a while, I was able to interact and got to see a lot of all of the implementers and see growth over time, right?
• 19:41
  SPEAKER_02: And one of the things that I just find so interesting is you have a lot of the entrepreneurs that, you know, they've gone through the ranks and you know, they're they're at that expert tier now.
• 19:54
  SPEAKER_02: And I feel like a lot of the experts have these little things that they've just built.
• 19:59
  SPEAKER_02: And I think that's so, I love it first off.
• 20:02
  SPEAKER_01: Yeah, yeah.
• 20:03
  SPEAKER_02: And second, I think it gets to this point where as entrepreneurs do what entrepreneurs do, like you referenced earlier, you can't help but build things.
• 20:12
  SPEAKER_02: And so, how do you kind of navigate that?
• 20:16
  SPEAKER_02: I mean, when is the right time?
• 20:18
  SPEAKER_02: Because I could, you know, you could try to be doing, I see some newer implementers where they they almost are they they just grab certifications or other offerings and then it gets really confusing because it's like, okay, you're doing this, this, and this.
• 20:34
  SPEAKER_02: Yeah, starting to look like a NASCAR driver over here with a lot of logos, you know.
• 20:38
  SPEAKER_00: That's true.
• 20:39
  SPEAKER_02: And the but then other ones tend to have a little bit more of a little bit more foundation, and then they're able to launch something.
• 20:47
  SPEAKER_02: So, I mean, what has been your experience in seeing whether it's yourself or or some of your friends?
• 20:52
  SPEAKER_02: Like, when is it too early?
• 20:53
  SPEAKER_02: When is it too late?
• 20:54
  SPEAKER_02: I mean, or is it right?
• 20:56
  SPEAKER_02: I mean, or is it case by case?
• 20:57
  SPEAKER_02: I mean, how what it what are your thoughts on that?
• 21:00
  SPEAKER_00: No, it's a good question because in like at the boot camps, when I'm in there, there's 12, 14 people in there, entrepreneurs, and some of them are are ready to go and just all in on EOS, and then a handful have some other thing that they're kind of keeping a foot in that boat uh to just in case my EOS practice doesn't, you know, light it up or whatever.
• 21:23
  SPEAKER_00: Yeah, and and I think there's an I think it's an African proverb that says, he who chases two rabbits catches neither.
• 21:31
  SPEAKER_00: And and I love that.
• 21:32
  SPEAKER_00: And I it's I kind of have to continuously remind myself um if if I'm gonna chase two rabbits, maybe I'll just chase the one rabbit but have and my team chase the other rabbit.
• 21:42
  SPEAKER_00: But um the the the the the timing of when somebody decides to just go all in obviously it's a very personal decision and what's going on in their in their family life and and how they're doing on the B D side of things.
• 21:57
  SPEAKER_00: Um but I I have found that um Um that it's gonna it's gonna vary.
• 22:02
  SPEAKER_00: And but the sooner, I think the sooner out of boot camp that somebody does, just go all in and just like give it a give it a college try for a year uh to to build that up.
• 22:12
  SPEAKER_00: Because once that flywheel gets going, it's really exciting.
• 22:15
  SPEAKER_00: And then you realize, okay, I'm glad I didn't distract myself with these 16 other things.
• 22:19
  SPEAKER_00: The the other piece um, and I'm very sensitive to this, is uh kind of referenced it, but is when a prospect, an EOS uh entrepreneur reads traction and they do the 90 with you and they are excited to get started, they don't want anything but what they read in the book.
• 22:37
  SPEAKER_00: They don't want like, you know, fractional services or this or that.
• 22:42
  SPEAKER_00: And it's been an interesting um, you know, being in the in the community for uh 13 years now to see like the like the stickers, uh the search firms and the the fractional sales and the fractional finance and the fractional marketing, all these software, everything that people want to try to associate with uh and try to do it through the implementers.
• 23:03
  SPEAKER_00: And the challenge is uh the client really builds trust with us during this EOS journey.
• 23:08
  SPEAKER_00: And so if we say, hey, you should talk to this person, they're gonna go talk to them because they trust us.
