Seth Godin’s Lesson in Authenticity | Fort Wayne News

Fort Wayne News Today | 2 Min News | The Daily News Now! · Jul 9, 2026 · 1m

Seth Godin isn’t just a marketing guru—he’s a master of authenticity, proving that true impact comes from showing up for your people, not chasing every dollar. When his own workshop flopped, he didn’t hide behind excuses—he refunded everyone, apologized, and walked away. That bold move? It wasn’t about money. It was about protecting his standards and honoring the audience who believed in him. The lesson? Don’t dilute your message to please everyone. Focus on the community that already loves you, give them real value, and build trust. That’s how you create something lasting—not by trying to be…