• 23:13
  SPEAKER_00: And so it's it becomes a very um uh special relationship, a fragile relationship that I I don't want to abuse it by by serving as a conduit for all these different services.
• 23:24
  SPEAKER_00: Right.
• 23:25
  SPEAKER_00: I'm I'm the EOS guy.
• 23:26
  SPEAKER_00: And if they're like, well, how how do you have anybody that can help us find an integrator?
• 23:30
  SPEAKER_00: Well, yeah, I can I can get you to somebody that can help you find that.
• 23:33
  SPEAKER_00: But I'm not gonna do it.
• 23:35
  SPEAKER_00: So so I think there's a and it's it's the same thing with marketing the conference.
• 23:40
  SPEAKER_00: I want to come across that this is gonna be beneficial for you, client, and the team to come to the conference.
• 23:47
  SPEAKER_00: It's we're not selling you a bunch of stuff, we're trying to educate you and strengthen your implementation of EOS.
• 23:52
  SPEAKER_00: You get to hear from the creator of EOS worldwide and other great speakers and so forth.
• 23:58
  SPEAKER_00: So that that um language in the session room can come across as sales-y or like what's this guy's angle or agenda?
• 24:07
  SPEAKER_00: And I I don't want to do that.
• 24:08
  SPEAKER_00: So I'm sensitive to that with with EPAM owners that have multiple different bufferings and things, is to not take over the agenda because they're there for uh what they read in the book.
• 24:18
  unknown: Yeah.
• 24:19
  SPEAKER_02: Well, you know, our mutual friend Walt always says, you know, the answer is in the tools.
• 24:24
  SPEAKER_02: I mean, if they're struggling with something, EOS has a tool for it.
• 24:28
  SPEAKER_02: Now, sure, in certain situations, it may be a more in-depth conversation with a support organization inside EOS.
• 24:37
  SPEAKER_02: But there's so much that could be, you know, distracting inside the session room where it's just, oh man.
• 24:46
  SPEAKER_02: And then, you know, yeah.
• 24:47
  SPEAKER_02: So there's just so many variables where it's just, you know what?
• 24:50
  SPEAKER_02: Tools of EOS.
• 24:51
  SPEAKER_02: That's what we're gonna focus then on.
• 24:53
  SPEAKER_02: And I think you're the ones that tend to have, I think the vision, what it does is it actually puts healthy parameters on, no, this is what I'm doing and this is the direction that I'm going.
• 25:06
  SPEAKER_02: Because early on it's hard.
• 25:08
  SPEAKER_02: And I've when I launched my practice, I felt this because you're JBS calls it cash poor.
• 25:15
  SPEAKER_02: And you're, you know, you make a lot of stupid decisions when you're cash poor because it's like, well, I need some revenue.
• 25:21
  SPEAKER_02: And you take on a client that you shouldn't, or you add some other service offering that you shouldn't have because you're just trying to, you know, make a, you know, I mean, it's an investment.
• 25:32
  SPEAKER_02: Let's just take the EOS.
• 25:33
  SPEAKER_02: It's an investment to become an EOS implementer.
• 25:35
  SPEAKER_02: It's 1000% worth worth every penny of it.
• 25:38
  SPEAKER_02: But then you do have, there's pressure that comes from that.
• 25:41
  SPEAKER_02: And so I can understand where people, but I'm hearing you say there's so much value in commit to the process, give it the college strike, go after it.
• 25:52
  SPEAKER_02: And then at some point, I think we've all felt it, that flywheel catches, and you know when it does, because it's starting to move at that moment.
• 25:59
  SPEAKER_00: And I think, Cam, it's a little bit of the curse of being an entrepreneur, is we have we see patterns and we have lots of ideas, and not all of them are great.
• 26:08
  SPEAKER_00: And so we're like our clients, you know.
• 26:10
  SPEAKER_00: So if we think of, I should also sell them this and I can do this and this kind of training or this or that, um, if if we can just put perspective on that, get that on the list and talk about it.
• 26:20
  SPEAKER_00: When I was leaving boot camp in 2013, I remember I said to Gino, I got a question for you.
• 26:25
  SPEAKER_00: I see your love the model.
• 26:27
  SPEAKER_00: If if somebody says, like, I need an incentive plan, like where's that or where's culture up here?
• 26:32
  SPEAKER_00: He said, just put it on the issues list.
• 26:35
  SPEAKER_00: And and and so he like it, it was just like, oh, that's natural.
• 26:38
  SPEAKER_00: Because then you can talk through it.
• 26:39
  SPEAKER_00: And maybe there is a service provider, it doesn't have to be me, that uh can help you know the client with whatever issue they're struggling with.
• 26:46
  SPEAKER_00: So that the genius, I think, of the model is that when all else fails, if the other five components you can't get it solved, the answers in the tools, stick it on the issues list and and just IDS it.
• 26:58
  SPEAKER_00: So I I I love that sort of simplicity.
• 27:01
  SPEAKER_00: Because we don't want to put more complexity into our clients' lives.
• 27:04
  SPEAKER_00: Our role as guides and coaches is to simplify their lives, which through these tools.
• 27:11
  SPEAKER_02: So that's good.
• 27:12
  SPEAKER_00: I agree with you.
• 27:12
  SPEAKER_00: Yeah.
• 27:13
  SPEAKER_02: Yeah.
• 27:13
  SPEAKER_02: Let's so let's jump into to boot camp because I'm curious about this.
• 27:17
  SPEAKER_02: Because you have had, I mean, you've been involved in the community lead for quite a while.
• 27:20
  SPEAKER_02: So you've been able to see a lot of new implementers.
• 27:23
  SPEAKER_02: But one thing we were talking about uh right before we we hit record.
• 27:27
  SPEAKER_02: Um so one of the competencies that we uh talk about a lot, that this one I think really the first four I would say are a little bit more linear, whereas mastery tends to weave through all of them.
• 27:39
  SPEAKER_02: Yeah.
• 27:39
  SPEAKER_02: Right.
• 27:39
  SPEAKER_02: But how have you found as an implementer who's still practicing, but also working with newer implementers, how has leading some of those boot camps and training helped you master EOS even more in your own practice?
• 27:55
  SPEAKER_00: Yeah, that's a great question.
• 27:57
  SPEAKER_00: And I I've I've done it, I think I've figured out it was it's close to 300 new implementers that come through a boot camp that I was teaching.
• 28:04
  SPEAKER_00: And it's it's uh so rewarding as an implementer to to be able to share the you know some of the war stories or some of the nuggets and so forth in that.
• 28:14
  SPEAKER_00: But the pure teaching of boot camp is was difficult.
• 28:17
  SPEAKER_00: I'm nine quick start in Colby.
• 28:19
  SPEAKER_00: So like my potential for going off subject is high.
• 28:23
  SPEAKER_00: Um I feel that I'm fun.
• 28:25
  SPEAKER_00: You know, yeah, there you go.
• 28:26
  SPEAKER_00: And so in in boot camp, the um, you know, the the group is is there and I'm go I'm following the agenda and the objectives and doing you know what I'm supposed to be doing.
• 28:37
  SPEAKER_00: But as I prepare for that, what I'm finding is continuously there are layers to EOS.
• 28:43
  SPEAKER_00: And so when I have to teach something that I know intellectually or in in the session room uh how to how to deliver a tool or how to teach this or how to run through a quarterly or whatever it might be, to have to teach that to a group that's a very smart group, very hungry, and also most of them pretty experienced.
• 29:02
  SPEAKER_00: They've either been in the company run on AOS or they they have uh been exposed to it, or they've been watching the videos on Basecamp or whatever it is.
• 29:09
  SPEAKER_00: The Basecamp's called Implementer Academy, I think, something like that now.
• 29:12
  SPEAKER_00: But in any event, so they know and they've read Get a Grip, which is Alan, it's like that's the pure.
• 29:18
  SPEAKER_00: And so if I see something that's not not pure, so I need to have my T's crossed and I's dotted on that.
• 29:25
  SPEAKER_00: And um I think the teaching of it forced me to really understand the the purity.
• 29:34
  SPEAKER_00: And and I'm an 80-20 guy, so I always know what pure is, but I you know have to have some wiggle room if there's exceptions to to things.
• 29:41
  SPEAKER_00: So um, and I think the clients appreciate that.
• 29:44
  SPEAKER_00: But the the uh the teaching of it has forced me to to go deeper on it and to really um get behind the why into the you know, you know, the why of the L10 agenda or the why of the and so it led me to, and I'm thinking about mastery here, like I I did some uh training under Steve Chandler, who's a great uh coach of coaches.
• 30:08
  SPEAKER_00: He's an author, he's an octagen octagenarian now, and uh, he's my coach today, my my my personal coach.
• 30:15
  SPEAKER_00: And his books, he's got 35, 40 books out there, led me down paths around BD and client creation and help first and and abundance mentality and and time warrior and and and a lot of other uh sort of practices.
• 30:29
  SPEAKER_00: I had joined strategic coach, and that gets me thinking about my own sort of operating system, Alex versus, you know, the EOS.
• 30:38
  SPEAKER_00: And then I can start to see patterns in there and teach tools that might be peripheral to EOS, but help the client really cement in.
• 30:47
  SPEAKER_00: And so it's been a um a continuous journey, lots of books.
• 30:52
  SPEAKER_00: I love books, read, you know, always reading two or three books and in the middle of them and half finished and dog eared, that kind of stuff.
• 30:59
  SPEAKER_00: So those elements of um of my path to mastery, which as you know, that thread through your your elements, you never get to the end.
• 31:10
  SPEAKER_00: It's there's there's like another level.
• 31:12
  SPEAKER_00: And you just once you feel like you're there, you'll kind of maybe take a breath, and then I I um you know, just starting for more.
• 31:19
  SPEAKER_00: Yeah, onto the next.
• 31:20
  SPEAKER_00: And uh so it's been it's been incredibly valuable and um and it helps tie tie a few loose ends together to be able to teach it.
• 31:29
  SPEAKER_00: And uh and then I love, you know, just having fun while while teaching, whether it's in the session room or at boot camp, and just making it an enjoyable uh uh week for the new boot campers.
• 31:41
  SPEAKER_00: And in order to do that part, the entertainment part, the creativity and the fun, I have to have confidence in the material, you know, so that it just it can be um sort of come naturally to me.
• 31:53
  SPEAKER_02: So I think that that's so that's such a brilliant way to put that because it's so true.
• 31:59
  SPEAKER_02: When you know, you can tell somebody that has a very good grasp on a specific subject or topic when they're able to kind of like, you know, just play with it.
• 32:11
  SPEAKER_02: You know, it's like what's in front of them and they're just kind of able to like, you know, toss it up and turn it around and you know, joke around with it and find easy paths back.
• 32:19
  SPEAKER_02: But I think that you're right.
• 32:21
  SPEAKER_02: It's you're spot on.
• 32:23
  SPEAKER_02: That is that is mastery in action when you understand it and that allows you.
• 32:28
  SPEAKER_02: And one of the things that we have kind of leaned into for quote unquote this season, completely arbitrary.
• 32:34
  SPEAKER_02: I just cut the year in half and I was like, second half of season two.
• 32:37
  SPEAKER_01: Right, right.
• 32:38
  SPEAKER_02: Or I can do what I want, right?
• 32:40
  SPEAKER_02: Um, but the uh for this season, I was I I I've kind of asked people just what are some stories from the session room?
• 32:48
  SPEAKER_02: Because that, you know, this can be a very theoretical podcast, right?
• 32:53
  SPEAKER_02: And we were talking about high-level concepts, and I love that kind of stuff, right?
• 32:57
  SPEAKER_02: That's great.
• 32:58
  SPEAKER_02: Right.
• 32:58
  SPEAKER_02: But what's really practical is some of the more, you know, boots on the ground.
• 33:02
  SPEAKER_02: So do you have any whether it's it's from a session room of a moment where you were maybe able to use humor or even in leading a boot camp?
• 33:12
  SPEAKER_02: Are there is there any story that comes to mind of a way that you were able to kind of like weave mastery of EOS into, you know, more of a session room or kind of training type session?
• 33:24
  SPEAKER_00: I I there there are, and I I try to keep my sessions pretty clean.
• 33:29
  SPEAKER_00: Uh and sometimes, depending on the audience, we we go different places and uh want to make sure they know we can have fun, but still have a very productive day.
• 33:39
  SPEAKER_00: And um, so I I when I was out of college and having that rough start, I I lived in, I moved to Los Angeles to pursue an acting career.
• 33:48
  SPEAKER_00: And so in the in the research and the in all the the you know the painting houses and working at the restaurant, I was I was doing improv at the ground link theater.
• 33:59
  SPEAKER_00: And uh in I had done a little bit in high school, uh, did a lot of plays in in high school, so I I kind of knew a bit about it, but I I became pretty proficient at improv.
• 34:09
  SPEAKER_00: And so the in the session room, I get uh I get to do improv all day long, which is great.
• 34:14
  SPEAKER_00: So because the the agenda, the objectives in the agenda that we have for say a quarterly, um, gives us a nice structure within which we can be really creative.
• 34:25
  SPEAKER_00: And so specific stories uh uh aren't popping into mind now, but setting up the yeah, setting up the day and then allowing that agenda sort of to freeform us through.
• 34:38
  SPEAKER_00: Um, I pick up on, I mean, I'm really getting much better at but at names, just knowing everybody's names early on in the journey and then using that throughout, but then also picking up on um comments that were made early on and then doing callbacks to those so that ties the day together um in a in a fun way.
• 34:58
  SPEAKER_00: And um, so those those are sort of what's coming to mind now is is feeling a bit of freedom and creativity in in that structure that we have there.
• 35:08
  SPEAKER_00: And that I think that comes, like you said, came through mastery.
• 35:12
  SPEAKER_00: Um and but they I they enjoy it.
• 35:14
  SPEAKER_00: And you know, when when the room kind of erupts in laughter, not just because of me, but some somebody says or whatever, um, I'm thinking about the the neighbors are thinking, what are we doing in there?
• 35:23
  SPEAKER_00: And I want that.
• 35:25
  SPEAKER_00: Yeah, exactly.
• 35:26
  SPEAKER_00: I want that.
• 35:26
  SPEAKER_00: How come our culture's not doing that?
• 35:28
  SPEAKER_00: Right.
• 35:28
  SPEAKER_00: Uh so it makes it makes it a lot of fun.
• 35:31
  SPEAKER_00: And then, you know, each day as you know, as a as an EOS implementer, is just different.
• 35:36
  SPEAKER_00: The team uh yesterday is is in vision building here and that and the team before that we were an annual.
• 35:43
  SPEAKER_00: And so it's just there's different um as a as a quick start, and then I need that and I love that variety and uh keeps the brain just firing and and looking for patterns and and uh and helping them enjoy the the work, the tough work that they're doing.
• 35:58
  SPEAKER_00: But at the same time, you know, they join in.
• 36:01
  SPEAKER_02: I love that.
• 36:01
  SPEAKER_02: That's so good.
• 36:03
  SPEAKER_02: The on so I'm my brain is telling me go this way, and the 300, that's number one.
• 36:10
  SPEAKER_02: I want to honor you of being able to have the um just the impact and influence on 300 of the implementers.
• 36:20
  SPEAKER_02: I mean, close to a third of the community.
• 36:22
  SPEAKER_02: I mean, how cool is that?
• 36:24
  SPEAKER_02: What what an honor that is to you.
• 36:27
  SPEAKER_02: Um, and so I hope you you feel that and and are appreciated for that.
• 36:31
  SPEAKER_02: Um, so I just want to acknowledge you for that.
• 36:33
  SPEAKER_02: But I want to ask you on that because that is that's a a substantial number of implementers.
• 36:40
  SPEAKER_00: Yes, yeah.
• 36:41
  SPEAKER_02: Are are there things that you could pick up on early of wow, this person's got it and they're gonna succeed, versus, and we obviously don't have to name names, but like the ones that are, you know, you guys know what's the thing.
• 37:01
  SPEAKER_02: Because it it's just like a teacher.
• 37:02
  SPEAKER_02: I mean, you're gonna see your students that are probably gonna succeed.
• 37:04
  SPEAKER_02: And I was definitely one of those that they did not think was gonna succeed and have.
• 37:08
  SPEAKER_02: And so, I mean, it's not to say uh initial perspective is the the judgment on a person, but there probably are certain things early on that coaches you're like, wow, they're gonna get it, they're ambitious, they're gonna go after it.
• 37:21
  SPEAKER_02: So I would love to get your perspective of someone who has influence over 300.
• 37:25
  SPEAKER_00: Yeah.
• 37:26
  SPEAKER_00: And maybe I'll start by saying this is that what I'm learning uh is that every every implementer has their own sort of magic, I'll call it.
• 37:38
  SPEAKER_00: Their their style, their presence.
• 37:40
  SPEAKER_00: And so, look to your point, I I don't know.
• 37:44
  SPEAKER_00: I really don't know at when I'm looking at a group who's gonna go crazy and and knock it out of the park and who might have a slower start or who's gonna end up, you know, uh thrown in the towel.
• 37:54
  SPEAKER_00: Um they're you know, I when I'm teaching it, I'm I'm trying to encourage them to, you know, first things first to kind of walk before you run and follow the biz dev checklist and all the sort of the basics and and stay focused.
• 38:08
  SPEAKER_00: And uh so so the ones that are maybe not paying attention to that or or doing three or four different businesses or um uh you know, to get the sense that maybe they're not all in, that it might send up a a red flag to me.
• 38:23
  SPEAKER_00: And um not not that I I won't talk to the coach, certainly who's the coach that stays with the group for for a period of time, pretty long period of time, to make sure they're they're up and running.
• 38:35
  SPEAKER_00: And um but uh often I'm just real I'm wrong.
• 38:38
  SPEAKER_00: I'm just wrong.
• 38:39
  SPEAKER_00: I mean, because I think if somebody comes across as they haven't prepared for boot camp, they haven't memorized VTH or they they don't know any of the 90-minute meeting.
• 38:48
  SPEAKER_00: And it's we've all been there.
• 38:51
  SPEAKER_00: I remember when I first did the 90 at at the role play in day three or whatever of boot camp, I started it out.
• 38:59
  SPEAKER_00: I just I totally skipped VTH.
• 39:01
  SPEAKER_00: And and Gino said, I think you guys skipped VTH.
• 39:04
  SPEAKER_00: I was like, oh shit, that's kind of important.
• 39:06
  SPEAKER_00: Um so it it it's I don't think it's an indicator of of success because it it's it's more maybe around um my commitment to to the mastery or to trying to become better, whatever tricks I'd I had index cards for the 90 for a while for myself to rehearse it.
• 39:23
  SPEAKER_00: Um I would I would say my fee to the, you know, like my daily fee is, you know, to the say it to the dog and say it to rehearsing it in the shower.
• 39:31
  SPEAKER_00: And then so those kind of things, you know, we all have our different uh paths toward that.
• 39:38
  SPEAKER_00: And um, because I think Yo Swordby has done a good job of trying to provide different platforms for folks to support, whether it's the Monday calls and things like that, or there's call a coach and there's Slack, and there's you know, there's a hundred different ways.
• 39:50
  SPEAKER_00: And so many of the questions that I think newer implementers have are have been asked before.
• 39:55
  SPEAKER_00: And so you could search strings on Slack to probably find find that answer.
• 40:00
  SPEAKER_00: So I think there's a little bit of of um energy that the implementers need to to own this uh for for their for their success, which is not a surprise.
• 40:10
  SPEAKER_00: Entrepreneurs really have that mindset, like I'm gonna take care of myself.
• 40:15
  SPEAKER_00: Um so though those are those are some things that I think about in that in that boot camp.
• 40:21
  SPEAKER_00: And I I um you know I ask them because when you meet that many people and you spend an intensive amount of days with them, and then you don't see them for it might not, they might not come to the same QCE next time, and and it might be a year, and I was like, that guy looks familiar.
• 40:35
  SPEAKER_00: And they're like, You were my boot camp teacher.
• 40:37
  SPEAKER_00: And I was like, Oh, that's awesome.
• 40:38
  SPEAKER_00: How's it going?
• 40:39
  SPEAKER_00: You know?
• 40:39
  SPEAKER_01: Yeah.
• 40:40
  SPEAKER_00: And so I say, you know, introduce yourselves to me and remind me uh and tell me how things are going.
• 40:45
  SPEAKER_00: And that that's really makes it so impactful for me.
• 40:49
  SPEAKER_00: I love doing the work in the moment, but I also love hearing the stories and and um and having the group share their you know their uh their journey both up and down uh through their growing their practice.
• 41:02
  SPEAKER_02: Yeah, I love that.
• 41:03
  SPEAKER_02: Well, that honestly that segues really well into kind of the conclusion.
• 41:06
  SPEAKER_02: I always like to ask guests two questions.
• 41:09
  SPEAKER_02: So the first one, kind of in this frame uh frame of thinking, yeah, if you could go back to rookie Alex, just starting out your coaching practice, with all the knowledge and experience that you have now, what advice would you give rookie Alex?
• 41:29
  SPEAKER_00: The the place my brain goes is toward um stay in abundance.
• 41:34
  SPEAKER_00: Stay in abundance.
• 41:36
  SPEAKER_00: At EOS World Wide Know, we have the help first core value, which is uh it that that abundance mindedness is like offer and give value before you expect anything in return, right?
• 41:47
  SPEAKER_00: And and so that for if I could go back and tell you know, Alex, rookie Alex, to have that, I think it would make uh it would make my nights less sleepless, you know, the stress a little bit lower, and it might be a bit of disbelief until uh till it it was kind of reaffirmed for me over and over again.
• 42:09
  SPEAKER_00: Um but that that scarcity mentality lived with me for a lot of years.
• 42:14
  SPEAKER_00: And so that has been a big, big lesson for me.
• 42:17
  SPEAKER_00: There's enough for for everybody.
• 42:20
  SPEAKER_00: And um and and so it that philosophy just makes me a happier person, you know, day in and day out, kind of living with that.
• 42:27
  SPEAKER_00: So that would probably be the the big one is stay in abundance.
• 42:30
  SPEAKER_00: There's enough for everyone.
• 42:31
  SPEAKER_02: Yeah, there's the there's a big pie out there, right?
• 42:34
  SPEAKER_00: Yeah, yeah.
• 42:34
  SPEAKER_00: Let's make it bigger.
• 42:36
  SPEAKER_02: I love that.
• 42:36
  SPEAKER_02: That's great.
• 42:37
  SPEAKER_02: That's a really good word.
• 42:38
  SPEAKER_02: I think a lot of people feel that, um, especially early on.
• 42:41
  SPEAKER_02: It's it's like, oh, I'm I'm competing against everybody.
• 42:43
  SPEAKER_02: But if you have there's it just you tend to to be a better human when you're in that mentality of of abundance.
• 42:52
  SPEAKER_02: Um I think so.
• 42:53
  SPEAKER_00: I think so.
• 42:53
  SPEAKER_02: The second question I always like to ask, if we if that's more reflective, this one's more current.
• 42:58
  SPEAKER_02: What's a lesson you're in the middle of learning in this current moment?
• 43:02
  SPEAKER_00: Yeah.
• 43:02
  SPEAKER_00: Um the the there's two things coming to mind.
• 43:07
  SPEAKER_00: The first one is is uh Alex, say no more and you know, with conviction.
• 43:14
  SPEAKER_00: And because I'm I'm a possibility guy, and we could probably figure it out and make it all work.
• 43:20
  SPEAKER_00: Uh, but I'm finding that that wishy-washy kind of ambiguous answer doesn't serve me.
• 43:27
  SPEAKER_00: And so if I can um continue to work toward saying no more to things that don't fit my vision uh d directly, I'm gonna be more focused.
• 43:40
  SPEAKER_00: I think I'm gonna be able to sleep better and all the other elements of of being a good coach.
• 43:45
  SPEAKER_00: Um within that is uh my freedom of relationship and making sure that I'm spending time with the people that I really want to spend time with.
• 43:55
  SPEAKER_00: And people are gonna help me develop, help me grow, or people that I can help develop and grow.
• 43:59
  SPEAKER_00: And so being um conscious and intentional about the where my time the the people with whom my time is spent and and moving toward those the those that give me energy and not the the the ones that suck the energy out of me.
• 44:16
  SPEAKER_00: And um and that's been a really important lesson for me uh recently.
• 44:20
  SPEAKER_00: There's uh Steve Chandler has a book called uh The Power of Love and in it he writes it with a co-author named Trevor uh Trimbeck Trimbeck and they take turns right in the chapters and one of the questions Trevor asks in there which stays with me is is in a situation, if I can ask myself what would love do it sounds kind of a little woo-woo but it helps me start to think okay how many frame this email or talk to the client about a check-in call or address uh you know an elephant in the room it's trying to come at it from uh an intention of of heart more than head and and so dropping into that um more spiritual stuff for me has been uh a journey and more recently too and it's it's helped me it's really served me so I don't know if that's the I love that no no tools there really but uh it's helped me so this is your that means it's your lesson so I appreciate you sharing that though I know that's uh thank you that's uh I'm sure very timely for for a lot of people so but I mean Alex this has been awesome thank you so much for taking the time I've learned thank you so much this has been uh I had I had high hopes for this episode and it it far exceeded them so which is awesome.
• 45:35
  SPEAKER_02: So um say somebody wants to get in touch with you.
• 45:38
  SPEAKER_00: What is the best place to to kind of reach out to you if they want to pick your brain or learn more about you sure yeah so so I was thinking about that because there's probably alexfrig.com and it's f R E Y T A G is probably the best p place to start.
• 45:52
  SPEAKER_00: I I'm on LinkedIn and you know Instagram and Facebook all that stuff so there's other ways but that's going to get you to to the uh uh to the I guess the the nexus of everything and it shoots you out either to EOS or to ProfitWorks from there or um you know but send an email I'm always happy to to help and catch up and talk and share and help the best I can.
• 46:14
  SPEAKER_00: So um I certainly have uh some bumps and bruises along the way that that uh that I've learned from and still learning.
• 46:21
  SPEAKER_00: So I appreciate it Camp.
• 46:23
  SPEAKER_00: Thank you so much for inviting me and hopefully it's helpful.
• 46:26
  SPEAKER_02: This was great man.
• 46:26
  SPEAKER_02: Yeah I'll link all of that out in the show notes but yeah I I appreciate you you taking the time.
• 46:32
  SPEAKER_02: So and I appreciate you tuning in.
• 46:34
  SPEAKER_02: Thank you for for listening.
• 46:35
  SPEAKER_02: We've got plenty more where that came from.
• 46:36
  SPEAKER_02: We'll see you on the next one.
• 46:38
  SPEAKER_02: Bye bye.
• 46:40
  SPEAKER_02: That's it for today's episode of the ambitious coach lab.
• 46:43
  SPEAKER_02: My hope is that something here helps you sharpen your craft and keep building a coaching practice you're proud of.
• 46:48
  SPEAKER_02: Before we wrap a quick thank you to our sponsor, 90.
• 46:51
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• 47:16
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• 47:20
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• 47:23
  SPEAKER_02: Thanks for hanging out with me today I'm Cam, cheering you on as you grow your ambitious coaching practice.
• 47:28
  SPEAKER_02: We'll see you next time